2. Info-graphic Research:
Put your info-graphic research here. Use this space to collateinformation and write notes. If you prefer to write noteson paper,
then scan those notes and add them here.
You will need to copy and paste this slide several times.
Infographics are graphic visual representations of information, data or
knowledge intended to present informationquickly and clearly. They can
improve cognitionby utilizing graphics to enhance the human visual
system’s ability to see patterns and trends.
3. Human beings are highly visualand because90% of the
information that comes to the brain is visual you need to tap
into that “optic nerve”. Illustrating the data using an infographic
allows everyoneto absorb the information shown by the
infographic.
Source: https://www.jeffbullas.com/9-awesome-reasons-to-
use-infographics-in-your-content-marketing/
A comparison infographic summarizes theinformation and
makes it a lot easier for readers to wrap their heads around
differentoptions and understand all sides of the argument.
Source: https://venngage.com/blog/6-comparison-
infographic-templates/
Using an infographic to raiseawareness helps find a unique way to frame
your data. Health organizations often havean educational messagethey
wantto sharesuch as “teens should use condoms” butif you want your
infographic to spread online, the data story you tell needs to be
something your audience hasn’theard a thousand times before.
Source: https://www.redbirdonline.com/blog/how-use-infographics-raise-
awareness-health-promotion-campaigns
Using an infographic allows everyoneto
understand complexinformation that they
probably would not understand before.
5. Client research Slide 1:
• Irn-Bru is made in other countries in the world, not just Scotland
• Only three people know its recipe, making Irn-Bru more valuable
• Irn-Bru is the number one best selling soft drink in Scotland
• It was originally called Iron Brew but was changed in 1947 due to fears over new labelling
regulations
• Irn-Bru has had many themed advertisement, including a Christmas ad which launched in
2006
• Irn-Bru sells around 20 cans every day
• It contains such a small amount of alcohol that it is unnoticeable
• The worlds largest horse once worked to advertised Irn-Bru
• Irn-Bru adverts will occasionally use controversy to grab attention
6. Client research Slide 2:
A.G. BARR, commonly known as Barr's, is a Scottish soft drink manufacturer, based in Cumbernauld,Scotland.It manufactures
the popularScottish drink, Irn-Bru. The company was founded in 1875 by Robert Barr in Falkirk. In 1887 his son, Robert Fulton
Barr, set up a divisionof the originalcompany in Glasgow, which had a much larger population.In 1892 the Glasgow branch
passed to Andrew Greig Barr (where the name A.G Barr comes from), a brother of the founder of that branch. Irn-Bru was
launchedin 1901. Barr's uses tv and posters to advertise Irn-Bru in different and odd ways(most on previousslide)
7. Client research Slide 3:
Irn-Bru "iron brew" is a Scottish carbonatedsoft drink, often described as "Scotland'sother nationaldrink" (after whisky). It
is produced in Westfield, Cumbernauld,North Lanarkshire, by A.G. Barr of Glasgow, since moving out of
their Parkhead factory in the mid-2000s. In 2011, Irn-Bru closed their factory in Mansfield,making the Westfield plant in
Cumbernauldthe main locationfor production. In additionto being sold throughout the United Kingdom, Barr's Irn-Bru is
availablethroughoutthe world and can usuallybe purchased where there is a significant community of people from
Scotland.
Reference: https://en.wikipedia.org/wiki/Irn-Bru
8. Client research Slide 4:
Some of the advertisement for Irn-Bru purposely used controversyto help set itself apart from its competition. For
example, the image below is a screenshot of an old advert of Irn-Bru where the boyfriend tells his girlfriend to "don't be a
can't". This advert received a lot of backlashfrom the audience as the word "can't" in the advert soundsvery similarto an
offensive slang word.
9. Market research Slide 1:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn-bru is part of the energy drink market.
Every drink Irn-Bru is against:
• Red Bull
• Pepsi
• Monster
• AMP energy
• Doubleshot
• No Fear
• Venom
• Jolt
• Go Girl
• FRS
• 5-hour
• NOS
• CRUNK
• Verve
•Shark
•180
•Beaver Buzz
•Bawls
•Blood Energy Potion
•Blue Energy
•Blue Ox
•EVO Smart Formula
•Energy+
•Flying Power
•Fuel 7 Hour Energy Shot
•HELL Energy Drink
•MountainDew MDX
•Rockstar
•SoBe Power
•XO – Citrus
•Pepsi Max
•Red Thunder
•Rip It
•Venom Energy
•Von Dutch
•Wicked
•XS Energy Drink
•Lost
•Lucozade
•RUSH
•Coke-Cola
10. Market research Slide 2:
The top 10 most popularenergy drinks in the world are:
1. Red Bull
2. Monster
3. Rockstar
4. Monster Assault
5. No Fear
6. XS Energy
7. Full Throttle
8. AMP Energy
9. Cocaine
10. NOS: Nitrous Oxide
11. Audience research Slide 1:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this
brand.
Information you found on this audience from secondary sources.
The graph below shows, out of over 1800 people, what people
thinks about Irn-Bru.
It also shows us that out of the last 100 ratings, 34 people likes
Irn Bru.
Reference: https://yougov.co.uk/opi/browse/Irn_Bru
The chart above tellsus when Irn-Bru is more likely to
be the drink for different professions. As shown above,
the main profession for Irn-Bru to be the main drink is
Engineering.
12. Audience research Slide 2:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this
brand.
Information you found on this audience from secondary
sources.
The diagramsbelow shows us that out of the majority of
people who have had Irn-Bru tend to be young males.
Reference: https://yougov.co.uk/opi/browse/Irn_Bru
The chart above tellsus when Irn-Bru is most likely
to be the main beverage during specific hobbies. As
shown above, the main hobby is going to the
cinema.
Reference: https://yougov.co.uk/opi/browse/Irn_Br
u/correlations
13. Audience research Slide 3:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondarysources.
Which stores are most likelyto have
Irn-Bru in stock. Top shop: ASDA.
Which celebrities enjoy drinking Irn-
Bru. Top celebrity: Kevin Bridges.
What sports are most likely to get
the people drinking Irn-Bru. Top
sport: Ice skating.
14. I have created a survey to help understand what other people think about Irn-Bru.
Follow the link here: Irn-Bru
Audience research Slide 4:
17. Group Idea:
Jack's idea (the idea we are using for our advertisements): his tv advertisement idea is to have two students with their exam
results paper, one with a perfect score and one who failedbadly. The student who passed their exam is acting incredibly
arrogant and proud about their result and the student who failed the exam has an Irn-Bru can in their hand, having a sip of it
and soon walking away from the arrogant student, not caring anymore. At the end of the ad, our slogan would appear(we don't
know what the slogan will be yet). His idea for the advergame is to make an animationof a man drinking a can of Irn-Bru to stop
himself getting embarrassed by his mother showing his girlfriend old pictures of him. His originalplan was to make this
animationintoa game but due to technicalissues, we decided to make it into an animationinstead.
My idea: My idea was to have a student in a classroom doing an impossible exam. They would have grabbed an Irn-Bru during
the exam and have a sip of it before continuingthe exam. Thiswould give the idea that Irn-Bru helped the student do well on
the exam.
Will's idea: Will's idea is to record our tv ad on York college grounds because we were not allowedto record outside of
college grounds. His idea for the advergame was to do a parody of snakes and ladderswhere instead of one die with 6 sides,
there are two dice, one with 6 sides with each number and one die with half of the sides with a picture of a can of Irn-Bru which
doubles the places the player moves (for example, if a playerrolled a 3 and got the Irn-Bru, the player moves 6 spaces) and lets
the player roll again.
18. Planning Docs (TV Advert):
Our original idea for our TV advert is to have someone shoot at cans on a fence, missing every single shot. Then
another person gives it a go, having a drink of Irn-Bru before taking the shots, hitting every can perfectly. We
planned to record this in the racecourse because it has flat green plain, making it easier to record the video.
Unfortunately, due to the college treating us like children, we are not allowed to record outside of college grounds.
Our new idea is to have one arrogantstudent who got high marks in their exam and another student who failed
their exam, before the end of the ad, the student who failed will have a sip of Irn-Bru which helps them get through
the experience. By the end of the ad the phrase "Irn-Bru gets you through". We could do this because we have to
record on college grounds so we will do this in a classroom with at least two students, one with a perfect exam
paper acting arrogant and proud and another student with a failed paper and a can of Irn-Bru.
Failed exam Has a drink of Irn-Bru No longer cares about failure
Arrogant student
Resources List • Irn-Bru Can
• School Bag
• Notebook
• Test paper
19. Planning Docs (Advergame):
Use the Irn-Bru Project UAL 2017 presentationto see the planningrequirements. Include all the required planning.
EmbarrassmentMeter Our idea is to do a small
animation of a young man
drinking Irn-Bru to stop himself
getting embarrassed from his
mother showing his girlfriend old
baby pictures of him. Our original
plan was to make this into a game
but we had to remove this idea
due to time restrictions. We are
using Photoshop to create pixel
art of this idea as it is easier to
create and change however it can
be more tedious compared to
other ways of creating animation
as we would have to change
multiple squares one at a time.
Embarrassing mother
Embarrassed son drinking Irn-BruGirlfriend of son
Digitalclock
