Narendra Modi has established a formidable online presence through social media platforms like Facebook, Twitter, YouTube and Google+ to engage with citizens and promote his campaigns and policies. Starting in 2005 with a personal website, he expanded his digital outreach after becoming Prime Minister in 2014 by leveraging platforms to communicate directly with over 100 million Facebook users and 18.1 million Twitter followers. His online campaigns like #NaMo4PM, #AbkiBaarModiSarkar and slogans promoting initiatives such as "Swachh Bharat" and "Make in India" helped drive his message across India in multiple languages.

2. Narendra Modi
The 15th and the current
Prime Minister of India.

3. JOURNEY OF NARENDRA MODI ONLINE
From #NaMo4PM to #PMOIndia

4. Janta maaf
nahi karegi
Abki Baar
Modi Sarkaar
Campaigns Before Elections.
Achhe din
aane wale
hain

5. #swachbharatabhiyan
#drugfreeindia
#makeinindia
Campaigns After Elections

6. Definition
Public relations (PR) is the practice of managing
the spread of information between an individual
or an organization (such as a business,
government agency, or a nonprofit organization)
and the public.

7. Internet
was
emerging
Youth
population was
increasing
40.4M approx.
Modi foreseen the
importance of
digital presence
The journey started on
February 28, 2005 when
NarendraModi.in domain was
created.
In 2005…

9. With the emergence of Social Media,
he enhanced his reach and joined Twitter in
January 2009 & Facebook in May 2009.
Present Stats:
Facebook Users: 100M+
Twitter Users: 18.1M+
Two-way
Communication
Subtle Image
BuildingFan Base Formation

10. • Narendra Modi has a formidable presence on Facebook. The Official Page has 26 million
fans and 5.71 lac people are actively engaged with the party.
• The page is constantly updated about the details of his latest visits, rallies, campaigns and
meetings.
• The page expresses strong view points and opinions of the leader along with a pictorial
representation of the same which motivates the audience to keep an eye on the happenings
going around in the political circuit.
• The page brings to life his charismatic personality and showcases the efforts that he is
constantly putting in for the rural and urban crowd.
NaMo on Facebook

12. •Narendra Modi is undoubtedly the most followed politician on Twitter with
more than 9 million followers.
• He is frequent enough in his tweets which are mostly about the latest party
meetings and updates.
• His tweets are aimed aggressively promoting BJP’s manifesto in the recent
times.
• Various pictures of him addressing the electoral campaigns are posted from
time to time so that the followers can get a sneak peek into the on goings.
Narendra Modi on twitter

15. Tweet to the President

16. Youtube
Subscribers - 226,426
+1000 videos uploaded
www.youtube.com/user/narendramodi
Google+
2,214,433 followers|223,040,795 views
plus.google.com/u/0/+NarendraModi/posts

17.  This campaign was created as an
expansion of ‘NaMo4PM’, with an aim
to target complete nation in mother
tongue.
 Main purpose was to leverage the
popularity of Narendra Modi.
Abki Baar
Modi Sarkaar
o Print Ads in varied languages were
published in all the newspapers.
o TV ads in between the programs.
o Whats App Messages and Ringtones.

19. Janta maaf nahi
karegi
 Janta maaf nahi
karegi’ line is used to
highlight all the
negative aspects and
failures of UPA Govt.
o TV ads on prime time.
Youtube videos were
released.
o Memes were
encouraged.
o Whats App messages &
Images.

21. Achhe din aane wale hain
 This campaign was planned to
generate hope and positivity
among people. It helped in
highlighting the promises of BJP.
o Song was created and released on Youtube.
o Same song was played on all the TV channels.
o Ringtones were shared among masses on whats app.
o TV Commercials were also created on the same line.

22. BJP won 282 seats

24. #makeinindia

27. #swachbharatabhiyan

31. #drugfreeindia

33. All of us have fallen prey to
a delusion-
to study for getting a job.
Infact one should be
educated in order
to learn the Art of living
-Narendra
Modi

34. “India is the world’s most youthful
nation.
A nation with such youth power cannot
dream small.
Our youth must dream big, they should
fulfill the vaccuum existing in the
world.”
-Narendra Modi