Rich Communication Services (RCS) is known to be the next generation of SMS. With the world now more in favor of text messaging, RCS will be able to mimic these enriched features for businesses to engage with customers. Let’s get to know the RCS business more!

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Sample Airlines>
SFO NYC
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Confirm Contact Airlines
Hi! Your upcoming flight to
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RCS is an IP-based messaging
service, which is provided to
users through mobile operators.
RCS incorporates the global
reach of SMS with the rich
features of chat apps to deliver
enhanced user experiences.
Estimated 390 million monthly
active users worldwide.
Estimated value of business of
$74 Billion by 2021.
88 Operators launch
RCS in 59 countries
by 2020.
RCS Business Messaging
enables brands to engage
with customers by using
chatbots or AI.
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Verified Sender
Customized Branding
Custom name, color
& logo/icon
Rich Media
Images, videos, GIFs
Suggested Actions
© GSMA Intelligence
RICH COMMUNICATION SERVICES
THE NEXT-GENERATION OF SMS