Powerpoint about an advertising campaign for Irn-Bru.

1. Irn-Bru
GEORGIA BROWN

2. 10 Facts about First Assistant Directors:
1. $45,000 - $112,000 US average salary.
2. Majority are 12 Hour per day or more.
3. Over 10years there were 2977 1st Ads in the UK.
4. Majority of UK 1st Ads work in London.
5. 2005 – 2014 fiction films 83% were male and 17% were female.
6. Main jobs are to call the roll, schedule everything, find locations, prepare call sheets, maintain order.
7. They mainly look after 2nd , 3rd , Production Assistants, Runners.
8. 2013 the average film had 2 X 1st Ads 5 X 2nd Ads 1.5 X 3rd Ads ---- Films over $100 mil have 3 X 1st Ads 7 X 2nd Ads 3 X 3rd Ads
9. Bachelors = 83% Master’s = 4% No College = 5% Certificate = 7% Associates = 1%
10. Only work in pre-production and the actual production so don’t work in post production.

3. Bibliography:
Stephen. (2016). How much are Assistant Directors
paid?. Available: https://stephenfollows.com/assistant-
directors-paid/ . Last accessed 13/09/17.
Stephen. (2016) How many Assistant Directors work
on UK and US movies?. Available:
https://stephenfollows.com/many-assistant-directors-
work-uk-us-movies/. Last accessed 13/09/17.
Anon. (2017). Latest Film Jobs and TV Jobs. Available:
https://crew.mandy.com/uk/jobs?keyword=assistant+d
irector&save=1. Last accessed 13/09/17
Inside Jobs. (2011-2013). First Assistant Director.
Available:
http://www.insidejobs.com/careers/first-
assistant-director. Last Accessed 13/09/17.
Stephen. (2014). How many Assistant Directors
Work on Films?. Available:
https://stephenfollows.com/how-many-
assistant-directors-work-on-a-film/. Last
accessed 13/09/17
Anon. (2017). Assistant Directors. Available:
https://en.wikapedia.org/wiki/Assistant_director.
Last accessed 13/09/17
Creative Skillset. (2016). First Assistant Director
(First AD). Available:
http://creativeskillset.org/creative_industries/film/
job_roles/2937_first_assistant_director_first_ad.
Last accessed 22.09.17.

4. Inspiration and Designs:

5. Info-graphic:

6. Infographic Research Analysis:
I did lot a of secondary and quantitative research to find out the information that I used on my infographic. I located this
information by searching the web and I did this in a few different ways. Firstly I used a well known official site called
Creative Skillset and then others that were created by industry professionals such as Stephen Follows. These websites had a
lot of information about First ADs which was very useful and I used a lot of it on my infographic. Some of them were facts
and some were statistics however they were very useful.
I also typed relevant words into the Google search engine to try to find useful websites that may have some new
information on. Whilst doing that I found a couple of job sites called Mandy and Inside Jobs which helped to give me an idea
of the salary that First ADs earned. However I decided not to use all of it because it was not the most accurate piece of
evidence as it was just single a piece compared to the other figure which was compiled from multiple different salaries.
There were many occasions where I found evidence yet it didn’t seem completely trustworthy and so I decided not to use it.
Each time after I had found a reliable fact about First ADs I would put them on a slide labeled “10 facts about First Assistant
Directors”. This meant that it was easily accessible and so once I had complied all 10 I would have them altogether so that I
could create my infographic without having to look for my facts each time.
After I found each fact about First ADs and I had written it down on the appropriate slide I would go to Neil’s Toolbox, a
website containing an application where you can create a source to place on your bibliography. I had to make one for each
website I used information from and I then put these all on a slide called ‘Bibliography’.

7. Client research: Irn-Bru
Overview:
• Irn-Bru Launched in 1901
• Owned by A. G. Barr Plc. Which is worth £35.5 Million
• Produced in North Lanarkshire and Nottinghamshire
• Still the best selling soft drink it Scotland even over Coca-Cola + Pepsi
• Sold globally yet created in Scotland.
• In 2015 Irn-Bru announced that they are partnering for a 3 year deal with The Football League.
Main Product:
Orange coloured (Sunset Yellow E110) soft fizzy drink, it’s sold in plastic bottles starting from 250ml to 3L, in cans either
150 or 330 and 750ml glass bottle.
Portfolio:
Irn-Bru Sugar Free 1991 (formerly Diet Irn-Bru 1991-2011)
Irn-Bru XS 1995
Irn-Bru 32 2006
Fiery Irn-Bru 2011
Irn-Bru XTRA 2016
Key Facts:
They are a very Scottish brand and where ever Irn-Bru is placed globally it is usually where there is a large population of
Scottish people.

8. Client research: Older Poster Campaigns
• Irn-Bru often use posters as advertisement for their product and here are some
examples to the right and below of their older poster campaigns.
• They mainly used ‘comedy and humour‘ as their line of appeal and their posters
usually just contain a few lines that are meant to be funny. You could also say that
they use the ‘belonging’ sense of appeal in some of their posters for example the
one below as it’s saying Irn-Bru will not let you down or leave you and therefore
you should get it however that line isn’t common.
• They almost always use the same background colour which is bright orange (the
same colour as the drink) so that you automatically associate it with Irn-Bru.
• Many of the posters use reward power as they suggest that if you get Irn-Bru
then you will be positively benefitted.

9. Client research: New Poster Campaigns
• These posters use Comedy and Humour to appeal to their audience along with
their standard sentence or two to pull people in. These new posters work
along with their tag line that “It makes no sense” by have a sentence of words
that together make no sense. These confusing and funny sentences pull people
in and make them interested in the advert as they want to understand what
the sentence means.
• Irn-Bru’s new campaigns are slightly different and more modern to their old
posters. They still have the same bright orange background however they have
added the brand’s secondary colour which is dark blue to their new poster
campaign.
• These posters had been put up in Glasgow train stations at first and then all
around Scotland once they’d been positively received.

10. Client research: Older Television Adverts
• The older iconic Irn-Bru TV adverts mainly used Dream and Fantasy along with Comedy and Humour as the line of
appeal as they often showed people drinking Irn-Bru and becoming unbelievably strong or something fantastic
happening to them. A tag line often used in the 1970’s/1980’s was “A soft drink, for hard men” and the video showed a
little boy who had drank Irn-Bru building a sip by hand.
https://www.youtube.com/watch?v=mt_rU-Sh15g
https://www.youtube.com/watch?v=JoVfy_q9IFc
• This obviously means that many of their adverts followed an anti-realist narrative as the things that happen in the
advert weren’t possible in real life. However they wanted to show how incredible Irn-Bru was by saying it’s so good it
can make this impossible thing happen.
https://www.youtube.com/watch?v=AjczqMg2QWU
• The old adverts adverts also used reward power, just like the more modern ones, to try to persuade the viewers that if
you drink Irn-Bru it will improve your life in some way and that if you don’t you’re missing out.
• In 1984 they made a series of adverts with the sme little boy hich shoes Irn-Bru being extraordinarily stong and
invinceable, therefore following the Fantasy/Dream line of appeal in a very comedic way.
• https://www.youtube.com/watch?v=SD3LippIN40
• https://www.youtube.com/watch?v=JoVfy_q9IFc

11. Client research: Modern Television Adverts:
• Irn-Bru’s Television adverts are iconic and much loved by Irn-Bru drinkers. It usually follows a Narrative to tell a story
whether it is about a name for a new born child or your daughter having a new boyfriend, they usually tell a story
where you need Irn-Bru to keep going and to get through. They mainly use Comedy/Humour in their TV adverts as the
line of appeal to make people interested in the product and to draw attention to the TV adverts. Like these ones…
https://www.youtube.com/watch?v=ibuLgsVcQUY
https://www.youtube.com/watch?v=v3YK8atYj9A
• Irn-Bru have had a lot of TV adverts over the years and many were controversial. Some were classed as bullying or just
inappropriate and many were banned from TV. Here’s an example of a controversial Irn-Bru advert…
https://www.youtube.com/watch?v=aybGmG1bTCk
• However they also have many iconic ads which they replay years after first release as they were widely liked, for
example the snowman advert was a huge success in, not just the UK, but the USA and increased their popularity a lot.
https://www.youtube.com/watch?v=4yZOab5gl-4
https://www.youtube.com/watch?v=e5ocaypgRHM
• They also use ‘Reward Power’ along with comedy to persuade people that their life will benefit positively if they buy
and drink an Irn-Bru. They are trying to make people believe that somehow it helps in an awkward or bad situation
even though there is no actual proof of this theory.
https://www.youtube.com/watch?v=SuFvj28oWkI

12. Market research: Soft Drinks Market
• Irn-Bru is part of the ‘Soft Drinks Market’. According to ‘Statista’ a website for statistics in 2017 the soft drinks market is
worth £15,500,806. Soft drink companies usually market their products using TV adverts and posters. The Coca-Cola
Company is known for it’s Christmas themed adverts which bring a lot of attention to the company.
• The Irn-Bru products can be sold in multiple types of establishments, for example newsagents, supermarkets, public
houses or even food trucks. Anywhere that soft drinks are sold would be a possible selling place for Irn-Bru drinks.
• In the UK Irn-Bru is the 3rd best selling soft drink behind Coca-Cola and Pepsi. They have also been the best selling soft
drink in Scotland for a number of years even beating Coca-Cola the worlds No. 1 best seller.
• They differentiate themselves from their competitors
by using a bright colour in their drink unlike Coca-Cola
and Pepsi which have a dark coloured liquid. They also
play on the Scottish roots and heritage of the drink.
• On the map to the right, the red areas show where
Coca-Cola is the leading soft drink and the blue area
shows where Irn-Bru is the most popular one. This
shows that Irn-Bru have beaten their competitor in
Scotland and are the best selling drink there.

13. Market research: Competition
• Irn-Bru has a lot of direct competitors in the worldwide soft drinks market.
• The largest and most significant competitor would be ‘The Coca-Cola Company’ founded in 1886,
which makes some very popular soft drinks called Diet Coke and Coca-Cola to name a few. They are
the No. 1 best belling soft drink worldwide and their company is estimated to be worth $56.4 Billion.
They are the 5th most valuable brand worldwide behind technology giants Apple, Google and
Microsoft. Coca-Cola mainly use TV adverts to market their products, many are classed as iconic and
use a family and belonging line of appeal with their Christmas adverts which are beloved by audiences
and increase their popularity.
• Another Competitor of Irn-Bru is Pepsi-Cola created in 1893, they have a portfolio of many soft drinks
mainly including Pepsi Max, Diet Pepsi and Pepsi. They are the worlds 3rd best selling soft drink after
Coca-Cola and Diet Coke. They are supposed to be worth just over $18.2 Billion in the US and are the
30th most valuable brand in the world. Pepsi also use TV adverts to market their products, however
they came under fire in April ‘17 when they made an advert with model Kendall Jenner and upset
thousands of viewers with an insensitive advert based on a Black Lives Matter movement.
• The next big competitor for Irn-Bru would be the Company Britvic Plc. which was founded in 1845 and
which produces many well known soft drinks like Tango, j2O Orange and Passion Fruit and also
produces the PepsiCo owned soft drink, 7 UP. Britvic is worth £114.5 Million and their products are
often in the UK’s list of best selling soft drinks.

14. Primary Audience Research Questionnaire:
The above results show that all the participants were aged between
16 to 18 years old and therefore this means that the questionnaire
results are biased and not completely representative of the general
public.
The specific question above shows us that the majority of
people buy soft drinks more than every couple of days. This
means that there would be a higher percentage chance of
someone buying Irn-Bru over not buying it.
This question shows us that almost 80% of the people asked say
that the taste is the most important factor when choosing a soft
drink. This could be classed good as Irn-Bru depends on their
taste to help them stand out from other soft drinks.
These results showed us that, along with the statistics found
online, Coke and Pepsi are more liked by the public than Irn-
Bru is however it also shows that almost 90% of people prefer
other soft drinks over Irn-Bru.
These results show that just under
80% of people asked were male
meaning that these results will be
quite bias in that respect too.
These results show that the group
of people asked was almost split in
respect of who had played am
advert game before.
This shows that the majority of people are reached by TV
adverts and website/online adverting. This also may be bias as
the people asked are a part of the younger demographic and
therefore are more likely to use the internet a lot and are more
inclined to watch the TV more than other demographics are.
Here it shows that most people are persuaded by comedy and
humour when looking at marketing and advertising. This fits with
the line of persuasion that Irn-Bru uses as they almost always
use comedy to draw in customers.

15. Primary Audience Research Questions
• Why do you or don’t you drink Irn-Bru?
1. I do drink Irn-Bru occasionally but only when it’s on offer for £1 in a shop because its more convenient as anything over a pound gives you loads of
awkward change that you don’t want, it is refreshing on a hot day.
2. I do because it’s different to other drinks.
3. I don’t because it’s a horrible drink.
• What makes a TV advert memorable to you?
1. Funny remarks and comedy definitely makes a TV advert memorable as it replays in your head.
2. If it contains humour.
3. Comedy and Humor make adverts memorable.
• Do Irn-Bru’s TV adverts compel you to buy their product and why?
1. It doesn’t particularly compel me because I only think it is funny, but overall it doesn’t mean I want to buy it afterwards.
2. No because I don’t feel like I’m in the Irn-Bru demographic.
3. No I buy a drink based how how I feel at the time not based on advertising.
Summary of Primary Research
For my primary audience research I used answers from a questionnaire that contained eight questions and three separate more detailed
questions. My questionnaire was given to nineteen people and the three separate questions were answered by three people. This means
that my results will be extremely bias as the people who answered are all aged 16-18, they are mainly male and mainly middle class in
North Yorkshire. This means that they will not be representative of the general public’s views and therefore aren’t definitive of people’s
actual choices. However if you go by my results, it shows that only 10% of people prefer Irn-Bru over other soft drinks however, as we
know Irn-Bru is the 3rd best belling drink after Coke and Pepsi and therefore many people do prefer it over other soft drinks. This proves
that my results are could be classed as bias as not enough people were asked and they were all from a very similar demographic therefore
had similar view points.

16. Secondary Audience research:
I have gathered this information from the YouGov and YouGov Lite websites. Both of these websites are legitimate and have gathered
their information questionnaires given to thousands of people in the UK and therefore their results shouldn’t be bias and will be more
useful than the primary research answers.
• The first fact about Irn-Bru’s target market is that they are mainly male which seems relevant as many of their older adverts were
based on men, for example an advert from the 1980’s which had the tagline, “A soft drink, for hard men”. In the more modern adverts
they also use many male leads who need Irn-Bru to help them get through tough situations, such as a man naming his baby daughter
with the help of his partner’s family. This therefore proving that Irn-Bru tends to target males as customers over females.
• Additionally it shows that the majority of Irn-Bru consumers are aged 25-39 and therefore are relatively young. This also fits in with
the witty banter humour often associated with young people and that is also used in many of the adverts and posters. An example of
this could be the phrase “I love Irn-Bru, and so do my bitches”.
• Another main point about Irn-Bru’s customer demographic would be that the majority of them live in central Scotland or nearby. This
only seems natural as Irn-Bru is a proud Scottish brand which was created there and is the most popular soft drink the country. The
results show that the higher up the UK you go the more popular Irn-Bru is yet the further down south you go, the less popular it
becomes.
• Finally it shows that Irn-Bru drinkers tend to be from the working class section of society which also seems adequate as many of the
older TV adverts for Irn-Bru show men working as engineers and in jobs which need physical labour. These are very working class
jobs and therefore fit in line with the people who still drink their product today.
To summarize I think that Irn-Bru still have the same target market as they did decades ago, which is young, male and working class. For a
brand which is 3rd most popular for soft drinks in the UK, I find it to be strange that they have such a specialized target audience especially
compared to Coca-Cola and Pepsi which both target a much more diverse group of people. Despite that, Irn-Bru still wins over a wider
demographic with their comedy and humour used in both their TV adverts and their posters.

17. Idea Generation: TV Advert
• Something where a guy small guy drinks Irn-Bru then turns into a catch etc.
• So he’s a bit of a nerd and weird and puny and gets pushed around in the corridors at school but then he drinks Irn-Bru
and there’s a poof of smoke and he turns into a really cool guy and there’s boards in the hallway downstairs and they
say like rules, classes, etc. and he lifts his arms up and then pulls them down and they come down. And all the girls
throw their paper up in the air and run after him as he walks off drinking his drink as you get a shot behind as he leaves
etc…Music is just drums and guitar kind of like “Jane”as he walks out and punches up with other hand with flag. The
end is on the orange background a quote like, “this could be you”, “live the dream”, “Irn-Bru gets you through”.
• A guy wakes up and goes to get irn bru and finds out that irn bru isnt a thing in the world, he looks on computer, goes
to shop, asks people and gets confused and screams with hands like ahhhh etc then he wakes up there is one by his
bed and he sighs and drinks it and it has a quote on an orange background like ‘there’s no world without irn-bru’.
This photo is how I would imagine the guy to be when he realizes Irn-Bru isn’t real in that world.
The guy could originally look
something like this, small
and puny and like he could
be bullied by older guys.
The end scene would be a bit like
this one from The Breakfast Club
where he punches to the air
however he will have a Scottish flag.

18. Idea Generation: Poster
• The poster will be a still from the TV video advert.
• It will be Angus with two girls under his arms, them smiling and with a view of the sky behind him.
• On Photoshop we could add fireworks into the background behind him.
• The photo will be on an orange background like their original adverts.
• The left half of the poster will be the photograph in black and white.
• The other half will be orange and it will have a quote on, like their posters.
• The quote will say “ Irn-Bru, end your day the right way.”
• This means that the Irn-Bru will help him to end his day well as he has girls and a drink with him.
• This is also cheeky as it’s saying the right way to end your day is with girls.

19. Idea Generation: Advergame
• The main guy, Angus McAvoy, is small and weird.
• He is at the bottom of the screen and he needs to catch things in his arms to get points to get to the next level.
• They fall from the sky and he put cans in the fridge and girls on bleachers.
• He needs to catch the girls and Irn-Bru but avoid the cola.
• It lasts for a certain amount of time (20 seconds) and he can catch 2 bad ones before he fails.
• If he has only catches 2 or less bad ones and a lot of good ones he passes that level.
• He gets cooler and more muscly on every level.
• Each level the things that fall go quicker so it’s harder to pass.
• If you fail a level then you have to start from the beginning.
• There are infinite levels, it just goes quicker.

20. Individual Idea to Take to the Group: TV Advert
• There’s a teenager, Angus, who is being pushed around and bullied at school.
• He opens his Irn-Bru can and drinks it.
• Then there’s a poof of smoke and he changes into a cool guy.
• He looks really cool and is now wearing a leather jacket and has great skin.
• He walks out into the main hall and walks towards the door.
• Girls follow him and throw their paper and books up into the air.
• He lifts his arms up and ‘magically’ the boards with rules etc on fall down.
• People who are in the hall do a double take as they are shocked by his new looks.
• Girls follow him as he walks out the door drinking Irn-Bru.

21. Group Idea: TV Advert
• There’s a teenager, Angus, who is being pushed around and bullied at school near his lockers and he is very upset.
• He goes into the guys changing room, locks the door and sits down on the bench.
• He opens his Irn-Bru can and drinks it.
• Then he feels weird and gets up and looks at himself in the mirror with his hands on each side of the sink.
• He then opens his eyes wide and takes his glasses off.
• Then cut to the door opening and smoke and he walks out of the changing room.
• He looks really cool and is now wearing a leather jacket and has clear skin and good hair.
• He walks out into the main hall and walks towards the door.
• People who are in the hall do a double take as they are shocked by his new looks.
• Then as he walks past the shop we get him in slow-motion as the winks at a group of girls.
• The girls are stood with the bully who has a cola in his hand.
• They drop all their things and follow Angus and leave the bully on his own.
• He drops his cola and goes to enter the shop but walks into the door as it’s a pull not a push.
• Angus keeps walking out the door as girls follow him excitedly.
• As he walks off the shot gets his whole body and you see he’s wearing a kilt.
• When he’s out the door he stops and drinks his Irn-Bru with girls around him.
• Cut to him laid on the grass with girls at each side of him and a can in his hand.
• Then the camera points to the sky and fire works bang. (Photoshop).
• Then the quote, “Irn-Bru, end your day with a bang ” said in a Scottish accent.

22. Planning Docs (TV Advert):
Roles and Responsibilities:
• Georgia – Director.
I will be directing the TV advert which means that I
will be telling the cast and crew where to go and
‘managing’ them. I decide which shots to do what
which locations to use when filming.
• Sophie – Camera Woman.
Sophie will be in charge of actually filming the advert.
She focuses the shots and films the actors when we
are shooting. She will also be taking the stills for our
print advert.
• Will – Props and Continuity.
Will will make sure that all the props are accounted for
and they they aren’t left lying around or left in the
background of the shots when we are filming.
• Clara – Keeping cast happy etc. and all other things.
Clara will be helping us cast for the advert and then
looking after and meeting with the cast when we film.
She will also get things like the schedule and make
sure we have everything we need to film.
Continuity Planning:
It’s Will’s job to spot anything that may need to be removed after each take.
He will have a list of things that I have given to him that he needs to look after
and check/replace after each take. For example Irn-Bru cans and the spilt Cola.
He will check his list before each take and make sure everything is alright and
he can make changes to his sheet if need be so we know what props we have
and need t look after. He can also ask for more props too if one is lost or
broken etc. If something goes wrong Will is the first to try to help and
obviously with the help of the crew if necessary. We will all make sure there is
continuity but Will should constantly be checking on his props and the set.
Health and Safety Planning:
For health and safety there are a few obvious areas we need to be careful
around. Firstly are the cans of Irn-Bru, to make sure that no one gets cut on
the tin can and that if they do, they are taken to the nurse immediately. Also
that the cans are thrown away correctly after the incident. Additionally when
the Cola spills on the floor when it’s dropped we would to make sure that it is
properly cleaned up after each take and that no one slips over. The floor shop
be mopped and dried carefully when that happens and if any one were to fall
then they should be taken to the nurse. Additionally we are using tripods and
they have very long legs. This creates a trip hazard and so we must all make
sure we walk carefully and slowly when around the camera or the tripod or
someone could get hurt and damage the equipment.

23. Planning Docs (TV Advert): Location and Shot List
First shot
will be at
the lockers
on the back
right hand
corridor.
Next shot will
be walking
down that
back right
corridor
towards a
door.
Then it will be
him sat in the
men’s
changings
room along
that corridor.
Then it will
be of the
mirror and
sink,
filming the
reflection
in the
mirror.
Then a
shot back
to the top
of the
corridor
into the
atrium.
Then he
walks down
and we get
a shot as he
walks past
us.
Then a shot of
him walking past
the shop from the
right of the
atrium wall and
the girls join him
from behind. .
Then a shot from
behind from the
left as he walks off
through the door
and you begin to se
what he’s wearing
bellow.
Next shot will
be him
walking away
outside then
stopping and
drinking.
After wards
we will get
the shot of
the bully
walking
into the
shop door.
Then we will get the
shots of people doing
a double take at
Angus as he walks, we
get get about 3
separate shots of this
along the atrium.
A Shot
of Angus
coming
out of
the
door.
A shot of
him laid
on the
grass with
girls then
it pins to
take a pic
of the sky.

24. Planning Docs (TV Advert): Story Board
First is Angus getting
bullied by a group of
mean guys. He is by
his red lockers and is
shoved around.
Then he walks down
the corridor to a
changing room and
sits on a bench, he
drinks his cola as he
despairs and then
looks in the mirror as
he changes.
Then the door
opens (smoke) and
he walks out and
looks so cool with a
leather jacket and
good hair/skin.
There is the bully
stood with a
group of girls and
he is holding a
Cola, they are all
cooing over him.
Angus then walks past
and he winks and the
girls throw their stuff
down and follow him
and the bully drops his
cola and goes to buy
an Irn-Bru but walks
into the door.
Then lots of shots
of girls reactions as
he walks by. They
will be doing a
double take as he
passes.
Angus walks out of
the door with girls
following him, as he
walks off we see he is
wearing a kilt,
therefore the Irn-Bru
turned him Scottish.
As he stands out
side with girl
surrounding him.
Then he drinks his
Irn-Bru.
Then cut to him laid on a
blanket on the grass hill
with a girl under each
arm and a can in his
hand, then the camera
goes up and there are
fireworks and the quote
this still picture of a
quote in blue writing on
an orange background.

25. Planning Docs (TV Advert): Mood and Concept Board

26. This is the slogan for the TV
advert and print advert. It will be
in the font ‘The Skinny’ and will
be in an arch across the screen.
It says “Irn-Bru, End Your Day
with a Bang!”, This is meant to
relate to Irn-Bru’s target
audience who are usually young
men who a have a cheeky sense
of humour. This slogan is in
relation to the fireworks that go
off above the Angus and the two
girls under his arms. However
others may construe this
sentence to mean something
else. It will be in orange writing
as that matches the brand
colours that Irn-Bru uses.
Planning Docs (TV Advert): Sound, End Scene and Slogan
The end scene will be Angus laid on a tartan throw, on
the hill outside of college with two girls. One will be
laid over each arm and he will have a can of Irn-Bru in
his hand. The camera will then go up and focus and
stop on the sky, then photo shopped fireworks will go
off and the slogan “Irn-Bru, End Your Day with a Bang”
will be said by a Scottish man. There will be a can at
the bottom of the screen. This photo is an idea of
what our last scene/ending is going to look like. It will
be a shot of the sky, with photo shopped fireworks
that blow up. It will have the slogan “Irn-Bru, End Your
Day with a Bang” across the screen in orange and
underneath it will have a can of Irn-Bru.
Sound:
There will be sad music at the
beginning of the advert when
Angus is getting bullied. Then
there will be a song playing as
Angus walks through the atrium
and it will get louder as he walks
out of the door and takes a sip of
his Irn-Bru. This music will be
created or changed from a midi on
GarageBand and will be mainly just
guitar and drums, It will be a sort
of rock song along the lines of
song ‘Jane’ by Starships.
The end scene of the TV advert
will have a voice over of a Scottish
man saying the slogan “Irn-Bru,
End Your Day with a Bang!”.

27. Planning Docs (TV Advert): Cast, Characters, Props and Equipment
The main characters will be:
Angus – This is the main character, at first he is weird and
nerdy and has a bad appearance, however after the first
scene or two he becomes cool and good looking.
The Bully – This is the second lead character, he is a jock
and a bully and will have blonde hair, he is only in two small
scenes of the advert.
Girls – They do not have lines however have to be quite girly
in appearance and they will follow Angus out the door at
the end and appear in the still photos for the poster. They
also do double takes and look at him with shocked faces as
he walks by in the atrium.
Props and Cost Per Crew Member:
Irn-Bru x8 - £3.50
Cola x8 - £2.50
Kilt x3 - £15.00
Altogether = £21.00
Per crew member = £5.25
Cast:
Angus – Jack Coxon
The Bully –
The Girls Girls – Sophie Grantham, Keira Branton, Rebecca Neale,
Phoebe Steen, Sian Pickersgill
Scottish Voice Over - Simon
Equipment:
• 600D Camera with Battery
• Tripod
• Headphones
• Voice Recorder
Locations:
Locations are all college, filming will be done in the back right hand
corridor, the men’s changing room on that corridor, the atrium,
outside the front doors and the hill.
Make-Up:
We are working with the Media Make-up department at college
who will do the make up for Angus.

28. Planning Docs (TV Advert): Schedule, Call Sheet and Change of Story Line
Day Time Scene Cast
Wed 18th 1:10 – 2:40 • Reaction shots from girls in
corridor and atrium
Sophie Grantham
Rebecca Neale
Thurs 19th 10:50 – 11:10
11:30
• Girl reaction in atrium
• Recording voiceover
Phoebe Steen
Simon Smith
Fri 20th 9:00 – 9:30
9:30 – 12:20
3:00 – 3:30
• Go to media make up with to get
make up and hair done.
• Whole bathroom scene
• Walking through up to door
• Girls following him
• Through door
• Stills
• Laid down
• Stills
• Outside
Jack Coxon
Jack Coxon
Phoebe Steen
Joni Sommerville
Tues 24th 9:00 – 9:30 • First shot of girl in corridor Sophie Grantham
Change of Story Line Explanation
Once we started filming we realised that we had
encountered a problem which would mean that we had
to change the storyline of our advert. We were originally
meant to have a bully as a main theme in the TV advert
however we couldn’t find a male actor to play his part.
We therefore decided to change the story, first it was
about Angus being bullied but then being better than
the bully and getting all the girls. So to get around that
problem we decided that there should be no bully and
hat instead it should start with a girl giving him a bad
look and therefore making him sad. This would then
drive him to the changing rooms as planned and the
next few scenes would follow as normal. We therefore
had to get rid of the scene outside the shop however
that may have made the advert too long anyway so it
would probably not even made the cut. After this, the
story continued as it would have where Angus sits
outside with the girls. This now means that the story is
that Angus wasn’t good enough to get the girls at first
however after drinking Irn-Bru he gets them and ends
his day with a “Bang”. This still works very well and may
even be more simple and relatable for the audience.

29. Planning Docs (TV Advert): Contingency Planning
Technical issues are
issues involving any
equipment that we may
use whilst filming for
example a camera,
sound recorder or
tripod. Any of these
problems may cause a
delay whilst filming and
therefore we need to be
prepared.
Organisational issues
would be things that
involve how much
planning you’ve done
and how that will effect
your filming. If you
haven’t planned all of
your production and
filming then you will
encounter many
problems which delay
filming.
Personnel issues
would be problems
involving any of the
people who work on
the film production.
That could be the
cast or crew or any
other people who
are involved. This
could stop all
production as a key
person may be off
and so you have to
prepare incase that
happens.
Logistical problems
may be issues that
affect the whole
filming process and
you may not be able
to easily control
them. Therefore it is
a good idea to have a
plan incase any of
these problems to
occur.

30. Planning Docs (Print Advert): Resources, Props and Test Images
Resources:
The resources and props for this
are similar to the ones that we
will be using for the TV advert
as the photograph in the print
advert will be taken whilst
filming.
Therefore the resources will be:
Test Images/Layout:
These are my test images for what the
photograph on the poster and print advert
will look like. It will be Angus stood with two
girls under his arms. He will have a can of Irn-
Bru in his hand and he will be
smiling/winking. There will be fireworks
(Photoshop) above them and they will be
stood in front of college, laid on the hill, or
stood outside the doors to college. They will
also have a can of Irn-Bru to advertise the
product.
Props and Cost List:
• A leather jacket = N/A
• Can of Irn-Bru = N/A
• Irn-Bru = N/A
(We will have bought these
props for the TV advert and so
we wont need to buy it again.)
• The crew will be myself, Sophie, Will and
Clara..
• The college will be the location.
• Angus (Lead male actor)
• Two girls
• Camera
• Tripod
• Irn-Bru

31. Planning Docs (Print Advert): Digital Layout, Fonts and Colour Scheme
These were some examples of fonts
that we were thinking of using for
our slogan. We decided on using one
that is called ‘The Skinny’. We tried
seven different fonts before deciding
which one we thought best suited
the advert, this is because it suits
the brand, looks good and is also
clear to read.
This is the digital layout plan that I have decided to use for my print
advert for Irn-Bru. It will have the slogan on the right half of the page
which is “Irn-Bru, End Your Day with a Bang!” in the font ‘The Skinny’ in
a size 102. It will have a can of Irn-Bru at the bottom on a side,
underneath the slogan, like shown above. The writing will be in a dark
blue and the back ground bright orange, this is because the brand of Irn-
Bru uses blue and orange and therefore I am sticking to the normal
brand. The left hand side of the page will be a still photograph taken
from the TV advert. This will link to the slogan and the advert and
therefore they will all link in together.
This half of
the poster
will have a
photograph
in either
black and
white or
blue and
white.
This is the slogan
that will be at
the end of the
TV advert too.
This is the Irn-Bru can that
will be tilted to a 90
Degree CW angle
underneath the slogan so
that you can read the
brand name.

32. Planning Docs (Print Advert): Stills and Test Images
Here are some stills that we took whilst filming the
TV advert. I decided to take them because I am
going to use them for my print advert as well which
needed to link in the the TV advert itself. This is
good as they will both use the same slogan and so it
will fit in the with advertising campaign. These
posters feature ‘Angus’, who is the main character in
the TV advert and the advergame, and he has two
girls underneath his arms. We decided the photos
should look like this because with them under his
arms it show that they have affection towards each
other and that links to the slogan “End your day
with a Bang!”. They also all have Irn-Bru so that it
advertises the product and it also shows the
audience that if you drink Irn-Bru you could be like
him too. Angus also has a kilt on in these stills, this
is because Irn-Bru is a Scottish product and kilts are
a very Scottish piece of clothing. This therefore
advertises how good Scotland and Irn-Bru are.
Additionally this shows the strength of Irn-Bru as
even though kilts aren’t traditionally stylish he has
still managed to get all these girls and therefore
shows the power of Irn-Bru.
When I actually put the images on my poster I will have to
change them and Photoshop them so that they fit in with
the branding and design that I and Irn-Bru themselves
have created. This means that I will most likely convert
them to greyscale as that is what almost all of there
posters are like and I am not meant to change the
branding that they created. I will also change some other
parts of it, possible the cans so that they look more
prominent as that is what I am wanting to advertise.

33. Planning Docs (Advergame): Game Play, Music and Sound Effects
Game Play
• The main guy, Angus McAvoy is a teenager who isn’t cool.
• He is at the bottom of the screen and he needs to catch things in his arms to get points to get to the next level.
• They fall from the sky and he put cans in the bucket and girls on benches.
• He needs to catch the girls and Irn-Bru but avoid the cola.
• Each round lasts for a certain amount of time and he can only catch two colas until he fails that round.
• If he has only caught 2 or less colas he passes that round.
• He gets more ‘cool points’ the more Irn-Bru and girls he catches on every level.
• Each level the things that fall, fall quicker so it’s harder to pass.
• If you fail a level then you have to start from the beginning.
• There are infinite levels, it just goes quicker until you fail.
• You have to move him with your arrow keys side to side and when he touches an object he keeps it.
• The object then automatically goes over to it’s place (benches or bucket).
• Each round lasts until you either fail or the bench and bucket are full.
Music and Sound Effects
• Boop - Sound Effect.mp3 I used this for when Angus touches a can of Irn-Bru or a girl. This means he has got a point, it’s a positive
sound and its really short.
• Sad_Trombone-Joe_Lamb-665429450.mp3 - This plays when you fail a level, it plays whilst the ‘YOU FAILED’ screen is flashing. It is
the sound of a trombone playing a sad tone/song.
• SMALL_CROWD_APPLAUSE-Yannick_Lemieux-1268806408.mp3 – This plays when the ‘Level Completed’ screen flashes. It’s the
sound of some people cheering and clapping.
• Advergame music.mp3 – This is the music that plays throughout the game and on the menu screen. It is upbeat music of a guitar and
drums and a short clip is repeated throughout.

34. Planning Docs (Advergame): Layout Plans
Hand Drawn Sketch
This is my hand drawn sketch of what the
Advergame will look like and it’s layout. The
notes around it show what each drawing is.
These are how many
lives he has got left (i.e.
how many colas he has
caught).
This is a falling Cola (bad).
These are
the
benches,
the girls
that he
catches
will end
up on
here and
they will
fill up.
This is a falling
girl (good).
This is a falling
Irn-Bru (good).
This is a bucket and it
will fill up with cans of
Irn-Bru.
This is Angus the main
character and he needs to
catch and avoid falling
things, the arrows to the
right of him show which
ways he can move.
Digital Layout Plan
This is my digital layout plan for what the
advergame will look like. The notes on the
other sketch apply to this one too.
However there wont be a hill in the
background it will just be a grass field
with trees.

35. Planning Docs (Advergame): Pixel Art
These are my characters in my
advergame, I made them all on
Adobe Photoshop using pixels. To the
right is a walk cycle of the positions
that the main character can do.
This is Angus, he is the main character in my TV advert, print advert and advergame. He is Scottish teenage boy who
wants girls and Irn-Bru. He is wearing a grey T-Shirt with a black leather jacket and he also has a kilt on with a sporran
(a traditional Scottish bag) on it. In the game Angus has to catch the girls who fall from the sky, catch the Irn-Bru cans
that fall from the sky and avoid Colas that fall down too. Once he catches them he automatically puts the cans into a
grey bucket and the girls onto a bench. He moves sideways across the screen as shown above and when the girls or
drinks touch him it means that he has caught/got them.
This is the ‘Green Girl’ character in the
advergame, she falls from the sky and Angus
has to catch her. She is wearing a green top, a
grey skirt and black shoes. She falls from the
top of the sky and looks like the image to the
right. However once he has caught her she
changes into a sitting position and sits on a
bench.
This is the ‘Pink Girl’, she does exactly
the same thing that the green girl
does however her legs turn a
different way when she sits down.
She has blonde hair, a pink dress and
grey shoes.
This is my end game screen,
when you fail a level this will
pop up and flash on the
screen, the orange is Irn-Bru
coloured and the brown
running down the screen is
cola. There is also a similar
screen saying ‘Level
Completed’ and a menu screen
with the options to ‘Play’ or
‘Exit’.

36. Planning Docs (Advergame):
On this slide are screen shots of the items
that are in my game and also a screenshot of
what the general game play will look like.
This is a heart that will be in the left hand
corner of the screen, there will be two of
them. If Angus touches a Cola bottle then
a heart will turn black, if he touches a
Cola bottle twice then that level will end
and you will have failed the game, it will
then go back to the beginning. The two
hearts therefore signify his lives.
This is a bench that will be in the bottom
left hand corner of the screen, when the
girls fall and angus catches them, they
will automatically sit on the bench. This
bench will hold two girls therefore he
only needs to catch two girls along with a
certain number of cans to pass that level.
This is a can of Irn-Bru, they
will continuously fall from
the sky throughout the
game. Angus needs to catch
seven of them to fill the
bucket and ass that level
along with two girls.
This is a bottle of Cola, they
will fall from the sky one at
a time and Angus has to
avoid them. If he touches
one he looses a life, if he
touches two he fails that
level and goes back to the
beginning.
This is a screenshot of what the actual game
play will look like, at the bottom is Angus who
will move left to right (controlled by your arrow
keys). In the bottom right is the bucket that fills
up with up to seven cans of Irn-Bru and in the
bottom left is a bench where the two girls sit
after Angus catches them. Above the bench is a
tree that moves in the wind from left to right.
Above that are the hearts that signify how
many lives you have left. On the right hand side
is another smaller tree which is purely
decoration. Above that is a sun, as the game
goes on the sun progresses across from the
right hand side of the screen to the left. In the
air are the girls which are falling down from the
sky towards Angus who needs to catch them.
Additionally are cans of Irn-Bru falling through
the air which Angus needs to catch seven of.
Finally is a bottle of cola which also falls rom
the sky just like the Irn-Bru does.

37. Finished Stuff: Links and Pictures Advergame -
https://youtu.be/c8tI52j2uBE
5 Second TV Advert -
https://youtu.be/D1wzulHop28
15 Second TV Advert – https://youtu.be/MST-
MYMAK84
30 Second TV Advert -
https://youtu.be/0Vv3Ayq-q1A
Poster
Design
2
Poster
Design
1