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Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Ipsos MORI
APRIL 2016 POLITICAL MONITOR
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS
3Political Monitor | March 2016 | Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,026 British adults 18+, 16th – 18th April 2016; Headline Voting Intention: all 9/10 certain to vote and always/usually/it depends vote
in General Elections = 781. Headline voting intention is based on a method that would have given most accurate results in the 2015 GE; this
is an interim measure whilst our internal review is carried out.
Voting Intention
38%
37%
9%
4%
6%
6%
ALL GIVING A VOTING INTENTION HEADLINE VOTING INTENTION
CONSERVATIVE LEAD = +1 CONSERVATIVE LEAD = +3
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
38%
35%
11%
3%
6%
7%
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 4
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS
5Political Monitor | March 2016 | Final | Public
21%
29%
50%
32%
38%
29%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS / LEADER OF
UKIP?
Source: Ipsos MORI Political Monitor
Base: 1,026 British adults 18+, 16th – 18th April 2016 When asked about Nigel Farage and Tim Farron the sample was split sampled with 509 and 517
British adults 18+ asked about each respectively. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
33%
59%
8%
+3%
swing from March 2016
+3%
swing from March 2016
-2%
swing from March 2016
+2%
swing from March 2016
+1.5%
swing from February 2016
-19 Net -5 Net -6 Net -8 Net -26 Net
SATISFIED 37% SATISFIED 38% SATISFIED 32% SATISFIED 21% SATISFIED 33%
DISSATISFIED 56% DISSATISFIED 43% DISSATISFIED 38% DISSATISFIED 29% DISSATISFIED 59%
37%
56%
8%
38%
43%
19%
David Cameron Jeremy Corbyn Nigel Farage Tim Farron The Government
6Political Monitor | March 2016 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS
JOB AS … ?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Satisfaction with Party leaders Feb’09 – Apr’16
0
10
20
30
40
50
60
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Aug-10
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
Apr-15
Jun-15
Aug-15
Oct-15
Dec-15
Feb-16
Apr-16
CAMERON FARAGE CORBYN FARRON
37%
32%
38%
21%
7Political Monitor | March 2016 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers
CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
NUMBER OF MONTHS FROM BECOMING PRIME MINISTER
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
8Political Monitor | March 2016 | Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB AS LEADER OF
THE CONSERVATIVE PARTY / AS PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
David Cameron (satisfaction)
37%
56%
8%
April 2016 May 2006 –April 2016
0
10
20
30
40
50
60
70
May-06
Jul-06
Sep-06
Nov-06
Apr-07
Jun-07
Aug-07
Oct-07
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
Apr-15
Jun-15
Sep-15
Nov-15
Jan-16
Mar-16
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 37%
DISSATISFIED 56%
DON’T KNOW 8%
Net = -19
Dissatisfied
Satisfied
Aprl-16
9Political Monitor | March 2016 | Final | Public
71%
24%
5%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB AS LEADER OF
THE CONSERVATIVE PARTY/AS PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: 317 Conservative supporters 18+, 16th – 18th April 2016
David Cameron (satisfaction among Tory supporters)
April 2016 May 2006 –April 2016
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
0
10
20
30
40
50
60
70
80
90
100
May06
Jul06
Oct06
Jan07
May07
Jul07
Sep07
Dec07
Feb08
Apr08
Jun08
Aug08
Oct-08
Dec-08
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Sep-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
Apr-15
Jul-15
Oct-15
Dec-15
Feb-16
Apr-16
SATISFIED 71%
DISSATISFIED 24%
DON’T KNOW 5%
Net = +47
Satisfied
Dissatisfied
10Political Monitor | March 2016 | Final | Public
38%
43%
19%
0
10
20
30
40
50
60
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
SATISFIED 38%
DISSATISFIED 43%
DON’T KNOW 19%
Net = -5
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Jeremy Corbyn (satisfaction)
April 2016 September 2015 – April 2016
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Satisfied
Dissatisfied
11Political Monitor | March 2016 | Final | Public
66%
24%
10%
0
10
20
30
40
50
60
70
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
SATISFIED 66%
DISSATISFIED 24%
DON’T KNOW 10%
Net = +42
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 336 Labour supporters 18+, 16th – 18th April 2016
Jeremy Corbyn (satisfaction amongst Labour supporters)
April 2016 September 2015 – April 2016
Satisfied
Dissatisfied
12Political Monitor | March 2016 | Final | Public
21%
29%
50%
0
5
10
15
20
25
30
35
40
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
SATISFIED 21%
DISSATISFIED 29%
DON’T KNOW 50%
Net = -8
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY TIM FARRON IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political MonitorBase: 517 British adults 18+, 16th – 18th April 2016
Tim Farron (satisfaction)
April 2016 September 2015 – April 2016
Satisfied
Dissatisfied
13Political Monitor | March 2016 | Final | Public
32%
38%
29%
0
10
20
30
40
50
60
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-152
Apr-15
Jun-15
Jul-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
SATISFIED 32%
DISSATISFIED 38%
DON’T KNOW 29%
Net = -6
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB AS LEADER OF THE
UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political MonitorBase: 509 British adults 18+, 16th – 18th April 2016
Nigel Farage (satisfaction)
April 2016 March 2013 – April 2016
Satisfied
Dissatisfied
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 14
ECONOMIC
OPTIMISM
15Political Monitor | March 2016 | Final | Public
25%
31%
33%
10%
0
10
20
30
40
50
60
70
80
Jan-04
May-04
Sep-04
Jan-05
May-05
Sep-05
Feb-06
Jun-06
Nov-06
May-07
Sep-07
Feb-08
Jun-08
Oct-08
Feb-09
Jun-09
Oct-09
Feb-10
Jun-10
Nov-10
Mar-11
Jul-117
Nov-11
Mar-12
Jul-12
Nov-12
Mar-13
Jul-13
Nov-13
Mar-14
Jul-14
Nov-14
Mar-15
Jul-15
Dec-15
Aprl-16
IMPROVE 25%
STAY THE SAME 31%
GET WORSE 33%
DON’T KNOW 10%
EOI = -8
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Economic Optimism Index
April 2016
16Political Monitor | March 2016 | Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
The Ipsos MORI Economic Optimism Index
-80
-60
-40
-20
0
20
40
Apr1998
Aug1998
Dec1998
Apr1999
Aug1999
Dec1999
Apr2000
Aug2000
Dec2000
Apr2001
Aug2001
Dec2001
Apr2002
Aug2002
Dec2002
Apr2003
Aug2003
Dec2003
Apr2004
Aug2004
Dec2004
Apr2005
Aug2005
Dec2005
Apr2006
Aug2006
Dec2006
Apr2007
Aug2007
Dec2007
Apr2008
Aug2008
Dec2008
Apr2009
Aug2009
Dec2009
Apr2010
Aug2010
Dec2010
Apr2011
Aug2011
Dec2011
Apr2012
Aug2012
Dec2012
Apr2013
Aug2013
Dec2013
Apr2014
Aug2014
Dec2014
Apr2015
Aug2015
Dec2015
Apr2016
-8
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 17
EUROPE
18Political Monitor | March 2016 | Final | Public
49%
39%
8% 3%
*%
43%
35%
19%
3%
*%
QA) ALL GIVING A VOTING INTENTION
QA/B COMBINED) ALL GIVING A VOTING
INTENTION
QA) AS YOU MAY KNOW THE UNITED KINGDOM WILL HAVE A REFERENDUM ON ITS MEMBERSHIP OF
THE EUROPEAN UNION ON THE 23RD OF JUNE THIS YEAR. HOW WILL YOU VOTE ON THE QUESTION –
SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE
EUROPEAN UNION?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
European Referendum voting intention
REMAIN
LEAVE
UNDECIDED
WOULD NOT VOTE
REFUSED
QB) TO ALL UNDECIDED/REFUSED) WHICH WAY WOULD YOU BE MOST INCLINED TO VOTE?
19Political Monitor | March 2016 | Final | Public
HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO REMAIN / LEAVE THE EUROPEAN UNION OR IS
THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political MonitorBase: All expressing an opinion on how they will vote 927 British adults 18+, 16th – 18th April 2016
Have the EU referendum voters decided yet?
57% 58%
63% 64%
69%
40% 39%
35% 33%
28%
3% 3% 2% 3% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Oct
2015
Nov
2015
Dec
2015
Jan
2016
Feb
2016
Mar
2016
Apr
2016
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW
20Political Monitor | March 2016 | Final | Public
49%
46%
5%
AS YOU MAY KNOW, THE PRESIDENT OF THE UNITED STATES, BARACK OBAMA, WILL BE VISITING BRITAIN IN THE
COMING DAYS. HE IS EXPECTED TO SAY IN REGARDS TO THE REFERENDUM ON BRITISH MEMBERSHIP OF THE EU THAT
IT IS A MATTER FOR THE BRITISH PEOPLE TO DECIDE, BUT THAT THE UNITED STATES SUPPORTS A STRONG UK IN THE
EUROPEAN UNION.
DO YOU THINK HE SHOULD OR SHOULD NOT EXPRESS A VIEW ON WHETHER THE UNITED KINGDOM SHOULD STAY IN
THE EU?
Source: Ipsos MORI Political Monitor
Image: Pete Souza, Obama-Biden Transition Project (2008)Base: 1,026 British adults 18+, 16th – 18th April 2016
Britons’ views on President Obama’s intervention
SHOULD SHOULD NOT DON’T KNOW
21Political Monitor | March 2016 | Final | Public
AND HOW IMPORTANT, IF AT ALL, WILL PRESIDENT OBAMA’S VIEW BE ON HOW YOU DECIDE TO VOTE
ON THE REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EU?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Importance of Obama’s statement
4%
11%
21%
62%
2%
VERY IMPORTANT FAIRLY IMPORTANT
NOT VERY
IMPORTANT
NOT AT ALL
IMPORTANT DON’T KNOW
22Political Monitor | March 2016 | Final | Public
LOOKING AHEAD TO THE REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EUROPEAN UNION ON JUNE 23RD, WHICH,
IF ANY, ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH WAY TO VOTE?
AND WHICH OF THESE ISSUES, IF ANY, THAT YOU MENTIONED IS THE MOST IMPORTANT TO YOU IN HELPING YOU
DECIDE WHICH WAY TO VOTE?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Issues important to EU voting
12
10
1
1
0
1
1
1
1
2
1
2
2
4
3
4
7
14
18
8
10
5
5
5
6
6
7
7
8
8
8
9
11
11
12
14
27
32
Don’t know
Nothing/none
Impact on public services/housing
Britain’s status in the world
Ability of British citizens to live/work in other EU countries
Ability to travel in the EU
Impact on me personally
Britain’s relationship with other countries
Number of refugees coming to Britain to claim asylum
Impact on the rights of British workers
Regulations by EU on British businesses
Impact on British national security
Cost of EU membership fees
Britain’s ability to trade with countries in EU
Impact on British jobs
Cost of EU immigration on Britain’s welfare system
Britain’s ability to make its own laws
Number of immigrants coming into Britain
Impact on Britain’s economy
All issues
Most important issue
Unprompted – top responses only
23Political Monitor | March 2016 | Final | Public
YOU SAID THAT YOU WOULD VOTE FOR THE UK TO REMAIN IN/LEAVE THE EU. NOW THINKING ABOUT
THE ISSUE YOU SAID WAS MOST IMPORTANT TO YOU, IF YOU WERE PERSUADED THAT ON THAT ISSUE IT
WOULD BE BEST FOR BRITAIN TO LEAVE/STAY IN THE EU, HOW LIKELY, IF AT ALL, WOULD YOU BE TO
CHANGE YOUR MIND AND VOTE TO LEAVE/REMAIN IN THE EU?
Source: Ipsos MORI Political MonitorBase: British adults 18+ expressing an EU voting intention and an important reason (457 remain supporters, 327 leave), 16th – 18th April 2016
Could people be persuaded to change their vote?
7%
27%
25%
36%
4%
WOULD DEFINITELY
CHANGE MY VOTE
WOULD PROBABLY
CHANGE MY VOTE
WOULD PROBABLY NOT
CHANGE MY VOTE
WOULD DEFINITELY NOT
CHANGE MY VOTE DON’T KNOW
5%
21%
20%
50%
4%
Remain voters Leave voters
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 24
LEADER IMAGE
25Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID
CAMERON?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Leader image – David Cameron
23%
37%
41%
44%
46%
48%
52%
53%
65%
70%
74%
More honest than most politicians
Has sound judgement
Has got a lot of personality
More style than substance
Understands the problems facing Britain
Good in a crisis
Has a clear vision for Britain
Capable leader
Patriotic
Out of touch with ordinary people
Looks after some sections of society more than others
26Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO JEREMY
CORBYN?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Leader image – Jeremy Corbyn
17%
19%
27%
28%
31%
33%
39%
42%
47%
48%
55%
More style than substance
Good in a crisis
Capable leader
Has got a lot of personality
Has sound judgement
Out of touch with ordinary people
Has a clear vision for Britain
Patriotic
More honest than most politicians
Understands the problems facing Britain
Looks after some sections of society more than others
27Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO NIGEL FARAGE?
Source: Ipsos MORI Political MonitorBase: 509 British adults 18+, 16th – 18th April 2016
Leader image – Nigel Farage
15%
21%
24%
36%
36%
41%
44%
45%
54%
57%
61%
Good in a crisis
Has sound judgement
Capable leader
Understands the problems facing Britain
More honest than most politicians
Out of touch with ordinary people
More style than substance
Has a clear vision for Britain
Looks after some sections of society more than others
Has got a lot of personality
Patriotic
28Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO TIM FARRON?
Source: Ipsos MORI Political MonitorBase: 517 British adults 18+, 16th – 18th April 2016
Leader image – Tim Farron
9%
13%
14%
16%
17%
19%
19%
20%
22%
25%
26%
Good in a crisis
Has got a lot of personality
More style than substance
Capable leader
Has sound judgement
More honest than most politicians
Has a clear vision for Britain
Out of touch with ordinary people
Understands the problems facing Britain
Looks after some sections of society more than others
Patriotic
29Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID
CAMERON / JEREMY CORBYN / NIGEL FARAGE / TIM FARRON?
Source: Ipsos MORI Political Monitor
Base: 1,026 British adults 18+, 16th – 18th April 2016 for Cameron and Corbyn; 509 British adults 18+ for Farage; 517 British adults 18+ for
Farron
Leader image – positive traits
16%
9%
17%
22%
13%
26%
19%
19%
24%
15%
21%
36%
57%
61%
36%
45%
27%
19%
31%
48%
28%
42%
47%
39%
53%
48%
37%
46%
41%
65%
23%
52%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Has got a lot of personality
Patriotic
More honest than most politicians
Has a clear vision for Britain
CAMERON
CORBYN
FARAGE
FARRON
30Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID
CAMERON / JEREMY CORBYN / NIGEL FARAGE / TIM FARRON?
Source: Ipsos MORI Political Monitor
Base: 1,026 British adults 18+, 16th – 18th April 2016 for Cameron and Corbyn; 509 British adults 18+ for Farage; 517 British adults 18+ for
Farron
Leader image – negative traits
25%
20%
14%
54%
41%
44%
55%
33%
17%
74%
70%
44%
Looks after some sections of society more than others
Out of touch with ordinary people
More style than substance
CAMERON
CORBYN
FARAGE
FARRON
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
31
April 2016
POLITICAL MONITOR

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Ipsos MORI Political Monitor: April 2016

  • 1. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 Ipsos MORI APRIL 2016 POLITICAL MONITOR
  • 2. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2 VOTING INTENTIONS
  • 3. 3Political Monitor | March 2016 | Final | Public HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW? Source: Ipsos MORI Political Monitor Base: 1,026 British adults 18+, 16th – 18th April 2016; Headline Voting Intention: all 9/10 certain to vote and always/usually/it depends vote in General Elections = 781. Headline voting intention is based on a method that would have given most accurate results in the 2015 GE; this is an interim measure whilst our internal review is carried out. Voting Intention 38% 37% 9% 4% 6% 6% ALL GIVING A VOTING INTENTION HEADLINE VOTING INTENTION CONSERVATIVE LEAD = +1 CONSERVATIVE LEAD = +3 CONSERVATIVE LABOUR UKIP GREEN LIB DEM OTHER 38% 35% 11% 3% 6% 7%
  • 4. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 4 SATISFACTION WITH THE GOVERNMENT AND PARTY LEADERS
  • 5. 5Political Monitor | March 2016 | Final | Public 21% 29% 50% 32% 38% 29% ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS JOB AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS / LEADER OF UKIP? Source: Ipsos MORI Political Monitor Base: 1,026 British adults 18+, 16th – 18th April 2016 When asked about Nigel Farage and Tim Farron the sample was split sampled with 509 and 517 British adults 18+ asked about each respectively. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied Satisfaction with leaders and the Government 33% 59% 8% +3% swing from March 2016 +3% swing from March 2016 -2% swing from March 2016 +2% swing from March 2016 +1.5% swing from February 2016 -19 Net -5 Net -6 Net -8 Net -26 Net SATISFIED 37% SATISFIED 38% SATISFIED 32% SATISFIED 21% SATISFIED 33% DISSATISFIED 56% DISSATISFIED 43% DISSATISFIED 38% DISSATISFIED 29% DISSATISFIED 59% 37% 56% 8% 38% 43% 19% David Cameron Jeremy Corbyn Nigel Farage Tim Farron The Government
  • 6. 6Political Monitor | March 2016 | Final | Public HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB AS … ? Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month Satisfaction with Party leaders Feb’09 – Apr’16 0 10 20 30 40 50 60 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15 Oct-15 Dec-15 Feb-16 Apr-16 CAMERON FARAGE CORBYN FARRON 37% 32% 38% 21%
  • 7. 7Political Monitor | March 2016 | Final | Public HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS PRIME MINISTER? Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month Net satisfaction with Prime Ministers CAMERON BROWN MAJOR BLAIR THATCHER Netsatisfaction NUMBER OF MONTHS FROM BECOMING PRIME MINISTER Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
  • 8. 8Political Monitor | March 2016 | Final | Public ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB AS LEADER OF THE CONSERVATIVE PARTY / AS PRIME MINISTER? Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016 David Cameron (satisfaction) 37% 56% 8% April 2016 May 2006 –April 2016 0 10 20 30 40 50 60 70 May-06 Jul-06 Sep-06 Nov-06 Apr-07 Jun-07 Aug-07 Oct-07 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Sep-15 Nov-15 Jan-16 Mar-16 Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone SATISFIED 37% DISSATISFIED 56% DON’T KNOW 8% Net = -19 Dissatisfied Satisfied Aprl-16
  • 9. 9Political Monitor | March 2016 | Final | Public 71% 24% 5% ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB AS LEADER OF THE CONSERVATIVE PARTY/AS PRIME MINISTER? Source: Ipsos MORI Political MonitorBase: 317 Conservative supporters 18+, 16th – 18th April 2016 David Cameron (satisfaction among Tory supporters) April 2016 May 2006 –April 2016 Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone 0 10 20 30 40 50 60 70 80 90 100 May06 Jul06 Oct06 Jan07 May07 Jul07 Sep07 Dec07 Feb08 Apr08 Jun08 Aug08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Sep-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 Apr-15 Jul-15 Oct-15 Dec-15 Feb-16 Apr-16 SATISFIED 71% DISSATISFIED 24% DON’T KNOW 5% Net = +47 Satisfied Dissatisfied
  • 10. 10Political Monitor | March 2016 | Final | Public 38% 43% 19% 0 10 20 30 40 50 60 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Aprl-16 SATISFIED 38% DISSATISFIED 43% DON’T KNOW 19% Net = -5 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF THE LABOUR PARTY? Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016 Jeremy Corbyn (satisfaction) April 2016 September 2015 – April 2016 Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone Satisfied Dissatisfied
  • 11. 11Political Monitor | March 2016 | Final | Public 66% 24% 10% 0 10 20 30 40 50 60 70 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Aprl-16 SATISFIED 66% DISSATISFIED 24% DON’T KNOW 10% Net = +42 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF THE LABOUR PARTY? Source: Ipsos MORI Political MonitorBase: 336 Labour supporters 18+, 16th – 18th April 2016 Jeremy Corbyn (satisfaction amongst Labour supporters) April 2016 September 2015 – April 2016 Satisfied Dissatisfied
  • 12. 12Political Monitor | March 2016 | Final | Public 21% 29% 50% 0 5 10 15 20 25 30 35 40 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Aprl-16 SATISFIED 21% DISSATISFIED 29% DON’T KNOW 50% Net = -8 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY TIM FARRON IS DOING HIS JOB AS LEADER OF THE LIBERAL DEMOCRATS? Source: Ipsos MORI Political MonitorBase: 517 British adults 18+, 16th – 18th April 2016 Tim Farron (satisfaction) April 2016 September 2015 – April 2016 Satisfied Dissatisfied
  • 13. 13Political Monitor | March 2016 | Final | Public 32% 38% 29% 0 10 20 30 40 50 60 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-152 Apr-15 Jun-15 Jul-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Aprl-16 SATISFIED 32% DISSATISFIED 38% DON’T KNOW 29% Net = -6 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY? Source: Ipsos MORI Political MonitorBase: 509 British adults 18+, 16th – 18th April 2016 Nigel Farage (satisfaction) April 2016 March 2013 – April 2016 Satisfied Dissatisfied
  • 14. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 14 ECONOMIC OPTIMISM
  • 15. 15Political Monitor | March 2016 | Final | Public 25% 31% 33% 10% 0 10 20 30 40 50 60 70 80 Jan-04 May-04 Sep-04 Jan-05 May-05 Sep-05 Feb-06 Jun-06 Nov-06 May-07 Sep-07 Feb-08 Jun-08 Oct-08 Feb-09 Jun-09 Oct-09 Feb-10 Jun-10 Nov-10 Mar-11 Jul-117 Nov-11 Mar-12 Jul-12 Nov-12 Mar-13 Jul-13 Nov-13 Mar-14 Jul-14 Nov-14 Mar-15 Jul-15 Dec-15 Aprl-16 IMPROVE 25% STAY THE SAME 31% GET WORSE 33% DON’T KNOW 10% EOI = -8 DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS? Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016 Economic Optimism Index April 2016
  • 16. 16Political Monitor | March 2016 | Final | Public DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS? Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016 The Ipsos MORI Economic Optimism Index -80 -60 -40 -20 0 20 40 Apr1998 Aug1998 Dec1998 Apr1999 Aug1999 Dec1999 Apr2000 Aug2000 Dec2000 Apr2001 Aug2001 Dec2001 Apr2002 Aug2002 Dec2002 Apr2003 Aug2003 Dec2003 Apr2004 Aug2004 Dec2004 Apr2005 Aug2005 Dec2005 Apr2006 Aug2006 Dec2006 Apr2007 Aug2007 Dec2007 Apr2008 Aug2008 Dec2008 Apr2009 Aug2009 Dec2009 Apr2010 Aug2010 Dec2010 Apr2011 Aug2011 Dec2011 Apr2012 Aug2012 Dec2012 Apr2013 Aug2013 Dec2013 Apr2014 Aug2014 Dec2014 Apr2015 Aug2015 Dec2015 Apr2016 -8
  • 17. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 17 EUROPE
  • 18. 18Political Monitor | March 2016 | Final | Public 49% 39% 8% 3% *% 43% 35% 19% 3% *% QA) ALL GIVING A VOTING INTENTION QA/B COMBINED) ALL GIVING A VOTING INTENTION QA) AS YOU MAY KNOW THE UNITED KINGDOM WILL HAVE A REFERENDUM ON ITS MEMBERSHIP OF THE EUROPEAN UNION ON THE 23RD OF JUNE THIS YEAR. HOW WILL YOU VOTE ON THE QUESTION – SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE EUROPEAN UNION? Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016 European Referendum voting intention REMAIN LEAVE UNDECIDED WOULD NOT VOTE REFUSED QB) TO ALL UNDECIDED/REFUSED) WHICH WAY WOULD YOU BE MOST INCLINED TO VOTE?
  • 19. 19Political Monitor | March 2016 | Final | Public HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO REMAIN / LEAVE THE EUROPEAN UNION OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE? Source: Ipsos MORI Political MonitorBase: All expressing an opinion on how they will vote 927 British adults 18+, 16th – 18th April 2016 Have the EU referendum voters decided yet? 57% 58% 63% 64% 69% 40% 39% 35% 33% 28% 3% 3% 2% 3% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016 Mar 2016 Apr 2016 DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW
  • 20. 20Political Monitor | March 2016 | Final | Public 49% 46% 5% AS YOU MAY KNOW, THE PRESIDENT OF THE UNITED STATES, BARACK OBAMA, WILL BE VISITING BRITAIN IN THE COMING DAYS. HE IS EXPECTED TO SAY IN REGARDS TO THE REFERENDUM ON BRITISH MEMBERSHIP OF THE EU THAT IT IS A MATTER FOR THE BRITISH PEOPLE TO DECIDE, BUT THAT THE UNITED STATES SUPPORTS A STRONG UK IN THE EUROPEAN UNION. DO YOU THINK HE SHOULD OR SHOULD NOT EXPRESS A VIEW ON WHETHER THE UNITED KINGDOM SHOULD STAY IN THE EU? Source: Ipsos MORI Political Monitor Image: Pete Souza, Obama-Biden Transition Project (2008)Base: 1,026 British adults 18+, 16th – 18th April 2016 Britons’ views on President Obama’s intervention SHOULD SHOULD NOT DON’T KNOW
  • 21. 21Political Monitor | March 2016 | Final | Public AND HOW IMPORTANT, IF AT ALL, WILL PRESIDENT OBAMA’S VIEW BE ON HOW YOU DECIDE TO VOTE ON THE REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EU? Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016 Importance of Obama’s statement 4% 11% 21% 62% 2% VERY IMPORTANT FAIRLY IMPORTANT NOT VERY IMPORTANT NOT AT ALL IMPORTANT DON’T KNOW
  • 22. 22Political Monitor | March 2016 | Final | Public LOOKING AHEAD TO THE REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EUROPEAN UNION ON JUNE 23RD, WHICH, IF ANY, ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH WAY TO VOTE? AND WHICH OF THESE ISSUES, IF ANY, THAT YOU MENTIONED IS THE MOST IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH WAY TO VOTE? Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016 Issues important to EU voting 12 10 1 1 0 1 1 1 1 2 1 2 2 4 3 4 7 14 18 8 10 5 5 5 6 6 7 7 8 8 8 9 11 11 12 14 27 32 Don’t know Nothing/none Impact on public services/housing Britain’s status in the world Ability of British citizens to live/work in other EU countries Ability to travel in the EU Impact on me personally Britain’s relationship with other countries Number of refugees coming to Britain to claim asylum Impact on the rights of British workers Regulations by EU on British businesses Impact on British national security Cost of EU membership fees Britain’s ability to trade with countries in EU Impact on British jobs Cost of EU immigration on Britain’s welfare system Britain’s ability to make its own laws Number of immigrants coming into Britain Impact on Britain’s economy All issues Most important issue Unprompted – top responses only
  • 23. 23Political Monitor | March 2016 | Final | Public YOU SAID THAT YOU WOULD VOTE FOR THE UK TO REMAIN IN/LEAVE THE EU. NOW THINKING ABOUT THE ISSUE YOU SAID WAS MOST IMPORTANT TO YOU, IF YOU WERE PERSUADED THAT ON THAT ISSUE IT WOULD BE BEST FOR BRITAIN TO LEAVE/STAY IN THE EU, HOW LIKELY, IF AT ALL, WOULD YOU BE TO CHANGE YOUR MIND AND VOTE TO LEAVE/REMAIN IN THE EU? Source: Ipsos MORI Political MonitorBase: British adults 18+ expressing an EU voting intention and an important reason (457 remain supporters, 327 leave), 16th – 18th April 2016 Could people be persuaded to change their vote? 7% 27% 25% 36% 4% WOULD DEFINITELY CHANGE MY VOTE WOULD PROBABLY CHANGE MY VOTE WOULD PROBABLY NOT CHANGE MY VOTE WOULD DEFINITELY NOT CHANGE MY VOTE DON’T KNOW 5% 21% 20% 50% 4% Remain voters Leave voters
  • 24. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 24 LEADER IMAGE
  • 25. 25Political Monitor | March 2016 | Final | Public I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID CAMERON? Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016 Leader image – David Cameron 23% 37% 41% 44% 46% 48% 52% 53% 65% 70% 74% More honest than most politicians Has sound judgement Has got a lot of personality More style than substance Understands the problems facing Britain Good in a crisis Has a clear vision for Britain Capable leader Patriotic Out of touch with ordinary people Looks after some sections of society more than others
  • 26. 26Political Monitor | March 2016 | Final | Public I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO JEREMY CORBYN? Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016 Leader image – Jeremy Corbyn 17% 19% 27% 28% 31% 33% 39% 42% 47% 48% 55% More style than substance Good in a crisis Capable leader Has got a lot of personality Has sound judgement Out of touch with ordinary people Has a clear vision for Britain Patriotic More honest than most politicians Understands the problems facing Britain Looks after some sections of society more than others
  • 27. 27Political Monitor | March 2016 | Final | Public I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO NIGEL FARAGE? Source: Ipsos MORI Political MonitorBase: 509 British adults 18+, 16th – 18th April 2016 Leader image – Nigel Farage 15% 21% 24% 36% 36% 41% 44% 45% 54% 57% 61% Good in a crisis Has sound judgement Capable leader Understands the problems facing Britain More honest than most politicians Out of touch with ordinary people More style than substance Has a clear vision for Britain Looks after some sections of society more than others Has got a lot of personality Patriotic
  • 28. 28Political Monitor | March 2016 | Final | Public I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO TIM FARRON? Source: Ipsos MORI Political MonitorBase: 517 British adults 18+, 16th – 18th April 2016 Leader image – Tim Farron 9% 13% 14% 16% 17% 19% 19% 20% 22% 25% 26% Good in a crisis Has got a lot of personality More style than substance Capable leader Has sound judgement More honest than most politicians Has a clear vision for Britain Out of touch with ordinary people Understands the problems facing Britain Looks after some sections of society more than others Patriotic
  • 29. 29Political Monitor | March 2016 | Final | Public I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID CAMERON / JEREMY CORBYN / NIGEL FARAGE / TIM FARRON? Source: Ipsos MORI Political Monitor Base: 1,026 British adults 18+, 16th – 18th April 2016 for Cameron and Corbyn; 509 British adults 18+ for Farage; 517 British adults 18+ for Farron Leader image – positive traits 16% 9% 17% 22% 13% 26% 19% 19% 24% 15% 21% 36% 57% 61% 36% 45% 27% 19% 31% 48% 28% 42% 47% 39% 53% 48% 37% 46% 41% 65% 23% 52% Capable leader Good in a crisis Has sound judgement Understands the problems facing Britain Has got a lot of personality Patriotic More honest than most politicians Has a clear vision for Britain CAMERON CORBYN FARAGE FARRON
  • 30. 30Political Monitor | March 2016 | Final | Public I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID CAMERON / JEREMY CORBYN / NIGEL FARAGE / TIM FARRON? Source: Ipsos MORI Political Monitor Base: 1,026 British adults 18+, 16th – 18th April 2016 for Cameron and Corbyn; 509 British adults 18+ for Farage; 517 British adults 18+ for Farron Leader image – negative traits 25% 20% 14% 54% 41% 44% 55% 33% 17% 74% 70% 44% Looks after some sections of society more than others Out of touch with ordinary people More style than substance CAMERON CORBYN FARAGE FARRON
  • 31. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 31 April 2016 POLITICAL MONITOR