A majority of Britons (52%) believe that the country’s economy will get worse over the next 12 months, according to the latest Ipsos MORI Political Monitor, little change from the last survey in July when 54% said things would get worse. One in five (21%) say the economy will improve over the next year (an improvement from 14% in July) while a similar number (23%) say it will stay the same (down from 28%). This leaves an Ipsos MORI Economic Optimism Index score (net get better minus get worse) of -31. This is an improvement of nine points in the Index since July, but remains lower than the average score of -18 in the first five months of the year. When looking at the differences between various demographics in Britain the figures show women to be more pessimistic than men. Three in five (58%) women say the economy will get worse compared with 47% of men. Younger people are also more pessimistic with three in five (59%) 18-34 year olds saying the economy will get worse while 44% of those aged 55 and over say the same (this number drops to 38% for those aged 65+). Those who own a home outright are also less pessimistic than other tenure types. Forty-four percent say the economy will get worse, compared with half (52%) of those paying a mortgage and three in five (61%) renters. People in the Midlands and the South outside London are less pessimistic than the rest of the country, with 43% and 44% respectively saying the economy will get worse over the next 12 months. This compares with two in three (65%) in the North, 62% in Scotland, and 60% in London.

1. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Ipsos MORIPOLITICAL
MONITOR
September
2017

2. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS

3. 3Political Monitor | July 2017| Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,023 British adults 18+, 15th– 18th September 2017 ; Headline Voting Intention: all 9/10 certain to vote and always/usually/it
depends vote in General Elections = 810. Margin of error is displayed at +/- 4%
Voting Intention
ALL GIVING A VOTING INTENTIONHEADLINE VOTING INTENTION
CONSERVATIVE LEAD = -5
CONSERVATIVE LEAD = -4
40%
44%
9%
2%
1%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN
39%
44%
8%
2%
3%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN

4. 4Political Monitor | July 2017| Final | Public
0
10
20
30
40
50
60
May15
Jun15
Jul15
Aug15
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: Since 2015 General Election
2015 General Election
CONSERVATIVE LABOUR

5. 5Political Monitor | July 2017| Final | Public
0
10
20
30
40
50
60
Jan04
Jul04
Jan05
Jul05
Jan06
Jul06
Jan07
Jul07
Jan08
Jul08
Jan09
Jul09
Jan10
Jul10
Jan11
Jul11
Jan12
Jul12
Jan13
Jul13
Jan14
Jul14
Jan15
Jul15
Jan16
Jul16
Jan17
Jul17
2015 General Election
Miliband
elected
(Sept 10)
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: January ‘04 – September ‘17
2005 General Election 2010 General Election
Cameron
elected
(Dec 05)
Brown
as PM
(June 07)
CONSERVATIVE LABOUR UKIP GREEN LIB DEM

6. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 6
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS

7. 7Political Monitor | July 2017| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS/HER JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS?
Theresa May
Source: Ipsos MORI Political Monitor
Base: 1,023 British adults 18+, 15th – 18th September 2017. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
30%
60%
9%
37%
54%
10%
43%
46%
10%
Jeremy Corbyn The Government
+4%
swing from July 2017
-1%
swing from July 2017
+3%
swing from July 2017
-17 Net -3 Net -1 Net -30 Net
SATISFIED 37% SATISFIED 43% SATISFIED 30% SATISFIED 30%
DISSATISFIED 54% DISSATISFIED 46% DISSATISFIED 31% DISSATISFIED 60%
30%
31%
39%
Vince Cable

8. 8Political Monitor | July 2017| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME MINISTER
/LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month.
Satisfaction with Party leaders Sept 2015 – Sept 2017
0
10
20
30
40
50
60
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
MAY CORBYN CABLE
37%
43%
30%.

9. 9Political Monitor | July 2017| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers
MAY CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
May
Number of months after becoming Prime Minister

10. 10Political Monitor | July 2017| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS LEADER OF THE …
PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Opposition Leaders (1980 – 2017)
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Hague (97-01) Duncan Smith (01-03) Howard (03-05) Cameron (05-10)
Blair (94-97) Miliband (10-15) Corbyn (15-present) Kinnock (83-92)
Foot (80-83) Smith (92-94)
Number of months after becoming Opposition Leader
Netsatisfaction
Corbyn

11. 11Political Monitor | July 2017| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 15th – 18th September 2017
Theresa May (satisfaction)
37%
54%
10%
September 2017 August 2016 – September 2017
SATISFIED 37%
DISSATISFIED 54%
DON’T KNOW 10%
Net = -17
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Dissatisfied
Satisfied

12. 12Political Monitor | July 2017| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: 372 Conservative supporters 18+ , 15th – 18th September 2017
Theresa May (satisfaction amongst Conservative supporters)
70%
24%
5%
September 2017
SATISFIED 70%
DISSATISFIED 24%
DON’T KNOW 5%
Net = +46
August 2016 – September 2017
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Dissatisfied
Satisfied

13. 13Political Monitor | July 2017| Final | Public
43%
46%
10%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
SATISFIED 43%
DISSATISFIED 46%
DON’T KNOW 10%
Net = -3
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 15th – 18th September 2017
Jeremy Corbyn (satisfaction)
September 2017 September 2015 – September 2017
Satisfied
Dissatisfied

14. 14Political Monitor | July 2017| Final | Public
73%
19%
8%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
SATISFIED 73%
DISSATISFIED 19%
DON’T KNOW 8%
Net = +54
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 362 Labour supporters 18+, 15th – 18th September 2017
Jeremy Corbyn (satisfaction amongst Labour supporters)
September 2017 September 2015 – September 2017
Satisfied
Dissatisfied

15. 15Political Monitor | March 2016 | Final | Public
30%
31%
39%
SATISFIED 30%
DISSATISFIED 31%
DON’T KNOW 39%
Net = -1
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY VINCE CABLE IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political Monitor
Vince Cable (satisfaction)
September 2017
Base: 1,023 British adults 18+, 15th – 18th September 2017

16. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 16
ECONOMIC
OPTIMISM

17. 17Political Monitor | July 2017| Final | Public
21%
23%
52%
4%
0
10
20
30
40
50
60
70
80
Jan-07
Sep-07
Apr-08
Oct-08
Apr-09
Oct-09
Apr-10
Nov-10
May-11
Nov-11
May-12
Nov-12
May-13
Nov-13
May-14
Nov-14
Apr-15
Dec-15
Jun-16
Dec-16
Jul-17
IMPROVE 21%
STAY THE SAME 23%
GET WORSE 52%
DON’T KNOW 4%
EOI = -31
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 15th – 18th September 2017
Economic Optimism Index
September 2017

18. 18Political Monitor | July 2017| Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Economic Optimism has been on downward trend since
2014
-80
-60
-40
-20
0
20
40
Nov1997
Mar1998
Jul1998
Nov1998
Mar1999
Jul1999
Nov1999
Mar2000
Jul2000
Nov2000
Mar2001
Jul2001
Nov2001
Mar2002
Jul2002
Nov2002
Mar2003
Jul2003
Nov2003
Mar2004
Jul2004
Nov2004
Mar2005
Jul2005
Nov2005
Mar2006
Jul2006
Nov2006
Mar2007
Jul2007
Nov2007
Mar2008
Jul2008
Nov2008
Mar2009
Jul2009
Nov2009
Mar2010
Jul2010
Nov2010
Mar2011
Jul2011
Nov2011
Mar2012
Jul2012
Nov2012
Mar2013
Jul2013
Nov2013
Mar2014
Jul2014
Nov2014
Mar2015
Jul2015
Nov2015
Mar2016
Jul2016
Nov2016
Mar2017
Jul2017
-31

19. 19Political Monitor | July 2017| Final | Public
Source: Ipsos MORI Political Monitor
11%
17%
27%
21%
21%
18%
27%
17%
27%
17%
17%
15%
27%
27
23
29
36
14
21
29
31
29
27
24
27
26
62%
60%
44%
43%
65%
61%
44%
52%
44%
56%
59%
58%
47%
Scotland
Greater London
South (exc London)
Midlands
North (exc Scotland)
Renter
Owner
Mortgage
55+
35-54
18-34
Female
Male
Improve Get worse
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Men, homeowners, over 55’s and Midlands/South are
less pessimistic
Base: 1,023 British adults 18+, 15th – 18th September 2017

20. 20Political Monitor | July 2017| Final | Public
Age gap in economic optimism since EU
referendum continues
Ipsos MORI Political Monitor
Base: c. 1,000 British adults 18+ per month
-70
-60
-50
-40
-30
-20
-10
0
10
20
30
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
18-34 35-54 55+
EconomicOptimismIndex
(Net“improve”)
-39
-41
EU referendum
-18

21. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 21
Party Leaders

22. 22Political Monitor | July 2017| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO ……?
Source: Ipsos MORI Political Monitor
Corbyn leads on honesty, personality, and less out of touch,
but May still ahead on capability and good in a crisis
Base: 1,023 British adults 18+, 15th – 18th September 2017
36%
40%
66%
45%
36%
72%
21%
45%
49%
36%
28%
30%
32%
38%
40%
46%
47%
47%
52%
55%
More style than substance
Good in a crisis
Out of touch with ordinary people
Capable leader
Has sound judgement
Patriotic
Has got a lot of personality
Has a clear vision for Britain
Understands the problems facing Britain
More honest than most politicians
Corbyn May

23. 23Political Monitor | September 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THERESA MAY?
Source: Ipsos MORI Political Monitor
May’s image ratings have worsened since last September
Base: c. 1,000 British adults each month
62%
51%
46%
51%
64%
45%
41%
56%
76%
30%
68%
52%
56%
61%
43%
25%
37%
55%
75%
44%
45%
40%
36%
49%
66%
36%
21%
45%
72%
36%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Sep-17 Sep-16 Sep-15 (David Cameron)

24. 24Political Monitor | September 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO JEREMY
CORBYN?
Source: Ipsos MORI Political Monitor
Corbyn’s image ratings have improved since last September
32%
23%
32%
49%
39%
25%
41%
47%
37%
54%
24%
18%
30%
44%
44%
24%
32%
38%
49%
52%
38%
30%
40%
52%
32%
28%
47%
47%
46%
55%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Sep-17 Sep-16 Sep-15
Base: c. 1,000 British adults each month

25. 25Political Monitor | July 2017| Final | Public
WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… THERESA MAY AND THE
CONSERVATIVE PARTY?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 15th – 18th September 2017
May’s likeability ratings have fallen since Sept 2016
25%
13%
13%
43%
5%
May & the
Conservative Party
%
Sept
2017
Change
since Sept
2016
Total like her 38 -22
Total do not
like her 56 +23
Total like the
party 38 0
Total do not
like the
party 56 +1
I LIKE HER AND I
LIKE THE PARTY
I LIKE HER BUT I DO
NOT LIKE THE
PARTY
I DO NOT LIKE HER
BUT I LIKE THE
PARTY
I DO NOT LIKE HER
AND I DO NOT LIKE
THE PARTY
DON’T KNOW

26. 26Political Monitor | July 2017| Final | Public
WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… JEREMY CORBYN AND THE
LABOUR PARTY?
Source: Ipsos MORI Political Monitor
Corbyn and Labour party are more liked than a year ago
Corbyn & the Labour
Party
%
Sept
2017
Change
since Sept
2016
Total like him 46 +9
Total do not like
him 48 -6
Total like the party 54 +8
Total do not like
the party 40 -5
33%
13%
21%
27%
5%
I LIKE HIM AND I
LIKE THE PARTY
I LIKE HIM BUT I DO
NOT LIKE THE
PARTY
I DO NOT LIKE HIM
BUT I LIKE THE
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
THE PARTY
DON’T KNOW
Base: 1,023 British adults 18+, 15th – 18th September 2017

27. 27Political Monitor | July 2017| Final | Public
0
10
20
30
40
50
60
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Like Conservative leader Like Labour leader Like Conservative party Like Labour party
Likeability of leaders and their parties: 2007 - 2017
Base: c. 1,000 British adults each month
Source: Ipsos MORI Political Monitor
WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… JEREMY CORBYN/THERESA MAY
AND THE LABOUR PARTY/THE CONSERVATIVE PARTY?
2010 General Election
Brown
as PM
(June 07)
2015 General Election
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
Miliband
elected
(Sept 10)

28. 28Political Monitor | July 2016 | Final | Public
PLEASE TELL ME TO WHAT EXTENT, IF AT ALL, YOU AGREE OR DISAGREE WITH THE FOLLOWING
STATEMENT:
THE XX PARTY SHOULD CHANGE ITS LEADER BEFORE THE NEXT GENERAL ELECTION IN 2020
Source: Ipsos MORI Political Monitor
Just over four in ten think both parties should change
leader before the next election
29
31
16
12
16
12
17
20
21
23
2
2
Conservative
Labour
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE
NOR DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW
Base: 1,023 British adults 18+, 15th – 18th September 2017

29. 29Political Monitor | July 2016 | Final | Public
PLEASE TELL ME TO WHAT EXTENT, IF AT ALL, YOU AGREE OR DISAGREE WITH THE FOLLOWING
STATEMENT:
THE LABOUR PARTY SHOULD CHANGE ITS LEADER BEFORE THE NEXT GENERAL ELECTION IN 2020
Source: Ipsos MORI Political Monitor
Fewer want Labour to change its leader than in July ‘16
27
30
50
31
22
12
16
12
16
21
6
12
16
12
10
20
14
19
15
23
4
6
3
2
June 2014
October 2015
July 2016
September 2017
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE
NOR DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW
Base: c. 1,000 British adults each month

30. 30Political Monitor | July 2016 | Final | Public
PLEASE TELL ME TO WHAT EXTENT, IF AT ALL, YOU AGREE OR DISAGREE WITH THE FOLLOWING
STATEMENT:
THE CONSERVATIVE PARTY SHOULD CHANGE ITS LEADER BEFORE THE NEXT GENERAL ELECTION IN 2020
Source: Ipsos MORI Political Monitor
Similar number want the Conservatives to change their
leader compared to October 2015
14
30
29
13
12
16
21
21
16
21
12
17
26
19
21
4
6
2
June 2014
October 2015
September 2017
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE
NOR DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW
Base: c. 1,000 British adults each month

31. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
31
Ipsos MORI
September 2017 POLITICAL MONITOR