the emergence of a new BJP and its growth across the country

1. The rise of the new BJP: has it
become the central median in
Indian Politics
Dr. Mithlesh Jayas Mukherji
PhD (Pol Sc)

2.  The BJP since its inception initially as the Jana Sangh and
later as the Bharatiya Janata Party (BJP) has always
provided an alternative political viewpoint.
 This has been based on majoritism with a focus on
maintaining Hindu cultural ethos and right wing policies.
 Its social and political outlook has been guided by the
RSS which has often been termed as its parent
organization.
 Initial growth of the erstwhile Jana Sangh was limited by
its limited social appeal and its identification as mainly
representing the interests of the “Hindi Heartland”

3.  The rise of the BJP started with the ascendency of
LK Advani as the party President.
 Rajiv Gandhi’s blatant partisan politics both in
Centre-State relations as well in religious matters
provided fodder for the BJP to revert to overt
Hindutva politics.
 Its successful espousal of the “Ram Mandir” issue
moved the party to the principal opposition slot.

4. Effect of Epic and Ram Janmabhumi Movement
This collective sharing of an idealized Hindu past provided
the opportunity of religious nation wide mobilization

5. • In the entire Hindi Heartland,
western and central states the
BJP was either the ruling State
government or the main
opposition party.
• The BJP also made tie-ups which
allowed it entry into states such
as Goa, Punjab, Haryana,
Karnataka, Bihar, Assam and
Maharashtra.
From 1999 to 2004; the BJP was
able to enter new states like
Goa, Karnataka, Bihar and
Assam.
But at end of the Vajpayee era,
the Congress had recovered
ground in Delhi, Rajasthan,
Himachal, Karnataka, Andhra
Pradesh, Kerala and later even
Assam.

6. WHY DID THE NDA-1 FAIL IN 2004
 The NDA while improving industry and the services
sector could not do much in the rural belt which
voted for the UPA in 2004
 The Congress gained new allies and was able to
defeat the BJP.
 The defeat of the NDA also lay in its inability to
manage the media which has remained since
independence an inclination of being to the left of
centre or completely leftist.

8. Social Media Movement: The India Against
Corruption Movement and Nirbhaya Case
Mass movements
coordinated by effective
use of Social Media in India

11. The Rise of the new BJP??

12. Indian General Election 2014: BJPfied India?
India election 2014 was the world's biggest exercise in electoral democracy. The election 2014
had 814 million eligible voters. In this election a total of 8,251 candidates stood for election. A
total of 551 million votes were cast with voting percentage of 66.38% .
Modi Wave - "Aab ki
baar, Modi sarkar“:
India witnessed Modi
Wave in support of the
BJP campaign slogan
that were premised on
"Aab ki baar, Modi
sarkar“. By the last day
of campaigning on May
10, Narendra Modi had
undertaken the largest
mass outreach in India's
electoral history by
travelling about
300,000 km for 437
public meetings in 25
states besides 1350
innovative 3D rallies.
Rahul Gandhi declares that he
was "ready to take charge:
Rahul Gandhi announced that he
was "ready to take charge" of any
responsibility the party gave him.
At the party meeting it was
decided not to name a prime
ministerial candidate amid fears
it would turn the election into a
presidential one.
Emergence of Aam Aadmi
Party: Following an electoral
win from the 2013 Delhi
election, the Aam Aadmi Part
contested from 424
constituencies in India.

15. 2012 UP State Election 2014 General Election

16. 2017 UP State Election
Modi’s BJP
now appeals
across castes

18. BJP has expanded into
untouched area and
formed governments in
Assam, Manipur,
Arunachal, Jharkhand,
Kashmir, Haryana, and
Maharashtra
The spectacular wins for
the BJP in the UP state
elections in 2017, in
Assam in 2016 and in the
local body elections in
Odisha and Maharashtra
point to a widening
social base of the party.

19. WHY DOES MODI KEEP WINNING?
 Connect with the public
 Social Media management: keeps out traditional
media bias
 Seen to be a “Doer”
 Taken strong decisions
 Aggressive nationalism
 Able to reach out to the non traditional BJP
voter
 Has moved left to the centre from extreme right
 Seen to be fighting corruption and is pro-
development

20. WHY BJP?
 On the economic front also, despite the slowing of
growth in the last year and half there is no
discernable public anger against Modi.
 This may be because of the shrinking of the
Congress
 The BJP which has moved from a right of centre
position to a slightly left of centre position.
 Modi has increased social sector spending
manifold and Arun Jaitley recently came out with
a pro-farmer budget

21. Why does the opposition keep losing
 Lack of credibility
 Politics of
appeasement and
votebank
 Corruption
 Nepotism and
dynastic culture
 Lack of
understanding of
“new India”
 Elitist attitude
 Ideological shift in
the public

22. This “new BJP”
under the
leadership of
Narendra Modi and
Amit Shah has
aggressively
attacked the
Congress, the Left
as well as regional
parties.
The post 2013 growth of
the BJP has seen a change
in the approach of the
party towards social,
political and economic
issues.

23. Conclusion
 Mr. Modi remains by far the most popular political
figure in the Country.
 The BJP has since 2013, won most State and local
body elections and has increased its footprint (ruling
17 out of 29 states) across the country.
 Various regional, left parties and the Congress are
now finding common ground in forming a unified
front; this revolves around opposition both social and
political to the BJP and the new Right.
 Thus the BJP has established itself as the new median
in Indian Politics, the central focus around which the
agenda of all political discourse revolves.

24. Thank You