Uploaded byFreeman LaFleur
Intro to QR Code Marketing
This document discusses QR code marketing and provides tips for using QR codes effectively. It begins by introducing QRlicious and some key statistics about QR code usage. It then covers what QR codes are, how businesses are using them, and tips for implementation including having mobile-optimized content, using dynamic URLs for analytics, custom branding, and proper placement. The document emphasizes tracking QR codes and having a clear call to action to maximize engagement.
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Intro to QR Code Marketing
- 1. QR CODE MARKETING with QRlicious
- 2. WHO IS QRLICIOUS? That’s me! •Founded in May 2011 •Streamlined the custom QR code process •Branded over 1,000 QR codes since May 2011 •Resellers in multiple countries across the globe •Partnerships with multiple industry leaders
- 3. WHAT ARE WEDOING HERE ? We will cover: •What a QR code is •How businesses are using QR codes •How you can use QR codes for your business •Why dynamic QR codes could save you time and money •The importance of tracking QR codes and looking at data •QR code branding and what’s next...
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- 5. WHAT DO THENUMBERS SAY? 14 million Americans scanned QR codes in June 2011 60% of the users were males 53% of users were18-34 years old 49% of the QR codes were in magazines or newpapers 36% of users had a household income of $100k+ Stats via comScore, Inc. (NASDAQ: SCOR)
- 6. WHAT DO THENUMBERS SAY? In the second quarter of 2011: Worldwide QR usage grew 52% over Q1 of 2011 U.S. QR usage grew 80% over Q1 of 2011 Top Countries Top Growth 1. United States 1. Australia (113% over Q1) 2. Germany 2. Germany (89% over Q1) 3. United Kingdom 3. United States (80% over Q1) Stats via 3GVision
- 7. WHAT ARE QRCODES? Scan Me versatile and affordable link that creates Offline a bridge between offline and online. Online
- 8. QR CODE SCANNERAPPS What makes a good scanner? •Intuitive interface •Speed and accuracy •Ability to read colors Awesome Apps! •Reliable Application
- 9. WHAT CAN AQR CODE DO FOR YOU?
- 10. MOBILE WEBSITE URL Coupons! Lead Capture! Landing Page! Mobilized Site! Please do not point your QR code to a non mobile website!
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- 12. EMAIL AND SMSMESSAGE SMS Marketing Email Message
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- 14. MAPS & DIRECTIONS Scan Map Directions
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- 16. CONTACT CARDS VCF file download page Generate at QRstuff Best Solution! Direct vcard Embed Hard to scan at smaller sizes! Too Dense!
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- 18. MOBILE OPTIMIZED VIDEOS virtual tour or walk through... Other uses: - sales videos - - assembly instructions - - informational videos - - Event promo video- - Tutorial videos- music videos
- 19. PASSWORD PROTECTED Great For: Invite only information Scavenger hunts Member only content Much more!
- 20. QR CODE DO’SAND DO NOT’S Do Not! - Send users to a non mobile site! - Print QR codes smaller than one inch! - Put QR codes on dark backgrounds! Do! - Have a clear call to action! - Tell users how to find a QR scanner app! - Create value for your customers via QR codes! - Brand your QR code for better engagement! - Place QR codes in well lit areas! - Inform clients, friends, and coworkers about proper QR code implementation!
- 21. WHAT AFFECTS SCANABILITY? Shadows! Bright Colors! Dead Spots! Too Small! Poor Scanners! Dark Backgrounds!
- 22. DYNAMIC QR CODES LongURL: http://QRlicious.com Dynamic URL: http://qrs.ly/gm17qsu Generate at QRstuff January 1st April 1st October 1st
- 23. ANALYTICS AND TRACKING Whatcan you track? Non trackable long URL: http://QRlicious.com Trackable dynamic URL: http://qrs.ly/gm17qsu •What type of phone scanned your QR code •What country, state, and/or city did the scan come from •The exact time and date that your QR code was scanned Great for: •Split testing multiple QR code campaigns! •Know what type of advertising your customers respond to!
- 24. ANALYTICS AND TRACKING Tracking Solutions •QRstuff •Google Analytics •Bit.ly •Self hosted - Ventipix Non trackable long URL: http://QRlicious.com Trackable dynamic URL: http://qrs.ly/gm17qsu What good is a QR code without tracking? No good!
- 25. BRANDED QR CODES Whichwould you rather scan?
- 26. BRANDED QR CODES We surveyed 100 participants in Denver, CO 44% Male 89% Have seen a normal QR code 56 % Female 41% Have seen a custom QR code 88% Would rather scan a custom QR code 90% Would scan more QR codes if they were customized
- 27. BRANDED QR CODES How does it work? •Alter up to 30% of code •Each is touched by a designer •Scan tested on top scanner apps
- 28. BRANDED QR CODES Couponcode QRwebinar = 20% Discount today
- 29. A GOOD QRCAMPAIGN INCLUDES •Valuable mobile content •Dynamic QR codes •Scan analytics and tracking •Custom branded QR codes •A clear call to action •Smart placement
- 30. WHERE TO PUTYOUR QR CODES?
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- 34. MAIL, LABELS, ANDRETAIL
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