QR Codes are popping up all over the place from billboards to TV and in various forms. QR codes have been mainstream in Europe and Asia and now start to gain popularity in the U.S. This presentation decodes what QR codes are, the QR code market to date, how QR codes are used and Best Practices to using QR codes in your marketing strategy.

1. Using QR Codes for Fun & Profit
Presented by:
Stephen Jackson, General Manager RDZ Media
Group, LLC

2. QR Codes are:
Smartphone cameras scan
Two-dimensional images
the code and a scanning app
encoded with information.
decodes the information.

3. Types of QR Codes
2D/QR Code Jagtag
Microsoft Tag
ShotCodes

4. QR Codes deliver digital experiences from print materials.

5. What Can Be Done With QR Codes:
Send a text message Share Your Contact
to a smartphone Information

6. Update Twitter Status Drive Traffic to Your
for a Promotion or Facebook Page
Contest

7. Provide a Direct Link to
Show a Youtube Video
Your Merchandise or
Ecommerce website

8. Display a Google Map Download an App

9. Opt in to Receive
Text Messages

10. Some Places Where QR Codes are Used

13. Tombstone – In place of
the usual short statement.

14. Business Card

16. What’s the Market Like for QR Codes?

17. 250+ million Americans carry
mobile phones—over 80% of the
nation's population.
Source: CTIA Wireless Association

18. Nielsen predicts 50% of US mobile phones
will be Smartphones by the end of 2011

19. 70% of Smartphone Owners Use
Their Phone while Shopping

20. Have you seen a QR Code?
MODERN MARKETING SURVEY, 2011

22. QR scanning traffic in Q1 2011
increased 4,549% over Q1 2010 -Mobio

23. Websites that Creates QR Codes
• qrcode.kaywa.com (URL, text, phone #, or
SMS; also size options)
• qrstuff.com (numerous data types; also color
options)
• goqr.me (URL, text, phone #, or vCard; also
variable size options)
• keremerkan.net (URL only; also color and
transparency options)
• gaigalas.net (URL only; uses Google API)
• Mobile Barcoder (Firefox Plugin)
• QR Code Tag Extension (Firefox Plugin)

24. • A few sites where you can download a
QR Code reader. Its best to use your
mobile phone to go to these websites.
1.i-nigma.mobi
2.kaywa.com
3.neoreader.com

25. How to get Microsoft’s Tag
• Visit tag.microsoft.com
• Get your free tag reader in your
smartphone’s app @
www.gettag.mobi
• For detailed guidelines, visit
tag.microsoft.com/resources/implem
entationguide.aspx

26. Benefits of Using QR Codes

27. Enhance Your Marketing Activities

28. Increase Promotional Activity

29. Bring static print to Life

30. Provide Interactive Experiences

31. Drive Traffic to Social Media Sites

32. Increase Consumer Knowledge

33. Sell More Through Mobile Purchases

34. Best Practices for Using QR Codes

35. Test, Test, Test, the Code

36. Explain How to Use a QR Code
QR Codes are new for many consumers

37. URLs Should Lead to Mobile Websites
Bad user experience Mobile
on a Mobile phone websites are
designed for
scrolling on
mobile phones
A good customer experience equals return
visits, which is good for business.

38. Promote QR Codes Where There’s
Cell Phone Coverage
This Jet Blue ad in the New York City Subways is an EPIC FAIL, as most of the
subway system is without cell phone coverage.

39. Provide Enough Time to
Scan the Code

40. Link the consumer to the
“Call to Action”

41. Combine QR Codes with
Other Mobile Products

42. Add Value. Add an Experience

43. Make the code prominent, where
consumers are sure to see it

44. Offer Really BIG Value

45. Recap
• QR Codes are useless unless they can be seen
and scanned.
• Integrate QR codes with your existing media
campaigns.
• Offer a value beyond linking to your website
unless you’re providing additional information.
• Link URLs to a mobile website to create a
better user experience.
• Test, Test and retest your QR Code for best
results
• Remember QR stands for QUICK and
RESPONSE

46. Enter to Win a SIX Month Mobile
Marketing Campaign
RDZ Media Group will award one
person each month with a Six month
Mobile Marketing Campaign that
consist of:
• 1,000 SMS Text Messages per month.
• 5 Keywords for signups, coupons etc.
• 1,000 Emails per month.
• 1,000 IM per month.
• Signup pages for the web &
Facebook.
Plus use of all of the premium
features of our Mobile
Communication Platform
Visit http://mobile.rdzmedia.com to Enter by scanning the QR Code above
review our platform. or text “SMSWIN” to 96362.
Go to:
http://mobile.rdzmedia.com/contest
for full contest information

47. Thank you for reading. To
learn more about our mobile
products visit the link on the
left or connect with me at
RDZ Media Group’s any of the links below.
Mobile Communication Platform
http://mobile.rdzmedia.com
Email: stephen.jackson@rdzmedia.com
Phone: 646.530.8632 ext 2
http://facebook.com/RDZMedia
http://www.linkedin.com/in/rdzmedia
http://twitter.com/roaddoggz
http://www.youtube.com/user/RDDZprod