Near Field Communication (NFC) originated from RFID technology. It allows contactless communication between devices like smartphones and NFC tags. NFC is gaining popularity in industries like hospitality. Hotels are using NFC to allow guests to check in with their phone and access rooms without keys. Amusement parks like Disney are implementing NFC wristbands that act as tickets, payments, and more. NFC will streamline payments and marketing by making coupons and transactions easier to use. While still new, NFC has potential to refine processes in hospitality and other industries through personalized services and faster transactions.
Laura Davis-Taylor, leader of BBDO and Proximity's ShopWork shopper marketing practice, examines the drivers and potential impact of the emerging technology known as Near Field Communication, or NFC. The case for...
Mobile trends are rapidly revolutionizing how people interact and communicate. The traditional customer life cycle model of awareness, consideration, selection, purchase and loyalty is being disrupted as the mobile breaks down silos and changes consumer behavior. The mobile empowers customers and places competition closer to the customer than ever before.
This document discusses Near Field Communication (NFC) technology and its potential uses. It explains that NFC can be used as a tool to create behaviors, define strategies, and facilitate communication. NFC creates "interactive success" by connecting platforms and allowing real-time sharing of information. The document outlines three waves of NFC adoption: first as a tracking tool using tags, second as a way to gather and share data via scanning, and third using the cloud to disseminate real-time information and drive customized actions without boundaries. Overall, the document promotes NFC as a way to connect disparate communication networks and create business success across supply chains, social media, and sales.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
The document discusses how beacon technology allows businesses like restaurants to personalize the in-store customer experience. Beacons use Bluetooth signals to detect when customers enter a store and interact with their mobile devices to greet them or provide customized offers. The adoption of beacon technology is expected to grow significantly in the coming years, driven by declining prices and increasing functionality. Industry analysts predict beacon-influenced on-premise sales in the US will increase from $4.1 billion in 2015 to $44.4 billion in 2016 as more businesses implement the technology.
Laura Davis-Taylor, leader of BBDO and Proximity's ShopWork shopper marketing practice, examines the drivers and potential impact of the emerging technology known as Near Field Communication, or NFC. The case for...
Mobile trends are rapidly revolutionizing how people interact and communicate. The traditional customer life cycle model of awareness, consideration, selection, purchase and loyalty is being disrupted as the mobile breaks down silos and changes consumer behavior. The mobile empowers customers and places competition closer to the customer than ever before.
This document discusses Near Field Communication (NFC) technology and its potential uses. It explains that NFC can be used as a tool to create behaviors, define strategies, and facilitate communication. NFC creates "interactive success" by connecting platforms and allowing real-time sharing of information. The document outlines three waves of NFC adoption: first as a tracking tool using tags, second as a way to gather and share data via scanning, and third using the cloud to disseminate real-time information and drive customized actions without boundaries. Overall, the document promotes NFC as a way to connect disparate communication networks and create business success across supply chains, social media, and sales.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
The document discusses how beacon technology allows businesses like restaurants to personalize the in-store customer experience. Beacons use Bluetooth signals to detect when customers enter a store and interact with their mobile devices to greet them or provide customized offers. The adoption of beacon technology is expected to grow significantly in the coming years, driven by declining prices and increasing functionality. Industry analysts predict beacon-influenced on-premise sales in the US will increase from $4.1 billion in 2015 to $44.4 billion in 2016 as more businesses implement the technology.
Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world. Here's how retailers, museums, events, smart cities, banks, and offices leverage proximity to grow their businesses and engage their audiences.
NextGenStartups is a startup focused on developing mobile applications using NFC technology. It was founded by Manak Gulati, Vinod Gulati, and Ashok Mehra. The company aims to introduce next generation technologies like NFC to benefit consumers and businesses in India. It is currently located in New Delhi and plans to shift to a new commercial location. The founders have experience in software development, banking, accounting, and the corporate sector.
The document discusses trends in eRetail, including online expectations for offline shopping experiences through mobile technologies that provide additional product information, payment innovations like mobile wallets, and a new breed of stores that blend online and offline through virtual fitting rooms and interactive digital displays. It also describes a project where an iconic 1971 Coke ad was reimagined for the digital age.
This document summarizes the services and products offered by GruptechCloud Innovations (GTCI), including gifts, premium items, card printing, Internet of Things devices, and promotional campaigns. GTCI aims to impress clients with high quality designs and products. Their CoolPop division offers connected gifts with NFC technology that can deliver digital content when tapped. They provide solutions for various industries and have global business partners to serve clients around the world.
Cracking the Code: How To Think About QRLeo Burnett
QR codes were created in 1994 as a two-dimensional barcode that can be scanned by smartphones to retrieve text, URLs, or other data. While initially used for inventory tracking, QR codes saw early adoption in Asia and Europe as a way to access web content or information without typing on phones lacking full keyboards. Over time, proprietary codes also emerged that store data in the cloud rather than within the code itself. When considering using QR or other two-dimensional codes, marketers should evaluate whether the codes simplify or complicate the user experience and whether the intended audience is likely able and willing to use them. Emerging technologies like near-field communication may one day make codes like QR obsolete as ways to easily share contact and web information with
Next Big Trends: A Librarian’s Field Guide to Near Field CommunicationKristen Yarmey
A presentation by Sheli McHugh and Kristen Yarmey at Internet Librarian 2011 in Monterey, California.
Near Field Communication (NFC) is a new technology that allows devices such as cell phones to transmit information wirelessly across a small distance. While it has many commercial applications (e.g., using your smartphone as a credit card at the grocery store), NFC could also have future applications for libraries as a new way to link physical materials with digital information. Placing particular attention on cataloging, metadata, and circulation, this presentation will discuss potential strategies for utilizing NFC in libraries, from peer to peer loaning to embedding catalog records in books.
Radio frequency identification (RFID) technology allows for automatic identification of objects using radio waves. RFID has various applications in business for tracking inventory and improving efficiency. In the hospitality industry, RFID is being used to streamline processes like hotel check-ins. For example, the Aloft hotel brand uses RFID keycards that allow guests to bypass the front desk and go straight to their room upon arrival. RFID technology provides benefits to both businesses and customers in the hospitality field.
Radio frequency identification (RFID) technology allows for the automatic identification of objects using radio waves. It has various applications in tracking inventory and improving efficiency. Examples discussed include Walmart using RFID to track inventory, a ski resort using RFID tickets to reduce lines, and the Aloft hotel brand allowing guests to check in using an RFID keycard and unlock their room without interacting with staff. An expert is quoted saying RFID could benefit schools by providing parents more access to student information and benefit hotels by enhancing services for loyalty program members. Overall RFID is presented as a technology that can improve customer service across industries by creating more convenient experiences.
This document discusses and compares various technologies for mobile marketing interactions within stores, including beacons, NFC, QR codes, ultrasound, and lighting. It outlines the advantages and disadvantages of each technology, how they work, which devices they support, common uses, and constraints on user experience. Beacons are highlighted as particularly promising for in-store marketing due to their ability to send push notifications, compatibility across platforms, and potential for personalized messaging and integration with CRM systems. However, over-reliance on push notifications also poses a risk of annoying customers.
Innovation Norway ICT Summit 2009 - Inge Andre SandvikInge Andre Sandvik
Inge Andre Sandvik discusses key factors for building a sustainable mobile application business. He shares his experience from starting mobile app companies and outlines Mobile Nordic's vision. Sandvik analyzes the mobile market landscape and growth of smartphones, apps, and venture investment. He identifies unique market skills, great timing and execution, strategic planning, strong partners, and scalability as critical success factors.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
Making Real World Media by NFC-based Service PlatformKyoung Jun Lee
1) Dr. Kyoung Jun Lee discusses Near Field Communication (NFC) technology and its applications.
2) LoveisTouch Inc. provides an NFC-based service platform that allows real-world objects and spaces to be "mediated" through NFC tags, mobile apps, and cloud services.
3) Examples are provided of how NFC can enable services like content sharing, couponing, check-ins, and more through the integration of physical tags, mobile apps, and cloud management.
Future of mobile payment and mobile commerce may 2013Tarang Shah
1) The document discusses the future of mobile payment and mobile commerce, noting that the future is mobile as major players are creating mobile-first experiences aimed at mobile commerce.
2) It outlines that key drivers of mobile commerce include strong smartphone penetration, and that mobile commerce growth will outpace e-commerce growth in the coming years. Mobile payment is also expected to become a large $400 billion market by 2015.
3) Recent investments and mergers and acquisitions in the mobile payment and commerce space indicate growing interest and momentum, though the market is still evolving as business models and infrastructure develop.
Interactive Packaging: Connecting Consumer with PackagingNetpak Group
We can place and encode NFC tags into your boxes, create and manage all aspects of your campaign, from strategy, creativity, technology, media and execution to data analytics.
The document summarizes key trends in digital media and games in Indonesia. It notes that digital media usage is growing significantly, with mobile traffic growing strongly driven by increasing smartphone adoption. The gaming industry is also shifting towards social and free-to-play games on mobile. It outlines Telkom's plans to launch various digital media and entertainment services in Indonesia between 2012-2013 to capitalize on this growing market, including IPTV, an entertainment portal, and multi-screen live TV.
This document appears to be a list of credits for someone named Gurpreet Singh, including locations such as Sun shine, Beach 3, New york, Eiffel Tower, and Moon light 6. It ends with another credit to Gurpreet Singh and a thank you message.
As media studies coursework presentationIbrar Tariq
This document outlines the process and work completed by Ibrar Tariq for their AS Level Media Studies music magazine portfolio. It includes sections on time organization, initial research, resources used, photography, drafts, and an evaluation. Over 3 weeks, Ibrar researched existing music magazines, took photos, learned Adobe Photoshop skills, and designed a magazine cover, contents page, and double-page spread. They evaluated how their magazine fits conventions while targeting a younger audience, and discussed what they learned about magazine design, photography, and using Adobe Photoshop through this project.
This document provides examples and explanations of different parts of English grammar, including adverbs of frequency, ability with "can" and "can't", verbs used after "like", object pronouns, and possessive pronouns. For each grammar concept, there are sentences for the reader to complete using the correct term. The document aims to teach and practice these common grammatical structures.
Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world. Here's how retailers, museums, events, smart cities, banks, and offices leverage proximity to grow their businesses and engage their audiences.
NextGenStartups is a startup focused on developing mobile applications using NFC technology. It was founded by Manak Gulati, Vinod Gulati, and Ashok Mehra. The company aims to introduce next generation technologies like NFC to benefit consumers and businesses in India. It is currently located in New Delhi and plans to shift to a new commercial location. The founders have experience in software development, banking, accounting, and the corporate sector.
The document discusses trends in eRetail, including online expectations for offline shopping experiences through mobile technologies that provide additional product information, payment innovations like mobile wallets, and a new breed of stores that blend online and offline through virtual fitting rooms and interactive digital displays. It also describes a project where an iconic 1971 Coke ad was reimagined for the digital age.
This document summarizes the services and products offered by GruptechCloud Innovations (GTCI), including gifts, premium items, card printing, Internet of Things devices, and promotional campaigns. GTCI aims to impress clients with high quality designs and products. Their CoolPop division offers connected gifts with NFC technology that can deliver digital content when tapped. They provide solutions for various industries and have global business partners to serve clients around the world.
Cracking the Code: How To Think About QRLeo Burnett
QR codes were created in 1994 as a two-dimensional barcode that can be scanned by smartphones to retrieve text, URLs, or other data. While initially used for inventory tracking, QR codes saw early adoption in Asia and Europe as a way to access web content or information without typing on phones lacking full keyboards. Over time, proprietary codes also emerged that store data in the cloud rather than within the code itself. When considering using QR or other two-dimensional codes, marketers should evaluate whether the codes simplify or complicate the user experience and whether the intended audience is likely able and willing to use them. Emerging technologies like near-field communication may one day make codes like QR obsolete as ways to easily share contact and web information with
Next Big Trends: A Librarian’s Field Guide to Near Field CommunicationKristen Yarmey
A presentation by Sheli McHugh and Kristen Yarmey at Internet Librarian 2011 in Monterey, California.
Near Field Communication (NFC) is a new technology that allows devices such as cell phones to transmit information wirelessly across a small distance. While it has many commercial applications (e.g., using your smartphone as a credit card at the grocery store), NFC could also have future applications for libraries as a new way to link physical materials with digital information. Placing particular attention on cataloging, metadata, and circulation, this presentation will discuss potential strategies for utilizing NFC in libraries, from peer to peer loaning to embedding catalog records in books.
Radio frequency identification (RFID) technology allows for automatic identification of objects using radio waves. RFID has various applications in business for tracking inventory and improving efficiency. In the hospitality industry, RFID is being used to streamline processes like hotel check-ins. For example, the Aloft hotel brand uses RFID keycards that allow guests to bypass the front desk and go straight to their room upon arrival. RFID technology provides benefits to both businesses and customers in the hospitality field.
Radio frequency identification (RFID) technology allows for the automatic identification of objects using radio waves. It has various applications in tracking inventory and improving efficiency. Examples discussed include Walmart using RFID to track inventory, a ski resort using RFID tickets to reduce lines, and the Aloft hotel brand allowing guests to check in using an RFID keycard and unlock their room without interacting with staff. An expert is quoted saying RFID could benefit schools by providing parents more access to student information and benefit hotels by enhancing services for loyalty program members. Overall RFID is presented as a technology that can improve customer service across industries by creating more convenient experiences.
This document discusses and compares various technologies for mobile marketing interactions within stores, including beacons, NFC, QR codes, ultrasound, and lighting. It outlines the advantages and disadvantages of each technology, how they work, which devices they support, common uses, and constraints on user experience. Beacons are highlighted as particularly promising for in-store marketing due to their ability to send push notifications, compatibility across platforms, and potential for personalized messaging and integration with CRM systems. However, over-reliance on push notifications also poses a risk of annoying customers.
Innovation Norway ICT Summit 2009 - Inge Andre SandvikInge Andre Sandvik
Inge Andre Sandvik discusses key factors for building a sustainable mobile application business. He shares his experience from starting mobile app companies and outlines Mobile Nordic's vision. Sandvik analyzes the mobile market landscape and growth of smartphones, apps, and venture investment. He identifies unique market skills, great timing and execution, strategic planning, strong partners, and scalability as critical success factors.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
Making Real World Media by NFC-based Service PlatformKyoung Jun Lee
1) Dr. Kyoung Jun Lee discusses Near Field Communication (NFC) technology and its applications.
2) LoveisTouch Inc. provides an NFC-based service platform that allows real-world objects and spaces to be "mediated" through NFC tags, mobile apps, and cloud services.
3) Examples are provided of how NFC can enable services like content sharing, couponing, check-ins, and more through the integration of physical tags, mobile apps, and cloud management.
Future of mobile payment and mobile commerce may 2013Tarang Shah
1) The document discusses the future of mobile payment and mobile commerce, noting that the future is mobile as major players are creating mobile-first experiences aimed at mobile commerce.
2) It outlines that key drivers of mobile commerce include strong smartphone penetration, and that mobile commerce growth will outpace e-commerce growth in the coming years. Mobile payment is also expected to become a large $400 billion market by 2015.
3) Recent investments and mergers and acquisitions in the mobile payment and commerce space indicate growing interest and momentum, though the market is still evolving as business models and infrastructure develop.
Interactive Packaging: Connecting Consumer with PackagingNetpak Group
We can place and encode NFC tags into your boxes, create and manage all aspects of your campaign, from strategy, creativity, technology, media and execution to data analytics.
The document summarizes key trends in digital media and games in Indonesia. It notes that digital media usage is growing significantly, with mobile traffic growing strongly driven by increasing smartphone adoption. The gaming industry is also shifting towards social and free-to-play games on mobile. It outlines Telkom's plans to launch various digital media and entertainment services in Indonesia between 2012-2013 to capitalize on this growing market, including IPTV, an entertainment portal, and multi-screen live TV.
This document appears to be a list of credits for someone named Gurpreet Singh, including locations such as Sun shine, Beach 3, New york, Eiffel Tower, and Moon light 6. It ends with another credit to Gurpreet Singh and a thank you message.
As media studies coursework presentationIbrar Tariq
This document outlines the process and work completed by Ibrar Tariq for their AS Level Media Studies music magazine portfolio. It includes sections on time organization, initial research, resources used, photography, drafts, and an evaluation. Over 3 weeks, Ibrar researched existing music magazines, took photos, learned Adobe Photoshop skills, and designed a magazine cover, contents page, and double-page spread. They evaluated how their magazine fits conventions while targeting a younger audience, and discussed what they learned about magazine design, photography, and using Adobe Photoshop through this project.
This document provides examples and explanations of different parts of English grammar, including adverbs of frequency, ability with "can" and "can't", verbs used after "like", object pronouns, and possessive pronouns. For each grammar concept, there are sentences for the reader to complete using the correct term. The document aims to teach and practice these common grammatical structures.
This document is a catalog from a company called Friends & Co. that trades and supplies spa and salon furniture, equipment, and accessories. It lists and describes their products including Crystal Salon Chairs from Japan, spa beds, pedicure stations, shampoo wash stations, facial beds, styling chairs, and more. The company aims to provide high-quality, efficient, and comfortable products to unisex salons and beauty parlors.
This document contains information about Vaibhav Fire Services, a supplier and exporter of fire and safety equipment established in 2002. It lists their products such as CO2 fire extinguishers, dry powder extinguishers, and safety equipment. The document discusses the company's experience and capabilities in meeting large and small orders on time. It provides contact information for Vaibhav Fire Services.
As media studies coursework presentationIbrar Tariq
This document outlines the process and timeline for creating a music magazine as part of a media studies portfolio. It describes researching existing magazine formats, conducting photo shoots, and using Adobe Photoshop over 3 weeks to design draft cover pages, contents pages, and double-page spreads. The final magazine product includes a cover featuring a band photo, contents listing, and an article spread with edited images and text. The student learned skills in photography, design, and time management to construct a magazine appealing to their target audience of 16-24 year olds interested in music.
The document provides an overview of credit and collections management (CCM) and outlines 17 things organizations should be doing to reduce outstanding accounts receivable. It discusses the importance of creating a credit management plan, providing accurate and timely customer information, developing key performance indicators (KPIs) to measure progress, and clearly defining the roles and responsibilities of credit and collections staff. The document emphasizes that formalizing business processes through a credit plan and use of a CCM system can help organizations improve metrics like days sales outstanding, bad debt levels, and cash flow.
Dokumen tersebut membahas tentang pengertian, fungsi, manfaat, dan contoh-contoh media visual yang digunakan dalam proses pembelajaran. Media visual adalah alat bantu yang menggunakan indra penglihatan untuk mempermudah pemahaman siswa, beberapa contohnya adalah foto, peta, diagram, tabel, bagan, dan poster. Fungsinya antara lain menyampaikan pesan secara visual, menarik perhatian siswa, memperjelas
Este documento presenta a los miembros de la familia del autor, incluyendo a su abuela Fanny y abuelo Antonio, sus padres Jessica y Walter, su sobrino Michel y sus mejores amigas. También menciona que a su abuela le gusta participar en proyectos y a su abuelo le gusta el campo.
NFC, or Near Field Communication, is a technology that allows contactless data transfer between devices over short distances. It has many applications, including mobile payments, hotel room keys, and Disney's MagicBands. While not widely used currently, NFC adoption is growing and several services are taking advantage of it. NFC will streamline operations for businesses in hospitality and other industries by speeding up payments and allowing for more customer interaction. It may eventually replace credit cards for mobile payments and improve marketing through more personalized experiences. Overall, NFC will enhance the quality and speed of service across various industries like hospitality.
NFC is usually associated with the term, "mobile wallet". Consumers can make their payments using their phones in restaurants, public transport's networks and supermarkets.
Application of near field communication (nfc)Vijay Thakkar
Near Field Communication (NFC) allows short-range wireless data transmission when two devices are touched or brought close together. NFC operates at 13.56 MHz and works with existing contactless RFID technology. It has a range of about 10 cm and transfer rates from 106-424 Kbit/s. NFC is used for applications like mobile payments, parking, boarding passes, car keys, advertisements, and sharing contacts or files between devices. As the technology is compatible with RFID infrastructure and brings benefits to Bluetooth setup, NFC has potential to become a disruptive technology and transform everyday tasks.
Near-field communication (NFC) technology allows contactless transactions and sharing of digital content between devices by touching them together. Recent research found growing adoption of NFC as it is incorporated into more mobile devices. The document discusses a study on consumer perceptions of NFC and other mobile technologies. It found that while awareness of specific technologies was still low, describing and demonstrating them led more respondents to see their usefulness. Respondents viewed applications like payments, tickets, and interacting with advertisements as potentially useful. Industry experts believe NFC could become a dominant mobile technology if appealing content drives engagement and consumers see clear benefits to using NFC over existing options.
Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
This article written by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: Businesses have employed Near Field
Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology can make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.
This document discusses how near field communication (NFC) technology and digital wallets are revolutionizing payment processes. It describes how NFC allows contactless payment through smartphones by tapping them at payment terminals. Major players Apple and Google both offer digital wallets using NFC through Apple Pay and Google Wallet, respectively. While Apple Pay currently dominates the market, Google Wallet is working to gain market share. The document also explores potential future applications of NFC technology beyond payments in areas like smart home devices and healthcare information tracking.
This document introduces NFC (near-field communication) technology, which allows cell phones to function like digital wallets by enabling contactless payments at merchant terminals simply by tapping the phone. NFC works over short distances and is being adopted by cell phone companies and payment providers to integrate payment credentials directly into phones. The technology is based on existing contactless payment standards and provides a more convenient alternative to physical cards by allowing users to pay with just their phone.
Near field communications (or NFC) is the latest buzz word to hit the marketing community. Now it may be a powerful new direct mail tool. Here we'll explore the pros and cons of NFC for direct mail.
NFC in Direct Mail - the Pros and ConsMarisa Cogan
NFC (near field communication) technology allows short-range wireless communication between devices like smartphones and NFC tags. This document explores the potential pros and cons of using NFC tags in direct mail campaigns. While NFC offers an interactive experience and can track mobile conversions, its adoption is limited by cost and the fact that only 39% of phones currently have NFC capabilities. Additionally, NFC faces a learning curve. In comparison, QR codes provide similar interactive capabilities at lower cost without requiring an NFC-enabled device. Therefore, the document concludes that while NFC may be useful in the future, QR codes remain a more effective option for direct mail currently.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
NFC technology allows smartphones to instantly connect to information and services by tapping tags. Embedded NFC tags can launch mobile applications or connect users to websites, providing interactive experiences for branding, entertainment, and social media. NFC provides opportunities for targeted advertising, mobile payments, interactive packaging, and new types of games and toys that build on the technology's ability to link the physical and digital worlds in innovative ways. NFC is poised to revolutionize mobile interactions and transform industries like advertising, retail, and entertainment.
In this special report, learn the 10 truths of mobile tagging with QR codes, 10 mobile website essentials, and the benefits of text message marketing. www.GoMobileMediaMarketing.com
The document discusses OpenWays, a company that provides a mobile-based access management solution allowing hotel guests to unlock their room doors using a mobile app and unique sound code. The technology aims to streamline the check-in process and is more environmentally friendly than plastic key cards. OpenWays uses near field communication (NFC) technology, allowing compatibility with all smartphone brands. The solution has the potential to revolutionize the hotel industry and change how travelers stay in hotels.
The document discusses OpenWays, a company that provides a mobile-based access management solution allowing hotel guests to unlock their room with their smartphone instead of a plastic key card. The OpenWays app sends guests a unique sound code before arrival to open their door with their phone. This allows guests to bypass the front desk and check directly into their room. The technology aims to improve sustainability by eliminating plastic key cards and provide a more convenient experience for guests.
Near-Field Communication (NFC) can be used in a range of different ways at a variety of different places. Here is a list of the top 6 ways NFC can be used by consumers.
QR codes allow users to scan a matrix barcode with their phone camera to access digital content like websites, text, contact info, and more. They were created in 1994 for tracking auto parts but are now commonly used in marketing. QR codes make it easy to get content to customers and are popular in Japan on billboards and posters. Generators allow creating QR codes linking to various types of content. Case studies show codes driving over 25% of album preorders and over 20,000 scans of a fashion retailer's codes in one week. Near Field Communication (NFC) may replace QR codes, allowing data transfer with a tap rather than a scan and being used today for transit tickets, contactless payments, and more applications.
This document summarizes a research paper on using near field communication (NFC) tags to enable mobile commerce (m-commerce). It discusses how an Android application could read NFC tags on products to add them to a virtual shopping cart. Payment could then be made via the app using existing online payment methods. The document provides background on m-commerce, mobile payments, and how NFC tags work. It also discusses security protocols for NFC-based communications between a user's mobile device and a merchant's terminal for contactless payments. The proposed system aims to make shopping more convenient and efficient for consumers compared to traditional retail models.
Near Field Communication (NFC) allows contactless communication between devices within close proximity by using magnetic field induction. NFC evolved from RFID technology and is commonly used for contactless payments by scanning a mobile device at stores. Companies using NFC include Barclays for contactless debit cards and Google Nexus S smartphone to provide location information by tapping on special cards. QR codes were created in 1994 by Toyota to track vehicle components and have been widely adopted by advertisers due to smartphones enabling anyone to scan barcodes. When scanned, QR codes direct users to links using the internet, which businesses use to drive consumers to websites or special offers. Proximity marketing utilizes a wireless network and targeted advertising to devices within a specific location.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
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Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
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- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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2. Introduction to NFC
Near Field Communications (NFC) was originated from RFID (radio-frequency
identification) which was first patented in 1983 and was finally approved as an ISO/ISE standard
in 2003. One year later, three successful companies – Sony, Nokia, and Philips-formed what
would become the NFC Forum. According to NearFieldCommunication.org, “their main
objective was to educate businesses about the technology and uphold standards to operate
between different devices”.
The first sets of NFC tags were produced in 2004. It is a small, sticker like object that
contains information that a NFC compatible device, like a smartphone, can detect when passed
over the NFC tag. Many of these tags were “read only”, however there were a few cases that
could overwrite and edit the old information. In 2006 came “smart” posters which enable NFC
compatible devices to read as it is passed near the poster. It easily provides new information
that adds to what is on the poster. An example given from NearFieldCommunication.com is a
short biography given of a famous person’s life on a poster with their image on it. NFC
compatible cell phones became popular and more successful around 2006 when the Nokia
6131 came out. It featured payment methods, ability to share videos and photos and gaming.
Android released their first NFC phone in 2010 with the Samsung Nexus S.
NFC is starting to take the business industry by storm. People have a multitude of items
to carry with them as they go throughout their day. These items can range to likes of car keys,
credit cards, iP(Smrcka, 2013)(Dyer, 2013)ods, and if course the mobile phone. Businesses have
been hard at work to make it possible for a consumer to carry less with them throughout life.
Imagine a day in which your smart phone has everything on it such as your wallet, car keys,
house keys and even hotel keys. According to Karel Smrcka at EngineeringNew.com, students at
Fraunhofer Institute have developed software called ShareKey that works with NFC enabled
devices. This service would allow not only consumers to program their house keys into their
phones, but would also allow hotels to do the same. Of course NFC phones would have to be an
absolute standard before hotels could even apply this, but this is a springboard to a bright
future that would allow phones to be nearly the center of our lives.
NFC, while still fairly new, has caught on not only in the business side, but also on the
cultural side as well. A site called Identive-Group has a product listing for NFC tags for use with
NFC enabled devices. Customers can purchase these tags to make their phone do a wide variety
of tasks. They can place these tags on their nightstand so when their phone is set on it, it is set
to silent and brightness is turned down. This can also be used for advertising. These tags are
very thin and versatile so this allows to be integrated into posters. A consumer could see an
advertisement for a product and can simply just hold their phone up to it to go directly to the
site of that product. This works similar to QR codes, another fad that caught on for a while, but
is much faster and simpler for the user. With these examples, it is certainly clear that NFC is
starting to become embedded within our culture.
One could say all they want about the buzz the NFC is creating, but the truth is in the
numbers, and they don’t lie. One site called TheGlobeAndMail reported that a Canadian
3. wireless carrier called Rogers Communication is making a large push to provide more NFC
enabled devices. According to the article Rogers said it had “about 300,000 customers with
NFC” devices, but expects that number to “grow to 750,000 in 2013.” Drew McReynolds, an
analyst for RBC Dominion Securities, went on to say that “Mobile payments have been citied to
be the next ‘big thing’ on the horizon.”
Another good example of NFC on the rise would be The NFC Experience conference.
NFCWorld, a news source for articles related to NFC, reported on this conference which was
essentially a gathering of over 10,000 attendees that spent a day using the technology. Those
that had NFC devices could download coupons and vouchers to be used in the city. While there
was some difficulty getting badges to work (since you had to line of the NFC chips directly),
Pierre Combelles who was head of NFC at GSMA, said that “once the badges were activated, it
was an absolute pleasure.” The problems they faced are things that are very easy to fix and
manufacturers are working on it. These numbers however do show that there is drive in the
industry to make NFC a reality in the everyday life of a human being.
NFC’s Impact on the World of Business
NFC is still relatively new, so it is struggling somewhat find its place in the world
of business. Many good applications have already put into place in many industries, including
hospitality.
Hospitality has barely grasped the potential of NFC. There are many applications that
have yet to be explored upon. It has been applied in restaurants, amusement parks, and several
conferences. One particular area that has something really going for it is hotels. Hotels are
constantly looking for ways to refine and streamline the experience of their guests, particularly
with the process of checking in. Let’s face it, no one likes checking in. Guests like to walk in, get
to their room as quickly as possible and enjoy their visit. A company called VingCard hopes to
introduce NFC to the hotel industry to help make this process as fast as possible. In recent
memory, you need to call or go online to make a reservation, then after arriving you have you
go to the front desk to get your key. With the NFC technology VingCard has introduced, the
guest can skip the checking in process entirely. All they have to do is make a reservation online
and then they can use their phone to access their room without the need of a key. This solves
two problems: The hassle of checking in and the issue of lost keys. Every time a hotel loses a
key to the room they either need to change the lock (if they have old fashioned keys) or they
have to reprogram it. This is somewhat of a hassle and NFC technology can help prevent this
issue. This technology is definitely not popularized yet as only a handful of hotels currently
incorporate this technology. However, pioneers in the mobile phone industry are starting to
realize the potential that this technology has. As more and more smart phones incorporate this
technology it will be in the hands of much more customers and make it a much more feasible
decision for hotels to apply this to their locations.
As stated before, NFC has been applied in amusement parks. A major example includes
Walt Disney Parks and Resorts, who are working on creating a more personal and seamless
experience for each guest. There are many new initiatives that Disney is creating; however
4. there is one that really stands out. Using the RFID and NFC technology, Walt Disney has created
the MyMagic+ experience for guests. The Disney Experience website along with a new mobile
app, MyMagic+ comes to life allowing families to spend more of their vacation relaxing
together. Planning a vacation in advanced is now become an even easier task because this
new experience allows families the flexibility to plan as much or as little as they’d like. The app
allows you to set up dining reservations, book specific ride times, and times for shows or
attractions instead of keeping track of and splitting up the paper FastPasses.
Tom Stags, Chairman of Walt Disney Parks and Resorts explains that together with the
MyMagic+ experience, Disney has created a piece of technology that uses NFC called the
MagicBand. It is a bracelet like wrist band that will serve as the guest’s room key, theme park
ticket, FastPass, a PhotoPass card and an optional payment account. It can easily be encoded
with personal information allowing for a more personalized interaction with Disney Employees.
According to Clark of NFC World, “Disney can gain deep insight into how guests use its resorts,
create tailored marketing programs and generate additional revenue”.
Disney is still in the trial process with the NFC technology, but we think that the start
they have is very strong. Allowing families more flexibility and a more personalized experience,
Disney is using the right mindset and strategies to complete their goals. The idea of becoming
much more accommodating and convenient will make customers happier because it is less
work for them on their vacations. We like the idea of using the wristband as a wallet, keeping
all personal information automatic and secure. In order to make this process smoother, we
think it would be smart for Disney Parks and Resorts can advertise the security of these NFC
wristbands and how they can deactivate if lost. Along with this, it would be smart to post
technology areas for guests without NFC based smartphones to stay connected to their
MyMagic+ experience. This would be allowing the guests to access the app and log in to their
account in order to keep their registered times on track. We believe this would make the new
technologies more appealing to the not-so tech-savvy guests.
One area in which NFC has been applied out of the hospitality industry is in mobile
payments. Google, one company that is all too familiar to us, is seen as maybe not introducing
the idea of mobile payments, but maybe popularizing the idea with Google Wallet. Google
Wallet functions almost the exact same way one would think it does. It is a service that stores
all of your credit and debit cards in the cloud along with other payment services like PayPal.
This solution makes it easier to not only purchase products not only online, but in retail stores
as well. Imagine something as simple as buying a cup of coffee. One goes to the local Starbucks
and orders a medium Café Latte. After receiving it they must pull out their wallet, choose
whether to pay with cash or credit, and if credit they choose which card. Google Wallet allows
an individual to skip all of that, they simply pull out their phone, swipe, and the payment is
done. This simplifies payments greatly for not only the customer, but the seller as well. Google
Wallet is not all that popular yet as it is mainly used on Google's flagship phones. But according
to an article on NFCBootCamp.com, it says that NFC payments may surpass “$180 billion
globally by 2017.” That is an impressive and encouraging number. As more NFC phones
populate the market, Google Wallet very well may replace the credit card as we know it.
5. Another example of using Near Field Communication would be at a concert or sporting
event. Just like purchasing a transportation ticket, it is easy to purchase concert tickets using a
NFC compatible smartphone to gain access. Using smart posters, all the information that is
needed, like schedule of events, upcoming performances, information about the band or team,
can be at your fingertips. Like recently stated, just waving the phone at a merchant’s register
while at the event can buy a snack or drink. “Less tickets and cards to juggle makes the event
hassle-free and reduces your chances of being pickpocketed”, says
NearFieldCommunication.org.
The Future of NFC
Hotels and amusement parks are all wonderful places for NFC to fit right in. Yet another
good spot for it in the hospitality industry is in restaurants. We took it upon ourselves to
interview a manager at the local Buffalo Wild Wings in Eau Claire Wisconsin. Lindsey Smith was
very happy to answer our questions about the location she worked at and all locations in
general.
Our first question was what Lindsey’s opinion was of NFC technology. She said that it
“can certainly help streamline operations. It can also help catch mistakes a lot earlier so it is
dealt with in the restaurant quickly.” This is an excellent point she made as mistakes in your bill
at a restaurant are frustrating and in the mix things can be somewhat difficult to deal with.
With NFC all credit transactions take place at the table instead of at a POS terminal across the
restaurant. The server can review the bill along with the customer to ensure that the
information is correct and make changes as needed. It simply would “make things easier for
servers and customers in the long run.”
Knowing that she showed interest in the technology, we next asked her if any Buffalo
Wild Wings locations use NFC. Her response was “Currently I have no knowledge of any
locations using this technology right now.” She told us that she knew of several locations the
use “iPads as the POS system for all of the servers.” “I think NFC would aid this system already
set in place to open up new possibilities.” Many restaurants have invested in iPads as part of
their POS systems, or even had their entire POS system based around them. NFC would “allow
the server to deal with everything at the table allowing him/her to further enhance the dining
experience.”
Our final question for her was if she saw Buffalo Wild Wings investing in this technology
in the near future. “Buffalo Wild Wings always has tried to be the first to incorporate new
technology or techniques in the restaurant industry.” Some examples she gave use were of
course the iPads, but in addition to that were “the tablets for games and trivia, the bottom of
beer glasses being frosted to keep it foamy on top, and any other little things that customer(s)
appreciate to enhance the dining experience.” She felt that NFC seems like a very interesting
concept for “not only Buffalo Wild Wings, but the hospitality/restaurant industry in general.”
This interview goes to show that NFC still has to gain a little more steam before it
becomes mainstream. The demand is obviously there though. Many sectors of the hospitality
6. industry have incorporated this technology already, and more are following with many fingers
pointing to restaurants being next in line.
Many sectors of hospitality are already making the move to incorporate NFC into their
business model, and it is set to have a deep impact. Early forms of NFC, such as QR codes, have
already left a lasting impact on business in general. It has opened up new ways of marketing
new products by giving consumers a new and fun way of interacting with companies to learn of
new and upcoming products or services. NFC has the potential to do way more than that
though.
The main task NFC is used and marketed towards is mobile payments. The earliest and
most mainstream form of this right now is “virtual wallets.” Apple’s Passbook is probably the
best example of this. It is one place where you can have all of your digital coupons, gift cards,
and credit cards. This is quite convenient to the consumer because it gives them one last thing
to carry around. The only problem with this is that you have to scan it into a computer. This can
be troublesome as some phone screens are not as good as others and can take multiple tries to
register. NFC will do essentially the same thing, only it will simplify the process and make it less
cumbersome. As said in an article on AskIdentive.com, Arti(Clark S. , 2011)e Beavis states that
“NFC transactions will allow for speedy payment of items at hotels, gaming establishments, and
airports.”
NFC will also change the way marketing works. Currently customers are able to
download special offers and coupons to their phone for later use. Once again, as mentioned
earlier, this can be somewhat cumbersome as the coupon must be scanned from the phone’s
screen. NFC will streamline this and make coupons easier to use. Of course NFC isn’t only used
for payments. It can also be used with “NFC Tags.” These chips can be put into “smart-posters”
to help get the customer to information about new products. This will function in the same way
as QR codes currently work, however there is no picture taking this time around. All one would
need to do is touch their phone to the poster and they will be immediately taken to the website
or app. Once again, this is about simplifying and streamlining the process to make it easier for
both parties.
NFC will not necessarily “revolutionize” the hospitality industry, but will instead refine
how things currently work. Marketing and mobile payments will become a more personalized
experience in nearly every aspect of the industry. Payments can be made at the restaurant
quick and simple, and “smart-posters” will get information to the customer faster than before.
NFC will turn the hospitality industry into a well-oiled and efficient machine to deliver not only
better quality service, but faster service as well.
Near field communication systems can be considered a sector in the Marketing
Information Systems, which we learned about in class. As the textbook describes, “MIS consists
of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed,
timely, and accurate information to marketing decision makers”. NFC collects the user’s
personal information to keep track of their purchasing records. When hotels or restaurants use
NFC is it easier for them to track the customers previous purchases in order to know a head of
7. time, what that customer might want. NFC is a new and upcoming trend that will make MIS
systems even easier.
Another topic that came up in class was consumer behavior. It is important that the
businesses who use NFC technology, know what type of consumers want to use their product.
Knowing the background, social class, or cultural class of the people who are looking to use/buy
your products is important; some of these consumers may not know how to use any NFC based
technology. If a business is in a place where the consumer’s pattern of living such as activities,
social events, interests, political and social issues don’t match up with how you’re trying to use
NFC, it could be a failure.
If a product is not accessible, it has no value. To connect this to class and to the NFC
trend, if customers don’t have an NFC based piece of technology, they can’t use it or it has no
value to them.
Smart posters are an important part of NFC’s Promotion Mix. Using smart posters, a
business can create an advertising plan and use direct marketing. Customers see the poster
and use their NFC device to scan and bring up even more information on the product.
It is important that businesses that use NFC create a solid communication process. They
need to know a target market, probably the people who have NFC compatible devices, and
then determine a communication objective. After they determine their objective, they will
design a message and select a communication channel. This all relates to NFC because it can be
used a communication devise that enables people to share photos, videos, or anything else
between two devices.
In order for this technology to stay ahead of its competitors, it is important for
businesses to start using it as soon as possible. The faster those businesses grasp the concept of
NFC, the more popular it will become and its competitors will be less of an interest. Because
this technology can do almost everything possible, including becoming a digital wallet, a master
key for your house or car, keeping all identification secure, etc. it will be extremely hard to
surpass these characteristics. As Nathan Chandler explains, “Armed with these tiny chips,
smartphones are about to graduate from smart to downright brainiac status”.
8. Works Cited
Beavis, A. (2012, Janurary 5). How Will NFC Impact the Hospitality Industry. Retrieved April 2013, from
Ask Identive: http://www.askidentive.com/nfc-technology/nfc-impact-hospitality-industry
Chandler, N. (2013). 5 Ways NFC Technology Could Rock Your World. Retrieved April 28, 2013, from How
Stuff Works: http://www.howstuffworks.com/5-ways-nfc-tech-could-rock-your-
world.htm#page=5
Clark, M. (2013, March 12). Disney MyMagic+ sets a new bar for mobile wallet design. Retrieved April
22, 2013, from NFC World: http://www.nfcworld.com/2013/03/12/323001/disney-mymagic-
sets-a-new-bar-for-mobile-wallet-design/
Clark, S. (2011, June 28). VingCard Launches NFC Room KEy System for Hotels. Retrieved April 2013, from
NFC World: http://www.nfcworld.com/2011/06/28/38366/vingcard-launches-nfc-room-key-
system-for-hotels/
Dyer, K. (2013, March 6). GSMA Reports on NFC Experience at MWC. Retrieved April 2013, from NFC
World: http://www.nfcworld.com/2013/03/06/322921/gsma-reports-on-nfc-experience-at-
mwc/
NearFieldCommunication.org. (2013). History of Near Field Communication. Retrieved April 28, 2013,
from NFC: http://www.nearfieldcommunication.org/history-nfc.html
Sabella, R. P. (2013, February 5). NFC, Next on the Menu for Restaurants. Retrieved April 2013, from NFC
Bootcamp: https://www.nfcbootcamp.com/nfc-next-on-the-menu/
Smith, L. (2013, April 24). Bar Manager. (N. Weisenbeck, Interviewer)
Smrcka, K. (2013, March 22). Turning Smartphones into Versatile Keys. Retrieved April 2013, from
Engineering News: http://www.engineeringnews.co.za/print-version/turning-smartphones-into-
versatile-keys-2013-03-22
Staggs, T. (2013, January 7). Taking the Disney Guest Experience to the Next Level. Retrieved April 22,
2013, from Disney Parks Blog: http://disneyparks.disney.go.com/blog/2013/01/taking-the-
disney-guest-experience-to-the-next-level/?CMP=KNC-
WDW13_NGE_MDX_DOM_Exact|G|4131321.NG.AM.01.01U4S
Trichur, R. (2013, March 20). Rogers Boosts Smartphone Offerings in Mobile-Payment Push. Retrieved
April 2013, from The Globe and Mail: http://www.theglobeandmail.com/globe-investor/rogers-
boosts-smartphone-offerings-in-mobile-payment-push/article9982047/