The document summarizes a presentation given on social media best practices for elected officials. It uses Barack Obama's successful 2008 presidential campaign as a case study. Obama created a social network called MyBarackObama.com that engaged citizens through content, volunteering opportunities, and fundraising that raised over $500 million. It also details how Obama effectively used Facebook, Twitter, and YouTube. The presentation recommends elected officials use websites, Facebook, Twitter, and YouTube to engage constituents and provide consistent, transparent messaging. It provides examples of Florida politicians like Rick Scott who have embraced social media.

1. Broward League of Cities Social Media Workshop October 20, 2011 Presenter – Mike Fruchter Director of Digital Strategy Pierson Grant Public Relations

2. Agenda for Presentation 1. Barack Obama Social Media case study 2. Social Media do’s and don’ts 3. Platforms Elected Officials should be using 4. Examples of Elected Officials using Social Media

5. Involvement through Empowerment This was the mission of the Barack Obama campaign.

6. Let’s take a look at his digital strategy MyBarackObama.com Obama's own social network

11. Let’s take a look at his use of social media

20. Social media do’s and don'ts

25. DON’T mix personal and professional.

26. Platforms Elected Officials should be using

27. Don’t forget your Website! Your Website is the first place voters will look for information, and it will also come up first in search engines

30. Why use Facebook?

31. The question should be, WHY NOT use Facebook?

33. Why use Twitter?

35. Why use YouTube?

37. Examples of Elected Officials using Social Media

38. Florida Governor Rick Scott Uses Facebook Uses Twitter Uses YouTube

43. Matt Hudson State Representative, District 101 Uses Facebook Uses Twitter Has a LinkedIn Profile

47. Republican Presidential Candidate Mitt Romney Uses a Blog Uses Facebook Uses Twitter Uses YouTube

53. Social media are here to stay.

54. [email_address] Thank You!