1. Reviewing article
What is the article about?
The article is about the iPhone 6, it gives information about
what the phone may look like when it is released and some
alleged specifications that the phone will have. It also states
the date of release for the phone saying it will be in the Fall of
2014.

2. Who is the intended audience?
The intended audience for this article would be anyone that
either has interest in Apple and iPhone or anyone that may
be interested in smartphones as iPhone is one of the biggest
phones in the world.

3. Why would the find this article
interesting?
They would find this article interesting because it gives
information about a future iPhone which would be an
obvious interest for somebody who is looking on a mobile
marketing website as it would be a new format for them to
do their marketing on.

4. Is this article biased in any way?
No this article is not biased as it is simply stating alleged facts
about the iPhone 6 and not offering any kind of opinion about
what they think about the phone.

5. Has the article been shared on social
media?
Yes- the article has been shared 7 times on Facebook and 17 times
on Twitter.

6. Proximity Marketing
Proximity marketing is the localised wireless distribution of advertising content
associated with a particular place. Transmissions can be received by individuals in that
location who wish to receive them and have the necessary equipment to do so.
Distribution may be via a traditional localized broadcast, or more commonly is
specifically targeted to devices known to be in a particular area.
The location of a device may be determined by:
A cellular phone being in a particular cell
A Bluetooth or WiFi device being within range of a transmitter.
An Internet enabled device with GPS enabling it to request localized content from
Internet servers.
A NFC enabled phone can read a RFID chip on a product or media and launch
localized content from internet servers.

7. Proximity Marketing
• Communications may be further targeted to specific groups within
a given location, for example content in tourist hot spots may only
be distributed to devices registered outside the local area.
• Communications may be both time and place specific, e.g. content
at a conference venue may depend on the event in progress.
• Uses of proximity marketing include distribution of media at
concerts, information (weblinks on local facilities), gaming and
social applications, and advertising

8. Near filed communication
Near Field Communication (NFC) is a short-range wireless technology that
enables the communication between devices over a distance of less than 10
cm.
There are three main ways to use NFC:
•
Card emulation: the NFC device behaves exactly like a contactless
card and can be used in transport fare payment systems based on MiFare,
Calypso or Felica as well as open banking payment systems such as Visa
payWave, MasterCard PayPass or American Express ExpressPay
•
Reader mode: the NFC device is active and reads a passive Radio
Frequency Identification tag; for example reading and storing a Web address
or coupon from a poster for interactive advertising
•
Person-to-person (P2P) mode: two NFC devices communicate with
each other exchanging information. NFC is starting to be introduced into
smartphones

9. Near field communication
• By tapping your smartphone on a contactless payment terminal in a
shop, train station or coffee shop is able to identify your account and your
personal preferences, shopping habits and even your most frequently
travelled route home and takes payment through an app on your phone.
• NFC is starting to become popular in the UK. Orange have introduced their
QuickTap scheme which allows their customers to do purchases of £15 at
50,000 shops across the UK such as Pret a Manger, Subway, McDonalds
and Wilkinson. Customers simply pay buy just tapping a phone, though
only through NFC-enabled phones with the app that has been renewed
with credit from Barclaycard, Barclays debit or an Orange credit card.
• The Visa advert from 2013 is a great advert that demonstrates how NFC is
used with smartphones and cards.
http://www.youtube.com/watch?v=8m9UA9Jlup4