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Mighty Marketing. Real Results.
Truck Driver Recruitment
Purplegator Program
Before we get started...
What are your current recruiting efforts?
Third Party Data
The Purplegator Difference
Includes: Nielsen & Other
3rd Party Data Providers
Data sources:
• Web analytics tools
• Mobile web
• Mobile apps
• Behavioral and
demographic data
• CRM data
• Point-of-sale data
• Social networks
• Online video
• TV data
Definition
3rd party data is collected from a variety of
websites and platforms and is then aggregated
together by a third-party data provider
Do job boards work?
Job Boards only work –
For those who are looking for a new job!
Connecting with Candidates
Passive Candidates
We help you reach them at the right time,
in the right place and on the right device.
Your Best Audience
We’ve worked
with some
GREAT
clients!
• Mobile Strategy & Consulting
• Mobile & Digital Advertising
• Text Message Marketing
• Mobile Video Production
• Web Development
• App Development
• SEO (Search Engine Optimization)
• PPC (Pay Per Click)
• Candidate Nurturing
• Social Media Marketing
• Content Marketing
• Voice Mail Direct
• Text To Landline Pro
• Interactive Voice Response
• Video Production
• Chatbots
• ADA Compliance
• Promotional Products
Our Services
RECRUITMENT
STRATEGY
Source: American Trucking Association Driver Shortage Report 2021
Driver Shortage - updated 2021
ATA report states that the industry will need close
to 1 million new drivers in the next 9 years
Source: American Trucking Association Driver Shortage Report 2021
How many drivers will you need?
Who is telling the story of your company - and
what makes it a terrific place to work or to have
a career as a driver for your company?
⮚ Pay
⮚ Culture
⮚ People
⮚ Benefits
The BIG question: Why YOU?
Drivers have more choices and options than ever before.
Every company
says this
What else matters to potential candidates?
➢ How new is your equipment?
➢ Do you allow dogs or other pets?
➢ Flexible Scheduling?
➢ Long Term Job Security?
➢ Friendly and efficient dispatchers?
➢ Is the company green?
A Day in the Life Videos
Driver Testimonial Videos
If you allow dogs, show them off!
NOTE: If it’s not you, someone else out
there is telling your story for you.
(GlassDoor, Google Reviews)
The BIG question: Why YOU?
Where should my ads run?
Ads run on various platforms such as:
○ Mobile Display (Google & Mobile Web)
○ Facebook/Instagram
○ Twitter
○ Snapchat
○ In Mobile Apps
○ YouTube
The Purplegator Process
Automated phone call follow ups
Email nurturing
Text message follow ups
1
Ad clicks & taps lead to
a custom landing page
2
Candidate gets a thank you pop
up and email upon hitting SUBMIT
3
Recruiter gets an email
alerting of a new candidate
4
Data populates on
Mobile Acquire
Dashboard
5
Turnkey Recruiting Programs
What we offer that the others guys do NOT
Thumb Stopping Ads
Our internal studies show that
engagement via a cinemagraph is
+47% greater than even a video!
Cinemagraphs
Gator Clips
These are high performing
video clips that will make your
ads (and engagement) pop.
https://www.youtube.com/watch?v=oL6I0tJwyFY
https://www.youtube.com/watch?v=re5PX51ML14
• Truck Drivers
• Geo-Conquesting
o Competitor Locations,
Shipyards, & Truck Stops
• Industry Events
• Geographic Region
○ +15-50 miles
Need techs or mechanics? Warehouse
workers? No problem. We often
advertise for multiple positions in the
same campaign.
No waste!
Efficient Targeting
Demographic & Interest Targeting
• Target candidates who meet your
standards and certifications
• Find people whose interests mean
they are local or OTR Drivers
• Social nature of ads allows you to
tap into the vast referral markets
Only pay for those you want to reach
- leveraging 3rd party data => magic
Laser-Focused Targeting
We recommend using all 4 at the same time:
1. Geo conquesting - collect Device IDs from your
competitors’ locations. (look back as far back as 6
months). Send ads to those devices.
Connect to other devices at their home via wifi.
1. Micro Proximity - Connect with potential candidates in
real time while they are at work, or at a Nascar event, or
at the Great American Truck Show.
1. Display - ads that run on the mobile web and in mobile
apps. Demographic, behavior and interest targeting
including job titles
1. Keyword Search Retargeting - banner ads display to
candidates in your area who have searched a particular
keyword.
Competitor Targeting
Your ads can run across thousands
of locally relevant mobile websites
and apps like ESPN.com.
Our Strategy-Mobile Web & App Banners
Reach people on millions of websites, apps,
and Google-owned platforms (such as
YouTube and Gmail).
Our Strategy - Google Display
You can use our proprietary Hiring Alerts
pages instead of your company social media
Our Strategy - Facebook
Skews to a younger audience
Use strong imagery here
Our Strategy - Instagram
● Job title targeting
● relevant hashtags
Our Strategy - Twitter
NOTE
Our proprietary
@HiringAlerts handle is
an approved Twitter
recruitment page
YOUNGER SKEW
38% of users are 18-29
https://sproutsocial.com/insights/n
ew-social-media-
demographics/#TW-demos
Don’t have compelling 5-6 second vertical video on
hand? Purplegator creates eye catching Snapchat
video ads from your still images or existing videos.
Our Strategy - SnapChat
The hashtag #womenintrucking now has more
than 6 million views and counting
#ladytrucker and #femaletrucker each have
over 130 million views
@clarissarankin is a female driver with 1.6m
followers (as of 1-1-2022)
Our Strategy - TikTok
NOTE
Geos are restricted
to DMA or State
Considering LinkedIn also? We can manage
that too!
Our Hiring Alerts LinkedIn Page makes it
efficient and easy.
Our Strategy - LinkedIn
Often called The Front Page of the Internet
This platform is made up of subreddits (r/), also
known as communities, where users get together
to talk about the different related topics.
Subreddits form the core of Reddit and are what
analysts attribute to the platforms popularity and
success.
There's a community for whatever you're
interested in ...
Our Strategy - Reddit
Our Strategy - Reddit
r/Truckers
r/Roadcam
r/Dashcam
Ad Placements
Conversation
Placement
Appears in comment
threads sandwiched
between the original
post above and the
first comment in the
thread below.
In-Feed
Placement
Your ad is shown
to users who are
browsing their
home and popular
feeds as well as
in the individual
community feeds.
26% 33% 22%
Age 18-24 Age 25-34 Age 35-44
AUDIENCE
SNAPSHOT
TARGETING
SNAPSHOT
NOTE
Geos are restricted
to DMA or State
Candidate taps ad
Sent to custom landing page
Recruiters follow up
Optional
Lead Capture via Landing Page
Manage, Sort & Track Candidates
See Results in Real Time
Download to Excel
Your Information is Always Available
Optional with Landing Page
Proprietary Mobile Acquire Dashboard
** SIG Compliant **
Candidate information is immediately
emailed to hiring manager for follow-up.
BEST PRACTICE
Reach out to candidates by phone,
text or email within 2-4 hours
Candidates receive a pop up thank
you page and an email thank you,
both linking back to your website.
Optional with Landing Page
Immediate Submission Updates &
Candidate Thank You
• Email nurturing campaign
(4 emails – 1 per week)
• Triggered as soon as a
potential candidate hits
SUBMIT on the Purplegator
landing page.
• Consistent reminder: “if you
are ready to fill out an
application, click here”
where they can see details
of the position or connect
with a recruiter if you have a
chat function.
Candidate Nurturing:
Email Follow-Up
• Follow up with candidates
using text messages.
• One SMS text message sent
to all leads generated by
Purplegator campaign
• Hyperlink the address for a
hiring event or include a click
to call or click to email now.
• Re-engage those you haven’t
yet connected with.
Candidate Nurturing:
Text Follow-Up
• Automated outbound phone
calls
• Opt-In provided in our Terms
& Conditions
• Works best when the
recruiter is available to
answer immediate call backs
• Caller ID should be the
phone number of the
recruiter
Candidate Nurturing:
Automated Calls
GlassDoor Reviews
Gator Reviews
Increase positive reviews of your company
What’s the first thing a potential candidate does?
Looks at your reviews.
Gator Reviews
We make it easy for you!
• Purplegator creates a custom review
landing page with your branding
• We reach out by email and/or text
message to your list of current and
former employees and ask them to
give a review.
• If the review is 4 or 5 stars, it is
posted.
• If the review is 3 stars or under, the
reviewer sees a form fill to leave
feedback, and their comments are
sent directly to you. The negative
review never goes public.
We have access to over
200 review sites.
The service is customizable.
$99 set up
$99/month
3 month min.
Campaign in Action – Your side
Build
Engagement
• Social media advertising
• Mobile app ads
• Mobile web ads
• Google Display Network
• Retargeting
• SEO & PPC
• Programmatic Email
Custom mobile
landing page!
Acquire New
Candidates
Generate
Awareness
Access your leads through
your dashboard for easy
organization and follow up!
*Candidate Nurturing
Email nurturing campaign
Voice and Text follow up
*Nurturing Optional with Landing Page
Campaign in Action – Candidate side
Fill Out
Landing Page
Link to
Application
See Your
Message
Pop up and Thank You
email to candidate linking
to full application & also
redirect to your website.
Receive Nurturing*
Email nurturing campaign
Voice and Text follow up
*Nurturing Optional with Landing Page
Re-engage those visiting your careers page
by targeting them with your recruiting ads.
All it takes is a single line of code and a compelling
message and you can deliver additional recruiting
ads to them wherever they are on the internet - on
their computer or on their phone!
Reinforce your recruiting efforts
Retargeting
Send text reminders a few days prior to the event
with hyperlinked map for easy navigation.
Hiring Events
Promote for 2-3 weeks prior for maximum attendance.
Promotional Products
Every potential candidate should take home some terrific swag to
remind them of your company, the opportunity, and the event.
Purplegator has a complete line of promotional products.
Here’s the link to our online catalog: PurplegatorPromos.com
Not Just Drivers
We often advertise for multiple positions in the same campaign.
Warehouse, Diesel Mechanics, Techs, Retail Workers,
Merchandisers and even IT!
Prospective customers are already texting you...you just don’t know it yet!
Features
• Easy to Use
Respond to texts via your computer rather than the small screen of a mobile phone!
• Keyword Response
Artificial intelligence responds to keywords received.
• Broadcast Text Messaging
Notify your customers and prospects with mass texting.
• App Available
So you can respond outside of office hours!
Benefits
• No Lost Leads!
• Superior Customer Service
• Communicate the way that your
candidates want to...by text!
Text Enable Your Landline
✔ Targeting Strategy
✔ Creative Design
✔ Media Placement
✔ Landing Page Design
& Hosting
✔ Daily Monitoring
• A-B Testing
• Optimization
✔ Weekly Reporting
✔ In-depth Campaign Recap
Your campaign can include:
✔ Facebook
✔ Instagram
✔ Google
✔ YouTube
✔ Twitter
✔ LinkedIn
✔ Mobile Apps
✔ Mobile Web
✔ Retargeting
✔ Text Message Follow up
✔ Voice Mail Direct follow up
Our Recruiting Solution
Barb Osier Breeser
Vice President Sales & Marketing
EMAIL:
MOBILE:
LINKEDIN:
TWITTER:
OFFICE:
FACEBOOK:
INSTAGRAM:
barb@purplegator.com
(515) 371-7552
linkedin.com/in/barbbreeser
@barbosier
(888) 76-GATOR (764-2867)
@PurplegatorMobile
@purplegator_marketing
Tony LaGravenis
Business Development
EMAIL:
MOBILE:
LINKEDIN:
OFFICE:
FACEBOOK:
INSTAGRAM:
Tony@purplegator.com
(201) 392-9552
https://www.linkedin.com/in/tonylagravenis/
(888) 76-GATOR (764-2867)
@PurplegatorMobile
@purplegator_marketing
Steven Czyrny
Business Development
EMAIL:
MOBILE:
LINKEDIN:
OFFICE:
FACEBOOK:
INSTAGRAM:
Steve@purplegator.com
(716) 428-2238
https://www.linkedin.com/in/stevenczyrny/
(888) 76-GATOR (764-2867)
@PurplegatorMobile
@purplegator_marketing
Bob Bentz
President
EMAIL:
MOBILE:
LINKEDIN:
OFFICE:
FACEBOOK:
INSTAGRAM:
Bob@purplegator.com
(610) 513-0900
https://www.linkedin.com/in/bobbentz/
(888) 76-GATOR (764-2867)
@PurplegatorMobile
@purplegator_marketing

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Truck Driver Recruiting Deck 2023 MASTER.pptx

  • 1. Mighty Marketing. Real Results. Truck Driver Recruitment Purplegator Program
  • 2. Before we get started... What are your current recruiting efforts?
  • 3. Third Party Data The Purplegator Difference Includes: Nielsen & Other 3rd Party Data Providers Data sources: • Web analytics tools • Mobile web • Mobile apps • Behavioral and demographic data • CRM data • Point-of-sale data • Social networks • Online video • TV data Definition 3rd party data is collected from a variety of websites and platforms and is then aggregated together by a third-party data provider
  • 4. Do job boards work? Job Boards only work – For those who are looking for a new job!
  • 5. Connecting with Candidates Passive Candidates We help you reach them at the right time, in the right place and on the right device. Your Best Audience
  • 7. • Mobile Strategy & Consulting • Mobile & Digital Advertising • Text Message Marketing • Mobile Video Production • Web Development • App Development • SEO (Search Engine Optimization) • PPC (Pay Per Click) • Candidate Nurturing • Social Media Marketing • Content Marketing • Voice Mail Direct • Text To Landline Pro • Interactive Voice Response • Video Production • Chatbots • ADA Compliance • Promotional Products Our Services
  • 9. Source: American Trucking Association Driver Shortage Report 2021 Driver Shortage - updated 2021
  • 10. ATA report states that the industry will need close to 1 million new drivers in the next 9 years Source: American Trucking Association Driver Shortage Report 2021 How many drivers will you need?
  • 11. Who is telling the story of your company - and what makes it a terrific place to work or to have a career as a driver for your company? ⮚ Pay ⮚ Culture ⮚ People ⮚ Benefits The BIG question: Why YOU? Drivers have more choices and options than ever before. Every company says this
  • 12. What else matters to potential candidates? ➢ How new is your equipment? ➢ Do you allow dogs or other pets? ➢ Flexible Scheduling? ➢ Long Term Job Security? ➢ Friendly and efficient dispatchers? ➢ Is the company green? A Day in the Life Videos Driver Testimonial Videos If you allow dogs, show them off! NOTE: If it’s not you, someone else out there is telling your story for you. (GlassDoor, Google Reviews) The BIG question: Why YOU?
  • 13. Where should my ads run?
  • 14. Ads run on various platforms such as: ○ Mobile Display (Google & Mobile Web) ○ Facebook/Instagram ○ Twitter ○ Snapchat ○ In Mobile Apps ○ YouTube The Purplegator Process Automated phone call follow ups Email nurturing Text message follow ups 1 Ad clicks & taps lead to a custom landing page 2 Candidate gets a thank you pop up and email upon hitting SUBMIT 3 Recruiter gets an email alerting of a new candidate 4 Data populates on Mobile Acquire Dashboard 5
  • 16. What we offer that the others guys do NOT Thumb Stopping Ads Our internal studies show that engagement via a cinemagraph is +47% greater than even a video! Cinemagraphs Gator Clips These are high performing video clips that will make your ads (and engagement) pop. https://www.youtube.com/watch?v=oL6I0tJwyFY https://www.youtube.com/watch?v=re5PX51ML14
  • 17. • Truck Drivers • Geo-Conquesting o Competitor Locations, Shipyards, & Truck Stops • Industry Events • Geographic Region ○ +15-50 miles Need techs or mechanics? Warehouse workers? No problem. We often advertise for multiple positions in the same campaign. No waste! Efficient Targeting
  • 18. Demographic & Interest Targeting • Target candidates who meet your standards and certifications • Find people whose interests mean they are local or OTR Drivers • Social nature of ads allows you to tap into the vast referral markets Only pay for those you want to reach - leveraging 3rd party data => magic Laser-Focused Targeting
  • 19. We recommend using all 4 at the same time: 1. Geo conquesting - collect Device IDs from your competitors’ locations. (look back as far back as 6 months). Send ads to those devices. Connect to other devices at their home via wifi. 1. Micro Proximity - Connect with potential candidates in real time while they are at work, or at a Nascar event, or at the Great American Truck Show. 1. Display - ads that run on the mobile web and in mobile apps. Demographic, behavior and interest targeting including job titles 1. Keyword Search Retargeting - banner ads display to candidates in your area who have searched a particular keyword. Competitor Targeting
  • 20. Your ads can run across thousands of locally relevant mobile websites and apps like ESPN.com. Our Strategy-Mobile Web & App Banners
  • 21. Reach people on millions of websites, apps, and Google-owned platforms (such as YouTube and Gmail). Our Strategy - Google Display
  • 22. You can use our proprietary Hiring Alerts pages instead of your company social media Our Strategy - Facebook
  • 23. Skews to a younger audience Use strong imagery here Our Strategy - Instagram
  • 24. ● Job title targeting ● relevant hashtags Our Strategy - Twitter NOTE Our proprietary @HiringAlerts handle is an approved Twitter recruitment page YOUNGER SKEW 38% of users are 18-29 https://sproutsocial.com/insights/n ew-social-media- demographics/#TW-demos
  • 25. Don’t have compelling 5-6 second vertical video on hand? Purplegator creates eye catching Snapchat video ads from your still images or existing videos. Our Strategy - SnapChat
  • 26. The hashtag #womenintrucking now has more than 6 million views and counting #ladytrucker and #femaletrucker each have over 130 million views @clarissarankin is a female driver with 1.6m followers (as of 1-1-2022) Our Strategy - TikTok NOTE Geos are restricted to DMA or State
  • 27. Considering LinkedIn also? We can manage that too! Our Hiring Alerts LinkedIn Page makes it efficient and easy. Our Strategy - LinkedIn
  • 28. Often called The Front Page of the Internet This platform is made up of subreddits (r/), also known as communities, where users get together to talk about the different related topics. Subreddits form the core of Reddit and are what analysts attribute to the platforms popularity and success. There's a community for whatever you're interested in ... Our Strategy - Reddit
  • 29. Our Strategy - Reddit r/Truckers r/Roadcam r/Dashcam Ad Placements Conversation Placement Appears in comment threads sandwiched between the original post above and the first comment in the thread below. In-Feed Placement Your ad is shown to users who are browsing their home and popular feeds as well as in the individual community feeds. 26% 33% 22% Age 18-24 Age 25-34 Age 35-44 AUDIENCE SNAPSHOT TARGETING SNAPSHOT NOTE Geos are restricted to DMA or State
  • 30. Candidate taps ad Sent to custom landing page Recruiters follow up Optional Lead Capture via Landing Page
  • 31. Manage, Sort & Track Candidates See Results in Real Time Download to Excel Your Information is Always Available Optional with Landing Page Proprietary Mobile Acquire Dashboard ** SIG Compliant **
  • 32. Candidate information is immediately emailed to hiring manager for follow-up. BEST PRACTICE Reach out to candidates by phone, text or email within 2-4 hours Candidates receive a pop up thank you page and an email thank you, both linking back to your website. Optional with Landing Page Immediate Submission Updates & Candidate Thank You
  • 33. • Email nurturing campaign (4 emails – 1 per week) • Triggered as soon as a potential candidate hits SUBMIT on the Purplegator landing page. • Consistent reminder: “if you are ready to fill out an application, click here” where they can see details of the position or connect with a recruiter if you have a chat function. Candidate Nurturing: Email Follow-Up
  • 34. • Follow up with candidates using text messages. • One SMS text message sent to all leads generated by Purplegator campaign • Hyperlink the address for a hiring event or include a click to call or click to email now. • Re-engage those you haven’t yet connected with. Candidate Nurturing: Text Follow-Up
  • 35. • Automated outbound phone calls • Opt-In provided in our Terms & Conditions • Works best when the recruiter is available to answer immediate call backs • Caller ID should be the phone number of the recruiter Candidate Nurturing: Automated Calls
  • 36. GlassDoor Reviews Gator Reviews Increase positive reviews of your company What’s the first thing a potential candidate does? Looks at your reviews.
  • 37. Gator Reviews We make it easy for you! • Purplegator creates a custom review landing page with your branding • We reach out by email and/or text message to your list of current and former employees and ask them to give a review. • If the review is 4 or 5 stars, it is posted. • If the review is 3 stars or under, the reviewer sees a form fill to leave feedback, and their comments are sent directly to you. The negative review never goes public. We have access to over 200 review sites. The service is customizable. $99 set up $99/month 3 month min.
  • 38. Campaign in Action – Your side Build Engagement • Social media advertising • Mobile app ads • Mobile web ads • Google Display Network • Retargeting • SEO & PPC • Programmatic Email Custom mobile landing page! Acquire New Candidates Generate Awareness Access your leads through your dashboard for easy organization and follow up! *Candidate Nurturing Email nurturing campaign Voice and Text follow up *Nurturing Optional with Landing Page
  • 39. Campaign in Action – Candidate side Fill Out Landing Page Link to Application See Your Message Pop up and Thank You email to candidate linking to full application & also redirect to your website. Receive Nurturing* Email nurturing campaign Voice and Text follow up *Nurturing Optional with Landing Page
  • 40. Re-engage those visiting your careers page by targeting them with your recruiting ads. All it takes is a single line of code and a compelling message and you can deliver additional recruiting ads to them wherever they are on the internet - on their computer or on their phone! Reinforce your recruiting efforts Retargeting
  • 41. Send text reminders a few days prior to the event with hyperlinked map for easy navigation. Hiring Events Promote for 2-3 weeks prior for maximum attendance.
  • 42. Promotional Products Every potential candidate should take home some terrific swag to remind them of your company, the opportunity, and the event. Purplegator has a complete line of promotional products. Here’s the link to our online catalog: PurplegatorPromos.com
  • 43. Not Just Drivers We often advertise for multiple positions in the same campaign. Warehouse, Diesel Mechanics, Techs, Retail Workers, Merchandisers and even IT!
  • 44. Prospective customers are already texting you...you just don’t know it yet! Features • Easy to Use Respond to texts via your computer rather than the small screen of a mobile phone! • Keyword Response Artificial intelligence responds to keywords received. • Broadcast Text Messaging Notify your customers and prospects with mass texting. • App Available So you can respond outside of office hours! Benefits • No Lost Leads! • Superior Customer Service • Communicate the way that your candidates want to...by text! Text Enable Your Landline
  • 45. ✔ Targeting Strategy ✔ Creative Design ✔ Media Placement ✔ Landing Page Design & Hosting ✔ Daily Monitoring • A-B Testing • Optimization ✔ Weekly Reporting ✔ In-depth Campaign Recap Your campaign can include: ✔ Facebook ✔ Instagram ✔ Google ✔ YouTube ✔ Twitter ✔ LinkedIn ✔ Mobile Apps ✔ Mobile Web ✔ Retargeting ✔ Text Message Follow up ✔ Voice Mail Direct follow up Our Recruiting Solution
  • 46. Barb Osier Breeser Vice President Sales & Marketing EMAIL: MOBILE: LINKEDIN: TWITTER: OFFICE: FACEBOOK: INSTAGRAM: barb@purplegator.com (515) 371-7552 linkedin.com/in/barbbreeser @barbosier (888) 76-GATOR (764-2867) @PurplegatorMobile @purplegator_marketing
  • 47. Tony LaGravenis Business Development EMAIL: MOBILE: LINKEDIN: OFFICE: FACEBOOK: INSTAGRAM: Tony@purplegator.com (201) 392-9552 https://www.linkedin.com/in/tonylagravenis/ (888) 76-GATOR (764-2867) @PurplegatorMobile @purplegator_marketing
  • 48. Steven Czyrny Business Development EMAIL: MOBILE: LINKEDIN: OFFICE: FACEBOOK: INSTAGRAM: Steve@purplegator.com (716) 428-2238 https://www.linkedin.com/in/stevenczyrny/ (888) 76-GATOR (764-2867) @PurplegatorMobile @purplegator_marketing