Mobile marketing best practices include:
- Developing multiple presentation layers for different device types
- Using APIs for accurate device detection, content adaptation, and reporting
- Building parallel mobile sites that are integrated with the main CMS
- Considering apps only when necessary due to high development costs
- Leveraging technologies like SMS, MMS, shortcodes, and QR codes for promotions
- Encouraging mCommerce with convenient mobile purchasing options
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Monitise: Mobi...spirecorporate
Chatbot for basic queries & transactions Contextual Offers TRANSFER Transfer
Mobile Check Deposit
Mobile Banking App: Core services, offers & rewards Mobile Payments:
Mobile Remote Deposit
NFC, QR, etc
Expand to adjacent services
to drive engagement
Expand to adjacent services
to drive revenue
Expand to adjacent services
to own the customer relationship
Expand to adjacent services
to defend against competition
Expand to adjacent services
to drive operational efficiency
Expand to adjacent services
to enter new markets
Expand to adjacent services
to leverage partners’ capabilities
Expand to adjacent services
to future proof the business
Expand to adjacent
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
UPA 2012 - Mobile user experience Southern AfricaHelga Stegmann
The document summarizes insights into designing mobile user experiences for the African market based on usability testing conducted in South Africa. Key findings include: 1) the mobile phone is the primary way most access the internet, with USSD and WIG menus more used than mobile internet; 2) navigation is important as users primarily read only selectable text; and 3) images are mainly seen as decorative rather than interactive. Testing users on their own devices provides valuable cultural and usage insights.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
The document provides an overview of Skochy Consulting and mobile marketing strategies. It discusses how mobile is transforming consumer behavior and engagement. Sample mobile applications and tools are presented, including premium mobile websites, QR codes, text messaging, and mobile strategy. The benefits of various mobile tactics for customer acquisition, offers and loyalty, mCommerce, and direct response are outlined.
Mobile Press Plus is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It offers various mobile marketing services including mobile web apps, QR codes, mobile location analytics, text message marketing, and social media management. The document discusses the growth of mobile device usage and how mobile marketing can help with customer awareness, consideration, preference, purchase, and loyalty. It provides examples of mobile strategies and technologies that Mobile Press Plus utilizes like premium responsive mobile websites, mobile microsites, mobile commerce, and text message marketing.
The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
Hospitality industry, which had very recently adopted the new rules of customer engagement by embracing the online marketing techniques, is now once more compelled to change tracks – as most of its potential customers are browsing on-the-go.
With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
With mobile phones and mobile browsing rates getting cheaper by the hour, the numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore? And the numbers do point to a higher number of mobile compatible websites in the hospitality segment as compared to any other segment.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Monitise: Mobi...spirecorporate
Chatbot for basic queries & transactions Contextual Offers TRANSFER Transfer
Mobile Check Deposit
Mobile Banking App: Core services, offers & rewards Mobile Payments:
Mobile Remote Deposit
NFC, QR, etc
Expand to adjacent services
to drive engagement
Expand to adjacent services
to drive revenue
Expand to adjacent services
to own the customer relationship
Expand to adjacent services
to defend against competition
Expand to adjacent services
to drive operational efficiency
Expand to adjacent services
to enter new markets
Expand to adjacent services
to leverage partners’ capabilities
Expand to adjacent services
to future proof the business
Expand to adjacent
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
UPA 2012 - Mobile user experience Southern AfricaHelga Stegmann
The document summarizes insights into designing mobile user experiences for the African market based on usability testing conducted in South Africa. Key findings include: 1) the mobile phone is the primary way most access the internet, with USSD and WIG menus more used than mobile internet; 2) navigation is important as users primarily read only selectable text; and 3) images are mainly seen as decorative rather than interactive. Testing users on their own devices provides valuable cultural and usage insights.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
The document provides an overview of Skochy Consulting and mobile marketing strategies. It discusses how mobile is transforming consumer behavior and engagement. Sample mobile applications and tools are presented, including premium mobile websites, QR codes, text messaging, and mobile strategy. The benefits of various mobile tactics for customer acquisition, offers and loyalty, mCommerce, and direct response are outlined.
Mobile Press Plus is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It offers various mobile marketing services including mobile web apps, QR codes, mobile location analytics, text message marketing, and social media management. The document discusses the growth of mobile device usage and how mobile marketing can help with customer awareness, consideration, preference, purchase, and loyalty. It provides examples of mobile strategies and technologies that Mobile Press Plus utilizes like premium responsive mobile websites, mobile microsites, mobile commerce, and text message marketing.
The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
Hospitality industry, which had very recently adopted the new rules of customer engagement by embracing the online marketing techniques, is now once more compelled to change tracks – as most of its potential customers are browsing on-the-go.
With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
With mobile phones and mobile browsing rates getting cheaper by the hour, the numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore? And the numbers do point to a higher number of mobile compatible websites in the hospitality segment as compared to any other segment.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
Mobile marketing-sales-presentation-reach mobRobert Bagnall
ReachMalaysia is a mobile marketing agency that specializes in mobile communication programs. They offer various mobile marketing services including mobile web apps, QR codes, text messaging, and social media management. Their services help drive brand awareness, customer consideration and preference, purchases, and loyalty. They emphasize that mobile is becoming increasingly important given the rise of smartphone ownership and usage.
Yoc camerjam mobile finance masterclassJames Cameron
Mobile internet usage is growing rapidly and will soon surpass desktop usage, making it critical for companies to optimize their online presence for mobile; the document discusses several case studies of companies that developed mobile websites and apps to drive mobile commerce and provide customer services, resulting in significant increases in mobile traffic, sales, and customer satisfaction.
MobileWebMDs.com is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It provides various mobile marketing services including mobile web apps, QR codes, text messaging, and social media management to help drive customer engagement and transactions through mobile channels. The document outlines MobileWebMDs.com's mobile strategy services and provides examples of how different mobile marketing tactics like mobile websites, coupons, and geo-location can be used to increase brand awareness, customer acquisition, and sales.
1) The document discusses how mobile web usage is growing rapidly and surpassing desktop internet usage. It highlights the need for companies to develop their mobile web presence.
2) It provides examples of how travel companies like Air Berlin, Austrian Airlines, and hotels have partnered with a mobile web company to develop transactional mobile sites and apps that drive mobile bookings and engagement.
3) The mobile sites and apps were optimized for all devices and integrated seamlessly into the companies' online presence, driving substantial increases in mobile traffic and transactions.
Mobile marketing is gaining mainstream acceptance as brands increase their mobile budgets significantly in 2010. Mobile commerce is also expected to grow substantially as phones and mobile sites improve. However, challenges remain around privacy, data usage, and fragmentation among device platforms. Overall, mobile is maturing as a key marketing channel but still faces growing pains as the industry continues to evolve rapidly.
Mobile advertising is growing rapidly, with U.S. spending estimated to reach $2.5 billion by 2014. The proliferation of smartphones and tablets is shifting how marketers view mobile advertising, making it more important to multichannel strategies. Mobile advertising budgets are now in the hundreds of thousands and millions of dollars. The document discusses drivers, effective formats, devices, creative executions, measurement, media buying tips, challenges, and integration with other channels.
Mobile marketing sales presentation brickandmobile.comAl-Hussien Khayoon
The document provides an overview of a mobile marketing agency and its services. It discusses the growth of mobile usage and importance of mobile marketing. It then summarizes the agency's services, which include developing mobile websites, apps, QR codes, text messaging campaigns, and helping companies create overall mobile marketing strategies.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
All search52 mobile-marketing-sales-presentationGeorge Phillip
AllSearch52 is a mobile marketing agency that specializes in mobile communication programs. They offer mobile web apps, QR codes, text message marketing, and other services. The document discusses how mobile usage is growing rapidly, with many people using smartphones to search locally. It also reviews how mobile marketing can engage customers at each stage from awareness to purchase to loyalty. Sample mobile applications and strategies are presented.
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
This document summarizes a webinar about using mobile solutions to increase revenue and enhance the guest experience for hotels and resorts. The webinar discusses the pros and cons of apps versus mobile websites, integrating SMS and social media, and practical mobile uses that provide results. It also introduces the Movitas mobile platform for comprehensive mobile business solutions. Statistics show growing mobile phone and mobile internet use in the US, though smartphones still have minority market share compared to basic phones. This indicates the importance of supporting all mobile devices.
Mobile Media Workshop At Fre Sh Communityitalo.gani
The document discusses:
1. m-STARS' permission-based mobile marketing model and how it allows targeted SMS and RBT advertising campaigns.
2. The benefits for brands of targeted mobile media, including metrics on m-STARS' large audience base.
3. Examples of m-STARS mobile marketing campaigns and case studies for airlines, banking, and FMCG clients.
4. The importance of interactive and creative ad formats for mobile, and m-STARS' lineup of SMS, mobile app, and WAP-
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Cove3 is a full-service mobile marketing agency that specializes in innovative mobile communication programs using tools like mobile web apps, QR codes, location analytics, text messaging, social media management, and mobile advertising and SEO. The document discusses how mobile usage is rising, with more people using smartphones and having shorter attention spans. It also outlines Cove3's services around mobile websites, apps, coupons, data collection, commerce, and overall mobile strategies to increase awareness, conversions, and customer loyalty.
FastBooking provides several services to help hotels succeed online, including powerful reservation engines, meeting planner tools, social media management, and apps/websites to drive traffic. They have 6000 customers globally and direct over 3.5 million room nights annually. The document emphasizes that a strong online presence is now critical for hotels to reach customers and generate revenue.
El documento describe varias herramientas para crear contenidos con realidad aumentada como Aumentaty Author, ArcCrowd, Zooburts, Lyar y Aurasma. Estas herramientas permiten importar modelos 3D, crear libros 3D de forma sencilla, añadir elementos digitales interactivos como videos y música a contenidos, y darle a imágenes u objetos su propia "aura" de realidad aumentada.
La Pachawalay es una danza originaria de la región de Huancavelica, Perú. Su nombre proviene de las palabras quechuas "pacha" (tierra) y "walay" (amanecer), que significan "el amanecer sobre la tierra". La danza cuenta la historia de jóvenes mujeres que se reúnen para celebrar y bailar con sus amantes, los maqtas, quienes deben irse al amanecer. La música incluye mandolina, guitarra y pitos, y los bailarines usan trajes tí
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
Mobile marketing-sales-presentation-reach mobRobert Bagnall
ReachMalaysia is a mobile marketing agency that specializes in mobile communication programs. They offer various mobile marketing services including mobile web apps, QR codes, text messaging, and social media management. Their services help drive brand awareness, customer consideration and preference, purchases, and loyalty. They emphasize that mobile is becoming increasingly important given the rise of smartphone ownership and usage.
Yoc camerjam mobile finance masterclassJames Cameron
Mobile internet usage is growing rapidly and will soon surpass desktop usage, making it critical for companies to optimize their online presence for mobile; the document discusses several case studies of companies that developed mobile websites and apps to drive mobile commerce and provide customer services, resulting in significant increases in mobile traffic, sales, and customer satisfaction.
MobileWebMDs.com is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It provides various mobile marketing services including mobile web apps, QR codes, text messaging, and social media management to help drive customer engagement and transactions through mobile channels. The document outlines MobileWebMDs.com's mobile strategy services and provides examples of how different mobile marketing tactics like mobile websites, coupons, and geo-location can be used to increase brand awareness, customer acquisition, and sales.
1) The document discusses how mobile web usage is growing rapidly and surpassing desktop internet usage. It highlights the need for companies to develop their mobile web presence.
2) It provides examples of how travel companies like Air Berlin, Austrian Airlines, and hotels have partnered with a mobile web company to develop transactional mobile sites and apps that drive mobile bookings and engagement.
3) The mobile sites and apps were optimized for all devices and integrated seamlessly into the companies' online presence, driving substantial increases in mobile traffic and transactions.
Mobile marketing is gaining mainstream acceptance as brands increase their mobile budgets significantly in 2010. Mobile commerce is also expected to grow substantially as phones and mobile sites improve. However, challenges remain around privacy, data usage, and fragmentation among device platforms. Overall, mobile is maturing as a key marketing channel but still faces growing pains as the industry continues to evolve rapidly.
Mobile advertising is growing rapidly, with U.S. spending estimated to reach $2.5 billion by 2014. The proliferation of smartphones and tablets is shifting how marketers view mobile advertising, making it more important to multichannel strategies. Mobile advertising budgets are now in the hundreds of thousands and millions of dollars. The document discusses drivers, effective formats, devices, creative executions, measurement, media buying tips, challenges, and integration with other channels.
Mobile marketing sales presentation brickandmobile.comAl-Hussien Khayoon
The document provides an overview of a mobile marketing agency and its services. It discusses the growth of mobile usage and importance of mobile marketing. It then summarizes the agency's services, which include developing mobile websites, apps, QR codes, text messaging campaigns, and helping companies create overall mobile marketing strategies.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
All search52 mobile-marketing-sales-presentationGeorge Phillip
AllSearch52 is a mobile marketing agency that specializes in mobile communication programs. They offer mobile web apps, QR codes, text message marketing, and other services. The document discusses how mobile usage is growing rapidly, with many people using smartphones to search locally. It also reviews how mobile marketing can engage customers at each stage from awareness to purchase to loyalty. Sample mobile applications and strategies are presented.
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
This document summarizes a webinar about using mobile solutions to increase revenue and enhance the guest experience for hotels and resorts. The webinar discusses the pros and cons of apps versus mobile websites, integrating SMS and social media, and practical mobile uses that provide results. It also introduces the Movitas mobile platform for comprehensive mobile business solutions. Statistics show growing mobile phone and mobile internet use in the US, though smartphones still have minority market share compared to basic phones. This indicates the importance of supporting all mobile devices.
Mobile Media Workshop At Fre Sh Communityitalo.gani
The document discusses:
1. m-STARS' permission-based mobile marketing model and how it allows targeted SMS and RBT advertising campaigns.
2. The benefits for brands of targeted mobile media, including metrics on m-STARS' large audience base.
3. Examples of m-STARS mobile marketing campaigns and case studies for airlines, banking, and FMCG clients.
4. The importance of interactive and creative ad formats for mobile, and m-STARS' lineup of SMS, mobile app, and WAP-
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Cove3 is a full-service mobile marketing agency that specializes in innovative mobile communication programs using tools like mobile web apps, QR codes, location analytics, text messaging, social media management, and mobile advertising and SEO. The document discusses how mobile usage is rising, with more people using smartphones and having shorter attention spans. It also outlines Cove3's services around mobile websites, apps, coupons, data collection, commerce, and overall mobile strategies to increase awareness, conversions, and customer loyalty.
FastBooking provides several services to help hotels succeed online, including powerful reservation engines, meeting planner tools, social media management, and apps/websites to drive traffic. They have 6000 customers globally and direct over 3.5 million room nights annually. The document emphasizes that a strong online presence is now critical for hotels to reach customers and generate revenue.
El documento describe varias herramientas para crear contenidos con realidad aumentada como Aumentaty Author, ArcCrowd, Zooburts, Lyar y Aurasma. Estas herramientas permiten importar modelos 3D, crear libros 3D de forma sencilla, añadir elementos digitales interactivos como videos y música a contenidos, y darle a imágenes u objetos su propia "aura" de realidad aumentada.
La Pachawalay es una danza originaria de la región de Huancavelica, Perú. Su nombre proviene de las palabras quechuas "pacha" (tierra) y "walay" (amanecer), que significan "el amanecer sobre la tierra". La danza cuenta la historia de jóvenes mujeres que se reúnen para celebrar y bailar con sus amantes, los maqtas, quienes deben irse al amanecer. La música incluye mandolina, guitarra y pitos, y los bailarines usan trajes tí
Este documento resume las actualizaciones realizadas al código de diseño de estructuras de hormigón en relación con los requisitos para la armadura de corte y conectores de corte en losas. Se revisaron varios artículos para incluir detalles sobre el espesor mínimo de losa, cálculo del área de armadura de corte, colocación y anclaje de la armadura. También se especificó la terminación de la armadura en uniones losa-columna diseñadas para corte directo y transferencia de momento.
This document certifies that the individual has been evaluated and granted the credential of PMI Risk Management Professional (PMI-RMP) by the Project Management Institute (PMI). The PMI-RMP certification recognizes the recipient's expertise in risk management and is valid until the expiration date of April 2023. The certification has been issued under the seal of PMI and signed by the President and CEO as well as the Chair of the Board of Directors.
Los delitos informáticos son actividades ilícitas cometidas mediante el uso de computadoras u otros dispositivos electrónicos, como fraudes bancarios a través de manipulación de sistemas, envío de virus para dañar equipos, y acceso no autorizado a sistemas o servicios. La ley colombiana 1273 de 2009 tipificó una serie de conductas relacionadas con el manejo de datos personales como delitos informáticos y estableció penas de prisión de 48 a 96 meses y multas de 100 a 1000 salarios mínimos.
Google ofrece numerosos servicios y productos como un motor de búsqueda, Gmail, Google Maps, YouTube, Google Docs y más. Muchos de estos servicios son gratuitos y ofrecen formas de comunicarse, almacenar y compartir información.
The document is a series of images that require QuickTime and a decompressor to view. QuickTime and a decompressor are needed to see the pictures presented in the document. The pictures cannot be viewed without using QuickTime and a decompressor.
El documento presenta una guía de ejercitación sobre comunicación lingüística. Incluye preguntas sobre un texto teatral, la clasificación de signos, comunicación no verbal, funciones del lenguaje y análisis de textos. El objetivo es que los estudiantes practiquen conceptos relacionados con la comunicación a través del lenguaje.
1. Ahmed Emam Mohamed is seeking a position in electrical engineering with a focus on electrical maintenance, installation, automation, and design.
2. He has a B.Sc. in Electrical Engineering from South Valley University and over 10 years of experience in operating and maintaining water treatment plants.
3. His experience includes installing and troubleshooting motor controls, valves, instruments, and medium voltage panels for various water and wastewater treatment plants across Egypt.
El documento compara las diferencias entre Blogger y Wiki. Blogger permite blogs personales con contenido ordenado cronológicamente, mientras que Wiki permite edición colaborativa de contenido público sin orden cronológico.
“UN TECHO PARA MI PATIO: un estudio de caso sobre alfabetización económica y potencial de emprendimiento social en la escuela”
Ps. Miguel Angel Lara Arzola
El documento describe los conceptos fundamentales de las redes informáticas, incluyendo su definición como sistemas donde los elementos como ordenadores están conectados para compartir recursos. Explica los diferentes tipos de redes como estrella, malla y anillo, así como los elementos clave como servidores, clientes y medios de transmisión. También discute brevemente la historia y usos de las redes informáticas.
El texto presenta consejos para disimular kilos de más mediante el uso de la ropa, recomendando adoptar una postura recta, usar líneas verticales y colores oscuros que adelgazan, y concentrar la atención en el rostro con accesorios para distraer de la figura. El objetivo es ocultar rollos hasta que ejercicio o dieta ayuden a bajar de peso de manera saludable.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
Mobile marketing is marketing conducted via mobile devices such as smartphones. It has grown significantly with the rise in mobile internet usage surpassing desktop usage. Marketers now focus on mobile advertising, apps, and social media. Common mobile marketing tactics include SMS marketing, app-based ads, mobile gaming ads, and QR codes. Mobile marketing provides personalized, timely promotions and has seen strong success with brands like Coca-Cola and Turkish Airlines. Its effectiveness is driven by convenience and mass reach, though privacy and engagement issues remain a challenge.
The document discusses going mobile and provides strategies for companies to establish a mobile presence. It outlines options for mobile websites, apps, and marketing including SMS, MMS, and social media integrations. The agenda includes forming groups to choose a company and mobile solution, creating a mockup, and presenting a mobile strategy. Facts about growing mobile usage and the importance of mobile to consumers are presented. The mobile landscape is rapidly changing, making it both an opportunity and challenge for companies.
The document outlines a company's plans to improve customer experience and conversion rates through mobile optimization. It discusses quick wins like optimizing the tablet template and transcoding the desktop site for mobile. It then presents a timeline for a longer-term mobile strategy addressing various stages of the customer journey from pre-booking to on holiday to post-holiday through initiatives like a mobile site, apps, ads, SMS campaigns and CRM. The goal is to build the brand and profile through an integrated mobile experience.
Incentivated camerjam mobile finance masterclassJames Cameron
The document discusses publishing content across mobile platforms. It covers mobile marketing best practices, examples in financial services, and NFC marketing. It emphasizes the challenges of developing for many different mobile devices and platforms, and argues that using APIs for capabilities detection and content adaptation is important for a successful mobile strategy.
Kodime camerjam mobile marketing masterclass retailJames Cameron
This document discusses mobile marketing services provided by a company since 2003. It provides a complete mobile marketing platform including contact management, CRM, content delivery, and analytics across various mobile channels. Example campaigns and clients are mentioned to demonstrate how the company helps clients engage customers anytime, anywhere through mobile.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
Vas india mobile advertising - akhil minochaAkhil Minocha
This document discusses the growth of mobile advertising and marketing. It notes that mobile advertising will likely overtake online advertising by reaching $24 billion by 2015. It highlights opportunities for mobile media like its wide reach and potential for interactivity. The document also outlines examples of mobile advertising functionality like banner ads, interstitial pop-ups, contextual SMS targeting. It discusses the mobile advertising value chain and need for targeting, measurability, and relevance in mobile ads. Finally, it predicts increased mobile internet usage, growth of m-commerce, personalized offers through GPRS, and geographic targeting through location services will shape the future of mobile advertising.
(When) Will mobile be adopted as the platform of choice for marketers in East...Moses Kemibaro
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The document discusses the shift from PC-focused digital advertising to mobile platforms. It notes that within 2 years, 60% of digital advertising worldwide will be directed to mobile platforms, compared to just 2% currently. It provides an overview of the Irish smartphone market and emerging mobile formats like tablet operating systems. It also discusses travel apps, mobile websites, QR codes, and considerations for developing a mobile strategy and mobile site.
The document is a contact card from Paul Papaphilippou of Mobile Interactive Group (MIG). MIG is a UK-based mobile marketing company that provides interactive mobile platforms and services. It has over 900 employees worldwide and reaches over 3.7 billion consumers through its proprietary technology and mobile marketing expertise.
Kodime camerjam mobile brand masterclassJames Cameron
This document discusses mobile marketing services provided by a company since 2003. It provides an integrated platform for mobile marketing across SMS, mobile internet, apps, QR codes, and social media to help clients engage customers anytime, anywhere. The company offers contact management, CRM, segmentation, messaging and other tools to track users, send promotions, and analyze campaign results. It aims to find new customers, increase loyalty, and drive repeat business through mobile channels.
The document discusses the opportunities for mobile marketing. It notes that by 2012, global mobile ad spending will grow to $6.5 billion. It outlines several mobile solutions from simple text messages to more advanced location-based services and applications. It emphasizes that mobile offers a very personal marketing channel to connect with consumers.
Mobile usage is growing rapidly, with over 4.2 billion mobile devices worldwide and mobile web growth happening 4 times as fast as the regular internet. One out of every seven minutes of media consumption takes place on mobile devices. The document discusses how businesses need to have mobile-friendly websites to engage with customers using the over 5,000 mobile devices that can access the mobile web. It also provides information on how a mobile site and app makes it easy for smartphone users to find what they're looking for with just a tap. National chains are developing mobile strategies and communities can now do the same at no cost through custom mobile apps and sites.
This document discusses the growing mobile marketing industry and opportunities for marketers. Key points include:
- Mobile marketing spending is projected to grow significantly with 4.1 billion mobile users globally and over 5 billion by 2013.
- Mobile enhances and extends traditional marketing channels by allowing personalized, timely messages and interactions controlled by consumers.
- Consumer behavior is driving the move to mobile as people want content and services on their schedule through convenient access points.
- Global brands are fully integrating mobile across the customer journey for acquisition, retention, and brand building. Understanding the role of mobile in the marketing mix and delivering contextual, relevant experiences is important for marketers.
The document discusses Suncorp Bank's mobile strategy, including how mobile banking compares to other channels and how customer behaviors are evolving. It provides an overview of Suncorp's current mobile offerings and outlines plans to continue developing their hybrid mobile banking solution in the near term while working towards a more fully-featured native app experience and incorporating emerging payment technologies like NFC. The mobile strategy aims to enhance the customer experience, drive engagement, and facilitate additional product usage and transactions.
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Uk mobile stats summary oct ’11 – jan ‘12Jason Cross
Mobile app usage is highest among younger age groups according to Nielsen data. 17% of consumers researched holidays on mobile apps or sites according to Econsultancy, and 46% said a negative mobile experience would negatively impact a brand. In 2011 there were over 1 billion app downloads in the US along with 103 million mobile tweets per day and over 20 million 2D barcode scans in Q3. More smartphones were sold in the US than PCs. 75% of global mobile users send text messages, 46% of UK residents own smartphones, and the UK leads in mobile shopping at 10.5% for auctions and 9.2% for retail. Smartphone ownership increased in the EU5 between 2010-2011 with the UK
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Incentivated presentation given to retailers at various events in 2011, discussing mobile marketing and its integrated implementation within existing markketing strategies and plans.
The document discusses the growing importance of mobile internet and provides guidance on building effective mobile sites. It notes that over half of UK consumers now engage in mobile commerce and mobile internet usage will continue rising. The document then provides examples and best practices for mobile site design, such as detecting mobile devices, repurposing content for different screens, and driving traffic through methods like SMS and social media. It emphasizes designing for usability and integrating mobile sites with desktop sites and back-end systems.
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Communications Mining Series - Zero to Hero - Session 1DianaGray10
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Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
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1. Publishing across different
mobile platforms
Jason Cross
14 June, 2011
Copyright Incentivated Limited 2011 www.incentivated.com
2. Contents
Mobile is a ‘hot topic’
About Incentivated
Mobile marketing best practice
Travel & Tourism examples
Copyright Incentivated Limited 2011
3. State of the Nation – mobile web
Over the last 12 months companies have started to offer what
consumers were happy to do all the time
With many sites looking the same, the opportunity now exists to:
improve the UX/UI and so differentiate the offering
offer implicit and explicit personalisation i.e. join up the web and mobile
sites
deliver e-commerce best practice
Copyright Incentivated Limited 2011
4. State of the Nation – mobile web
People do it
51% of the UK engages in mCommerce
People like it
42% say they use their mobile because it is the easiest way to
research/buy
M-Commerce will continue to grow
49% of non M-Commerce users say they will purchase in the future
Smartphone users are 63% more likely to engage in mCommerce
only 9% mention security issues
Source: IAB Consumer M-Commerce Study October 2010
Base: All UK Mobile Users (1,039)
Copyright Incentivated Limited 2011
5. State of the Nation
27%
of adults with phones have ever used their
mobile to purchase a service/product via credit
card / direct debit / Paypal
Source: IAB Consumer M-Commerce Study October 2010
Base: All UK Mobile Users (1039)
Copyright Incentivated Limited 2011
6. Does your site work?
Half of UK firms fail to check their own website on mobile devices
Of those that have
41% admit their website has a reduced appearance
36% offer reduced functionality
The survey ( from 1&1 Internet) also finds that 65% of firms have not
optimised their websites for mobile usage and have no plans to do
so
Copyright Incentivated Limited 2011
7. You get blamed for a bad mobile experience
No site or a single mobile presentation layer are no longer options
Q16. When a website doesn’t work on your mobile phone, which of the following do you tend to blame?
Brand Network The User
60% The Phone
(site) Provider
40% 44%
34%
29%
20%
0% 5%
Source: Appetite, Yahoo! March 2010
Base: all those who access internet on mobile (n=1,240)
Copyright Incentivated Limited 2011
8. Why mobile matters in the Travel sector
“American Airlines customers are mobile by definition, so
we’re providing them with one more tool to make their
travel faster and easier,”
Stacey F. Frantz, director of corporate communications
American Airlines
“Hilton guests are incredibly tech-savvy, so mobile devices
and other contemporary communication channels enable
us to share our global story with them in a highly relevant
and engaging way,”
Andrew Flack, vice president of global brand marketing at Hilton
Hotels
Copyright Incentivated Limited 2011
9. State of the Nation – Mobile travel
4 million people globally visit Trip Advisor a
month via mobile*
2 million people in the UK access travel
services via a mobile device**
17% of UK mobile phone users respond to
travel related SMS marketing a month**
*Source: Eye for Travel, October 2010
**Comscore
Copyright Incentivated Limited 2011
10. Mobile throughout the Travel Experience
Reviewing Dreaming
SMS QR
MMS www LBS @
MMS LBS
QR
@ SMS www SMS
@ MMS
Destination Planning
QR
MMS www QR
@
www
SMS LBS www MMS SMS
@ QR SMS
SMS
MMS LBS www www @
En Route QR SMS
@ www LBS SMS Booking
Anticipating Copyright Incentivated Limited 2011
11. Contents
Mobile is a ‘hot topic’
About Incentivated
Mobile marketing best practice
Travel & Tourism examples
Copyright Incentivated Limited 2011
12. Who we are
Summary
Incentivated is an independent technology company and mobile
marketing services agency
We have 10 years’ experience operating exclusively in mobile
marketing
We help our international client base deliver integrated acquisition,
CRM, and mCommerce campaigns and services using the mobile
channel
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
13. What we do
Ful l service capabi l i ty
Technologies Needs
5 formats 3 key areas of client activity
enterprise messaging (SMS, acquisition
MMS etc) CRM
mobile internet mCommerce
apps
short codes and QR codes
location marketing
Services
2 consultancy offerings
creative
strategy
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
14. How we do it
Engagement is spread across three levels
CLIENTS Global acquisition, retention (CRM) and m-commerce campaigns and services
Campaign strategy and execution
Marketing, Creative & Design, build & hosting of mobile internet sites*
Advertising Agency Mobile advertising planning & buying
Consulting, insight & post campaign analysis
Mobile and email marketing
Mobile Marketing, Internet & Mobile internet site publisher
mCommerce Platform mCommerce suite
Self-serve functionality (“SaaS”)
SMS, PSMS, MMS, LBS, 2D (QR etc) barcodes
Messaging Gateway & Mobile content management system (CMS)**
Software Company Systems integration and various APIs
Development of both handset & server-side apps
*Includes iPhone and other ‘smartphone’ specific sites **Phone capabilities database
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
15. Who we are
Just some of our clients
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
16. Contents
Mobile is a ‘hot topic’
About Incentivated
Mobile marketing best practice
Travel & Tourism examples
Copyright Incentivated Limited 2011
17. Mobile is not easy
Device fragmentation and different standards make mobile different to desktop
Progressive enhancement required (multiple presentation layers)
When to build an app or a site
‘Native’ as opposed to cross-platform web-apps
Desktop analytics tools do not work properly for mobile
How secure are the devices themselves?
‘NFC marketing’
Implications for SCV
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
18. Technologies
A complete mobile marketing strategy includes five components:
Product summary Product summary Product summary
Whitepaper
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
19. Strategies
Mobile can be used by clients to enhance their key marketing and
delivery strategies:
Whitepaper
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
20. The mobile internet comes of age
Users are already on your site
Every year, more and more consumers are accessing the internet on their mobile devices
44% growth in
20,000,000
2010
18,000,000
Data charges begin to
16,000,000 be reimposed
14,000,000 24% YOY growth
Data charges between 2008 and 2009
12,000,000 removed
10,000,000
8,000,000
6,000,000
Dec-05 Jun-06 Dec-06 Jun-07 Dec-07 Jun-08 Dec-08 Jun-09 Dec-09 Jun-10 Dec-10
Source: comScore, 3 month average ending March 2011.
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
21. WWW, emails & SMS will drive mobile traffic
Accurate device detection is a must
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
22. Handset detection options
There is really only one option
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
23. Mobile site implementation
Because of the proliferation of handsets, mobile is more complicated than desktop
Developing a single mobile presentation layer is false economy
A minimum of three is required (smart, feature and legacy phones)
The are four broad approaches:
Mobile CSS stylesheet within CMS
Integrated with CMS and client hosted (parallel)
Less risk for the client but reporting is poor (requires access to APIs)
Integrated with CMS and supplier hosted (parallel)
Produces a superior result but dependent upon on-going support from supplier
Transcoded
Quick to market, but neither highly resilient nor creatively adventurous
It is impossible to do properly without using APIs for handset
detection, capabilities definition, content adaptation and reporting
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
24. Approaches to mobile site build
Best practice demands a parallel site, driven from the same content/CMS
Credentials presentation
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
25. The value of third party tools (APIs)
Mobile relies upon data from mobile networks and handsets are diverse
Uniqueness
For cellular this is not measured by IP address but a unique and
persistent ID from the mobile network
Most desktop reporting tools misclassify or lose many mobile sessions
Device identification
There are over 10,000 profiles and 5-10 are added each day
A cached resource will be out of date very quickly
Managing such a resource is costly
Real-time content adaptation
MIME type support varies by device, screen-sizes differ, coding
frameworks are diverse, handsets have different hard and soft buttons
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
26. Design and UX are as important as on desktop
Navigation – ‘Bread Crumbs’
Location dependant content Leading content
Promoting Maps Search
Time/promo specific content Leading content
Navigation - Menu
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
27. ‘Cookie cutter’ or bespoke approach to a site?
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
28. Information Architecture
Product Category Hierarchy
Campaign Ability to manage all product centrally
Site Taxonomy to be shared across
multiple sites
Master Primary Segmented deployment to campaign
Category sites
Structure Site
Mobile
Site
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
29. Enterprise Content Management
Master Head Office
Content
Created Content
Translation
English German French Italian Layer
UK UK UK Campaigns
Website Mobile site Mobile App Social
Email/SMS
Channel Content
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
30. Technologies
Apps
Device and OS fragmentation is not insurmountable
either native, per platform
or cross-platform ‘web-apps’
Don’t build native unless you need to
“… develop new apps as web apps, and turn them into native apps when
they've been validated.” Daniel Roth, Fortune 500 (AdAge)
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
31. Mobile App or Mobile Website?
A native app comes into its own for games and tools; a site usually suffices
Mobile Mobile Web
Cross-Platform App
Applications Site
Online content Y Y Y
Offline content Y Y (HTML 5 data store) Y
Audio / Video Y Y Y
Interactive graphics Y Limited Y
Install on ‘home screen’ Y Y (iPhone) Y
Multi-platform Build for each device Y Y
Single entry-point (URL) Requires install step Y Requires install step
Location Services (GPS) Y Y Y
Notifications Y Y (SMS) Y
Development costs Once per OS Once Once
Maintenance costs Repeated per OS Once Once
App store required (cost) Y N Y
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
32. An app should interface with middleware
Screen-scraping results in broken links and egg on face
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
33. Technologies
Shortcodes & QR codes
QR codes work much the same
as the barcodes you see printed
on products at a retailer
A code is scanned using a
device (mobile) and software
(QR reader), and is translated
into meaningful information
(e.g. web links)
Incentivated’s QR code campaign for STA Travel
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
34. Technologies
Enterprise messaging
Messaging volumes continue to grow – everyone can use SMS and MMS
Reaching consumers with
messaging is incredibly effective
74% would opt-in to a brand’s
database if done properly
Consumers open to receiving
messaging between 10am and
8pm in particular
69% happy to receive a
message per week
MMS achieves amazing cut-
through
Source: IAB/DMA mobile messaging study, September 2010
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
35. Strategies
mCommerce
The best commerce strategies
85%
encourage consumers to purchase
and consume content and products
on the go
Increase in mobile
retail usage in EU5
from 2009 to 2010*
35%
Of people search for
products to buy on their
mobile phones**
*The comScore 2010 Mobile Year in Review
**Brandbank 2010 mCommerce Content Report
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
36. Example mCommerce app - King of Shaves
Home Page m-Video Delivery details Payment options
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
37. Contents
Mobile is a ‘hot topic’
About Incentivated
Mobile marketing best practice
Travel & tourism examples
Copyright Incentivated Limited 2011
38. Mobile is used in a myriad of ways
The travel industry has been an early adopter, trialing a number of options
Direct response advertising
Brand building
Sales promotions
Barcode tickets
CRM e.g. flight information, reminders, alerts
Local area guides
Localised and time-sensitive travel information
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
39. Sites work best for acquisition
Campaign sites, run from www or advertised on mobile, work well
Sales promotions and product
information are suited to the mobile
internet
Few apps achieve the viral success of
Barclaycard waterslide/Rollercoaster
Large budgets needed
SMS direct response continues to
generate high ROI due to low entry
cost
Incentivated’s campaign for Fidelity Investments
Mobile Travel & Tourism Masterclass 14/6/11 Copyright Incentivated Limited 2011
42. SMS helps reduce cab-related sexual assaults by 46%
Business need The solution Results
As part of a print, poster, radio and TV Subscribers text HOME to 60835 • 46% reduction in cab-related sexual
campaign for a safer London, a text (spells “GoTFL) and receive local, attacks on women over five years
message service was created to give licensed, minicab and taxi booking- (2002 -2007)
out booking numbers for licensed office phone numbers for the area they • Just 4% women used unlicensed
minicab and black cab firms in the are texting from. minicabs in 2007 in comparison to
user’s location. 18% in 2003
A Location Based Service search is • 100% year on year increase in
used to pinpoint the subscriber’s exact monthly uptake since new branding
location, enabling the relevant campaign
information to be identified and sent.
The database of 45,000 licensed
FROM: 60835
Local licensed
minicabs: Reliable
minicab operators and drivers is
updated daily to maximise safety.
4%
Radio cars Unlicensed cab
02086716666, P&L
Car Service
use
02077339582. For
a Black Cab, call
ONE NUMBER on
08718718710
46%
Reduction in cab-
related attacks
Case study: CRM beinspired@incentivated.com
Travel & Tourism | Public Sector: TfL & Mayor of London www.incentivated.com
50. Closing thought
At the time of the
dotcom bubble, 400m
i.e. around 2000,
there were 350
million people
online. People with smartphones in
the world today
Plus 4 billion with internet-
capable feature phones
Copyright Incentivated Limited 2011
51. Thank You
Jason Cross
Marketing Director
jasonc@incentivated.com
@jcmobile10
Incentivated
23 Curtain Road
London EC2A 3LT
Tel: 0845 130 3985
(No code reader? Text CODE to
62233 for a link to a reader
appropriate for your phone)
Copyright Incentivated Limited 2011 www.incentivated.com