This document provides the results of an Ipsos MORI political poll conducted in March 2017. Key findings include: - If a general election were held, 43% would vote Conservative compared to 30% for Labour. The Conservative lead is 13 points. - Satisfaction with Theresa May as Prime Minister is at 52%, while satisfaction with Jeremy Corbyn as Labour leader is just 23%. - Economic optimism is low, with 50% thinking the economy will get worse in the next year compared to 22% who think it will improve.

1. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Ipsos MORI
March 2017 POLITICAL MONITOR

2. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS

3. 3Political Monitor | March 2017 | Final | Public
43%
30%
6%
4%
13%
4%
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,032 British adults 18+, 10th – 14th March 2017 ; Headline Voting Intention: all 9/10 certain to vote and always/usually/it depends
vote in General Elections = 745. Headline voting intention is based on a method that would have given most accurate results in the 2015
GE.
Voting Intention
40%
31%
6%
4%
14%
5%
ALL GIVING A VOTING INTENTIONHEADLINE VOTING INTENTION
CONSERVATIVE LEAD = +9
CONSERVATIVE LEAD = +13
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER

4. 4Political Monitor | March 2017 | Final | Public
0
10
20
30
40
50
60
Sep03
Mar04
Sep04
Mar05
Sep05
Mar06
Sep06
Mar07
Sep07
Mar08
Sep08
Mar09
Sep09
Mar10
Sep10
Mar11
Sep11
Mar12
Sep12
Mar13
Sep13
Mar14
Sep14
Mar15
Sep15
Mar16
Sep16
Mar17
2015 General Election
Miliband
elected
(Sept 10)
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: August ‘03 – March ‘17
2005 General Election 2010 General Election
Cameron
elected
(Dec 05)
Brown
as PM
(June 07)
CONSERVATIVE LABOUR UKIP GREEN LIB DEM

5. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 5
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS

6. 6Political Monitor | March 2017 | Final | Public
14%
51%
35%
Theresa May Jeremy Corbyn Paul Nuttall Tim Farron The Government
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS/HER JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF UKIP /LEADER OF THE LIBERAL
DEMOCRATS ?
Source: Ipsos MORI Political Monitor
Base: 1,032 British adults 18+, 10th – 14th March 2017 . Paul Nuttall and Tim Farron were asked on a split sample 517 and 515 British adults 18+
respectively. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
38%
54%
7%
52%39%
8%
23%
64%
13%
-2%
swing from February
2017
-1.5%
swing from February
2017
-9.5%
swing from January
2017
0%
swing from January
2017
+1%
swing from February
2017
+13 Net -41 Net -37 Net -10 Net -16 Net
SATISFIED 52% SATISFIED 23% SATISFIED 14% SATISFIED 26% SATISFIED 38%
DISSATISFIED 39% DISSATISFIED 64% DISSATISFIED 51% DISSATISFIED 36% DISSATISFIED 54%
26%
36%
38%

7. 7Political Monitor | March 2017 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS … ?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month. In February 2016 data for Paul Nuttall and Tim Farron was not collected
Satisfaction with Party leaders Sept 2015 – Mar 2017
0
10
20
30
40
50
60
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
MAY CORBYN
52%
23%
26%*
14%*

8. 8Political Monitor | March 2017 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers
MAY CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
NUMBER OF MONTHS FROM BECOMING PRIME MINISTER
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
May

9. 9Political Monitor | March 2017 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS LEADER OF THE …
PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Opposition Leaders (1994 – 2017)
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Number of months from becoming Opposition Leader
Netsatisfaction
HOWARD BLAIR (94-97) DUNCAN SMITH (01-03) MILIBAND (10-15) CAMERON (05-10) HAGUE (97-01) CORBYN (15-present)
Corbyn

10. 10Political Monitor | March 2017 | Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Theresa May (satisfaction)
52%
39%
8%
March 2017 August 2016 – March 2017
SATISFIED 52%
DISSATISFIED 39%
DON’T KNOW 8%
Net = +13
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Dissatisfied
Satisfied

11. 11Political Monitor | March 2017 | Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: 349 Conservative supporters 18+ , 10th – 14th March 2017
Theresa May (satisfaction amongst Conservative supporters
90%
7%
4%
March 2017
SATISFIED 90%
DISSATISFIED 7%
DON’T KNOW 4%
Net = +83
August 2016 – March 2017
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Dissatisfied
Satisfied

12. 12Political Monitor | March 2017 | Final | Public
23%
64%
13%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
SATISFIED 23%
DISSATISFIED 64%
DON’T KNOW 13%
Net = -41
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Jeremy Corbyn (satisfaction)
March 2017 September 2015 – March 2017
Satisfied
Dissatisfied

13. 13Political Monitor | March 2017 | Final | Public
42%
52%
6%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
SATISFIED 42%
DISSATISFIED 52%
DON’T KNOW 6%
Net = -10
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 270 Labour supporters 18+, 10th – 14th March 2017
Jeremy Corbyn (satisfaction amongst Labour supporters)
March 2017 September 2015 – March 2017
Satisfied
Dissatisfied

14. 14Political Monitor | March 2017 | Final | Public
26%
36%
38%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Mar-17
SATISFIED 26%
DISSATISFIED 36%
DON’T KNOW 38%
Net = -10
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY TIM FARRON IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political MonitorBase: 515 British adults 18+, 10th – 14th March 2017
Tim Farron (satisfaction)
March 2017 September 2015 – March 2017
Satisfied
Dissatisfied

15. 15Political Monitor | March 2017 | Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY PAUL NUTTALL IS DOING HIS JOB AS LEADER OF
UKIP, THE UK INDEPENDENCE PARTY?
Source: Ipsos MORI Political MonitorBase: 517 British adults 18+, 10th – 14th March 2017
Paul Nuttall(satisfaction)
January 2017
18%
36%
46%
SATISFIED 18%
DISSATISFIED 36%
DON’T KNOW 46%
Net = -18
March 2017
14%
51%
35% SATISFIED 14%
DISSATISFIED 51%
DON’T KNOW 35%
Net = -37

16. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 16
ECONOMIC
OPTIMISM

17. 17Political Monitor | March 2017 | Final | Public
22%
24%
50%
4%
0
10
20
30
40
50
60
70
80
Aug-04
Feb-05
Aug-05
Mar-06
Oct-06
Jun-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Feb-11
Aug-11
Feb-12
Aug-12
Feb-13
Aug-13
Feb-14
Aug-14
Feb-15
Sep-15
Mar-16
Sep-16
Mar-17
IMPROVE 22%
STAY THE SAME 24%
GET WORSE 50%
DON’T KNOW 4%
EOI = -28
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Economic Optimism Index
March 2017

18. 18Political Monitor | March 2017 | Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
The Ipsos MORI Economic Optimism Index
-80
-60
-40
-20
0
20
40
Jul1997
Nov1997
Mar1998
Jul1998
Nov1998
Mar1999
Jul1999
Nov1999
Mar2000
Jul2000
Nov2000
Mar2001
Jul2001
Nov2001
Mar2002
Jul2002
Nov2002
Mar2003
Jul2003
Nov2003
Mar2004
Jul2004
Nov2004
Mar2005
Jul2005
Nov2005
Mar2006
Jul2006
Nov2006
Mar2007
Jul2007
Nov2007
Mar2008
Jul2008
Nov2008
Mar2009
Jul2009
Nov2009
Mar2010
Jul2010
Nov2010
Mar2011
Jul2011
Nov2011
Mar2012
Jul2012
Nov2012
Mar2013
Jul2013
Nov2013
Mar2014
Jul2014
Nov2014
Mar2015
Jul2015
Nov2015
Mar2016
Jul2016
Nov2016
Mar2017
-28

19. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 19
Budget

20. 20Political Monitor | March 2017 | Final | Public
ON BALANCE DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENT: IN THE LONG TERM,
THIS GOVERNMENT’S POLICIES WILL IMPROVE THE STATE OF BRITAIN’S ECONOMY
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Does the government have the right policies for
47
39
47
49
50
46
53
48
43
44
Mar-12
Mar-15
Nov-15
Mar-16
Mar-17
AGREE DISAGREE
Britain’s economy?

21. 21Political Monitor | March 2017 | Final | Public
34%
46%
20%
CAN YOU TELL ME WHETHER YOU ARE SATISFIED OR DISSATISFIED WITH THE WAY PHILLIP HAMMOND IS
DOING HIS JOB AS CHANCELLOR OF THE EXCHEQUER?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Phillip Hammond (satisfaction)
SATISFIED 34%
DISSATISFIED 46%
DON’T KNOW 20%
Net = -12
39%
28%
34%
SATISFIED 39%
DISSATISFIED 28%
DON’T KNOW 34%
Net = +11
March 2017 November 2016

22. 22Political Monitor | March 2017 | Final | Public
66%
44%
67%
52%
45% 45%
34%
39%
44%
42%
37%
39%
36%37%
18%
31%
17%
24%
28%
38%
34%
52%
44%
56%
45%
42%
48%
52%
34%
41%
55%
57%
48%
46%
49%
47%
42%
32%
28%
36%
40%
36%
38%
28%27%
47%
43%44%
35%
40%
27%
39%
34%
0
10
20
30
40
50
60
70
80
Mar-76
Mar-77
Apr-78
Jul-80
Mar-82
Jun-83
Mar-85
Mar-86
Mar-87
Mar-88
Mar-89
Mar-90
Mar-91
Mar-92
Mar-93
Dec-93
Dec-94
Nov-95
Dec-95
Nov-96
Dec-96
Jul-97
Feb-98
Mar-98
Mar-99
Feb-00
Mar-00
Jul-00
Sep-00
Nov-00
Mar-01
Apr-02
Apr-03
Mar-04
Nov-05
Feb-06
Dec-06
Apr-07
Mar-08
Mar-10
Jun-10
Mar-11
Dec-11
Apr-12
Mar-13
Apr-14
Mar-15
Jul-15
Nov-15
Feb-16
Mar-16
Nov-16
Mar-17
CAN YOU TELL ME WHETHER YOU ARE SATISFIED OR DISSATISFIED WITH THE WAY PHILLIP HAMMOND IS
DOING HIS JOB AS CHANCELLOR OF THE EXCHEQUER?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Satisfaction with the Chancellor - trends
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
% saying ‘satisfied’
Healey MajorHowe Lawson Lamont Clarke Brown Darling Osborne Hammond

23. 23Political Monitor | March 2017 | Final | Public
AS YOU MAY KNOW, THE GOVERNMENT ANNOUNCED ITS 2017 BUDGET THIS WEEK/ LAST WEEK.
FROM WHAT YOU KNOW OR HAVE HEARD, DO YOU THINK THE BUDGET PROPOSALS ARE A GOOD
THING OR A BAD THING….?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Budget reaction
33
38
39
42
For you personally
For the country
GOOD THING BAD THING

24. 24Political Monitor | March 2017 | Final | Public
AS YOU MAY KNOW, THE GOVERNMENT ANNOUNCED ITS 2017 BUDGET THIS WEEK/ LAST WEEK.
FROM WHAT YOU KNOW OR HAVE HEARD, DO YOU THINK THE BUDGET PROPOSALS ARE A GOOD
THING OR A BAD THING….?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Budget reaction
33%
35%
45%
43%
25%
39%
40%
38%
35%
60%
Mar-17
Mar-16
Jul-15
Apr-14
Apr-12
GOOD THING BAD THING
For you personally

25. 25Political Monitor | March 2017 | Final | Public
AS YOU MAY KNOW, THE GOVERNMENT ANNOUNCED ITS 2017 BUDGET THIS WEEK/ LAST WEEK.
FROM WHAT YOU KNOW OR HAVE HEARD, DO YOU THINK THE BUDGET PROPOSALS ARE A GOOD
THING OR A BAD THING….?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Budget reaction
GOOD THING BAD THING
For the country
38%
30%
46%
48%
33%
42%
53%
44%
33%
53%
Mar-17
Mar-16
Jul-15
Apr-14
Apr-12

26. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 26
Brexit

27. 27Political Monitor | March 2017 | Final | Public
DO YOU THINK EACH OF THE FOLLOWING HAS DONE A GOOD JOB OR A BAD JOB AT HANDLING BRITAIN’S
EXIT FROM THE EUROPEAN UNION
Source: Ipsos MORI Political Monitor
GOOD JOB BAD JOB
36%
33
37%
49%
51%
52%
53
48%
40%
35%
The Government March 2017
The Government (December 2016)
(The Government November 2016)
Theresa May March 2017
Theresa May (December 2016)
Base: 1,032 British adults 18+, 10th – 14th March 2017
Handling Britain’s exit from the European Union

28. 28Political Monitor | March 2017 | Final | Public
PLEASE TELL ME HOW CONFIDENT, IF AT ALL, YOU ARE THAT THERESA MAY WILL GET A GOOD DEAL FOR
BRITAIN IN NEGOTIATIONS WITH OTHER EUROPEAN UNION LEADERS?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Confidence in May to get a good deal for Britain
5%
29%
4%
35%
27%
VERY CONFIDENT FAIRLY CONFIDENT NOT VERY CONFIDENT NOT CONFIDENT AT ALL
11%
33%
5%
28%
23%
Confident 34%
Not
confident
62%
Theresa May March 2017 David Cameron February 2016
Confident 44%
Not
confident
51%

29. 29Political Monitor | March 2017 | Final | Public
26%
26%
14%
17%
18%
IN A SPEECH ABOUT THE UPCOMING NEGOTIATIONS OVER BRITAIN’S EXIT FROM AND FUTURE
RELATIONSHIP WITH THE EUROPEAN UNION, THERESA MAY SAID “NO DEAL FOR BRITAIN IS BETTER
THAN A BAD DEAL FOR BRITAIN.” TO WHAT EXTENT, IF AT ALL, DO YOU AGREE OR DISAGREE WITH THIS
STATEMENT?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Is no deal better than a bad deal for Britain?
Agree 52%
Disagree 35%
STRONGLY AGREE TEND TO AGREE TEND TO DISAGREE STRONGLY DISAGREE

30. 30Political Monitor | March 2017 | Final | Public
IN THE NEGOTIATIONS OVER BRITAIN’S FUTURE RELATIONSHIP WITH THE EUROPEAN UNION, HOW
IMPORTANT, IF AT ALL, DO YOU THINK IT IS FOR THE BRITISH GOVERNMENT TO ACHIEVE EACH OF THE
FOLLOWING, OR DO YOU THINK THE GOVERNMENT SHOULD NOT TRY TO ACHIEVE THIS?
Source: Ipsos MORI Political MonitorBase: 1,032 British adults 18+, 10th – 14th March 2017
Priorities for Britain’s future relationship with the EU
ESSENTIAL VERY IMPORTANT
FAIRLY
IMPORTANT
NOT VERY
IMPORTANT
NOT AT ALL
IMPORTANT
SHOULD NOT TRY
TO ACHIEVE THIS DON’T KNOW
18%
15%
27%
25%
28%
34%
20%
25%
19%
15%
14%
9%
6%
5%
3%
8%
6%
5%
7%
7%
2%
For Britain to make no further contributions to
the EU budget after Britain leaves
For Britain to remain in the single market
For Britain to have full control over its
immigration policy

31. 31Political Monitor | March 2017 | Final | Public
NOW THAT BRITAIN HAS VOTED TO LEAVE THE EU, TO WHAT EXTENT DO YOU THINK IT WILL BE
BETTER OR WORSE FOR YOUR OWN STANDARD OF LIVING, OR WILL IT MAKE NO DIFFERENCE?
ASKED IN MAY AS:
IF BRITAIN VOTES TO LEAVE THE EUROPEAN UNION, TO WHAT EXTENT DO YOU THINK IT WOULD
BE BETTER OR WORSE FOR EACH OF THE FOLLOWING, OR WOULD IT MAKE NO DIFFERENCE?
Source: Ipsos MORI Political Monitor
Brexit and standard of living
Base: 1,032 British adults 18+, 10th – 14th March 2017
7%
9%
13%
8%
11%
12%
11%
10%
46%
39%
24%
40%
19%
24%
24%
20%
10%
12%
25%
17%
7%
4%
4%
5%
May-16
Jul-16
Oct-16
Mar-17
A LOT BETTER A LITTLE BETTER NO DIFFERENCE A LITTLE WORSE A LOT WORSE DON’T KNOW

32. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
32
March 2017
POLITICAL MONITOR