This document provides 47 statistics about Facebook usage, users, and marketing opportunities. Some key points include: there are over 950 million Facebook users worldwide; people ages 25-34 use Facebook the most; and 42% of marketers say Facebook is critical or important to their business. Retail brands in particular have found success acquiring customers through Facebook.
47facebookhandystatsandcharts2 130207080225-phpapp02Portal do Sucesso
This document provides 47 statistics about Facebook usage, users, and marketing opportunities. Some key points include:
- There are over 950 million Facebook users worldwide and 500 million log in daily.
- People ages 25-34 use Facebook the most and spend an average of 20 minutes per visit.
- 42% of marketers say Facebook is critical to their business and brands have seen large increases in user engagement through the new timeline.
- Retail brands have seen success driving purchases from Facebook by leveraging friends' recommendations.
This document provides a social media strategy for Zappos. It includes an audit of Zappos' current social media presence and sets objectives to increase traffic and engagement. The strategy outlines the brand's online persona and voice, and recommends paid, owned and earned strategies across platforms like Facebook, Instagram, Twitter and Snapchat. It also defines roles and responsibilities, and provides templates for critical response planning and reporting metrics and results.
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
This is a demo social media strategy developed by me for Starbucks during the course of PUR3622, Social Media Management, instructed by Lisa Buyer at the University of Florida.
Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesa...elanorafagan
This document discusses ways to incorporate new media and social media into insurance marketing plans. It provides quick facts on social media usage and trends. It then outlines various types of content that can be shared on social media platforms like Facebook, including news, events, employee profiles, surveys, contests, videos, and podcasts. The document also discusses using technologies like QR codes, audio recordings, and video to engage customers and promote the business. The overall aim is to boost website traffic, engage existing customers, attract new customers, and position the company as an authority in its niche.
The document discusses the power and importance of social media marketing. It outlines key social media platforms like Facebook, Twitter, LinkedIn and blogs. It emphasizes listening to customers, engaging with them and building relationships. It also stresses the importance of planning a social media strategy, setting goals and measuring success.
47facebookhandystatsandcharts2 130207080225-phpapp02Portal do Sucesso
This document provides 47 statistics about Facebook usage, users, and marketing opportunities. Some key points include:
- There are over 950 million Facebook users worldwide and 500 million log in daily.
- People ages 25-34 use Facebook the most and spend an average of 20 minutes per visit.
- 42% of marketers say Facebook is critical to their business and brands have seen large increases in user engagement through the new timeline.
- Retail brands have seen success driving purchases from Facebook by leveraging friends' recommendations.
This document provides a social media strategy for Zappos. It includes an audit of Zappos' current social media presence and sets objectives to increase traffic and engagement. The strategy outlines the brand's online persona and voice, and recommends paid, owned and earned strategies across platforms like Facebook, Instagram, Twitter and Snapchat. It also defines roles and responsibilities, and provides templates for critical response planning and reporting metrics and results.
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
This is a demo social media strategy developed by me for Starbucks during the course of PUR3622, Social Media Management, instructed by Lisa Buyer at the University of Florida.
Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesa...elanorafagan
This document discusses ways to incorporate new media and social media into insurance marketing plans. It provides quick facts on social media usage and trends. It then outlines various types of content that can be shared on social media platforms like Facebook, including news, events, employee profiles, surveys, contests, videos, and podcasts. The document also discusses using technologies like QR codes, audio recordings, and video to engage customers and promote the business. The overall aim is to boost website traffic, engage existing customers, attract new customers, and position the company as an authority in its niche.
The document discusses the power and importance of social media marketing. It outlines key social media platforms like Facebook, Twitter, LinkedIn and blogs. It emphasizes listening to customers, engaging with them and building relationships. It also stresses the importance of planning a social media strategy, setting goals and measuring success.
Padilla Making The Cultural Shift To Social Mediatonyjmorse
The document outlines a presentation on engaging with social media in a corporate environment. It discusses the promise and challenges of social media, how companies are incorporating it, and implications for stakeholders. It then presents a social media strategy framework called A4ward - assessing the current social media landscape, activating a social media council and guidelines, taking action through engagement and content, and amplifying efforts. Objections to social media are addressed, and it is argued that companies must have a plan to participate in online conversations about their brand. Measurement of social media efforts is also covered.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning, 2) listening to conversations, 3) creating target profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns. It also discusses budgeting and getting started on social media. The document is aimed at helping businesses understand social media and how to develop a strategic plan to meet their goals.
The social media strategy document outlines plans to grow the blogger's online following and engagement in 2016. Key objectives are to increase website traffic and social media followers by sharing more relevant content that builds relationships. The strategies proposed include increasing post frequency and encouraging conversation. A social media audit found Twitter drives the most traffic and engagement currently. The document establishes goals, roles, and a content plan to guide social media activities over the coming year.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
Social media analytics and measurement tool - Simplify360Simplify360
Objective of the presentation;
1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements.
2. To illustrate how you can use Simplify360 to optimize social media strategy
3. To show how you can optimize your content for different social media channels using advanced insights.
Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.
Starbucks' social media strategy for 2016 focuses on acquiring new followers and engaging customers online through more relevant content and building relationships. Key objectives include increasing website traffic and followers across platforms. An audit found Twitter and Instagram are most effective currently. Goals are set to boost posts, introduce hashtags, partner with influencers, and monitor for opportunities. Roles and policies are outlined to guide social media use appropriately and effectively measure results.
This document outlines a social media strategy for a company. It includes setting SMART goals, defining the target audience, analyzing competitors' social media accounts, creating a content plan for platforms like Facebook, Twitter and Instagram, improving current social media accounts, and tracking performance. The strategy draws lessons from leading brands like Oreo that have strong engagement, unique content across platforms, and large audiences. The goal is to distinguish the company and build relationships through interactive posts and campaigns.
Social Media Strategy for the company of Starbucks. After analyzing different components of the company's online presence, some objectives were set out to be met during a particular period.
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+Darin Reffitt
This document discusses how social media can be leveraged by sales teams. It provides background on B2B buyer behavior and social media usage. Key aspects of social selling are defined, including listening, connecting, engaging and advising. Strategies for using major social media platforms like LinkedIn, Twitter and Facebook are outlined. The roles of sales managers, marketing and tools/vendors in enabling social selling are described. Considerations around training, incentives, content and legal/compliance issues are also addressed.
Taco Bell's social media strategy focuses on growing their presence on Snapchat. Their primary objectives are to establish a robust Snapchat community and gain 3.7 million followers by January 2018. Their strategies include capitalizing on their successful Snapchat lens campaigns, providing excellent customer service, and publishing entertaining content. Key metrics include Snapchat followers, views, story completions, and sentiment analysis.
Taco Bell's social media strategy focuses on growing their presence on Snapchat. Their objectives are to reach 3.7 million Snapchat followers by January 2018 and become a top brand on the platform. Their strategies include capitalizing on their successful Snapchat lenses, providing excellent customer service, and publishing entertaining content. Key dates include launching their Snapchat account in May 2017 and migrating 25% of other followers by December 2017. Progress will be measured using metrics like Snapchat traffic, followers, and engagement rates.
The document provides an audit and strategy for Anna Cappelli's social media presence. It includes an assessment of her current performance on platforms like Twitter, Facebook, and LinkedIn. The strategy outlines objectives to increase followers and engagement by 30% in 6 months through more frequent posting and branded hashtags. Key performance indicators, roles, and a response plan are also defined to guide social media activities over the next reporting period.
The document outlines a social media strategy for the personal brand of Blake Manganiello. It includes an audit of current social media profiles, objectives to grow followers and engagement, and a plan to increase posting frequency. Key performance indicators and a critical response plan are also provided to measure results and address any issues. The strategy aims to build a stronger online community through consistent, relevant content on Facebook, Twitter, and Instagram.
This document provides a social media strategy and audit for Whole Foods. Key points include:
1. The objectives are to increase followers and drive more traffic to the website through engaging content on platforms like Instagram, Facebook, and Twitter.
2. A social media audit found Facebook has the highest engagement rate and is the top traffic driver to the website. Instagram and Twitter are also important platforms.
3. Strategies include boosting popular posts, encouraging user-generated content with hashtags, and responding to customers on social media.
4. Progress will be measured through quantitative metrics like followers and website traffic, as well as qualitative sentiment analysis of customer interactions. Increasing visual content and the use of has
The document discusses strategic planning and social media marketing. It covers three phases of social media marketing maturity: trial, transition, and strategic. It then provides an outline for creating a social media marketing plan, including sections on situation analysis, objectives, target audience, social media strategy, selecting social media channels, an activation plan, and managing/measuring performance. Additional topics covered include hashtags, personal branding on social media, social media etiquette, and how leaders can leverage social media.
Stats never lie. Inbound marketing could be a huge part of what your company may be missing for the growth you're looking for. Publishing and tracking messages across multiple platforms and accounts with suggested times for increasing reach and monitoring the social activity of your leads and customers. Social media is a part of the grand scheme of Inbound Marketing, another moving part to towards growth for your company.
1) Social media has evolved due to humans' innate social nature and the rapid advancement of communication technologies.
2) Companies are using social media to engage with customers and influencers through campaigns on platforms like Facebook, Twitter, and FriendFeed.
3) Successful social media strategies involve incentivizing users to share content virally and interact with brands through contests, discussions, and branded content.
This document discusses social media usage statistics and strategies for social media marketing. It notes that over 800 million people use social media globally, including many users over 30 years old. While myths exist that social media is not relevant for B2B or conversion, facts show that 41% of B2B companies using Facebook and 62% of B2C companies using Facebook have acquired new customers from it. The document provides tips for getting started with social media, including defining clear objectives, researching your brand, listening before posting, identifying influencers, creating online identities, and developing content. It also discusses measuring social media effectiveness and handling crises.
Facebook provides several solutions to help companies drive quality, efficient conversions. More than half of Facebook users say friends' recommendations influence their purchase decisions, and people frequently use Facebook to seek advice from friends on products to buy. Facebook's large reach and targeted advertising capabilities allow companies to reach their intended audiences and generate conversions at a lower cost than other media like TV, magazines, or newspapers. The document outlines three Facebook direct response solutions - Promoted Posts and Sponsored Stories ads in the News Feed, retargeting ads through Facebook Exchange, and conversion tracking within the Facebook ad platform.
Padilla Making The Cultural Shift To Social Mediatonyjmorse
The document outlines a presentation on engaging with social media in a corporate environment. It discusses the promise and challenges of social media, how companies are incorporating it, and implications for stakeholders. It then presents a social media strategy framework called A4ward - assessing the current social media landscape, activating a social media council and guidelines, taking action through engagement and content, and amplifying efforts. Objections to social media are addressed, and it is argued that companies must have a plan to participate in online conversations about their brand. Measurement of social media efforts is also covered.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning, 2) listening to conversations, 3) creating target profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns. It also discusses budgeting and getting started on social media. The document is aimed at helping businesses understand social media and how to develop a strategic plan to meet their goals.
The social media strategy document outlines plans to grow the blogger's online following and engagement in 2016. Key objectives are to increase website traffic and social media followers by sharing more relevant content that builds relationships. The strategies proposed include increasing post frequency and encouraging conversation. A social media audit found Twitter drives the most traffic and engagement currently. The document establishes goals, roles, and a content plan to guide social media activities over the coming year.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
Social media analytics and measurement tool - Simplify360Simplify360
Objective of the presentation;
1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements.
2. To illustrate how you can use Simplify360 to optimize social media strategy
3. To show how you can optimize your content for different social media channels using advanced insights.
Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.
Starbucks' social media strategy for 2016 focuses on acquiring new followers and engaging customers online through more relevant content and building relationships. Key objectives include increasing website traffic and followers across platforms. An audit found Twitter and Instagram are most effective currently. Goals are set to boost posts, introduce hashtags, partner with influencers, and monitor for opportunities. Roles and policies are outlined to guide social media use appropriately and effectively measure results.
This document outlines a social media strategy for a company. It includes setting SMART goals, defining the target audience, analyzing competitors' social media accounts, creating a content plan for platforms like Facebook, Twitter and Instagram, improving current social media accounts, and tracking performance. The strategy draws lessons from leading brands like Oreo that have strong engagement, unique content across platforms, and large audiences. The goal is to distinguish the company and build relationships through interactive posts and campaigns.
Social Media Strategy for the company of Starbucks. After analyzing different components of the company's online presence, some objectives were set out to be met during a particular period.
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+Darin Reffitt
This document discusses how social media can be leveraged by sales teams. It provides background on B2B buyer behavior and social media usage. Key aspects of social selling are defined, including listening, connecting, engaging and advising. Strategies for using major social media platforms like LinkedIn, Twitter and Facebook are outlined. The roles of sales managers, marketing and tools/vendors in enabling social selling are described. Considerations around training, incentives, content and legal/compliance issues are also addressed.
Taco Bell's social media strategy focuses on growing their presence on Snapchat. Their primary objectives are to establish a robust Snapchat community and gain 3.7 million followers by January 2018. Their strategies include capitalizing on their successful Snapchat lens campaigns, providing excellent customer service, and publishing entertaining content. Key metrics include Snapchat followers, views, story completions, and sentiment analysis.
Taco Bell's social media strategy focuses on growing their presence on Snapchat. Their objectives are to reach 3.7 million Snapchat followers by January 2018 and become a top brand on the platform. Their strategies include capitalizing on their successful Snapchat lenses, providing excellent customer service, and publishing entertaining content. Key dates include launching their Snapchat account in May 2017 and migrating 25% of other followers by December 2017. Progress will be measured using metrics like Snapchat traffic, followers, and engagement rates.
The document provides an audit and strategy for Anna Cappelli's social media presence. It includes an assessment of her current performance on platforms like Twitter, Facebook, and LinkedIn. The strategy outlines objectives to increase followers and engagement by 30% in 6 months through more frequent posting and branded hashtags. Key performance indicators, roles, and a response plan are also defined to guide social media activities over the next reporting period.
The document outlines a social media strategy for the personal brand of Blake Manganiello. It includes an audit of current social media profiles, objectives to grow followers and engagement, and a plan to increase posting frequency. Key performance indicators and a critical response plan are also provided to measure results and address any issues. The strategy aims to build a stronger online community through consistent, relevant content on Facebook, Twitter, and Instagram.
This document provides a social media strategy and audit for Whole Foods. Key points include:
1. The objectives are to increase followers and drive more traffic to the website through engaging content on platforms like Instagram, Facebook, and Twitter.
2. A social media audit found Facebook has the highest engagement rate and is the top traffic driver to the website. Instagram and Twitter are also important platforms.
3. Strategies include boosting popular posts, encouraging user-generated content with hashtags, and responding to customers on social media.
4. Progress will be measured through quantitative metrics like followers and website traffic, as well as qualitative sentiment analysis of customer interactions. Increasing visual content and the use of has
The document discusses strategic planning and social media marketing. It covers three phases of social media marketing maturity: trial, transition, and strategic. It then provides an outline for creating a social media marketing plan, including sections on situation analysis, objectives, target audience, social media strategy, selecting social media channels, an activation plan, and managing/measuring performance. Additional topics covered include hashtags, personal branding on social media, social media etiquette, and how leaders can leverage social media.
Stats never lie. Inbound marketing could be a huge part of what your company may be missing for the growth you're looking for. Publishing and tracking messages across multiple platforms and accounts with suggested times for increasing reach and monitoring the social activity of your leads and customers. Social media is a part of the grand scheme of Inbound Marketing, another moving part to towards growth for your company.
1) Social media has evolved due to humans' innate social nature and the rapid advancement of communication technologies.
2) Companies are using social media to engage with customers and influencers through campaigns on platforms like Facebook, Twitter, and FriendFeed.
3) Successful social media strategies involve incentivizing users to share content virally and interact with brands through contests, discussions, and branded content.
This document discusses social media usage statistics and strategies for social media marketing. It notes that over 800 million people use social media globally, including many users over 30 years old. While myths exist that social media is not relevant for B2B or conversion, facts show that 41% of B2B companies using Facebook and 62% of B2C companies using Facebook have acquired new customers from it. The document provides tips for getting started with social media, including defining clear objectives, researching your brand, listening before posting, identifying influencers, creating online identities, and developing content. It also discusses measuring social media effectiveness and handling crises.
Facebook provides several solutions to help companies drive quality, efficient conversions. More than half of Facebook users say friends' recommendations influence their purchase decisions, and people frequently use Facebook to seek advice from friends on products to buy. Facebook's large reach and targeted advertising capabilities allow companies to reach their intended audiences and generate conversions at a lower cost than other media like TV, magazines, or newspapers. The document outlines three Facebook direct response solutions - Promoted Posts and Sponsored Stories ads in the News Feed, retargeting ads through Facebook Exchange, and conversion tracking within the Facebook ad platform.
This document discusses using social media for real estate agents. It recommends using social media because it influences purchase decisions and engagement is the new word-of-mouth. The top six social networks - Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram - are reviewed. The document provides guidance on content, recommending 50% be entertaining, 30% be useful industry information, and 20% promote the business. Templates are given for weekly social media posts. Agents are encouraged to start with Facebook and use email marketing to drive traffic to social profiles.
This document provides an overview of using social media for real estate agents. It discusses why social media is important for engagement and word-of-mouth marketing. It then reviews the top 6 social networks for real estate - Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram - and provides tips on who the target audiences are and the best uses for each. The document also gives guidance on what types of content to post, including tips, information, questions, images and videos. It concludes by providing steps for getting started, including creating a Facebook page and using email marketing along with social media.
This document summarizes a webcast about how institutional investors are using social media like LinkedIn in their investment process. Nearly all institutional investors use digital resources for investing, and LinkedIn is the most popular social media platform used. Investors use LinkedIn to get market updates, research industries, and find educational content. Insights from social media are influencing investment decisions, with 31% saying something they learned affected an investment recommendation. The webcast discusses best practices for asset managers to engage investors on LinkedIn through relevant content and targeted campaigns.
- The document analyzes data from a survey of over 1,600 Facebook users across 6 countries who follow brands on Facebook.
- On average, users follow 9 brands and visit Facebook several times per day, primarily for entertainment and communication.
- When following brands, users expect special treatment and want to advocate for the brand in return. Most have interacted by liking posts.
- Being a fan increases purchase intent by 36% and advocacy by 92% according to users. However, 36% have unsubscribed from brands.
- To retain fans, brands must provide quality content at the right frequency, benefits, and engagement to avoid the "honeymoon" ending.
Whole Foods Market's social media strategy for the second half of 2018 focuses on growing their online presence and community. Their primary objectives are to increase website traffic from social media by 35% in 6 months and increase Instagram followers by 10,000 in 6 months by creating more engaging content. Their strategies include boosting popular posts, introducing branded hashtags, and monitoring keywords. Roles, policies, and response plans are outlined to guide social media activities. Progress will be measured through quantitative metrics and reported quarterly.
Mekhi Livingston is a student studying sports marketing and media. His short term career goal is to obtain a social media internship within four months of graduation. His long term goal is to become a social media manager. He wants to use social media to promote sports organizations in an entertaining way. Compared to his potential competitor Garrett Downing, Mekhi currently has less work experience and a less developed online presence.
Kenshoo Social Webinar: Putting Social Advertising in ContextKenshoo
Presentation from July 28th webinar with Forrester VP and Principal Analyst, Shar VanBoskirk and Kenshoo CMO, Aaron Goldman. Covers latest trends in social advertising and best practices for advertising in the context of social networks.
Publix Super Markets is implementing a new social media strategy to increase engagement. The main objectives are to increase traffic and interaction on social media through contests using hashtags like #PublixCash. Contests will be promoted on Facebook and Instagram, which drive most traffic. The strategy also encourages employees to participate and promote contests to friends and family. Performance will be measured after 3 months, with goals of growing followers and engagement across all networks.
Presentation for understanding the key characteristics of a complete social media plan for an e-commerce start-up. The aim was to cover all areas with examples and going into a little more depth on social media.
The document outlines Whole Foods' social media strategy and objectives. The key priorities are to increase online followers and use Facebook Live. Two main strategies are finding unique ways to gain more followers on all channels and using Facebook Live to promote products. Goals include a 2,000 follower increase across channels in 4 months. Key roles, policies, response plans, and metrics are defined to support the objectives.
Social media certification lesson 1 updatedIOrangeDigital
1. The document provides guidance on developing an effective social media strategy, including explaining the importance of setting goals, understanding different social media channels, creating buyer personas, and evaluating tools.
2. It recommends establishing key performance indicators like reach, engagement, ROI, and retention to measure success and structure social media teams based on business objectives.
3. Evaluating budget needs, tools, and garnering executive support are also covered to help justify resources and build buy-in for an organizational social media plan.
Integrating pr, search, and social 6 28-2011451 Marketing
Francis Skipper presented on integrating public relations, search, and social media to connect with customers. PR shapes the message by providing necessary human interaction and facilitating media coverage. Search captures demand from the billions of searches conducted each month. Social media is where the conversation happens, as seen with the hundreds of millions of users on platforms like Facebook. Analytics are used to measure efforts across these channels. Case studies demonstrated how combining PR, search and social strategies increased traffic, social followers, and conversions for companies. Attendees were encouraged to engage a PR firm, develop social media strategies, focus on SEO, and measure results.
This document discusses the growth of social media and its importance for real estate industry. It provides various statistics showing the rapid growth of social media platforms like Facebook and blogs. It then gives tips on using different social media platforms like Facebook, YouTube, Twitter, and blogs to promote real estate business and optimize search engine ranking through social media. Finally, it recommends some resources and blogs for learning social media strategies.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Similar to 47 facebook handy stats and charts2 (20)
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
2. 47 Handy Facebook
Stats and Charts
By Amanda Sibley
Amanda Sibley is a member of the paid
marketing team at HubSpot. She helps
create and manage paid advertisements
and external vendors to help generate
leads across various platforms. Amanda is
also a regular contributor to the HubSpot
blog, where she writes about various topics
across inbound marketing.
FOLLOW ME ON TWITTER
@AMANDASIBLEY1
3. brings your whole marketing world together
in one, powerful, integrated system.
HubSpot’s All-in-One
Marketing Software
Get Found: Help prospects find you online
Convert: Nurture your leads and drive conversions
Analyze: Measure and improve your marketing
Plus more apps and integrations
Lead
Generation
U blogging &
social media
q Email &
Automation
M
Search
optimization
s Marketing
analytics
Y
Lead
management
g
request a demo
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4. 47 Handy Facebook Stats and Charts 4
www.Hubspot.com share ebook
Everyone is talking about how Facebook can drive traffic, leads and customers to
your site. But how much do you really know about Facebook?
Who is actually using it, and for what? How can you best optimize your Facebook
presence to get the most return on your efforts?
By knowing who your audience is on Facebook, you will be able to engage with them
more effectively. You can find the best time to reach them and what type of content
resonates with them. Read on to see some interesting and surprising statistics
about the social media giant we all know and love.
an introduction
5. 47 Handy Facebook Stats and Charts 5
www.Hubspot.com share ebook
Users of
Facebook
6. 47 Handy Facebook Stats and Charts 6
www.Hubspot.com share ebook
G
1
There are over
950 million
people on
Facebook
worldwide.
Source: Facebook
7. 47 Handy Facebook Stats and Charts 7
www.Hubspot.com share ebook
500 million users
log into Facebook
each day.
...a 48% increase from 2010 to 2011.
2
Source: The Social Skinny 2012
welcome
8. 47 Handy Facebook Stats and Charts 8
www.Hubspot.com share ebook
Over 223 million
people in Europe
are on Facebook.
3
Source: Search
Engine Journal
9. 47 Handy Facebook Stats and Charts 9
www.Hubspot.com share ebook
People ages 25-34
use Facebook
the most.
4
Source: Emarketer 2012
10. 47 Handy Facebook Stats and Charts 10
www.Hubspot.com share ebook
5new Facebook profiles
are made every second.
U
U U
U U
5
Source: AllFacebook 2012
12. 47 Handy Facebook Stats and Charts 12
www.Hubspot.com share ebook
t
Traffic is highest
mid-week between
1-3pm
7
Source: Bit.ly blog
13. 47 Handy Facebook Stats and Charts 13
www.Hubspot.com share ebook
S
Engagement is 18% higher on
Thursdays & Fridays.
8
Source: Bit.ly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
14. 47 Handy Facebook Stats and Charts 14
www.Hubspot.com share ebook
There are 83
million fake
Facebook
profiles. !
9
Source: CNN
15. 47 Handy Facebook Stats and Charts 15
www.Hubspot.com share ebook
300 million photos are
uploaded each day.
10
Source: Gizmodo
16. 47 Handy Facebook Stats and Charts 16
www.Hubspot.com share ebook
The average
time spent
on Facebook is
20 minutes
per visit.
Source: Infodocket
11
17. 47 Handy Facebook Stats and Charts 17
www.Hubspot.com share ebook
w
w
510,000
comments
are posted.
293,000
statuses are
updated
136,000 photos
are uploaded
12
Source: The Social Skinny
Every 60 seconds...
18. 47 Handy Facebook Stats and Charts 18
www.Hubspot.com share ebook
of 18-24 year-
olds check
Facebook
when they
wake up.
13
Source: The Social Skinny
50%
19. 47 Handy Facebook Stats and Charts 19
www.Hubspot.com share ebook
Source: Infodocket 2012
14
1in 5 page views in the
US occurs on Facebook.
E
E E
E E
20. 47 Handy Facebook Stats and Charts 20
www.Hubspot.com share ebook
42% OF MARKETERS SAY
FACEBOOK IS CRITICAL OR
IMPORTANT TO THEIR
BUSINESS.
Source: State of Inbound
Marketing 2012
15
21. 47 Handy Facebook Stats and Charts 21
www.Hubspot.com share ebook
Brand engagement
in 2011 increased by 176%
16
Source: State of Inbound
Marketing, HubSpot 2012
{
22. 47 Handy Facebook Stats and Charts 22
www.Hubspot.com share ebook
Facebook for
Business
23. 47 Handy Facebook Stats and Charts 23
www.Hubspot.com share ebook
of marketers said so-
cial media became
more important to their
marketing campaigns
in the last 6 months.
17
Source: State of Inbound Marketing,
HubSpot 2012
62%
24. 47 Handy Facebook Stats and Charts 24
www.Hubspot.com share ebook
Companies that acquired customers
from Facebook:
Source: State of Inbound Marketing 2012
18
77%
b2c
43%
b2b
25. 47 Handy Facebook Stats and Charts 25
www.Hubspot.com share ebook
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Retail/Wholesale Education Tech/Software Healthcare Manufacturing
Retail is the top industry
that has acquired customers
through Facebook.
Source: State of Inbound Marketing, HubSpot 2012
19
26. 47 Handy Facebook Stats and Charts 26
www.Hubspot.com share ebook
of US companies have fired
someone because of what they
have posted on social media.
O
w
Send them packing!
O
O
20
Source: The Social Skinny
8%
27. 47 Handy Facebook Stats and Charts 27
www.Hubspot.com share ebook
The number of businesses that say
Facebook is critical or important to their
business has increased by
Source: State of
Inbound Marketing,
HubSpot, March 2012
21
75%
28. 47 Handy Facebook Stats and Charts 28
www.Hubspot.com share ebook
80% of US
social network
users prefer to
connect to
brands through
Facebook.
U
22
j
j
j Source: State of Inbound Marketing,
HubSpot, March 2012
j
j
j
j
29. 47 Handy Facebook Stats and Charts 29
www.Hubspot.com share ebook
Brands have seen a 46%
increase in user engagement
with the new business Timeline.
23
P
B N
Source: Simply Measured
30. 47 Handy Facebook Stats and Charts 30
www.Hubspot.com share ebook
Brands have seen a
65% increase in user
engagement of
INTERACTIVE content
with the new Timeline.
24
Source: Simply Measured
31. 47 Handy Facebook Stats and Charts 31
www.Hubspot.com share ebook
E
w
E
EE
E
E
EE
E
Ratio of views to shares of
Facebook comments:
Source: BuzzFeed
25
9:1
32. 47 Handy Facebook Stats and Charts 32
www.Hubspot.com share ebook
72% of marketers
handle social media
inhouse.
H
26
Source: State of Inbound Marketing,
HubSpot 2012
33. 47 Handy Facebook Stats and Charts 33
www.Hubspot.com share ebook
Marketers struggle with
lead generation
on Facebook.
27
Source: SocialMediaExaminer
34. 47 Handy Facebook Stats and Charts 34
www.Hubspot.com share ebook
43% of people ages 20-29 use
Facebook for marketing +11 hours
per week.
t
28
Source: SocialMediaExaminer
tt
ttt
t
t t
35. 47 Handy Facebook Stats and Charts 35
www.Hubspot.com share ebook
Auto-posting to
Facebook
decreases likes
and comments by
70%.
Source: Digital Buzz Blog 2012
,
,
,
,
29
36. 47 Handy Facebook Stats and Charts 36
www.Hubspot.com share ebook
Social media has a 100% higher lead-
to-close rate than outbound marketing.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
Social Media Outbound Marketing
Source: State of Inbound Marketing,
HubSpot 2012
30
37. 47 Handy Facebook Stats and Charts 37
www.Hubspot.com share ebook
Small businesses spend
18% of their budgets
on social media, the most out
of all marketing channels.
31
Source: State of Inbound Marketing, HubSpot 2012
$
38. 47 Handy Facebook Stats and Charts 38
www.Hubspot.com share ebook
Retail Brands
on Facebook
39. 47 Handy Facebook Stats and Charts 39
www.Hubspot.com share ebook
53% of shop-
pers who clicked
through from a
friend’s Facebook
page have made a
purchase.
$
32
Source:
Sociablelabs
40. 47 Handy Facebook Stats and Charts 40
www.Hubspot.com share ebook
Consumers who
followed a link to a
retail site from
Facebook spent
an average of
$102.59.
z
$102.59
33
Source: Bazaarvoice
41. 47 Handy Facebook Stats and Charts 41
www.Hubspot.com share ebook
51% of fans are
more likely to
purchase from
brands they
“Like”
on Facebook.
34
Source: HubSpot
42. 47 Handy Facebook Stats and Charts 42
www.Hubspot.com share ebook
Friends of Fans
43. 47 Handy Facebook Stats and Charts 43
www.Hubspot.com share ebook
and advice they hear on
67% of US online
consumers trust information
Facebook.
35
Source: BlogHer
44. 47 Handy Facebook Stats and Charts 44
www.Hubspot.com share ebook
56%of people are more
likely to recommend a brand after
becoming a fan on Facebook.
Source: Digital Buzz Blog
>
36
U
45. 47 Handy Facebook Stats and Charts 45
www.Hubspot.com share ebook
of U.S. online consumers have made a
purchase based on recommendations
from friends on Facebook.
37
33%
Source: Fricay Corner: 10 Mobile Marketing Stats
46. 47 Handy Facebook Stats and Charts 46
www.Hubspot.com share ebook
70% of
Facebook
consumers
follow links
posted by
family and
friends.
A
A
A
A
38
Source: Pew Research
47. 47 Handy Facebook Stats and Charts 47
www.Hubspot.com share ebook
Fans and their
friends bought
16% more fre-
quently in stores
when exposed to
paid media from
the brand.
Source: The Power of the Like II, com-
Score and Facebook, June 2012
39
$
48. 47 Handy Facebook Stats and Charts 48
www.Hubspot.com share ebook
Brands on
Facebook
extend their
reach to
friends of fans
by 50-200%.
U g
g
g
40
Source: Comscore
g
50. 47 Handy Facebook Stats and Charts 50
www.Hubspot.com share ebook
of marketers
plan on using
Facebook ads
in the future.
41
Source: Social Media Today
90%
51. 47 Handy Facebook Stats and Charts 51
www.Hubspot.com share ebook
56% of marketers have increased
their Facebook ad budget for 2012.
42
Source: State of Inbound Marketing, HubSpot 2012
52. 47 Handy Facebook Stats and Charts 52
www.Hubspot.com share ebook
68%of marketers
say that Facebook ads
are effective in fan and
customer acquisition.
#1
43
Source: Social Media Today
53. 47 Handy Facebook Stats and Charts 53
www.Hubspot.com share ebook
39% of advertisers on
Facebook have driven
traffic off of their Face-
book ads, and onto an
external landing page. X
44
Source: Social Media Today
54. 47 Handy Facebook Stats and Charts 54
www.Hubspot.com share ebook
The average cost
per click increased
45
Source: ClearSlide
/
25% between Q4 2011
and Q1 2012.
55. 47 Handy Facebook Stats and Charts 55
www.Hubspot.com share ebook
%
Average CPM:
$.12
%
Average cost
per click:
$1.14
46
The average
Facebook
advertising
costs
in 2012 are:
Source: Social Bakers
56. 47 Handy Facebook Stats and Charts 56
www.Hubspot.com share ebook
95%of all wall posts are
not answered
by brands. >
47
Source: Social Skinny
57. optimize for social
Optimize your content for social
sharing with Hubspot. Make your
marketing emails, blog posts and
landing pages more social today.
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot.
generate leads
from facebook
Lead
Generation
U blogging &
social media
q Email &
Automation
M
Search
optimization
s Marketing
analytics
Y
Lead
management
g
to learn how the HubSpot all-in-one
marketing software can help you.
request a demo
http://bit.ly/Get-A-Demo-of-HS