The document presents a comprehensive overview of digital marketing and search engine optimization (SEO) strategies, emphasizing mobile-first websites and the importance of establishing credibility and attracting new business. It describes various on-page and off-page SEO techniques, including traffic analysis, keyword optimization, and link building, along with investment packages for SEO and web development services. Additionally, it highlights the complexity of search engine algorithms and the need for continuous adaptation to improve website visibility and rankings.

1. Presented to:
Presented by: Bob Bentz
Presented on: May 23, 2017
SEARCH ENGINE OPTIMIZATI
The Gift That Keeps On Giving
an company

2. WHAT IS DIGITAL MARKETING?
What We Do In The Swamp
• Mobile Strategy & Consulting
• Mobile Advertising
• Digital Advertising
• Text Message Marketing
• Mobile Video Production
• Web Development
• App Development
• SEO
• SEM
• Social Media Marketing
• Content Marketing
• IVR
• Video Production

3. AND WHO WE DO IT FOR

4. MY EXPERTISE IS MOBILE-FIRST

5. WEBSITES
A Website Needs To Do 2 Things
1. Establish Credibility
2. Attract New Business

6. SEO DEFINED
A methodology of strategies, tactics and hard work
performed to increase the amount of qualified visitors
to a website by improving search engine ranking
position (SERP).
-- Bob Bentz, Author, Relevance Raises Response

7. WHAT YOU SEE… ISN’T WHAT YOU ARE GETTING
Don’t be fooled by searching for your own business.
Google gives unique rankings to each mobile and
desktop device based on the device’s own behaviors.

8. THERE IS NO BOOK!
Google is using ever-changing,
complex algorithms to determine
which pages to include in their index.
Staying on top of these changes and
strategies is a full time job!
Clickz Live MozCon PubCon
SMX – Search
Marketing Expo
Search Engine
Strategies Expo

9. SEO – ON PAGE & OFF-PAGE
On-Page SEO
Off-Page SEO

10. ON-PAGE: STEP 0 – TRAFFIC ANALYSIS

11. ON-PAGE: STEP 1 - KEYWORDS
Current Top 100 Rankings

12. KEYWORDS
Competitive Ranking Analysis

13. ON-PAGE: STEP 2 – TECHNICAL SEO
Robots.txt
Block pages that should not be
indexed by crawlers.

14. ON-PAGE: STEP 2 – TECHNICAL SEO

15. ON-PAGE: STEP 3 – SEO FRIENDLY TAGS
Title
Meta Description
Tags represent
easiest thing you
can do to enhance
SERP.

16. ON-PAGE: STEP 4 – COPY CHANGES
H1 (Headline)
H2 (Sub-Header)
Copy Changes
Intralinking –
impoves indexing

17. ON PAGE: STEP 5 – IMAGE OPTIMIZATION
SEO friendly keyword naming
of images.
Originally created so blind
people could see the image.
Now a key ranking factor.
Will help your picture appear
in Google image searches.

18. OFF-PAGE: STEP 6 – LINK PROFILE ANALYSIS

19. OFF-PAGE – LINK COMPETITION ANALYSIS

20. OFF-PAGE: STEP 7 – DIRECTORY SUBMISSION

21. INVESTMENT
SEO Package
Steps 1-7 = $
6 month commitment
Gator Local = $
Total Investment = $
• Monthly progress reports
• Ranking reports monthly after first 90 days

22. INVESTMENT
New Website Development $
• Professional Photography on location (4 hours) $
• 30second video $
• Shot on location
• Video Editing
(Up to 50 page site. 4 months start to finish)

23. INVESTMENT
SEM
Google Pay Per Clicks
Initial Account Set Up (Month 1)
Monthly
• Monthly reporting
• Daily computerized optimization
• Monthly manual optimization

24. CASE STUDIES

25. ROLLING IN THE DOUGH
When the Gators Got Involved

26. THESE RESULTS WILL FLOOR YOU
When the Gators Got Involved

27. HOW MUCH ADDITIONAL REVENUE WILL 1000 MORE SITE
VISITS MEAN TO YOU?
Website Visits
Sign Up for Newsletter
Become New Customers

28. OFF-PAGE: STEP 8 – LINK BUILDING

29. OFF-PAGE: STEP 9 – CONTENT MARKETING

30. OFF-PAGE: STEP 10 – SOCIAL MEDIA OPTIMIZATION

31. OFF-PAGE: STEP 11 – CONTRIBUTE
Participate in blogs, forums, community boards,
discussion boards, etc…

32. OFF-PAGE: STEP 12 – BLOGGING
GOOGLE LOVES NEW CONTENT

33. t
Bob Bentz
Purplegator
bob@purplegator.com
610.254.7191
Purplegator.com
WHEN CAN WE GET STARTED?