2. Info-graphic Research:
Television camera operator.
Average salary ranges between = £24,499 & £36,286 per year. (2)
Average work hours = unpredictable and long often between 10 & 14 hour days (1)
Studio - where you follow a camera script, which gives the order of shots. This is practised at rehearsal and is cued by the director during recording. The skill lies in interpreting what
the director wants and acting quickly and effectively to achieve it. (1)
Outside broadcast (OB) - working as part of a team of camera operators filming live events, such as sporting and ceremonial occasions and music performances. (1)
On location - where there is likely to be more opportunity for creativity through suggesting shots to the director. (1)
Women are currently underrepresented in camera departments.
Work tends to be concentrated in areas with major studios such as Birmingham, Bristol, Cardiff, Glasgow, Leeds, Liverpool, London and Manchester. (1)
Part of the role involves interacting and maintaining good working relationships with other members of the crew and cast, including the:
actors
Director
Presenters (1)
Overall, the films employed more than twice as many men as women (72% vs. 28%) as directors, writers, producers, executive producers, editors, and cinematographers.
Qualifications While a degree is not required to become a camera operator, a qualification in one of the following subjects may provide a useful background:
journalism
media production
media studies
performing arts
photography, film or television. (1)
3. Info-graphic Bibliography:
Put your info-graphic bibliography here.
AGCAS editiors. (2017). Television camera operator. Available:
https://www.prospects.ac.uk/job-profiles/television-camera-
operator. Last accessed 13th September 2017. (1)
Anon. (2017). camera operator. Available: On location - where
there is likely to be more opportunity for creativity through
suggesting shots to the director.. Last accessed 13th september
2017. (2)
Matt Rocheleau |Globe Staff. (2017). The percentage of women
and men in each proffesion. Available: https://
www.bostonglobe.com/metro/2017/03/06/chart-the-percentage-
women-and-men-each-
profession/GBX22YsWl0XaeHghwXfE4H/story.html. Last accessed
7th may 2017. (3)
5. Research:
Describe how you located, retrieved and stored information:
http://www.scotsman.com/heritage/people-places/scottish-fact-of-the-day-irn-bru-1-3604534
http://www.bbc.co.uk/news/uk-scotland-scotland-business-39415738
http://www.agbarr.co.uk/about-us/our-history/timeline/
https://www.mysupermarket.co.uk/tesco-price-comparison/Soft_Drinks/Barr_Irn_Bru_500ml.html
http://www.worldstopmost.com/2017-2018-2019-2020/products/best-selling-soft-drink-brands-world-cheapest-
expensive-top-10-popular-list/
http://foodanddrink.scotsman.com/drink/10-things-you-probably-didnt-know-about-irn-bru/
6. Client research:
The history of Irn-Bru;
The name was originally supposed to be Iron Brew but proposed branding laws forced Barr's in July 1946 to alter the
name as the drink is not actually brewed. The new 'Irn-Bru' trademark was first registered on Thursday 18th July 1946.
Plastishield covered glass bottles enabled the supermarkets to sell large bottles of soft drinks for the first time. The
covering made it safe to sell glass although the maximum pack size was only 1 litre. This proved good because most
people prefer to drink Irn-Bru out of a glass bottle over a can with the percentage being 71% to 29%. The glass bottles
came on before the cans.
Irn-Bru is one of the worlds biggest leading fizzy drinks, AG Barr announced an investment of £6 million in IRN-BRU in
2016, with a programme of activity that focused on two main platforms – national support for eye-catching new pack
designs, and activation of IRN-BRU’s partnership with The Football League and the Scottish Professional Football League.
7. Client research:
Irn-Bru advertising.
Irn-Bru’s advertisement is certainly unique, its places actors in a bad or awkward unrealistic situation where they only
have the drink Irn-Bru to get themselves through the situation, its advertising methods target an audience between the
ages of 16-28 year old males because of the “witty banter and male jokes.”
Irn-Bru’s advertisement methods have a linear storyline because it has a chronological order.
From the year 2000,the firm embarked on series of memorable adverts, some of which is courted controversy for their
saucy content.
One advert featured a cow, with the quote: “When I’m a burger, I want to be washed down with Irn-Bru” and drew over
700 complaints, while another showed a woman in a bikini proclaiming: “I never knew four-and-a-half inches could give
so much pleasure.
This attracted a lot of attention to the brand but not in a good way, however by Irn-Bru doing this consumers began to
notice it a lot more and a lot quicker than if they had used less witty ways of advertising. Often people find themselves
going through tough times and Irn-Bru are taking advantage of this so that when people are having a hard time they think
that Irn-Bru will help them get through the situation.
8. Client research:
Sales.
Profits for Irn-Bru has been reported to have gone up 4% pre-tax to £43 million in the year to 31 January, on flat sales at
£257 million.
The firm said it had shed 100 staff in a cost-cutting drive, with a one-off cost of £3 million but saving it a recurring £million
per year.
It now plans to restart selling the glass bottles at its Moodiesburn base which is good because the consumers of Irn-Bru
prefer glass bottles to plastic cans.
The average bottle of 500ml of Irn-Bru cost £1.15 or 2 for £1.50
9. Market research:
Put your market research here.
Irn-Bru competes against the likes of Coca Cola, Dr pepper, Pepsi, and other worldwide soft drink brands.
In the world’s top 10 fizzy drinks, Irn-Bru isn’t ranked as one of the top 10.
Coca Cola is the worlds biggest selling drink worldwide apart from in Scotland and the middle east where Irn-Bru is the
leading brand. The Coca Cola brand is worth $74billion whilst fellow competitors such as Pepsi $62.8 billion, Dr.pepper
$9.24 billion.
After more than a year in production, AG Barrs has promised that Irn-Bru are going to capture the attention of loyal
consumers by promising that its latest product has been created using the unique Irn-Bru recipe but its promised to be
“excitingly new and refreshing.”
10. Audience research:
Do Irn-Bru adverts come into your head when you see the brand logo? Yes no
Which is your favourite soft drink? Coca cola pepsi Irn-Bru other (please state) Fanta
What makes you buy a soft drink over another one? Appeal price quantity taste
11. Audience research:
Do Irn-Bru adverts come into your head when you see the brand logo? Yes no
Which is your favourite soft drink? Coca cola pepsi Irn-Bru other (please state)
What makes you buy a soft drink over another one? Appeal price quantity taste
12. Audience research:
Do Irn-Bru adverts come into your head when you see the brand logo? Yes no
Which is your favourite soft drink? Coca cola pepsi Irn-Bru other (please state)
What makes you buy a soft drink over another one? Appeal price quantity taste
13. Audience research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
14. Summary
My secondary research has told me that Irn-Bru is popular within Scotland and the middle
east, there target age group was 16-26 year old males due to the witty banter they offer
in there advertisements. However after researching into it and doing primary research I
found that the lower end of the target age group they weren’t really getting the 16-18
year olds has only 2 people from the primary research drinks Irn-Bru regularly. This
suggests Irn-Bru need to do something so that the product hits its intended target
audience.
15. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
16. Idea Generation:
Age range – something appealing to young audience.
Fun fair as young couples like to go places like that, throwing game to win girlfriend a massive teddy bear and she falls in
love with him forever.
Skinny kid turns into a Scottish Dwayne Mcjohnson.
Anniversary.
‘Get Irn-Bru buff or stay single’
17. Individual Idea:
My idea was that a couple was on a date at a carnival and then he goes to win her a teddy and because he misses and
isso skinny he goes to the vending machine to the right or the stall, gets a can of Irn-Bru and transforms into a
bodybuilder and has another go, throws the balls hits the can of Irn-Bru. They fall down and so does the stall because of
the power he through into his throw. He ends up winning two teddies. ‘get Irn-Bru buff or stay single.’
18. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
For our print design we will use 4 posters, all linked towards a teenage boy that gains powers from drinking Irn-Bru. An
example of this would be that in a running race the drink motivated him to succeed, another being when the boy hit all
the objects (Irn-Bru cans) down after drinking it again, the main colour ways will always be orange, white and blue like the
drinks itself.
For our advertisement we will use the concept idea as one of our posters, where the child drinks Irn-Bru pre race and
then goes on to succeed as he pictures the finish line as flowing Irn-Bru. This idea shows that the drink can often motivate
younger generations to succeed in sports.
Four our game design, we will have the child as the main character, competing against his running opponents where the
person playing the role is to hit the space bar as quick as they can to reach the finish line, whilst using the right stick on
the mouse to refill their Irn-Bru once its ran out.
19. Planning Docs (TV Advert):
Our planning idea for our TV advert will be us transitioning from inside the changing room where you will see Randall
drinking the Irn-Bru to him going onto the track where you see his starting position and then see him during the race
looking fresh where as his opponent Jonathan will be sluggish, slow and tired. Randall will be seen finishing first with
Jonathan in the distance to show that if you drink Irn-Bru it will make you great and a winner.
The equipment we will be using is;
• A camera but we will have our phones as a back up in case something goes wrong.
• Sports clothing to make it look realistic, for example appropriate footwear and shorts.
• Computer to make the changes in the video and maybe add sound ad images. We have a contingency plan in case we
can’t use the field and that would be using the green screen and pretending to sprint and then one steps forward and
they win because of the inspiration of Irn-Bru.
20. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
For our video game, it will be linked towards drinking Irn-Bru and
competing in a running race. The more Irn-Bru you drink the quicker
your runner will be able to race.
But you will have to ensure that you swap
Irn-Bru’s before reaching the bottom or your racer will stumble over.
This race involves how fast you can consistently press a button
before getting too tired.
21. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
22. Group ideas
Location
• We took photos in several locations around college for where
we thought we’d be best to shoot the race.
This included the shot of the changing rooms
Randall will be drinking Irn-Bru from.
Contingency plan
• If something was to go wrong last minute, we have to ensure that we have to ensure we have a back up plan.
• Firstly, if the facilities were unavailable, we would have to use one of the open fields to film our race as it’s spacious enough to run 100m.
• Secondly, if someone can’t make it the director will take their place, for example an actor doesn’t turn up.
• Thirdly, if something goes wrong with the camera, we can use our phones as a backup as its easy enough to transport footage from our phones to the
computer.
24. Finished Stuff:
Finished pieces to be displayed on your blog.
https://youtu.be/T2ogvWi2cGM - 30 second Irn-Bru advert.
https://youtu.be/T3fWyrFVP14 - Irn-Bru advert game.
https://youtu.be/JfHDoY850PI - 15 second Irn-Bru advert.
https://youtu.be/PI62D4sNRgs - 5 second Irn-Bru advert.
