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Bjp victory

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Bjp victory

  1. 1. L/O/G/O TO STUDY AND ANALYSE THE MANAGEMENT OF BHARTIYA JANTA PARTY AND STRATEGIES ADOPTED BY BJP TO WIN LOK SABHA ELECTION 2014
  2. 2. OVERVIEW
  3. 3. OVERVIEW • The Bharatiya Janata Party is one of two major parties in the Indian political system • The roots of the BJP lie in the Bharatiya Jana Sangh, formed in 1951 • The stated ideology of the BJP is "integral humanism“ • The BJP-led coalition is known as the National Democratic Alliance (NDA) • The organisation of the BJP is strictly hierarchical • The BJP is largely a cadre based party
  4. 4. VISION
  5. 5. VISION “Sab Ka Sath, Sab ka Viakas” “Sab Ka Sath, Sab ka Viakas” Transforming India, Empowering Bharat Ek Bharat, sreshta bharat
  6. 6. MISSION Mission 272+ MAJORITY GOVERNMENT DEVELOPMENT
  7. 7. OBJECTIVES
  8. 8. OBJECTIVES STRONG & MODERN PROSPORUS GROWTH EQUALITY DEVELOPMENT ON THE PATH OF DEVELOPMENT EQUALITY DELIVERED STRONG NATION, MODERN NATION PROSPERITY FOR ALL HIGH GROWTH
  9. 9. PLANNING
  10. 10. PLANNING RELEASE MANIFESTO MEGA RALLIES CHOOSING LEADERS 3D RALLIES CHAI PE CHARCHA
  11. 11. ORGANISING RALLIES Mr. Modi, the BJP's prime ministerial candidate, addressed 437 big rallies, participated in a total 5827 public interfacing events and traveled over three lakh kilometres across 25 states On an average, the rallies in the bigger states drew crowds of around 4 lakh.
  12. 12. CANDIDATES BJP fielded as many as 427 candidates and a total of 543 candidates including the parties in NDA The prime ministerial candidate Narendra Modi's candidature was fielded from Varanasi, Mr. Modi was also fielded from Vadodara in his home region of Gujarat.
  13. 13. CHAI PE CHARCHA Chai Pe Charcha was an innovative campaign organaised by the BJP along with the Citizens for Accountable Governance. The Charchas were held across 4,000 locations in 24 states. Internationally too these sessions were held across 50 locations in 15 countries. Narendra Modi, interacted with people at a tea stall in the predetermined places using a combination of satellite, DTH, internet and mobile.
  14. 14. 3 D RALLIES History was been scripted in this campaign by the manner in which Narendra Modi used technology and innovation to reach out to people. First used in Gujarat, on a smaller scale, the 3D rallies were a way to connect with people in multiple places where he could not visit. From April 11 to 30, several rounds of 3D rallies were held covering 750 locations – from Kashmir to Kerala and from Maharashtra to Assam.
  15. 15. STAFFING TOP LEADERSHIP STATE LEADERSHIP CONSTITUENCY LEVEL LEADERSHIP Party workers, Booth level worker, Volunteers
  16. 16. TOP LEADERSHIP Mr. NARENDRA MODI Mr. RAJNATH SINGH Mr. L. K. ADVANI Mr. M. M. JOSHI Mr. Amit Shah
  17. 17. STATE LEADERSHIP Dr. Laxmikant Bajpai (U. P) Mangal Pandey (Bihar) Devendra Fadnavis (Maharashtra)
  18. 18. • Spokespersons must be better prepared, with an emphasis on better research, to sound more convincing. There must be more literate and researched responses from media teams. • Target the Congress on issues like corruption, state of the economy and malgovernance • There must be better coordination between the central and state units. • The BJP must set the agenda in media and public debates and not follow the one set by the Congress. DIRECTIONS
  19. 19. CONTROLLING SPEECH BEHAVIOUR ACT/ CONDUCT CBA
  20. 20. • In Birbhum, Joy Banerjee, Bengali actor and BJP candidate from Birbhum was caught on camera distributing money to villagers violating model code of conduct BJP took all steps to make sure that matter gets solved • In March 2014, a video clip surfaced in which Masood was seen threatening Modi. On 29 March, he was arrested by police for his hate speech. BJP took all steps to make sure that Masood be booked for being offensive against Mr. Modi. • BJP leader Arun Jaitley said party workers should avoid controversies to maintain focus on campaign issues and warned them against being complacent.
  21. 21. SELECTING RIGHT PM CANDIDATE Product PROPAGATING RIGHT VISION PROPAGATE STRATEGY SELECTION
  22. 22. ANALYSIS The country has grown out of this imaginary division on the basis of caste or religion Social media and technology was the game changer in this election, unlike the previous elections. With a structural rise in voter turnout, we have seen the record voter’s turnout in 2014 Technology Voter TurnoutCaste to Class
  23. 23. L/O/G/O

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