SEO is not a one size fits all service for your business. An advanced SEO agency such as Purplegator will analyze your website's strengths and weaknesses, provide achievable KPIs and goals and customize a strategy that will work for you.
At Purplegator, our staff has been active in SEO since 2002. We grew a business from a start up to having 60,000 subscribers paying $9.99 per month to be members.
What are you getting from your current SEO agency? With Purplegator, you'll know what you are getting, because we will review it with you every month. While we will be able to share online statistics with you, we know that clicks and taps aren't the end all for your business. What you care about is SALES! And, at the end of the day, that's the only KPI goal that really matters.
Want to get real results from SEO? Contact Purplegator at sales@purplegator.com or call us at 888-76-GATOR.
How to Perform a Technical SEO Audit in 2023.docxWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
How to Perform a Technical SEO Audit in 2023.pdfWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
How to Perform a Technical SEO Audit in 2023.docxWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
How to Perform a Technical SEO Audit in 2023.pdfWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
The Complete SEO Checklist: SEO Priorities for High ROI - Axat Technologies P...AXAT Technologies
We've defined our plan for monitoring SEO performance and executing key activities on a monthly, and weekly basis to assist you to spend more time on the tasks that matter:
What does an effective SEO strategy look like? Explore this guide and start refining your SEO plan to better analyze your website, optimize its content, and improve search engine rankings for your organization.
Learn more: http://www.lynda.com/SEO-training-tutorials/1469-0.html
In this PDF you will learn about SEO audits. How to do an SEO audit and find your website problems. In this pdf, you deeply learn the right ways to do a Seo audit and also about the best tool that helps you to do an audit.
Pdf By Megatask Technologies
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
S.E.O and Search Marketing Strategy Guidepixelbuilders
This is our most recent S.E.O and Search Marketing strategy guide complete with news of Google's most recent algorithm updates: Panda 4.0 and "Payday Loans" 2.0. Once again we are following the S.O.S.T.A.C planning system to guide you through from situation analysis to monitoring and data analysis.
Elevate your website's performance with our Ultimate SEO Checklist 2023, featuring 42 expert tips for optimizing your online presence. Stay ahead of the curve and boost your rankings with proven strategies. Unlock the potential of SEO for a successful digital journey.
Stay ahead in the digital landscape with the Ultimate SEO Checklist 2023. Elevate your online presence and boost your website's search engine rankings using the latest strategies and best practices. From on-page optimization to technical tweaks, this comprehensive checklist is your guide to achieving SEO success in the ever-evolving online world.
Ultimate SEO Checklist 2023: 42 Tips To Optimize Your WebsiteWebTechify
Elevate your website's performance with our Ultimate SEO Checklist 2023, featuring 42 expert tips for optimizing your online presence. Stay ahead of the curve and boost your rankings with proven strategies. Unlock the potential of SEO for a successful digital journey.
Read More - https://reliqus.com/ultimate-seo-checklist-for-beginner/
TRUCK DRIVER RECRUITING -- Purplegator provides a unique mobile marketing solution to truck driver recruitment.
Purplegator's impressive client list for finding truck drivers includes O'Reilly Auto Parts, Papa John's Pizza, FedEx, and AutoZone.
If you need CDL-A , tandem drivers, or any truck drivers, Purplegator can get you applicants immediately.
Contact sales@purplegator.com
Purplegator, recently named to the Inc. 5000 and the Philly 100, presents its 2023 capabilities. For more information, please contact us at sales@purplegator.com .
Capabilities --
Purplegator is a marketing agency and consulting firm. We help your industry engage and acquire by blending our mobile and telecom technology with our creative services.
Geotargeting Mobile Advertising
SMS Text Message Marketing and Messaging
MMS Text Message Marketing and Messaging
IVR (Interactive Voice Response) Service Bureau
Inbound and Outbound Telemarketing
Pay Per Click Advertising (Search)
Video Production
Web Development
Social Media Management
Social Media Advertising
Promotional Products
Reviews Management
Search Engine Optimization (SEO)
Platforms & Partners Include:
Meta: Facebook & Instagram
Google
YouTube
X (formerly Twitter)
LinkedIn
TikTok
Snapchat
Reddit
Mobile Apps
The Mobile Web
Retargeting
Streaming Audio
Call 610-688-6000 or visit us at https://purplegator.com .
The Complete SEO Checklist: SEO Priorities for High ROI - Axat Technologies P...AXAT Technologies
We've defined our plan for monitoring SEO performance and executing key activities on a monthly, and weekly basis to assist you to spend more time on the tasks that matter:
What does an effective SEO strategy look like? Explore this guide and start refining your SEO plan to better analyze your website, optimize its content, and improve search engine rankings for your organization.
Learn more: http://www.lynda.com/SEO-training-tutorials/1469-0.html
In this PDF you will learn about SEO audits. How to do an SEO audit and find your website problems. In this pdf, you deeply learn the right ways to do a Seo audit and also about the best tool that helps you to do an audit.
Pdf By Megatask Technologies
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
S.E.O and Search Marketing Strategy Guidepixelbuilders
This is our most recent S.E.O and Search Marketing strategy guide complete with news of Google's most recent algorithm updates: Panda 4.0 and "Payday Loans" 2.0. Once again we are following the S.O.S.T.A.C planning system to guide you through from situation analysis to monitoring and data analysis.
Elevate your website's performance with our Ultimate SEO Checklist 2023, featuring 42 expert tips for optimizing your online presence. Stay ahead of the curve and boost your rankings with proven strategies. Unlock the potential of SEO for a successful digital journey.
Stay ahead in the digital landscape with the Ultimate SEO Checklist 2023. Elevate your online presence and boost your website's search engine rankings using the latest strategies and best practices. From on-page optimization to technical tweaks, this comprehensive checklist is your guide to achieving SEO success in the ever-evolving online world.
Ultimate SEO Checklist 2023: 42 Tips To Optimize Your WebsiteWebTechify
Elevate your website's performance with our Ultimate SEO Checklist 2023, featuring 42 expert tips for optimizing your online presence. Stay ahead of the curve and boost your rankings with proven strategies. Unlock the potential of SEO for a successful digital journey.
Read More - https://reliqus.com/ultimate-seo-checklist-for-beginner/
TRUCK DRIVER RECRUITING -- Purplegator provides a unique mobile marketing solution to truck driver recruitment.
Purplegator's impressive client list for finding truck drivers includes O'Reilly Auto Parts, Papa John's Pizza, FedEx, and AutoZone.
If you need CDL-A , tandem drivers, or any truck drivers, Purplegator can get you applicants immediately.
Contact sales@purplegator.com
Purplegator, recently named to the Inc. 5000 and the Philly 100, presents its 2023 capabilities. For more information, please contact us at sales@purplegator.com .
Capabilities --
Purplegator is a marketing agency and consulting firm. We help your industry engage and acquire by blending our mobile and telecom technology with our creative services.
Geotargeting Mobile Advertising
SMS Text Message Marketing and Messaging
MMS Text Message Marketing and Messaging
IVR (Interactive Voice Response) Service Bureau
Inbound and Outbound Telemarketing
Pay Per Click Advertising (Search)
Video Production
Web Development
Social Media Management
Social Media Advertising
Promotional Products
Reviews Management
Search Engine Optimization (SEO)
Platforms & Partners Include:
Meta: Facebook & Instagram
Google
YouTube
X (formerly Twitter)
LinkedIn
TikTok
Snapchat
Reddit
Mobile Apps
The Mobile Web
Retargeting
Streaming Audio
Call 610-688-6000 or visit us at https://purplegator.com .
WVU - IMC529 - Live Training - KPIs.pptxPurplegator
Bob Bentz's IMC-529 class at West Virginia University emphasizes setting clear KPIs and goals. This includes interim and ultimate KPIs and goals for all mobile marketing projects done for the class. These slides will aid students in doing them correctly.
Mobile & Display Ads | Mobile & Digital Advertising Strategy 2020Purplegator
This information and media-rich slide deck educates about mobile and display banner advertising on a deeper and more technical level. A person with at least a novice-level understanding of mobile and digital advertising would likely benefit from this deck.
Jules Thin Crust - Presentation - January 27, 2020Purplegator
Presentation given to Scott "Wheels" Slusher on January 27, 2020. Jules Thin Crust is interested in a geoconquesting strategy to promote its 8 restaurants. I am a regular customer of the Wayne location.
INTEGRATE 18 - RELEVANCE RAISES RESPONSE - Mobile Marketing Presentation by B...Purplegator
Bob Bentz's mobile marketing presentation at Integrate 2018 at West Virginia University College of Integrated Marketing Communications.
Bob spoke to over 250 attendees at the event about:
1. The History of Mobile
2. Advantages of Mobile
3. Mobile Websites
4. SMS Text Message Marketing
5. Mobile-Social Media Marketing
6. Mobile Advertising
7. Mobile Video
8. e-Commerce & m-Commerce
9. Virtual Reality
10. Future of Mobile
All of those attending received a copy of Bob's book RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING
https://relevanceraisesresponse.com
#INTEGRATE18
There's a significant shortage of truck drivers in America. And, using traditional methods of reaching drivers simply doesn't work anymore, because truckers are passive candidates. Most already have a good job. A mobile and digital advertising strategy from Purplegator will help your business stand apart from the rest and allow you to actively recruit CDL drivers on the same day you start with us!
https://www.purplegator.com/portfolio-item/delivering-talent-international-carrier-service/
How to Engage and Acquire with Mobile Marketing RELEVANCE RAISES RESPONSE by ...Purplegator
Bob Bentz, a Marshall University graduate (MBA-Marketing), shares his presentation made at Marshall on October 10, 2017. Bentz was part of the Cohen Business Speaker Series at the Lewis College of Business at Marshall.
In his one hour speech, Bentz followed the nine chapters of his book RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING (http://RelevanceRaisesResponse.com).
1. Introduction to Mobile Marketing
2. Advantages of Mobile
3. The Mobile Web
4. Messaging
5. Social Media
6. Mobile Advertising
7. Mobile Apps
8. Mobile Commerce
9. The Age of Mobile
Bob is president of mobile-first digital agency Purplegator (http://purplegator.com).
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
How to Do Mobile Marketing for Haunted HousesPurplegator
Haunted Houses can scare up new profits with a mobile-first digital strategy from Purplegator. Purplegator has developed a unique strategy that utilizes geoconquesting, interest-targeted mobile advertising, and Snapchat to produce a viral marketing program that will drive new visitors to your haunt.
To learn more about Purplegator, visit us at http://purplegator.com or call 610-688-6000.
Search Engine Optimization (SEO) is really the gift that keeps on giving. While we love search engine marketing (SEM), the beauty of SEO is that your business will continue to gain new business leads without a costly, continued investment.
Want to learn more about SEO services from Purplegator and get a FREE SEO evaluation? Visit Purplegator today.
https://www.purplegator.com/seo/
Jewelry Stores Mobile Digital MarketingPurplegator
Purplegator is a mobile first digital agency located in suburban Philadelphia. For many years, it provided the technology for the highly popular Ring Race and Diamond Dash events for jewelers. Since then, the digital advertising agency has become a leading provider of mobile/digital advertising strategies for jewelry retailers around the country.
Want to learn more about the Gator? Check us out on http://purplegator.com .
Bob Bentz, author of "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing" gives insight into marketing via mobile from his book that is used as a textbook on college campuses nationwide.
Bentz isn't just an author. He's also an adjunct at the University of Denver and the president of mobile first digital agency, Purplegator (http://purplegator.com). He has over 27 years of experience with interactive media and his company has offices in the USA, Canada, UK, and Czech Republic.
In this presentation, Bentz gives some of his favorite mobile marketing statistics plus gives tips on how to maximize your mobile marketing efforts through social media, mobile advertising, apps development, text message marketing, mobile websites, and mobile commerce. He also discusses the advantages to mobile marketing and predicts what the future holds for it.
To learn more about the book and Bob Bentz, you can visit his book website (http://relevanceraisesresponse.com) or his personal website (http://BobBentz.com).
This presentation was given at the Meet the Author series held monthly at the Pyramid Club in Philadelphia.
The author used videos in the presentation and they do not show on this presentation.
This presentation was given by Barb Breeser, of Purplegator, to the Des Moines Elderly Consortium at Mercy Hospital. The audience was Managers, Directors and HR professionals representing about 30 different senior care, assisted living centers, nursing home and in home senior care facilities. The talk was about how to utilize the power of social and mobile advertising to recruit talented, experienced nurses.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Purplegator SEO Pitch Deck.pptx
1. Marketing With Search Engines:
A Cost-effective Solution for Qualified
Traffic and Leads!
2. SEO in a Nutshell
The SEO Recipe (By Chef Wally Gator)
Top 3 Ingredients to Rank Your Site
Technical Stuff
Backlinks
Great Content
3. SEO in a Nutshell
Why Should SEO Be a Part
of Your Marketing
Strategy?
The 5 Pillars of
SEO Success!
4. But First… Let’s
Check In With Your
Current SEO Efforts
I Have Never
Done SEO
Some SEO But No
Positive Impact
Full SEO But No
Positive Impact
➔ We’ll Start by Giving You a
Complete Analysis of Your Domain
and Its Online Visibility
➔ We’ll Analyze Any Growth Over
Time
➔ We’ll Discover Current Organic
Keyword Rankings
➔ We’ll Take a Close Look at Your
Backlink Profile
➔ We’ll Generate a Report With
Technical Site Issues
6. Step 1: Architecture
➔ How Is Your Website Structured?
➔ How Do You Format URLs?
➔ How Are Pages Linked Internally? How Many Clicks Are Needed to Reach an Important
Page from the Homepage?
What We’ll Help You With
Sound Taxonomy and
Hierarchy to Structure
Content in an
Understandable Way.
Internal Linking: Show
Search Engines Which
Pages Are Important and
What They’re About With
Descriptive Anchor Text.
URLs Optimized With
Descriptive Keywords
About the Page Help
Search Engines Deliver
Relevant Results.
7. Step 2: Availability
➔ Are All Your URLs’ Status Codes Valid?
➔ Do You Have a High Number of 404 Errors? (Broken Links)
➔ Are You Using Redirects Correctly?
What We’ll Help You
With
We’ll Identify 404 Errors and Determine if
They Need Fixing.
We’ll Detect Redirect Issues Such as
Redirect Loops and Chains Which Can
Negatively Impact Your Site.
8. Step 3: Crawlability
➔ Can Search Engines “Crawl” Your Content?
We’ll Check Your Sitemap for
Errors and Help You Validate it
and Submit it to Google Search
Console.
What We’ll Help You With
9. Step 4: Indexability
➔ Do Settings Permit Search Engines to Index URLs to Be Included in Search Results?
➔ Are You Using the Correct Indexing Tags for Duplicate Content?
What We’ll Help You With
We’ll Ensure Your Web Pages Are
Indexed. If Not, We’ll Request
Search Engines to Do That!
We’ll Implement Canonical Tag
Link Attributes Properly to
Prevent Duplicate Content Issues.
I’m the
Best!
10. Step 5: Authority
➔ Are Other Credible Websites Linking to Your Pages and Content?
What We’ll Help You With
We’ll Develop Backlink
Campaigns to Acquire
High Quality Backlinks
That Point to Your Site
11. Step 6: Content
What We’ll Help You With
➔ Is Your Content Relevant to Your Users’ Search Terms?
➔ Is the Content High Quality, Original, Appealing and Optimized?
➔ Are You Utilizing Metadata to Support Your SEO Efforts?
➔ Are You Using Structured Data and Schema to Give More Context About Your
Pages and Content?
We’ll Conduct Extensive
Keyword Research Based
on Your Business Goals.
We’ll Use Our Keyword
Insights to Strategize and
Create Unique Content.
We’ll Implement Title
Tags, Meta Tags, and Alt
Tags to Improve CTR.
We’ll Add Structured Data to
Your Pages and Develop
Long-Form, Pillar Pages to
Answer All Relevant User
Questions.
12. Step 7: Page Experience
What We’ll Help You With
➔ Do Your Pages Take Forever to Load?
➔ Are There Broken Images?
➔ Do You Have a High Bounce Rate?
Frequent Site Audits and
Google Search Console
Audits to Check if Your
Site Complies With
Google’s Most Recent Page
Experience Updates.
Monthly
Performance
Reports To Discuss
Next SEO Strategy
Steps.
13. Final Stage: Conversion & Revenue
SEO Must Be Ongoing in Order to See
Results. Additional Services We Provide
to Effectively Track Conversions Are:
➔ Phone Tracking
➔ Google Search Console Install
➔ Google Analytics Set Up With Goal Tracking
14. All Our Services During the Initial 6-
Month Period
Technical SEO Site Audit
● Robots.txt audit
● Sitemap audit
● Site architecture audit
● Indexability - Are all pages indexed by search engines?
● Page authority and domain authority analysis
Keyword Analysis
● Each page will have a targeted keyword(s) assigned
● Keyword cannibalization check
● Duplicate content issues
Analysis of Your Google Business Profile (formerly Google
My Business) Listing
● Synchronize NAP (name, address, phone)
● Include detailed content and images
Claim Business Listing on Third Party Sites
● Such as Bing, Yahoo, Yelp, Apple Maps, Facebook,
LinkedIn, Instagram, Pinterest, Twitter, YouTube
15. All Our Services During the Initial 6-
Month Period
Citations – Additional sites on the web where you can list your
business.
● Claim additional directory listings on vertical markets in your
industry.
Reviews and Testimonials
● Strategy for obtaining reviews from previous customers.
● Google Business Listing reviews are the top priority.
On-Page Content Markup
● On-page analysis and recommendations for inclusion of
keywords and LSI (Latent Semantic Indexing) in your copy.
● Inclusion of H tags (headlines)
Image Optimization
● Renaming of titles of images
● Use of alt tags beyond its intended use for the Americans with
Disabilities Act
16. All Our Services During the Initial 6-
Month Period
Title & Meta Tags Analysis (html Markup)
● Title tag changes based on keyword research
● Provide well-written meta descriptions to increase the
likelihood of a consumer choosing your web page over others.
Internal Linking
● We want the Google BOT to spend a lot of time on your site.
We will accomplish that with a strong intra-linking strategy.
External Linking
● Linking out to good neighborhood sites to increase authority
and reliability.
Mobile-First, Mobile Friendly
● We’ll run tests on the mobile friendliness of the site, including
load times and then recommend changes, to optimize
performance and traffic via mobile.
17. All Our Services During the Initial 6-
Month Period
Schema Markup & Rich Snippets
● Adding Schema markup to your HTML enables the search engines to
show more advanced data under your overall listing.
Link building
● We will provide article writing and outreach to outside sites to build
inbound links.
● We will guarantee a minimum of 3 new white hat, third party backlinks
per month with a cumulative domain authority of a minimum of 75.
● We will also create content for your own blog or article section to act as
link bait.
● We will guarantee a minimum of 1 new blog post per month for your
website.
Content Creation
● Production of articles to demonstrate your business’s relevancy and
authority to the search engines.
● A chance to show your expertise.
● An opportunity to build backlinks.
Toxic Backlink Analysis
● We’ll disavow any spammy backlinks or toxic domains.
18. Our Previous Success!
Increased traffic by
+3,077% in 6 months!
Helped them rank for more than
2,000 additional keywords.
Monthly SEO clicks increased
from 5,000 to 16,000!
Fixed more than 1,500 errors
and warnings that caused poor
user experience!
22. Our Biggest SEO Achievements
We helped High
Companies achieve
a 3,077% increase
in traffic in the first
six months!
Source: Google
Analytics
23. Our Biggest SEO Achievements
Significantly increased the
number of referring
domains. Referring
domains are websites and
web pages that generate
backlinks and send
referral traffic to the
original page.
Significantly increased the
number of backlinks.
Backlinks are hyperlinks
that lead the reader back
to the original website or
web page.
Source: SEMrush
24. Our Biggest SEO Achievements
Purplegator’s SEO campaign helped attract
the right audience for High, which resulted in
798 goal completions from Google and Bing,
the 2 biggest search engines.
25. Our Biggest SEO Achievements
Brazils Waxing Center is ranking for more than 9,000 organic keywords!
26. Our Biggest SEO Achievements
Biggest Click Gains!
Most
Valuable
Keywords!
29. Our Biggest SEO Achievements
We ran frequent site audits and resolved important site usability issues. Below is just an example of the
total errors, warning and notices we fixed for CryoConcepts! We fixed much more behind the scenes!