Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
Hospitality industry, which had very recently adopted the new rules of customer engagement by embracing the online marketing techniques, is now once more compelled to change tracks – as most of its potential customers are browsing on-the-go.
With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
With mobile phones and mobile browsing rates getting cheaper by the hour, the numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore? And the numbers do point to a higher number of mobile compatible websites in the hospitality segment as compared to any other segment.
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant WebinarArcher Inc.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant
This Webinar will cover mobile marketing strategies and tactics for casual and quick service restaurants (QSR). Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry. Learn the basics of increasing traffic to restaurants, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
The future of mobile as a customer relationship tool. A small glimpse into Japans mobile world. What lessons are there to be learned for international publishers?
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
Hospitality industry, which had very recently adopted the new rules of customer engagement by embracing the online marketing techniques, is now once more compelled to change tracks – as most of its potential customers are browsing on-the-go.
With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
With mobile phones and mobile browsing rates getting cheaper by the hour, the numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore? And the numbers do point to a higher number of mobile compatible websites in the hospitality segment as compared to any other segment.
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant WebinarArcher Inc.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant
This Webinar will cover mobile marketing strategies and tactics for casual and quick service restaurants (QSR). Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry. Learn the basics of increasing traffic to restaurants, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
The future of mobile as a customer relationship tool. A small glimpse into Japans mobile world. What lessons are there to be learned for international publishers?
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
The world of marketing is being redefined with mobile phones. The old world methods of marketing just don't make sense. It needs a new order and new thinking. Marketers need to get rewired to do this form of marketing with mobiles!
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
SMITH presents , "Hospitality Marketing, Trends and Best Practices for 2012." This was presented live by SMITH Vice President Marni Blythe in Shalotte, NC with the NC Brunswick TDA as the sponsor and hosts.
This seminar covers everything from integrated marketing, user generated reviews, mobile marketing, social media marketing, how to measure ROI as well as other helpful statistics that have been aggregated from around the industry. Enjoy!
SMITH is a full service award-winning integrated, contemporary advertising agency based in Fayetteville, NC.
Please visit our website at www.smithadv.com
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Mobile App User Insight: How to make your app a user success is a presentation given by Judd Wheeler at Tulsa TechFest 2014. The presentation gives insight into the user needs through the viewpoint of Maslow's Hierarchy of Needs.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
5. Retailers find value in using
90% 87%
80%
70%
67%
60% 62%
50%
40%
30% 27%
20%
10%
0%
Smartphones to
drive traffic
di ffi Facebook &
Facebook &
Twitter to drive Customers use
their Delivering
traffic
smarphones in information to
store
t cell phones
cell phones
“The 21st Century Store: The Search for Relevance” by RSR Research
6. Mobile Technologies
Mobile Technologies
• Text Messaging (SMS/MMS)
• 2D Barcodes
• Mobile Web
• Search
S h
• Advertising
• Location Based Services (LBS)
Location‐Based Services (LBS)
• Near Field Communications (NFC)
• Augmented Reality (AR)
• Apps
• Innovations
9. Text May Not Be Sexy, BUT…..
Text May Not Be Sexy, BUT…..
• 90% of all text messages read within 3 minutes of delivery
• Over 99% read by the recipient
• SinglePoint Conversational Advertising
• Text:
– CTR 14.06% Conversion 8.22%
• Email:
– CTR 6.64% Conversion 1.73%
CTR 6.64% Conversion 1.73%
• Internet Display
– CTR 0.76% Conversion 4.43%
• Direct Mail
Direct Mail
– Response 1.4‐3.4% (Conversion < 1%)
• DMA 2010 Response Rate Trend Report
10. Text (SMS/MMS)
Text (SMS/MMS)
• Alerts • Text4Offer
• Text2Win • Polls
• Text4Info • Pics & Text2Screen
& Text2Screen
Courtesy of iMobilize Media
11.
12.
13.
14. Text4Next
Orange County
g y
Transportation Authority
• Simple & easy
• OCTAGO
– Bus
– Bus #
– Stop #
– Route #
• G t
Get next 3 arrival times
t 3 i l ti
• Can preplan by including
time and date
15.
16. Mobile Barcodes
Mobile Barcodes
30 characters 3,296 alphanumeric 1,000 characters
• 1992 – Denso‐Wave (Toyota)
( y )
• Additional storage capacity accommodates a variety of data beyond
numbers:
– Text
– Hyperlink
– Telephone number (Phone call)
– SMS/MMS message
– Email (Send message)
– Contact entry (vCard or meCard)
– Calendar entry (vCalendar)
22. You Gotta
You Gotta
• Inform
• Engage
• Utilize opt‐in
• Provide value
Provide value
• Gain insight
23. Don t
Don’t
• Don’t distribute a mobile barcode without
Don t distribute a mobile barcode without
thoroughly testing it
• Don’t link to a generic webpage
Don t link to a generic webpage
• Don’t link to a webpage that isn’t mobile‐
friendly
f i dl
28. Retail Mobile Web
Retail Mobile Web
Mobile‐enabled retail web site
Mobile enabled retail web site
• 54% consumers would shop
directly from barcodes in
magazines
i
Have
• 12% of retailers offered it Not
40%
• Must break away from
traditional channels Have
60%
• E b
Embrace evolution, prepare
l ti
for future demands OR be
left behind
29. Marks & Spencer (UK)
Marks & Spencer (UK)
• 1.2m unique visitors in first
6 months
• Over 10m page views
• More than 13 000 orders
More than 13,000 orders
from site since launch
• The most popular handsets:
primarily iPhones and
i il iPh d
secondarily Android devices
• 24,000 products purchased
range from wide screen TV’s
to sofas and clothes
30.
31. Google Mobile Search Innovations
Google Mobile Search Innovations
• Google Instant (autocomplete)
Google Instant (autocomplete)
• Instant Previews
• Voice Search (Apple Siri*, FREE‐411, Naturally
i S h( l Si i* ll
Speaking’s Dragon search app)
• Google Goggles (use pictures to search web)
33. Mobile Advertising
Mobile Advertising
• Gartner: mobile ad revenue $3.3 billion in 2011 (double)
$20 billion by 2015
$20 billi b 2015
• comScore: # of US advertisers up 128% in 2 years
• Mobile‐TV ad spending $1.4 billion in 2015 (quadruple)
• Opportunity to reach consumers via mobile channels continues to
improve:
31% of mobile users now own a smartphone, up from just 20% one
31% of mobile users now own a smartphone up from just 20% one
year earlier.
• Men OUTSPEND women 9 to 1 on virtual goods (social games)
Men OUTSPEND women 9 to 1 on virtual goods (social games)
• Virtual goods: 69% of males versus 31% of women
MocoSpace
34. Mobile Advertising
Mobile Advertising
• Fragmented
g
– Over 10 ad networks in U.S. alone
– Players like inMobi, AdMob (Google), iAd (Apple),
Microsoft Mobile Advertising, Millennial Media,
Microsoft Mobile Advertising Millennial Media
Greystripe… (none dominate)
• Types of networks
– Blind (largest)
– Premium Blind
– Premium
• iAd no longer allows display of ads on kid’s apps
( y
(May 2011))
36. Real World Gaming Rewards
Real World Gaming Rewards
• Kii SDK
Kiip
– Rewards in‐game
achievements on mobile
achievements on mobile
games with real life rewards
– Raising a level or high score
– Rewards based on game
demographics
• Tap Me
Tap.Me
– Redbox ads
– Future real‐world rewards
Future real‐world rewards
37. Location Based Service
Location‐Based Service
10,000,000
• $10‐billion‐per‐year business by 2016
p y y
– LBS advertising could be 50% (Strategy Analytics report)
• 40% of Google Map ‐ mobile
40% of Google Map
39. ShopAlerts
• Works with any phone
Works with any phone
(no GPS)
• Opt‐in
p
• SMS, Facebook, Twitter,
web, in‐store signage
g g
• Geo‐fences based off
cell towers
41. Turn Watching Games into a GAME
Turn Watching Games into a GAME
• Rewards for completed
p
challenges included:
– $5 off (3 points),
– a free Coca Cola (20
a free Coca‐Cola (20
points) and
– free wings (30 points)
• T k i of friends,
Take pics f f i d
sauciest wing in the
basket, fans of rival
teams, crowd going wild…
• Could share to Facebook
& Twitter
& Twitter
42. Results
• Players generated 20,000+ challenges
• There were 184,000 unique players
• 1 in 3 players returned to play again
• On average, users completed 7
challenges
• 100 million social impressions via
Facebook and Twitter.
• On average, a player spent 90
O l 90
seconds per challenge, meaning that
BWW saw the equivalent of 3.6 years
of brand engagement in its locations
g g
during the campaign.
Now had an established database of
184,000 people for its next campaign
l f
45. Technology Range Bit rate
Bit rate
• NFC (subset of RFID) • < 0.2 m (< 8 in) • .4 Mbit/s
• Bluetooth • ~ 10 m
10 m • 2 Mbit/s
2 Mbit/s
• Bluetooth Low Energy • ~ 1 m • 1 Mbit/s
• RFID • Depends on
frequency
1 ft, 10‐20 ft &
300 ft
300 ft
46. NFC Predictions
NFC Predictions
• Chip makers predict 40‐50 million NFC phones
Chip makers predict 40 50 million NFC phones
by 2011
• ~300 million phones worldwide (20%) phones
~300 million phones worldwide (20%) phones
with NFC by 2014 (Juniper Research)
• 30% of all mobile phones worldwide will be
f ll bil h ld id ill b
NFC enabled in 2015 (HIS research)
49. Other Examples
Other Examples
• Purchase rail, metro, airline, movie, concert or
Purchase rail, metro, airline, movie, concert or
event tickets
• Boarding pass
Boarding pass
• Coupons
• Tour guide (AV presentation)
Tour guide (AV presentation)
• ID card (students, employee, medical)
• K
Keycard (car, house, office)
d( h ffi )
• Rental car and hotel keys
50. Advantages
• Easier to setup than Bluetooth or WiFi
Easier to setup than Bluetooth or WiFi
• Can remain “on” all the time w/o draining the
battery
• Interactions are opt‐in and secure
52. Opportunity
• 9 12 months
9‐12 months
• Rich media interaction
• Must be easy and provide value
b d id l
• Enabler of existing services/tech rather than a
replacement
53.
54. Audi 2010 Calendar
Audi 2010 Calendar
• Car calendar without cars
• Download an App
• Exclusive content – 1st to see Audi A1
Exclusive content to see Audi A1
55. Yelp & Zagat
Yelp & Zagat
• Yelp • Zagat RETINA
–SSee restaurants
t t –C i t
Can interact & virtually
t & i t ll
– Click to get ratings and walk down the street
reviews – Click to get full review
g
and details
56. • Social AR
• O li
Online and mobile
d bil
• Leave messages for your network
57. • Platform to create your own AR world
y
• Third‐party developers created layers
• p p
Open platform
• 1M‐5M downloads on Android
• 1.4M active users
• 1,800 published layers
• PayPal integrated
PayPal integrated
59. QderoPateo Communications (QPC)
Communications (QPC)
• Articulated Naturality Web
• Typical AR flat
Typical AR “flat”
• Break barrier of laptop/desktop – convenience of mobile
• Weather, museum, hotel, commercial real estate
63. Apps Dirty Little Secret
Apps Dirty Little Secret
Average: 60 apps downloaded to iPhone or iPad
Average: 60 apps downloaded to iPhone or iPad
Paid Free
• 30% first downloaded • 20% first downloaded
• 5% by day 21 • 5% by day 25
• 1% by day 90
b d • 1% by day 90
b d
Socialize Inc.
65. IKEA 2010 Interactive Catalog
IKEA 2010 Interactive Catalog
• Place furniture • Results
– 40 pieces
40 pieces – PR
– Use camera, move, resize, – WOM
take a picture – High downloads
• Di
Discover style
t l
– Thru quizzes
66. North Face (China)
North Face (China)
• Stake virtual claim • > 2 million unique visitors to
• Li
Live score kept on web &
k b& web
outdoor electronic board • > 651,000 red flags planted
• 18 days
18 days • Champion > 4,000
Champion 4,000
67. McDonald s Interactive Billboard
McDonald’s Interactive Billboard
• Photo Catch
– Using cell phone camera
– Get one free
• Pick & Play
– No app
– picknplay.se
picknplay se
– Geo‐location
– Play on big screen in real‐
time
– Last 30 sec get digital
coupon w/directions
p /
68. Cometto Ice Cream (Turkey)
Ice Cream (Turkey)
• 2 weeks / 2 hours a day = Word of mouth
• 3 illi
3 million unique views
i i = Brand awareness
B d
• 3,500 players Collect 3 ice cream in 45 sec &
win
69. Where in the World
Are the Innovations Happening?
h
• One or two strong innovative companies that
One or two strong innovative companies that
can lead tech change
• Government backing
Government backing
• Consumer willingness to embrace new mobile
tech
h
• Shortage of payment methods or existing NFC
systems
70.
71.
72. Things to keep your
Things to keep your
With the FTC’s crackdown
on privacy extending to
mobile, how do advertisers
mobile how do advertisers
target mobile users
without personally
identifying them?
73. • Unique device IDs
Unique device IDs
• Examine contents
• Expects 1B devices by end
of the year
74. • Builds on geographic 100‐meter
tiles of the world down to block
il f h ld d bl k
level
• Public data (social info, check‐ins,
events, locations))
• Time
75. • No hardware upgrade
No hardware upgrade
• Built‐in speaker &
microphone
• POS upgraded same way, $30