The document outlines various strategic marketing services offered for 2023, including text message marketing, digital advertising, and SEO, as well as new technologies like streaming TV and programmatic email. It highlights successful case studies and emphasizes the importance of targeting specific demographics such as gamers and utilizing geolocation tools. Additionally, it provides details on packages for SEO services and other communication tools like chatbots and voicemail messaging.

1. Strategic Partnerships for 2023
Bob Bentz January 1, 2023

2. Refresher of Our Services:
● Text Message Marketing
● Mobile Advertising
● Digital Advertising
● Pay Per Click
● Video Production
● Social Media Marketing &
Management
● Web Development
● Search Engine Optimization
● Voice Mail Direct Messaging
● Text To Landline Pro
● Text To Donate
● App Development
● IVR
What’s New:
• Text Games / Contests
• Programmatic Email
• Gamers as an Audience
• Streaming TV
• Chatbots
• Snapchat
• Twitter
• Careers Pages on Social Media
• Gator Reviews

3. Look who we’ve worked with!

4. Look what we’ve worked on!

5. Government Sector Clients

6. SMS
(Short Message Service)
MMS
(Multimedia Message Service)
Text Message Marketing Message Types
Coming: Spring 2021

7. Text to Landline
*www.TextToLandlinePro.com
Prospective customers are already texting you...you just don’t know it yet!
● No Lost Leads!
● Superior Customer Service
● Broadcast text available
● Communicate the way
that customers/candidates want to… by
text!
Text Enable Your Landline

8. Text Contests

9. Text Contest – Spin to Win!

10. Text Contest – Spin to Win!

11. Text Contest – Spin to Win Promoted with Facebook Ads

12. Text Contest – Spin to Win Stats
+179,096
opt ins to their
text marketing
program
+ 54,973
Facebook Followers
1,346,792
Entries

13. M&M’s #FlavorVote

14. Text Contest – SMS Voting: M&Ms New Flavor of the year

15. • Consumers ready to buy or sign up NOW!
• “Jobs Near Me”
Pay Per Click -- Search Engine Marketing
Our PPC Expert has over 10 years’ experience
with local businesses and National Brands,
and has worked on hundreds of projects for
colleges & universities.

16. Refresher:
Know Your Geos!

17. Geolocation
Geofencing: Draw a polygon around the zip codes or radius you want to target.

18. Geofencing
Geofencing: Draw a polygon around the zip codes or radius you want to target.

19. Geotargeting
Geotargeting: identify specific demographics inside the geo fence

20. Geo Conquesting
Geoconquesting: Identify competitors and utilize device detection at those locations to
create a target market of people interested in your product or service.

21. Geo Conquesting
Geoconquesting: Identify competitors and utilize device detection at those locations to
create a target market of people interested in your product or service.

22. Foot Traffic Report

23. What’s New!

24. Programmatic Email
Email marketing is one of the best ways in digital
advertising to:
● drive new website traffic
● enhance branding
● create awareness
● provide direct response
Leverage the advanced targeting of
email marketing to reach new
customers and fill your marketing
funnel with well-qualified buyers.

25. Programmatic Email
Lookalike audiences: Run display
ads to your target market before
they receive an email in order to
help drive email interactions.
After the email has sent, target those
same look-a-likes with display ads
to help remind them of your
business.
1.5 million fresh pieces of data
per month are “scrubbed” to
ensure quality and deliverability,
making our database one of the
largest and most “hygienic”
available.
The database has more than 200
million consumer and business
emails, time-stamped with URLs to
verify recipient's consent.

26. Targeting Gamers
As generations have grown up with
video games as a normal part of life, the
age of the average gamer has increased.
During a 2020 survey, 38 percent of
video game players come from the 18 to
34 age demographic, but six percent are
65 years and older!
https://www.statista.com/statistics/189582/age-of-us-video-game-players-since-2010/

27. Targeting Gamers - Niagara County Workforce Development
Snapchat YouTube

28. Targeting Gamers
Display
Target: Gamers
Target: Extreme Gamers
Target: Playstation Viewers
Target: Call of Duty

29. ▪ Streaming TV is viewing live or on-demand content through the
following:
▪ Smart TV: an internet-enabled TV connects directly to services
& apps
▪ Puck, stick or dongle: examples include AppleTV, Amazon’s
Fire Stick, Chromecast & others
▪ Gaming consoles including PlayStation4, Xbox & others
▪ Laptop, tablets & other mobile devices connected directly to
programming or streaming sites
Your commercial can be served across ALL
DEVICES.
Streaming TV

30. • Nearly half of cord-shavers and
nearly 40% of cord-cutters are
Generation X, or ages 38-53.
• The largest segment of ad-
supported OTT viewers are 18-34.
• 34% of ad-supported OTT viewers
report a household income $75,000
or greater.
• More than half are cord-cutters or
cord-shavers.
Source: IAB Streaming Playbook for Advertisers
Streaming TV: Who is Watching?

31. Streaming TV: What are they watching?

32. Streaming TV: Where Will Small Screen Ads Appear?
Streaming TV ads can play on a desktop,
laptop, game console, tablet or phone.
These ads can play during a commercial
break, before programming, in the middle
or after programming.
Differences from Large Screen Streaming:
• These ads are sometimes skippable.
• There can be multiple ads on the page,
depending on the viewer experience.
• Small screen ads usually have a
completion rate of 50% or higher since
it’s easier to close out of a browser or
device vs. a big screen TV.

33. Source: The Trade Desk
Streaming TV: When are they watching?

34. One-fifth or 19% of TV-time is going to
streaming, according to Nielsen.
• The global pandemic has only
increased the usage of streaming
services.
• Nearly 91% of US adults recently
surveyed said they subscribe to a
paid streaming video service.
Streaming TV: How are they watching?
INSERT a SHOW OF HANDS image here

35. Chat Bots

36. What’s New? Chat Bots

37. Twitter Ads
Promoted Tweets Twitter Cards
NEW: Twitter Carousel Ads

38. SnapChat Ads
Snapchat dominated web traffic in a
recent large campaign targeting
ages 16-24

39. What’s New? Gator Reviews
Gator Reviews program started

40. Gator Reviews: OutReach
● The custom review landing page has
an SEO benefit and allows customers
to easily leave reviews.
● Select 3-5 review sites. Over 250 are
available.
● We offer custom links to various
review sites to allow customers to
easily leave reviews.
● Messaging, communication method
and drip campaigns are all fully
customizable - both email and text
Filters Out Negative Reviews
& Offers Solutions
Increases Positive Reviews

41. Refresher:
Purplegator
Services

42. Voice Mail Direct
Reach out to your customer’s
opt in database with a recorded
message. The message will be
sent directly to the recipient’s
voicemail without ever ringing
the phone!
Refresher: Voice Mail Direct Messaging

43. IVR / Robo Calls / 800 numbers
IVR – Interactive Voice Response
Outbound IVR – i.e. political candidates
800 numbers
We’ve established 800 numbers with many
major advertising agencies and consumer
product companies and have provided
numerous 800 number IVR services involving
sweepstakes and major television programs.
Concerned about capacity? We even ran an
800 number for “The King of Pop” Michael
Jackson during halftime of the Super Bowl
and processed all of the calls without any
busies!

44. APP Development

45. Search Engine Optimization

46. About Advanced Federal
Cliff Bayuk - President Bob Bentz - CEO
Helping government agencies engage and acquire by blending
our mobile and telecom technology with our creative services.
DUNS: 116943173
CAGE: 898A9
Established: 2019

47. SEO Proven Success
Current Esthetics Customer. Look at the organic traffic increase in just the past three months!
Source: SEMRush

48. The Importance of SEO
Source: MOZ

49. Elements of SEO
Source: MOZ

50. SEO - Starter Package
● https SSL certification &
installation
● Technical site audit
● Keyword analysis
● Google My Business
setup/enhancement
● Title Tags & Meta Tags
● Intra-Linking
● External Linking
● Mobile friendly analysis
● Google Analytics
● Google Search Console
2 month commitment = $5,000

51. SEO - Silver Package
● https SSL certification &
installation
● Technical site audit
● Keyword analysis
● Google My Business
setup/enhancement
● Title Tags & Meta Tags
● Intra-Linking
● External Linking
● Mobile friendly analysis
● Google Analytics
● Google Search Console
6 month commitment = $24,000
● Competitor Analysis
● On page content
markup
● h tags
● Image Optimization
● Reviews &
Testimonials
● Consistent NAP
● External Link
Building
● Content creation

52. SEO - Gold Package
● https SSL certification &
installation
● Technical site audit
● Keyword analysis
● Google My Business
setup/enhancement
● Title tags & meta tags
● Intra-linking
● External linking
● Mobile friendly analysis
● Google Analytics
● Google Search Console
12 month commitment = $48,000
● Competitor analysis
● On page content
markup
● h tags
● Image optimization
● Reviews &
testimonials
● Consistent NAP
● External link
building
● Content creation
● Social media
posting
● Navigation
enhancements
● Listings third party
sites
● Citations
● Schema markup
● External link
building - large
● Content creation -
large
● Feature articles

53. #Winning
YES!
I nailed that
presentation.