Purplegator is a mobile-first digital agency that has been in business since 1989. It has strengths in serving large volumes of digital impressions across many ad networks and uses automated bidding strategies. The agency focuses on unique campaigns for each client using relevance to increase responses. It provides a range of mobile marketing services including strategy, advertising, app development, search engine marketing, and social media marketing. The agency specializes in engaging customers and acquiring business through laser-focused targeting using various mobile advertising components.

1. ENGAGE & ACQUIRE
Mobile-First Digital Agency
PHILADELPHIA | HONOLULU | DES MOINES

2. WHY PURPLEGATOR?
History
• Division of Advanced Telecom Services – founded in 1989
• Evolved from the landline, to the internet and now to mobile
Strengths
• Capable of serving 9 billion impressions daily
• Serving on over 350 ad networks
• Automated, real-time bidding strategies
Recognition
• 21 awards
Strategy
• Unique campaigns for each unique client
• Relevance Raises Response

3. Est. 1989
ATS – London
Est. 1992
ATS – Canada
Est. 1993
ATS – Prague
Est. 1997
ATS Tapei
Est. 1998
Monster Tones
RingingPhone
Est. 2002
Zim Corporation
Est. 2006
Est. 2010 Est. 2013 Est. 20142013
Spark Network
Services
Acquired 2007

4. LOOK WHAT WE’VE DONE THIS PAST YEAR

5. WE WROTE THE BOOK ON MOBILE MARKETING

6. 100 Years of
Information Gathering
1917 - 2017

7. CHANGE IN
TECHNOLOGY
IN ONLY
8 YEARS

8. WE SPEND 2x MORE TIME WITH MOBILE THAN RADIO
Data Source: eMarketer 2016

9. 78% of Us Now Own Smartphones
Data Source: Nielsen 2016
SMARTPHONE EXPANSION =
POWERFUL ADVERTISING OPPORTUNITIES

10. BUDGETS MOVING AWAY FROM PRINT, BROADCAST
arketing Spending Plans for 2016, by Media Type
Data Source: StrongView/Selligent
Marketing Spending for 2016, by Media Type

11. We Specialize In Engaging Your Customers
& Acquiring Their Business - and Loyalty

12. HOW WE DO IT?
Strategy
• Mobile strategy & consulting
• Digital Advertising
• Mobile video production
• App development
• SEM
• Content marketing
• Mobile advertising
• Test message marketing
• Web development
• SEO
• Social media marketing
• IVR

13. HOW WE DO IT?
Execution
Optimization – We won’t just set it and forget it!
We’ll Always Be Testing

14. IVR
Interactive Voice Response
Few people in the mobile marketing world are as dialed in to IVR as we are. In
fact, our Advanced Telecom Services companies have been doing interactive
voice response since 1989. The combination of mobile-digital and IVR is a perfect
marketing match!
NEW!
RINGLESS
VOICEMAIL

15. WEB DEVELOPMENT
There’s a tsunami of traffic moving from desktop to mobile, and marketers
must ensure that the user experience on mobile and tablet is as convincing as
the desktop experience. With our recent acquisition of Rocky Point Media,
we’ve greatly enhanced our web design team. And, we’ll give you the added
bonus of including basic SEO services in the initial development.
Acquired 2015
PHILADELPHIA DES MOINES HONOLULU
#FREESEO INCLUDED

16. SEO
Search Engine Optimization
The great thing about SEO, and specifically mobile SEO, is that there are
no ongoing costs for every new visitor to your website. And, if your goal is
higher local search engine rankings, it’s a lot easier to get on the first page of
Google. There’s no better way for you to dominate your competition. Results
Oriented. White Hat SEO.

17. GATOR LOCAL
• Local directories in your area
• Industry specific directories
• Improved ranking
• Builds links
• One stop shop
• Take ownership of your information
• Increased “near me” searches
• Same NAP (name, address, phone
number
• Consistency and accuracy
• Permanent listings
• Concierge service

18. VIDEO PRODUCTION
Video informs and entertains and needs to be integrated into each and every
aspect of your digital and mobile marketing efforts. No matter what you do,
your job is to tell your story. And more people will listen to your story if it is on
video rather than on a page of text.

19. NEW! CINEMAGRAPHS
The new moving picture!

20. SEM
Search Engine Marketing
Whether you are running an international corporation or a local small
business, we know how important it is for you to compete online. We’ll test
our ideas before recommending them to you. You’ll rate us on conversions
and increased sales, not clicks.

21. MESSAGING
Text Message Marketing
SMS text message marketing is the workhorse of mobile marketing. It is the
single most important thing you can do to get started with a comprehensive
mobile marketing strategy. Text is inexpensive and offers the best return on
investment of any mobile marketing tactic that you will employ.
SMS, MMS and Push Notification
GATOR
TEXTING

22. SOCIAL MEDIA MARKETING
Every social media network is different. A business needs to select the proper
image and social media strategy for each of its networks. Acting the part is
half the battle. When it comes to social media, the KPI to measure is not the
engagement that a post receives, but the sales that it generates.

23. APP DEVELOPMENT
A mobile app is a walking billboard that’s in the pocket of your customer 24
hours a day. Imagine how important that is to have your company’s app on
the mobile phone of your customers and prospects. What’s that real estate
alone worth to your business?

24. CONTENT MARKETING
Educating consumers has become a profound way of generating new business
for your company. Content marketing has become the new cold call. Raise
your brand awareness with content marketing that combines journalism with
PR. We are proud Sharp Spring partners.

25. MOBILE ADVERTISING
Mobile’s uncanny ability to send the best message, to the right person, in the
optimal location, at the time when that person is most likely to buy, is
unsurpassed. Using techniques such as geo-targeting, mobile advertising
placement via apps and mobile websites allows for precision targeting that no
traditional media can match.

26. DIGITAL ADVERTISING
Your customers and prospects will find you more often through a variety of
one-to-one partnerships we have with industry giants such as Google and
Facebook. By integrating third-party data, you’ll target your best prospects.
Together, we’ll analyze the statistics and your results will improve each week
as we accumulate more data on which prospects are converting to sales.

27. Mobile/Digital Advertising Strategy

28. MOBILE’S MOST IMPORTANT ADVANTAGE
Pinpoint Targeting
You Only Pay to Reach Your Best Prospects
• Geotargeting
• Geofencing
• Geoconquesting
• Demographics
• Interests
• Email addresses / phone numbers
• Retargeting
• Dayparting
NO WASTE!

29. LASER FOCUSED CUSTOMER TARGETING
GEOTARGETING
Reach only those
within a 10 mile radius
of your store

30. LASER FOCUSED CUSTOMER TARGETING
GEOFENCING
• Target only the wealthiest zip codes in your
trading area.
• Target only your immediate downtown area.

31. DEMOGRAPHICS
• Sex
• Age
• Income Level
• Home Ownership
• Marital Status
• Children in Home
• Job Type

32. INTEREST TARGETING
FIND THOSE MOST LIKELY TO BUY SOON
• Near Market – likely to buy in 365 days
• In Market – likely to buy in 180 days
• Max in Market – likely to buy in 90 days
Third party data integration from Polk and other sources

33. EMAIL ADDRESSES
PLATINUM PROSPECTS
One mobile advertising target group will be your email list!

34. RETARGETING
PLATINUM PROSPECTS
Reinforce those visiting your website by targeting
them with your ads.

35. COMPONENTS OF MOBILE ADVERTISING
Your ads run across
thousands of locally
relevant mobile apps
such as Angry Birds and
eBay. Apps your
customers are using
every day.
IN APP ADVERTISEMENT

36. COMPONENTS OF MOBILE ADVERTISING
MOBILE WEB
ADVERTISEMENT
Your ads run on hundreds of
nationally known mobile and
desktop websites such as ESPN,
Better Homes & Gardens, Fox
News, and CNN.

37. COMPONENTS OF MOBILE ADVERTISING
FACEBOOK
Facebook remains the gorilla in the room when it comes
to mobile/social advertising. “Dark Posts” have a huge
advantage over Boost Posts.

38. COMPONENTS OF MOBILE ADVERTISING
INSTAGRAM
The younger, female skew and
beautiful pictures on Instagram
are ideal for creating interest in
your store with aspirational
imagery.

39. COMPONENTS OF MOBILE ADVERTISING
LANDING PAGE
Tapping on any ad will lead
potential customers to a mobile
landing page, from which they
can get the offer, call, or get
directions to your dealership.
Landing page can be a single
stand alone page or a part of
your website.

40. COMPLETE CAMPAIGN IN ACTION
BUILD
ENGAGEMENT
GENERATE
AWARENESS
CREATE A
CUSTOMER
ACCESSIBLE 24/7 IN YOUR OWN
DATABASE CONTROL PANEL BUILT
AND HOSTED BY PURPLEGATOR
BUILT AND HOSTED BY PURPLEGATOR
SERVING ADS TO YOUR EMAIL LIST
SERVING ADS TO YOUR WEBSITE VISITORS
SERVING ADS TO COMPETING DEALERSHIPS’S CUSTOMERS

41. ALL PACKAGES INCLUDE:
• Creative Design
• Landing Page Design & Hosting
• Sales Lead Acquisition Tool
• Daily/Weekly Monitoring
• A-B Testing
• Optimization
• Performance Analysis
• Advertising Media
• Facebook & Instagram
• In-App
• Mobile Web
• Retargeting – visitors, email list
WHAT YOU GET

42. Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
The process can
become confusing
fast.

43. We live, dream and sleep mobile so you don’t have to.

44. Bob Bentz
Purplegator
bob@purplegator.com
610.254.7191
Purplegator.com