2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
Salary?
A trailer creator earns an average salary of $244,000 (£184,000) per year. But it can be different for others depending on
how many time they get asked to make a trailer. The wage could also be different because of the amount of experience an
employee might have, so if you had 7 years of experience you would be paid £30,000 per year.
3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
Equipment and software?
Any sort of film or trailer editor will use a fast computer, keyboard and mouse, headphones and a monitor, some people
may use more than one monitor, so that they can open more software. The type of software editors would use are, adobe
premiere pro, but if it’s a high budget film they will use high tech software.
Genders?
From the research I gathered more males than females who
work as editors.
How long?
It takes one week to make a Hollywood trailer.
4. Info-graphic Research:
10 key points
1) More males work in editing than female (80% - 20%)
2) The salary for editors, based on experience.
3) The type of software editors use.
4) The yearly salary for blockbuster trailer editors.
5) The experience you might need to become an editor (bachelor of arts and a mayor in film)
6) What type of equipment do they use.
7) How long it takes to make a movie trailer (one week)
8) The most popular movie trailer wright now is IT with 197 million views in the first 24 house.
5. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (2017). trailer editor salary. Available:
http://www.payscale.com/research/US/Job=Trailer_Editor/Sala
ry. Last accessed 13/9/217.
Jonny Elwyn. (2013). Useful stuff for film editors. Available:
https://jonnyelwyn.co.uk/film-editing-gear/. Last accessed
13/9/2017.
Anon. (2014). Film Editor: Education Requirements to Become a
Film Editor. Available: http://study.com/film_editor.html. Last
accessed 13/9/2017.
Thomas Rufer. (2016). How long does it take to make a movie
trailer. Available: https://www.quora.com/How-long-does-it-
take-to-put-a-movie-trailer-together. Last accessed 13/9/2017.
Anon. (2017). List of most popular movie trailers. Available:
https://en.wikipedia.org/wiki/List_of_most_viewed_online_trai
lers_in_the_first_24_hours. Last accessed 13/9/2017.
8. Research:
Describe how you located, retrieved and stored information:
Located
Google books, internet. I would search up the information I wanted and then look though different websites to find the
perfect peace of info.
Retrieved
Filtered information to important points.
Stored information
Logged in to power point with Harvard referencing. PowerPoint is my main source of storing information, I typed all the
information I found on the internet and put it on PowerPoint.
9. Client research:
My client is irn bru, Irn Bru is a soft drink, which originated from Scotland but some sources say it might have originated in
America. It was introduced in 1901 and originally had 1.1% alcohol, but now has only 0.5%.
They adverts the product (irn bru) as if it helps you see the positive to everything no matter how bad something is.
There adverts are linear meaning they show progression, and in the case of irn bru the adverts show that more the
people drink irn bru the more they can handle. This makes the audience think that irn bru can help you through life.
The irn bru adverts are also funny to watch, which gets your 100% attention.
http://www.irn-bru.co.uk/all/xtra
10. Client research:
There isn’t just one irn bru there is irn bru sugar free which was introduced in 1991, there is irn bru XS which was
introduced in 1995, there's irn bru 32 which was introduced in 2006, there is fiery irn bru which was introduced in 2011
and there's irn bru xtra which was introduced in 2016.
The main colour for irn bru is orange and blue, but when it’s a different version of irn bru they change it, for instance
with fiery irn bru the colours are black and red. The colour on any product make it unique, which is good for marketing,
another way they market the product is thought games, on there website they have a couple of irn bru related. Video
games are a great way to advertise as they require the viewer full attention.
11. Client research:
Thant's to great marketing the irn bru logo is very well known. But it has got through changes.
Companies give new designs to product to make them seem more modern and new, the irn bru
logo doesn't change that much because they still want people to recognize it.
They also spell irn bru in a weird way.
Instead of iron brew they spell it irn bru,
because it makes the product more unique
and when you say irn bru it sound more
Scottish.
12. Market research:
Irn bru market there drink by saying in advertisements that if you drink there product you will become strong and
durable. And there adverts are entertaining and funny to watch.
One of irn bru competition is coca cola, Which is another soft drink, coca cola use many different methods of
marketing, one of there methods was to put names on there bottles, so customers would buy a coke with there
name on it. Coca cola adverts are usually just people having fun whilst drinking coke. They also advertise there
product a lot more at Christmas, because everyone buys stuff at Christmas.
Coca cola don’t advertise that you will
change when you drink the product,
they just advertise it as a drink that
people like, so coca cola go with the
realistic approach and irn bru go with
the over the top, unrealistic approach.
13. Market research:
Dr pepper are another soft drink which are in competition with irn bru. Dr pepper is from Waco, Texas in America and was
created in 1880. Dr pepper is similar to coca cole in that it has been around a lot longer that irn bru and is a lot more
popular.
Like coca cola, Dr pepper is advertised as a drink
people love, and every is ordinary, while irn bru is
very eccentric.
The Dr peppers main colour is red, red is an eye
catching colour, and will draw costumers towards
the products.
14. Interview
1. Do you like Irn-Bru, And why?
No, the taste and colour put me off as the bright colour makes it look very processed and fake
2. Do you like Irn-Bru adverts and why?
Some of them are funny but the sense of humour is repetitive
3. Do you prefer Irn-Bru over Coke, and why?
No, coke has a nicer taste and it is more refreshing. Coke is always more prominent in stores as
well
15. Interview
1. Do you like Irn-Bru, And why?
I do not like irn bru because it tastes and smells like medicine
2. Do you like Irn-Bru adverts and why?
I like the adverts because theyre funny and catch your attention, however sometimes they do go
to far and create potentially really offensive adverts
3. Do you prefer Irn-Bru over Coke, and why?
I do not prefer irn-bru over coke because it tastes and looks vile, whereas coke tastes nice and
doesn’t have a bright neon colour.
16. Audience research:
Secondary research
From looking at secondary research slightly more
males drink irn bru but it’s more or less fifty fifty,
which tells us that irn bru isn’t a masculine or
feminine drink, it’s neutral.
There survey also shows that it’s young
people who drink irn bru. Which is probably
why irn bru adverts are comedic, because
there for younger viewers.
From there survey I can see that
people have a hobby of playing
video games, which suggest that
people would prefer a video
game advertisement.
17. Audience research:
The survey shows that there are
more males than females
The survey shows that the people who
took it are 16-20, so I will try to appeal to
that audience.
The survey showed that
more people like irn bru,
than people who don’t.
18. Audience research:
It shows than almost everyone has seen
an irn bru advert. So I will try to make
my advert different from the rest
The survey showed that most
peoples favorite drink is coca
cola.
Most people don’t prefer
sugar free. I will make the
advert about the full fat
version.
19. Audience research:
Most people have a soft drink
every day, So my advert will
have something to do with
The ratings for irn bru are quite
similar, but with most of them
going with 1/10
Most people prefer
video
advertisement, so I
could make my
advert a video.
It’s 50/50 on where
people drink soft
drinks. so I could set
my advert in a
restaurant.
20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
An idea I had was, for a game, you have
to keep the irn bru can in the air by
taping on hit if it hits the ground you
lose a life you get three lives, points will
be desided by how many times you hit
the irn bru. For video it would basically
be throwing the irn bru to each other,
and for a poster it would be an irn bru
flying though the air.
For a game your running
and you have to collect irn
bru to keep going, it could
translate to video by having
somone running and
drinking irn bru to keep
him going
Ideas
21. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
The idea is For an injured man drinking irn bru to heal himself. For the advergame he goes around
collecting irn bru to heal himself. For the video someone will walk into a door and hurts himself
someone else will give him an irn bru, he drinks it and is healed. For the poster its an injured smiling
while drinking an irn bru.
22. Planning Docs (TV Advert):
Locations
Library
Stairs
Outside
Lounge 1 or 2
Short list
Scene 1 Jake walks
into a door and hurts
himself
Scene 2 Tom comes
by and gives Jake an
irn bru and walks
off.
Scene 3 Jake
drinks the irn bru
and is healed
23. Planning Docs (TV Advert):
Contingency
If the camera runs out of batteries – We will make sure that the camera batteries are full.
When we are editing the computer might shut down – We will save our work every five
minutes.
The could be a power cut – We will save our work constantly.
We could make a mistake - Check through work before handing it in.
Health and safety
I could hurt myself when acting – I need to make sure I don’t do anything dangerous. Looking at the computer screen for too
long can cause eye strain – Don’t look at the computer screen for too long, I should take a break and look away from the
screen every now and then. Open wire which could cause an electric shock - Tell the tutor about the wire and keep away.
Looking at the computer slouched, which could cause back problems - Sit in the chair properly by having a straight back. Don’t
mess around on your chair as you could hurt others and your self - Sit down and don’t spin yourself around. A fire caused by a
faulty wire - Press the fire alarm button to warn other students and evacuate the building.
Roles
Jack – Cameraman
Jake – Actor
Tom – Actor
Reasonability
Jack – Booking the equipment
Jake – Buying the irn bru
Irn bru cost - £1.15
(Jake is getting the
irn bru)
Day 1
Booking
equipment and
buying props
Day 2
Practice film
the TV ad
Day 3
Filming the TV ad
Day 4
Editing the TV ad
25. Planning Docs (Advergame):
The plan for the advergame is for an injured man to be
collecting irn brus so that he can live. The background
will be set up for the injured man to parkour across. Irn
bru can will be dotted around the parkour map for the
injured man to find. There will be 8-bit music playing in
the background, sound effects will also be used for
instance when the injured man collect an irn bru and
heals himself a sound effect will be used.
Software and tools
To create the game I will use
Photoshop and I will be using the
pencil tool to create the character
and background.
Layouts
26. Planning Docs (Advergame):
Fonts
Avenir Black
Copperplate
8 bit sound effects
Running
Level up
Jumping
8 bit music
Tetris – Music B
https://www.youtube.com/watch?v=tf0-Rrm9dI0
Character design
This is the character
design for the
advergame, I created
it using a website
called
makepixelart.com
27. Planning Docs (Print Advert):
Slogan
Colours
These colours will be used in the advergame.
I’m using orange and blue in the product
because they the main colours of irn bru.
Equipment
The equipment I will be using to create this project are a
computer and Photoshop, on Photoshop I will be using the
move, pattern, colour overlay and magic wand tool.
Font
Centrury Gothic
Britannic Bold
Impact
Props
I will be using images from the internet
as seen above, So I will need an image
of an injured man who is happy and an
image of an irn bru can
The idea for the print form is to have an injured man in
the center of the holding and irn bru, in the the image
the injured man is smiling because even though he’s
injured he’s got an irn bru. At the top of the page there
will be the irn bru logo, and below that will be the slogan
I have made.
