Mobile barcodes marketing 2012-2017

Mobile Bar Code Marketing:
Challenges, Opportunities,
Global Outlook 2012-2017

July 2012

Overview:
Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards,
packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones, and
rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few
marketers recognize its true potential.

Although the technology does represent an efficient way to access websites, there is significantly more value attainable with ef-
fective implementation. This report provides analysis and insights into business challenges, strategies, customer response, use-
case analysis, competitive analysis, and market outlook.

Mind Commerce anticipates mobile bar code redemption value to exceed $50B globally by 2017. We see this as a continuation
of relatively moderate growth as Mobile Bar Codes enter a steep growth phase beginning in 2017.

Companies in Report:
Solution providers: 3G vision, Bar code System, Bar code Data Ltd,barcodemania.com, Barcodesite, Datalinx, ExPD, MJM,
Penmobile, Sciamed, TSC Barcode solutions, qdata, Gamma solutions Pty ltd, Scanlife, Buongiorno Digital, Neomedia, Micro-
soft, Spyderlynk.

Other companies: Apple, BlackBerry, Ericsson, Nokia, Samsung, RIM, HTC, Sony, Vodafone D2, Siemens, CTS Eventim, Coca
cola, Georgia Coffee, Bloomingdale's, Calvin Klein, Nine west, La Quinta Inn, Nexence, lf Digest, Best Buy, Marks & Spencer,
Betfair, EBay, Volkswagen, Betfair, NRMA, EMS, Toyota, Nissan, Toys "R", Hyundai, InterActive Nutritions, Papa Jones, Star-
back, PayPal, B & Q, The Sunday Times, Latterie Friulane, Pepsi, Volvo, BBC, La Gazzetta dello sport, Google, Ponti,Australian
Postal service,beep.nl, Amnesty International, USPS, Emart, Walmart, Mobile Europe.

Target Audience:
• Brands and merchants
• Mobile network operators
• Bar code solution providers
• Mobile commerce providers
• Media companies and portals
• Marketing companies and advertisers

Tel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com

Table of Contents:
1.0 EXECUTIVE SUMMARY 4 10.2 ORANGE CRATE QR CODE 59
2.0 INTRODUCTION 6 10.3 SHADOW QR CODE CAMPAIGN INCREASES SALES
2.1 MOBILE BAR CODE 6 25% 59
2.2 TYPES OF MOBILE BAR CODE 8 10.4 QR CODE MARKETING WITH BALLS 60
2.3 QR VS. CONVENTIONAL BAR CODE 9 10.5 FISHING WITH QR CODES 60
2.4 HOW QR CODE WORKS 11 10.6 MUSICAL BUS SHELTER QR CODE 60
3.0 MOBILE BAR CODE USES 13 10.7 TOURING PICKS UP TRUCK QR CODE 61
3.1 GENERAL USES 13 10.8 DOUBLE QR CODE CAMPAIGN 61
3.2 QR CODE AND EDUCATION 15 10.9 QR CODE SAFE SEX CAMPAIGN 61
3.2.1 QR CODES REVOLUTIONIZE EDUCA- 10.10 SEARS AND KMART QR CODE SHOPPING WALL 62
TION 15 10.11 QR CODE "VOICE" GIFT TAG 62
3.3 MOBILE DONATION 16 10.12 TAG TEAMS: TOYOTA & TOYOTAG V NISSAN & QR
3.4 TOURISM AND QR CODE 16 CODE 63
4.0 CHOOSING A MOBILE BAR CODE 18 10.13 BLACKBERRY QR CODE AD 63
4.1 NEED TO CONSIDER 18 10.14 QR CODE ENHANCE LOYALTY PRO-
4.2 MOBILE BAR CODE TYPES AND FOR- GRAM 63
MAT 19 10.15 QR CODE PLUS VIRAL VIDEO IDEA 64
4.3 MOBILE BAR CODE SERVICE PROVIDER MATRIX 10.16 FRESH PRODUCE LABELING IN JAPAN 64
20 11.0 MOBILE BAR CODE CASE STUDIES 65
4.4 WIDELY AVAILABLE MOBILE BAR CODE FOR DATA 11.1 COCA COLA'S INTERACTIVE QR CODE PUSH
CAPTURE AND DATA DISPLAY 21 COCA-COLA TAPS QR CODES TO DRIVE CONSUMER EN-
5.0 MOBILE BAR CODE SOLUTION PROVIDERS AND GAGEMENT 65
READERS 26 11.2 INTERACTIVE NUTRITIONS INCREASES MAILING
5.1 MOBILE BAR CODE SOLUTION PROVID- LIST BY 40% WITH QR CODE 67
ERS 26 11.3 NEOMEDIA & PAPA JONES INNOVATIVE CAM-
5.2 MOBILE BAR CODE READERS 28 PAIGN 68
6.0 STRATEGIES FOR MOBILE BAR CODE CAM- 11.4 ANALYZING STARBACK'S MOBILE BLUE PRINT 70
PAIGN 29 11.5 PAYPAL ROLLS OUT BARCODE PAYMENT IN
6.1 TOP 15 THINGS MARKETER NEED TO KNOW UK 74
ABOUT QR CODE 29 11.6 AUSTRALIAN POSTAL SERVICE-MOBILE CAM-
6.2 TIPS FOR MOBILE BAR CODE CAM- PAIGN TO PROMOTE THE E POSTCARD 75
PAIGN 37 11.7 BEEP.NL-MOBILE TICKETS FOR CINE-
6.3 MOBILE BAR CODE BEST PRACTICES 39 ASTS 77
7.0 COUNTRY ANALYSIS 45 11.8 AMNESTY INTERNATIONAL-MOBILE TICKETS FOR
7.1 USA 45 PROMOTION CAMPAIGN 78
7.2 EUROPE 46 11.9 MAGAZINE SWEEPSTAKES PROMOTION-SCAN
7.3 ASIA- JAPAN 47 THE CODE TO WIN A I PAD. 79
7.4 TOP COUNTRIES USING QR CODE 49 11.10 VODAFONE LOAD A TICKET-THE MOBILE EVENT
8.0 BUSINESS OPPORTUNITIES 51 TICKET 80
8.1 MOBILE SUBSCRIBERS WORLDWIDE 51 11.11 USPS-MOBILE BAR CODE IMPLEMENTATION 81
8.1.1 TOP MOBILE MARKETS 52 12.0 MOBILE BAR CODE TRENDS 84
8.2 EXPENDITURE ON MOBILE ADVERTISING AND MO- 13.0 THREE DIMENSIONAL (3D) BARCODES 89
BILE MARKETING WORLDWIDE 52 14.0 MOBILE BAR CODES VS NFC 90
9.0 MOBILE HANDSET ADOPTION RATE FOR MOBILE 15.0 CONCLUSIONS AND RECOMMENDATIONS 91
BAR CODE MARKETING 55
9.1 SMARTPHONE MARKET ANALYSIS 55
9.2 MOBILE TABLET AND E READER 58
10.0 SUCCESSFUL MOBILE BAR CODE IMPLEMENTA-
TION BY BRANDS 59
10.1 QR CODE SMARTBOX FOR RESTAU-
RANT 59


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Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017
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Mobile barcodes marketing 2012-2017

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