TRUCK DRIVER RECRUITING -- Purplegator provides a unique mobile marketing solution to truck driver recruitment. Purplegator's impressive client list for finding truck drivers includes O'Reilly Auto Parts, Papa John's Pizza, FedEx, and AutoZone. If you need CDL-A , tandem drivers, or any truck drivers, Purplegator can get you applicants immediately. Contact sales@purplegator.com

1. Mighty Marketing. Real Results.
Truck Driver Recruitment
Purplegator Program

2. Before we get started...
What are your current recruiting efforts?

3. Third Party Data
The Purplegator Difference
Includes: Nielsen & Other
3rd Party Data Providers
Data sources:
• Web analytics tools
• Mobile web
• Mobile apps
• Behavioral and
demographic data
• CRM data
• Point-of-sale data
• Social networks
• Online video
• TV data
Definition
3rd party data is collected from a variety of
websites and platforms and is then aggregated
together by a third-party data provider

4. Do job boards work?
Job Boards only work –
For those who are looking for a new job!

5. Connecting with Candidates
Passive Candidates
We help you reach them at the right time,
in the right place and on the right device.
Your Best Audience

6. We’ve worked
with some
GREAT
clients!

7. • Mobile Strategy & Consulting
• Mobile & Digital Advertising
• Text Message Marketing
• Mobile Video Production
• Web Development
• App Development
• SEO (Search Engine Optimization)
• PPC (Pay Per Click)
• Candidate Nurturing
• Social Media Marketing
• Content Marketing
• Voice Mail Direct
• Text To Landline Pro
• Interactive Voice Response
• Video Production
• Chatbots
• ADA Compliance
• Promotional Products
Our Services

8. RECRUITMENT
STRATEGY

9. Source: American Trucking Association Driver Shortage Report 2021
Driver Shortage - updated 2021

10. ATA report states that the industry will need close
to 1 million new drivers in the next 9 years
Source: American Trucking Association Driver Shortage Report 2021
How many drivers will you need?

11. Who is telling the story of your company - and
what makes it a terrific place to work or to have
a career as a driver for your company?
⮚ Pay
⮚ Culture
⮚ People
⮚ Benefits
The BIG question: Why YOU?
Drivers have more choices and options than ever before.
Every company
says this

12. What else matters to potential candidates?
➢ How new is your equipment?
➢ Do you allow dogs or other pets?
➢ Flexible Scheduling?
➢ Long Term Job Security?
➢ Friendly and efficient dispatchers?
➢ Is the company green?
A Day in the Life Videos
Driver Testimonial Videos
If you allow dogs, show them off!
NOTE: If it’s not you, someone else out
there is telling your story for you.
(GlassDoor, Google Reviews)
The BIG question: Why YOU?

13. Where should my ads run?

14. Ads run on various platforms such as:
○ Mobile Display (Google & Mobile Web)
○ Facebook/Instagram
○ Twitter
○ Snapchat
○ In Mobile Apps
○ YouTube
The Purplegator Process
Automated phone call follow ups
Email nurturing
Text message follow ups
1
Ad clicks & taps lead to
a custom landing page
2
Candidate gets a thank you pop
up and email upon hitting SUBMIT
3
Recruiter gets an email
alerting of a new candidate
4
Data populates on
Mobile Acquire
Dashboard
5

15. Turnkey Recruiting Programs

16. What we offer that the others guys do NOT
Thumb Stopping Ads
Our internal studies show that
engagement via a cinemagraph is
+47% greater than even a video!
Cinemagraphs
Gator Clips
These are high performing
video clips that will make your
ads (and engagement) pop.
https://www.youtube.com/watch?v=oL6I0tJwyFY
https://www.youtube.com/watch?v=re5PX51ML14

17. • Truck Drivers
• Geo-Conquesting
o Competitor Locations,
Shipyards, & Truck Stops
• Industry Events
• Geographic Region
○ +15-50 miles
Need techs or mechanics? Warehouse
workers? No problem. We often
advertise for multiple positions in the
same campaign.
No waste!
Efficient Targeting

18. Demographic & Interest Targeting
• Target candidates who meet your
standards and certifications
• Find people whose interests mean
they are local or OTR Drivers
• Social nature of ads allows you to
tap into the vast referral markets
Only pay for those you want to reach
- leveraging 3rd party data => magic
Laser-Focused Targeting

19. We recommend using all 4 at the same time:
1. Geo conquesting - collect Device IDs from your
competitors’ locations. (look back as far back as 6
months). Send ads to those devices.
Connect to other devices at their home via wifi.
1. Micro Proximity - Connect with potential candidates in
real time while they are at work, or at a Nascar event, or
at the Great American Truck Show.
1. Display - ads that run on the mobile web and in mobile
apps. Demographic, behavior and interest targeting
including job titles
1. Keyword Search Retargeting - banner ads display to
candidates in your area who have searched a particular
keyword.
Competitor Targeting

20. Your ads can run across thousands
of locally relevant mobile websites
and apps like ESPN.com.
Our Strategy-Mobile Web & App Banners

21. Reach people on millions of websites, apps,
and Google-owned platforms (such as
YouTube and Gmail).
Our Strategy - Google Display

22. You can use our proprietary Hiring Alerts
pages instead of your company social media
Our Strategy - Facebook

23. Skews to a younger audience
Use strong imagery here
Our Strategy - Instagram

24. ● Job title targeting
● relevant hashtags
Our Strategy - Twitter
NOTE
Our proprietary
@HiringAlerts handle is
an approved Twitter
recruitment page
YOUNGER SKEW
38% of users are 18-29
https://sproutsocial.com/insights/n
ew-social-media-
demographics/#TW-demos

25. Don’t have compelling 5-6 second vertical video on
hand? Purplegator creates eye catching Snapchat
video ads from your still images or existing videos.
Our Strategy - SnapChat

26. The hashtag #womenintrucking now has more
than 6 million views and counting
#ladytrucker and #femaletrucker each have
over 130 million views
@clarissarankin is a female driver with 1.6m
followers (as of 1-1-2022)
Our Strategy - TikTok
NOTE
Geos are restricted
to DMA or State

27. Considering LinkedIn also? We can manage
that too!
Our Hiring Alerts LinkedIn Page makes it
efficient and easy.
Our Strategy - LinkedIn

28. Often called The Front Page of the Internet
This platform is made up of subreddits (r/), also
known as communities, where users get together
to talk about the different related topics.
Subreddits form the core of Reddit and are what
analysts attribute to the platforms popularity and
success.
There's a community for whatever you're
interested in ...
Our Strategy - Reddit

29. Our Strategy - Reddit
r/Truckers
r/Roadcam
r/Dashcam
Ad Placements
Conversation
Placement
Appears in comment
threads sandwiched
between the original
post above and the
first comment in the
thread below.
In-Feed
Placement
Your ad is shown
to users who are
browsing their
home and popular
feeds as well as
in the individual
community feeds.
26% 33% 22%
Age 18-24 Age 25-34 Age 35-44
AUDIENCE
SNAPSHOT
TARGETING
SNAPSHOT
NOTE
Geos are restricted
to DMA or State

30. Candidate taps ad
Sent to custom landing page
Recruiters follow up
Optional
Lead Capture via Landing Page

31. Manage, Sort & Track Candidates
See Results in Real Time
Download to Excel
Your Information is Always Available
Optional with Landing Page
Proprietary Mobile Acquire Dashboard
** SIG Compliant **

32. Candidate information is immediately
emailed to hiring manager for follow-up.
BEST PRACTICE
Reach out to candidates by phone,
text or email within 2-4 hours
Candidates receive a pop up thank
you page and an email thank you,
both linking back to your website.
Optional with Landing Page
Immediate Submission Updates &
Candidate Thank You

33. • Email nurturing campaign
(4 emails – 1 per week)
• Triggered as soon as a
potential candidate hits
SUBMIT on the Purplegator
landing page.
• Consistent reminder: “if you
are ready to fill out an
application, click here”
where they can see details
of the position or connect
with a recruiter if you have a
chat function.
Candidate Nurturing:
Email Follow-Up

34. • Follow up with candidates
using text messages.
• One SMS text message sent
to all leads generated by
Purplegator campaign
• Hyperlink the address for a
hiring event or include a click
to call or click to email now.
• Re-engage those you haven’t
yet connected with.
Candidate Nurturing:
Text Follow-Up

35. • Automated outbound phone
calls
• Opt-In provided in our Terms
& Conditions
• Works best when the
recruiter is available to
answer immediate call backs
• Caller ID should be the
phone number of the
recruiter
Candidate Nurturing:
Automated Calls

36. GlassDoor Reviews
Gator Reviews
Increase positive reviews of your company
What’s the first thing a potential candidate does?
Looks at your reviews.

37. Gator Reviews
We make it easy for you!
• Purplegator creates a custom review
landing page with your branding
• We reach out by email and/or text
message to your list of current and
former employees and ask them to
give a review.
• If the review is 4 or 5 stars, it is
posted.
• If the review is 3 stars or under, the
reviewer sees a form fill to leave
feedback, and their comments are
sent directly to you. The negative
review never goes public.
We have access to over
200 review sites.
The service is customizable.
$99 set up
$99/month
3 month min.

38. Campaign in Action – Your side
Build
Engagement
• Social media advertising
• Mobile app ads
• Mobile web ads
• Google Display Network
• Retargeting
• SEO & PPC
• Programmatic Email
Custom mobile
landing page!
Acquire New
Candidates
Generate
Awareness
Access your leads through
your dashboard for easy
organization and follow up!
*Candidate Nurturing
Email nurturing campaign
Voice and Text follow up
*Nurturing Optional with Landing Page

39. Campaign in Action – Candidate side
Fill Out
Landing Page
Link to
Application
See Your
Message
Pop up and Thank You
email to candidate linking
to full application & also
redirect to your website.
Receive Nurturing*
Email nurturing campaign
Voice and Text follow up
*Nurturing Optional with Landing Page

40. Re-engage those visiting your careers page
by targeting them with your recruiting ads.
All it takes is a single line of code and a compelling
message and you can deliver additional recruiting
ads to them wherever they are on the internet - on
their computer or on their phone!
Reinforce your recruiting efforts
Retargeting

41. Send text reminders a few days prior to the event
with hyperlinked map for easy navigation.
Hiring Events
Promote for 2-3 weeks prior for maximum attendance.

42. Promotional Products
Every potential candidate should take home some terrific swag to
remind them of your company, the opportunity, and the event.
Purplegator has a complete line of promotional products.
Here’s the link to our online catalog: PurplegatorPromos.com

43. Not Just Drivers
We often advertise for multiple positions in the same campaign.
Warehouse, Diesel Mechanics, Techs, Retail Workers,
Merchandisers and even IT!

44. Prospective customers are already texting you...you just don’t know it yet!
Features
• Easy to Use
Respond to texts via your computer rather than the small screen of a mobile phone!
• Keyword Response
Artificial intelligence responds to keywords received.
• Broadcast Text Messaging
Notify your customers and prospects with mass texting.
• App Available
So you can respond outside of office hours!
Benefits
• No Lost Leads!
• Superior Customer Service
• Communicate the way that your
candidates want to...by text!
Text Enable Your Landline

45. ✔ Targeting Strategy
✔ Creative Design
✔ Media Placement
✔ Landing Page Design
& Hosting
✔ Daily Monitoring
• A-B Testing
• Optimization
✔ Weekly Reporting
✔ In-depth Campaign Recap
Your campaign can include:
✔ Facebook
✔ Instagram
✔ Google
✔ YouTube
✔ Twitter
✔ LinkedIn
✔ Mobile Apps
✔ Mobile Web
✔ Retargeting
✔ Text Message Follow up
✔ Voice Mail Direct follow up
Our Recruiting Solution

46. Barb Osier Breeser
Vice President Sales & Marketing
EMAIL:
MOBILE:
LINKEDIN:
TWITTER:
OFFICE:
FACEBOOK:
INSTAGRAM:
barb@purplegator.com
(515) 371-7552
linkedin.com/in/barbbreeser
@barbosier
(888) 76-GATOR (764-2867)
@PurplegatorMobile
@purplegator_marketing

47. Tony LaGravenis
Business Development
EMAIL:
MOBILE:
LINKEDIN:
OFFICE:
FACEBOOK:
INSTAGRAM:
Tony@purplegator.com
(201) 392-9552
https://www.linkedin.com/in/tonylagravenis/
(888) 76-GATOR (764-2867)
@PurplegatorMobile
@purplegator_marketing

48. Steven Czyrny
Business Development
EMAIL:
MOBILE:
LINKEDIN:
OFFICE:
FACEBOOK:
INSTAGRAM:
Steve@purplegator.com
(716) 428-2238
https://www.linkedin.com/in/stevenczyrny/
(888) 76-GATOR (764-2867)
@PurplegatorMobile
@purplegator_marketing

49. Bob Bentz
President
EMAIL:
MOBILE:
LINKEDIN:
OFFICE:
FACEBOOK:
INSTAGRAM:
Bob@purplegator.com
(610) 513-0900
https://www.linkedin.com/in/bobbentz/
(888) 76-GATOR (764-2867)
@PurplegatorMobile
@purplegator_marketing