Along the lines of premier social networking platforms like Facebook and Twitter, the ones that are side-lined often are YouTube and Google+. A look into the statistics of the parties and the politicians on YouTube and Google+.
[Report] Is BJP Shining On Social Media ?Social Samosa
Indian Democracy is all set to undergo the process of political revolution by the end of May 2014. As the biggest political clash of the year draws in closer political parties have escalated their efforts to reach out to voters on social media networks.
The document discusses the advertising and public relations strategies and campaigns of the major political parties competing in the 2014 Indian general election, including the Indian National Congress, BJP, and Aam Aadmi Party. Billions of rupees are being spent on ads, with the Congress hiring foreign PR firms to revamp Rahul Gandhi's image and the BJP focusing on creating a brand around Narendra Modi. The AAP is relying more on social media and grassroots campaigning due to their limited funds.
Analysis of Social Media Strategy: BJP vs AAP vs CongressRachana Khanzode
This document analyzes and compares the social media campaigns of three major Indian political parties (AAP, BJP, Congress) during an election period in 2013-2014. It finds that:
1) Microblogging (especially Twitter) and social networks (especially Facebook) were the most used platforms for discussions around the parties. AAP had the most Twitter followers while BJP was most popular on Facebook.
2) AAP's "Thunderclap" strategy of coordinating posts across platforms was very effective at creating buzz. BJP also coordinated across multiple platforms like Facebook, Twitter, and apps.
3) Congress had a much weaker social media strategy with less engagement on Facebook and Twitter compared to AAP and
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...Devyanee Kaushal
1. Analysis of the performances of BJP, INC, BSP and SP by using Brand Asset Valuator Power Grid and Descriptive Statistics.
2. Figured out the right and strategic channels of online promotion for each of the political parties and also the key elements that must have been present in their digital campaigns.
The document provides an overview of online marketing strategies and services presented by Hinduja Interactive including social media marketing, search engine optimization, viral marketing, social media optimization, analytics and reporting. Specific case studies are presented including increasing online visibility for Watch India TV and The Leela hotel, promoting music workshops for Tabularasa Music and the movie Teen Patti.
The 2014 Indian general election was the largest democratic election in history with over 814 million eligible voters. The BJP nominated Narendra Modi as its prime ministerial candidate, and he campaigned vigorously across the country. Modi and the BJP utilized social media very effectively with slogans like "Ab ki baar, Modi sarkar". The Aam Aadmi Party also emerged as a new political force, contesting over 400 seats. On election day, over 551 million votes were cast, with a turnout of 66.38%. The BJP won a decisive victory.
[Report] Is BJP Shining On Social Media ?Social Samosa
Indian Democracy is all set to undergo the process of political revolution by the end of May 2014. As the biggest political clash of the year draws in closer political parties have escalated their efforts to reach out to voters on social media networks.
The document discusses the advertising and public relations strategies and campaigns of the major political parties competing in the 2014 Indian general election, including the Indian National Congress, BJP, and Aam Aadmi Party. Billions of rupees are being spent on ads, with the Congress hiring foreign PR firms to revamp Rahul Gandhi's image and the BJP focusing on creating a brand around Narendra Modi. The AAP is relying more on social media and grassroots campaigning due to their limited funds.
Analysis of Social Media Strategy: BJP vs AAP vs CongressRachana Khanzode
This document analyzes and compares the social media campaigns of three major Indian political parties (AAP, BJP, Congress) during an election period in 2013-2014. It finds that:
1) Microblogging (especially Twitter) and social networks (especially Facebook) were the most used platforms for discussions around the parties. AAP had the most Twitter followers while BJP was most popular on Facebook.
2) AAP's "Thunderclap" strategy of coordinating posts across platforms was very effective at creating buzz. BJP also coordinated across multiple platforms like Facebook, Twitter, and apps.
3) Congress had a much weaker social media strategy with less engagement on Facebook and Twitter compared to AAP and
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...Devyanee Kaushal
1. Analysis of the performances of BJP, INC, BSP and SP by using Brand Asset Valuator Power Grid and Descriptive Statistics.
2. Figured out the right and strategic channels of online promotion for each of the political parties and also the key elements that must have been present in their digital campaigns.
The document provides an overview of online marketing strategies and services presented by Hinduja Interactive including social media marketing, search engine optimization, viral marketing, social media optimization, analytics and reporting. Specific case studies are presented including increasing online visibility for Watch India TV and The Leela hotel, promoting music workshops for Tabularasa Music and the movie Teen Patti.
The 2014 Indian general election was the largest democratic election in history with over 814 million eligible voters. The BJP nominated Narendra Modi as its prime ministerial candidate, and he campaigned vigorously across the country. Modi and the BJP utilized social media very effectively with slogans like "Ab ki baar, Modi sarkar". The Aam Aadmi Party also emerged as a new political force, contesting over 400 seats. On election day, over 551 million votes were cast, with a turnout of 66.38%. The BJP won a decisive victory.
The document discusses the role of online media in India's 2009 general election. It outlines how [1] online platforms provided communication and fundraising opportunities for political campaigns and allowed them to better connect with citizens. [2] Approximately 42-50 million Indians used the internet during this time, though penetration was still only around 3.7% nationally. [3] Online media increased public enthusiasm and engagement in the political process.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study: How Pearson India Gained a Huge Following on Social ...Social Samosa
Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
How is AAP Fairing in the Social Media RaceSocial Samosa
Social media is proving to be a decisive factor in the run-up to the 2014 General Elections and one who deserves a special mention in this race is AAP, the newest political party on the block and the most impressive of all.
[Report] Is BJP Losing The Game Against AAP on Social Media?Social Samosa
India has witnessed a revolution in political campaigning owing to the upsurge of Social Media wave across the country. Keeping in mind how crucial social media is for the 2014 General Elections, the tech savvy BJP, was all set to cash in on the Social Media Game. However, the unexpected new entrant, Aam Aadmi Party (AAP) is riding the online wave after it gained huge support and share of voice post the Delhi elections.
The document discusses the role of online media in India's 2009 general election. It outlines how [1] online platforms provided communication and fundraising opportunities for political campaigns and allowed them to better connect with citizens. [2] Approximately 42-50 million Indians used the internet during this time, though penetration was still only around 3.7% nationally. [3] Online media increased public enthusiasm and engagement in the political process.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study: How Pearson India Gained a Huge Following on Social ...Social Samosa
Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
How is AAP Fairing in the Social Media RaceSocial Samosa
Social media is proving to be a decisive factor in the run-up to the 2014 General Elections and one who deserves a special mention in this race is AAP, the newest political party on the block and the most impressive of all.
[Report] Is BJP Losing The Game Against AAP on Social Media?Social Samosa
India has witnessed a revolution in political campaigning owing to the upsurge of Social Media wave across the country. Keeping in mind how crucial social media is for the 2014 General Elections, the tech savvy BJP, was all set to cash in on the Social Media Game. However, the unexpected new entrant, Aam Aadmi Party (AAP) is riding the online wave after it gained huge support and share of voice post the Delhi elections.
[Report] Has Congress Lost The Race Already ? Social Samosa
It's that time of the year when the nation is a buzz with all the hype and hoopla surrounding the 2014 general elections and the campaigning parties are putting their best foot forward on the most revolutionary platform i.e. social media in order to impress the voters and gain political mileage.Indian National Congress, somehow has not been able to strike the right chord with the social masses and has been ousted from the race, going by what the numbers have to say on Twitter, Facebook and Youtube.
1) The document discusses India's upcoming national elections and the importance of engaging Generation X and Y voters through internet platforms like IBNPolitics.com.
2) IBNPolitics.com aims to be a one-stop destination for all political news and information through the elections. It will provide web interactives, videos, blogs, polls and other tools.
3) Engaging younger voters online is important as they spend most of their time on the internet and it allows for more interactivity compared to traditional media.
Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1uditsingh
The document discusses the importance of using social media in political campaigns. It notes that social media has become an essential tool for political parties to communicate as younger voters are increasingly using social media platforms. Specific social media platforms and tactics discussed include Facebook, Twitter, Google+, YouTube, increasing followers, posting photos and videos, interacting with comments/messages, conducting live sessions, and using WhatsApp and mobile apps to further engage voters. The document aims to provide strategies for political parties and candidates to better utilize social media to increase their visibility, interact directly with voters, and decrease the distance with constituents.
The document summarizes the BJP's highly successful 2019 integrated marketing campaign that helped them secure a landslide victory in the Indian general election. Some key points:
1) The BJP set objectives to build a solid brand, generate excitement before voting, and convince audiences they were the best option.
2) Their campaign utilized various strategies across multiple channels including social media, television, films and innovative campaigns to maximize reach and engagement.
3) The digital campaign, led by PM Modi's huge online following, dominated platforms like Facebook, Twitter, Instagram and YouTube, and saw the launch of initiatives like the #MainBhiChowkidar campaign.
YouTube's economic, societal and cultural impact in India was assessed through surveys and economic modeling. In 2020, YouTube contributed INR 6,800 Cr to India's GDP and supported 6,83,900 jobs. YouTube provides opportunities for Indian creators to share their content and build careers. It also helps small businesses in India grow their customer base. Additionally, YouTube plays an important role in education, skills development, and was a key information source during the COVID-19 pandemic in India.
YOUTUBE CONTENT CREATION AND ONLINE BUSINESS PROMOTION-UGC CARE LIST AUG 2022...PugalendhiR
The Supreme figure of social media users around the world is increasing day by day. With 2 billion users in 2020 and 2.29
billion users in 2021(We are Social, 2021), The Challenges and reputable factors of Content Creation on YouTube. The
intent of this study is to deliver a logical discussion of the various aspects of popular YouTubers who use YouTube is a
primary tool for their business. YouTube will become the second most used social media platform in the world. By 2021,
more than 2 billion users will be logged every month. Significantly, consumers will watch more than one billion hours of
videos every day on YouTube (YouTube, 2021). And most YouTube users turn their visitors into consumers through online
commerce. This study is an attempt other’s brand through the YouTube channel. A study was conducted among 31 Popular
Tamil women YouTubers. In addition, this study shows effective ways to apply for online business; How YouTube viewers
and subscribers convert into to consumer. The Descriptive Analysis was done with the help of SPSS version 16, Also
ANOVA test outcomes of this research article shows that YouTube content creation and Video Promoting skills lead to
becoming digital entrepreneurship, YouTube platform helps to distribute their brands to the mass people.
Social Media Marketing: Why it is important for the growth of your businessAbhishek Panwar
Learn why Social Media Marketing is important for the growth of your business.
Benefits of Social Media Marketing for your business:
- The wide reach of Social Media
- Customer Engagement
- Customer Insights
and more .....
The document provides information about the Bharatiya Janata Party (BJP), India's largest political party. It details the BJP's origins from the Bharatiya Jana Sangh formed in 1951. It discusses key events in the BJP's history, including periods in power from 1996-2004 and since 2014. The BJP is a right-wing party affiliated with Hindu nationalism that advocates for policies like building a Ram temple in Ayodhya. The summary provides basic information about the BJP's current leadership and membership numbers.
Pr in Politics.The reason behind Mr. Narendra Modi's success. Amit Shinde
Narendra Modi has established a formidable online presence through strategic use of social media platforms like Facebook, Twitter, YouTube and Google+ to engage with citizens and promote his campaigns and policies. Starting in 2005 with a personal website, he expanded his digital outreach after becoming Prime Minister in 2014 by leveraging platforms to communicate directly with over 100 million Facebook users and 18.1 million Twitter followers. His online campaigns have focused on promoting initiatives like Swachh Bharat Abhiyan, Make in India, and Drug Free India as well as attacking opponents and energizing supporters through impactful slogans.
Narendra Modi has established a formidable online presence through social media platforms like Facebook, Twitter, YouTube and Google+ to engage with citizens and promote his campaigns and policies. Starting in 2005 with a personal website, he expanded his digital outreach after becoming Prime Minister in 2014 by leveraging platforms to communicate directly with over 100 million Facebook users and 18.1 million Twitter followers. His online campaigns like #NaMo4PM, #AbkiBaarModiSarkar and slogans promoting initiatives such as "Swachh Bharat" and "Make in India" helped drive his message across India in multiple languages.
Toyota faced challenges to its brand image due to a recall scandal involving accelerator pedals getting stuck. Toyota's goals were to change its brand image to one of quality and trustworthiness. Toyota proposed a social media campaign to collect positive consumer testimonials and reviews on platforms like Facebook, YouTube, and Twitter. This would help improve Toyota's search engine optimization and brand perception. The proposal outlined metrics like increased social media engagement and traffic, improved search rankings, and higher website conversions to measure the campaign's success in rebuilding Toyota's reputation.
The Non -Video Creators Guide To Making Money On Youtube _03.pdfKayalvizhiManibharat
If you're not interested in creating video content but still want to make money on YouTube, this guide is for you. The non-video creators guide to making money on YouTube provides a comprehensive overview of various strategies and approaches to earn income from the platform. One of the most popular methods is to become a YouTube affiliate marketer, where you promote products or services to your audience and earn a commission on sales. Additionally, you can leverage your expertise in a particular niche by creating educational content, like e-books or online courses, and selling them on the platform. You can also become a YouTube manager or consultant, where you offer services like channel management, SEO, and analytics to other YouTubers. Finally, you can monetize your social media presence by partnering with brands or businesses to promote their products or services to your followers. With this guide, you can learn how to leverage the power of YouTube to earn money without creating your own video content.
Analysis of Election Campaigns & Communication Techniques Used in Recent Elec...New Gujarati News
Election campaigns and communication techniques are crucial for influencing the voters’ behaviour. And proves to be crucial in altering their decision during the elections.
Nowadays, digital outreach and personal branding have gained prominence. Traditional grassroots campaigning, however, remains important. The political landscape is constantly changing, and staying informed is critical.
So, follow the most recent Gujarati news on the New Gujarati News portal. And subscribe to it to learn about the ever-evolving mechanics of political campaigns.
Pepsi India social media audit analysisPuneet Sharma
this is a small brief social media audit about pepsi India social media marketing strategies, Initiatives and their campaigns like Change the Game and Youngistan ka Wow. All in good spirits to help the brand do better
YouTube content creators rely on building an audience to earn money through advertisements. They cannot see their actual audience, so they must imagine who their viewers are and tailor their content accordingly. Engaging with viewers through comments and responses helps turn them into fans more likely to watch future videos. YouTube provides metrics for creators to measure engagement and attention over time. Increased attention through higher retention rates leads to better search rankings and more views, translating to greater advertising revenue for creators.
Lok Sabha Elections 2019: Analysing the Online Political Battlefield in IndiaIIIT Hyderabad
This thesis helps in getting a clear picture of the activity in the online eco-system during the 2019
General Elections. The discourse analysis helps in understanding how the conversations were shaped on
the web and what impacts it had. Understanding the data and numbers from a socio-political perspective,
we see how narratives that were formed online, steered the offline world and vice versa. The network
and social media analysis of the political handles aids in understanding how the political parties in India
drove their online battles. Adding on to a study conducted during the 2014 General Elections, we also
contrasted the 2019 and 2014 General Elections in India.
Similar to Politicians and Parties on YouTube and Google+ (20)
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
2. INTRODUCTION
• This Lok Sabha season, politicians and their parties seem to be trending on twitter
and fetching likes on their Facebook pages.
• Marketers say, YouTube is the best platform if you want to make any video viral and
get audience engagement you need to define the target and the purpose of your
campaigns.
• Are politicians who are singing praises of their presence on various social media
platforms taking into consideration any of these suggestions? Are these parties
analysing the content that is updated on their YouTube channel and Google+
pages? Are they successful in engaging users?
• Let’s take a look at the strategies of major parties like Bharatiya Janta Party (BJP),
Indian National Congress (INC) and Aam Admi Party (AAP).
INTRODUCTION
3. • BJP has been leading in YouTube engagement followed by AAP and INC.
• Although INC has been managing quality and engaging content on its Google+
page, it has not been able to lure much followers.
• AAP has received highest attention on Google+ due to its regular Hangouts with
party leaders.
• In spite of managing a phenomenal strategy on Facebook, YouTube and Twitter,
BJP lags behind in engaging users on Google+.
• BJP’s YouTube engagement rates are much higher than its counterpart.
KEY FINDINGS IN THIS REPORT
4. THE AAM AADMI PARTY (AAP)
• The newest entrant in the Indian Political scenario, the Aam Aadmi Party (AAP) has left
noticeable impressions on the Indian fabric with its remarkable political debut under the
leadership of Arvind Kejriwal.
• The Aam Aadmi Party has a very robust and active social media presence. In this report,
we will analyze their Social Media presence.
5. • AAP has been on the platform for 3 years.
• The party has uploaded umpteen videos of Arvind Kejriwal’s political speeches, election
rallies, media interviews, official party statements, survey findings and more. The newest
entrant has received more than 41.5 lakh video views by now.
• AAP’s strong YouTube presence will definitely help them to make their mark in the online
space.
AAM AADMI PARTY ON YOUTUBE
6. AAM AADMI PARTY ON YOUTUBE
YouTube Subscribers 40146
YouTube Engagement 18758
Video views 4,157,332
8. • Bharatiya Janata Party, one of the most prominent political parties in India, has always
pioneered the use of internet and technology in communicating and engaging with the
masses especially the youth in India.
• Right from having an interactive website to a dedicated volunteer dashboard, mobile
apps, extracting the most out of Google Hangouts, Facebook Page, Twitter handle,
YouTube Page, Whatsapp they have not missed a single trick from the book to make
sure that they connect with the masses at multiple touch points with a unified tone of
messaging and engagement.
• BJP has a very strong and active presence on major social media networks i.e.
Facebook, Twitter and YouTube.
THE BHARATIYA JANATA PARTY (BJP)
9. • The BJP has done a better job on YouTube than other political parties. The YouTube
channel for the party, started in 2010 houses a collection of 5000+ videos.
• BJP has also launched YUVA, an internet TV channel for the Indian youth.
• BJP tries to engage the Indian youth on various political, health, economic, current
affairs and cultural issues. Apart from these topics, the party has live webcasts of its
rallies and other events on Yuva TV.
BJP ON YOUTUBE
11. BJP has also used YouTube features such as
annotations, featured playlists, tags,
descriptions, titles and captions in an
effective manner. Great content and an
optimized channel are helping them drive a
lot of traffic to their YouTube channel.
BJP ON YOUTUBE
12. The INC YouTube channel which has subsequently much less subscribers in comparison to
other two competitors has managed to get a viewership of 17 million plus through mere
926 videos.
The homepage of INC YouTube channel has well-managed content in various subjects such
as ‘A billion and one Voices’, ‘Let’s take it forward’ and ‘Fast check’ all appealing to the
masses to vote for congress and bring to power once again.
The channel also consists of popular speeches from Dr. Manmohan Singh, Sonia Gandhi
and Rahul Gandhi.
INC ON YOUTUBE
16. • Bharatiya Janta Party (BJP) is leading the subscriber count by more than 11k
with Aam Aadmi Party (AAP) at 53, 239 subscribers. INC manages to lure just
7632 subscribers.
• However, engagement of fans on AAP’s channel is much more in comparison to
BJP’s channel.
• The graph above, demonstrates the number of followers and engagement
percentage of followers plotted against each party.
ENGAGEMENT
17. THUMBS UP COMPARISON
• If we compare the total number of thumbs up for all the parties, AAP scores highest
thumbs up per video as it’s clear from the graph shown below.
• The graph has been plotted according to the number of likes and dislikes received on the
videos.
• BJP has managed positive score whereas INC and AAP have an average dislike count of 1
and 3 respectively per video.
18. YOUTUBE COMPARISON
If we look at the total engagement versus subscriber count on the channel, BJP fairs higher
with a count of 79k followers succeeded by AAP and INC with 19k and 1.5k respectively.
19. GOOGLE PLUS COMPARISON
This graph represents the number of users who have added the
pages of political parties to their circles.
According to the graph, AAP leads in the count by almost 200
times. The content consists of donation requests by celebs like
Gul Panag, Shekhar Dadlani and Party leaders like Kumar
Vishwas and Arvind Kejriwal.
20. CONTENT WISE COMPARISON
• BJP boasts of its eloquent leader’s speeches, vision and mission to make India, a strong
economy and leader in all the verticals by de-rooting all pitfalls. While, AAP’s YouTube
channel entails Hangouts with its eminent leaders and party leader Arvind Kejriwal’s
speeches in Varanasi.
• The video base of BJP has managed to fetch a viewership of 12 million+ with 58k
subscribers comprising of a database of 6,071 videos in the repository.
• BJP’s homepage consists of exclusive interviews with eminent leaders like Atal Bihari
Vajpayee, Sushma Swaraj, Arun Jaitley of the party, videos of the executive meeting
held at Panaji in 2013 and Google Hangouts with Narendra Modi.
• Narendra Modi’s Hangout campaign of Chai pe Charcha was a massive hit and drove
people’s attention towards his and party’s social media strategies.
21. CONTD..
INC’s YouTube channel has subsequently much less subscribers in comparison to other
two competitors yet it has managed to get a viewership of 17 million+ through mere 926
videos.
The homepage of INC’s YouTube channel has well-managed content in various verticals.
The verticals include specific campaigns like ‘A billion and one Voices’, ‘Let’s take it
forward’ and ‘Fast check’ all appealing masses to vote for congress to bring it in power
once again.
The channel also consists of popular speeches from Dr. Manmohan Singh, Sonia Gandhi
and Rahul Gandhi.
22. CONCLUSION
Although the elections are about to end and there are only a few days left for India to
find out which party will rule the democratic bastion, it is very difficult to decide the
winning party through their engagement on YouTube and Google+.
All the parties have managed to execute an efficient strategy albeit INC has fallen short on
consistency.
AAM seems to win the battle of video sharing and engagement with two channels
dedicated to separate causes. Their collective strength of subscribers surpasses the other
two parties with over 80,000 collective subscriptions. They have made ample use of the
Hangouts feature, fitting for a party claiming to be low on funds
BJP is going strong on not just YouTube but Google+ as well. The party has left no stone
unturned in going all out social media platforms of all varieties, reach and popularity.