The document discusses the evolution and advantages of QR codes, which have seen a significant increase in usage since their introduction. It outlines steps for businesses to effectively plan, create, and measure QR code marketing campaigns while emphasizing the importance of engaging content. Additionally, it highlights various companies that have successfully integrated QR codes into their marketing strategies.

1. How to Plan, Create, Measure and Market Using QR Codes

2. The UPC CodeThe UPC Code was used initially in a retail setting in 1974.

3. The QR CodeQR codes were developed in the mid-90’s by Denso-Wave, a division of Toyota.

4. The increase in QR code scanning from June 2010 to December 2010Source: Mobio Identity Systems1200%

5. The percentage of Americans who remember seeing a QR CodeSource: Austin & Williams52%

6. The percentage of Americans who have scanned a QR CodeSource: Austin & Williams28%

7. The percentage of people who have scanned a QR code and scanned again.Source: Mobio Identity Systems60%

8. Code vs. CodeToday, there are many competing 2D barcode systems. While QR is quickly gaining in popularity, other companies continue to promote their own systems.QR CodeScanLife EZ CodeMicrosoft TagDataMatrix

9. Why Use a QR Code?QR Codes are:Easy to implement

10. Simplify consumers engagement

11. Give a high-tech feel to publications

12. FreeKNIPEXAs the world’s leading brand of professional pliers, KNIPEX utilizes QR Codes to link to product videos – which help visually demonstrate their unique benefits.

13. QuantumData backup and preservation is a big business today. Quantum Corporation combined a traditional materials rack with QR codes to cut down on paper and digitally engage their tradeshow audienceSource: the social metrics

14. SouthwireAn innovator in the electrical cabling industry, Southwire used a QR-enabled print ad to introduce the new MCAP product line.

15. Downtown Cleveland AllianceQR codes in ads and billboards give visitors and residents mobile access to news, offers and connections—so they can get moving .

16. SnowDoggQR Codes enable prospects to hear from an actual user on why he thinks Snowdogg is a better product.

17. ?Step 1: Is QR right for my situation?Consider these questions before you begin a QR program.Do you have mobile content that can deliver to aid in the communication?

18. Does the consumer have a smart phone?

19. Will the consumer be scanning multiple items around or within your content?Step 2: Develop Strong ContentRemember a consumer may not have their phone handy or may need to install an app before scanning. Make sure the content is compelling to satisfy their curiosity.Content should be:

20. Mobile friendly (don’t link to your desktop site)

21. Related to the ad (don’t link to your home page)

22. Engaging – video, interactive content, supporting material to adStep 3: Generate the CodeCreating a QR code is a simple process and can be done with free tools readily available on the Web.

23. Step 4: Deploy and MeasureNow that you’ve created a code, add it to your printed materials.Thoroughly test your code in print on multiple phones/platforms before your release it to consumersBe sure to monitor performance through web analytics, URL shortener, QR tracking software

24. What’s Next?Moving consumers from print to digital will continue to be an important part of marketing for years to come.Other technologies that can make this transition possible are SMS (text messaging) and the emerging NFC chips (Near Field Communications).