Ipsos MORI November Political Monitor 1 December 2017 Conservatives seen as more divided and less fit to govern than a year ago Most lack confidence in government’s long-term economic policies as economic optimism drops But Philip Hammond still preferred over John McDonnell as most capable chancellor

1. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Ipsos MORIPOLITICAL
MONITOR
November
2017

2. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS

3. 3Political Monitor | November 2017| Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,003 British adults 18+, 24th November – 28th November 2017; Headline Voting Intention: all 9/10 certain to vote and
always/usually/it depends vote in General Elections = 785. Margin of error is displayed at +/- 4%
Voting Intention
ALL GIVING A VOTING INTENTIONHEADLINE VOTING INTENTION
CONSERVATIVE LEAD = -2
CONSERVATIVE LEAD = -2
37%
39%
9%
4%
4%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN
38%
40%
9%
4%
3%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN

4. 4Political Monitor | November 2017| Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: Since 2015 General Election
2015 General Election
CONSERVATIVE LABOUR
0
10
20
30
40
50
60
May15
Jun15
Jul15
Aug15
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
Oct17
Nov17
Corbyn
elected
(Sept 15)
May
as PM
(July 16)

5. 5Political Monitor | November 2017| Final | Public
0
10
20
30
40
50
60
Jan04
Jul04
Jan05
Jul05
Jan06
Jul06
Jan07
Jul07
Jan08
Jul08
Jan09
Jul09
Jan10
Jul10
Jan11
Jul11
Jan12
Jul12
Jan13
Jul13
Jan14
Jul14
Jan15
Jul15
Jan16
Jul16
Jan17
Jul17
2015 General Election
Miliband
elected
(Sept 10)
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: January ‘04 – November ‘17
2005 General Election 2010 General Election
Cameron
elected
(Dec 05)
Brown
as PM
(June 07)
CONSERVATIVE LABOUR UKIP GREEN LIB DEM

6. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 6
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS

7. 7Political Monitor | November 2017| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS/HER JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS?
Theresa May
Source: Ipsos MORI Political Monitor
Base: 1,003 British adults 18+, 24th November – 28th November 2017. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
26%
67%
6%
32%
59%
9%
42%
49%
9%
Jeremy Corbyn The Government
-5.5%
swing from October 2017
-2%
swing from October 2017
-2.5%
swing from October 2017
-6%
swing from October 2017
-27 Net -7 Net -12 Net -41 Net
SATISFIED 32% SATISFIED 42% SATISFIED 27% SATISFIED 26%
DISSATISFIED 59% DISSATISFIED 49% DISSATISFIED 39% DISSATISFIED 67%
27%
39%
35%
Vince Cable

8. 8Political Monitor | November 2017| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME MINISTER
/LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month.
Satisfaction with Party leaders Sept 2015 – Nov 2017
0
10
20
30
40
50
60
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
Oct17
Nov17
MAY CORBYN CABLE
32%
42%
27%

9. 9Political Monitor | November 2017| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers (1979-2017)
MAY CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
May
Number of months after becoming Prime Minister

10. 10Political Monitor | November 2017| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS LEADER OF THE …
PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Opposition Leaders (1980 – 2017)
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Hague (97-01) Ducan Smith (01-03) Howard (03-05) Cameron (05-10)
Blair (94-97) Miliband (10-15) Corbyn (15-present) Kinnock (83-92)
Foot (80-83) Smith (92-94)
Number of months after becoming Opposition Leader
Netsatisfaction
Corbyn

11. 11Political Monitor | November 2017| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 24th November – 28th November 2017
Theresa May (satisfaction)
32%
59%
9%
November 2017 August 2016 – November 2017
SATISFIED 32%
DISSATISFIED 59%
DON’T KNOW 9%
Net = -27
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Dissatisfied
Satisfied

12. 12Political Monitor | November 2017| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political Monitor
Base: 336 Conservative supporters 18+ , 24th November – 28th November 2017
Theresa May (satisfaction amongst Conservative supporters)
59%
32%
9%
November 2017
SATISFIED 59%
DISSATISFIED 32%
DON’T KNOW 9%
Net = +27
August 2016 – November 2017
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Dissatisfied
Satisfied

13. 13Political Monitor | November 2017| Final | Public
42%
49%
9%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
SATISFIED 42%
DISSATISFIED 49%
DON’T KNOW 9%
Net = -7
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 24th November – 28th November 2017
Jeremy Corbyn (satisfaction)
November 2017 September 2015 – November 2017
Satisfied
Dissatisfied

14. 14Political Monitor | November 2017| Final | Public
72%
21%
7%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
SATISFIED 72%
DISSATISFIED 21%
DON’T KNOW 7%
Net = +51
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 348 Labour supporters 18+, 24th November – 28th November 2017
Jeremy Corbyn (satisfaction amongst Labour supporters)
November 2017 September 2015 – November 2017
Satisfied
Dissatisfied

15. 15Political Monitor | November 2017 | Final | Public
27%
39%
35% SATISFIED 27%
DISSATISFIED 39%
DON’T KNOW 35%
Net = -12
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY VINCE CABLE IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political Monitor
Vince Cable (satisfaction)
November 2017
Base: 1003 British adults 18+, 24th November – 28th November 2017
0
5
10
15
20
25
30
35
40
45
Sep-17
Oct-17
Nov-17
September 2017 – November 2017
Satisfied
Dissatisfied

16. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 16
ECONOMIC
OPTIMISM

17. 17Political Monitor | November 2017| Final | Public
15%
24%
58%
3%
0
10
20
30
40
50
60
70
80
Jan-07
May-07
Jul-07
Sep-07
Dec-07
Feb-08
Apr-08
Jun-08
Aug-08
Oct-08
Dec-08
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-117
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
Apr-15
Jul-15
Oct-15
Dec-15
Feb-16
Aprl-16
Jun-16
Aug-16
Oct-16
Dec-16
Feb-17
Apr-17
Jul-17
Oct-17
IMPROVE 15%
STAY THE SAME 24%
GET WORSE 58%
DON’T KNOW 3%
EOI = -43
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
Base: 1,052 British adults 18+, 24th November – 28th November 2017
Economic Optimism Index
November 2017

18. 18Political Monitor | November 2017| Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Economic Optimism at lowest point since December 2011
-80
-60
-40
-20
0
20
40
Nov1997
Mar1998
Jul1998
Nov1998
Mar1999
Jul1999
Nov1999
Mar2000
Jul2000
Nov2000
Mar2001
Jul2001
Nov2001
Mar2002
Jul2002
Nov2002
Mar2003
Jul2003
Nov2003
Mar2004
Jul2004
Nov2004
Mar2005
Jul2005
Nov2005
Mar2006
Jul2006
Nov2006
Mar2007
Jul2007
Nov2007
Mar2008
Jul2008
Nov2008
Mar2009
Jul2009
Nov2009
Mar2010
Jul2010
Nov2010
Mar2011
Jul2011
Nov2011
Mar2012
Jul2012
Nov2012
Mar2013
Jul2013
Nov2013
Mar2014
Jul2014
Nov2014
Mar2015
Jul2015
Nov2015
Mar2016
Jul2016
Nov2016
Mar2017
Jul2017
Nov2017
-43

19. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 19
Budget reaction

20. 20Political Monitor | November 2017| Final | Public
ON BALANCE DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENT: IN THE LONG TERM,
THIS GOVERNMENT’S POLICIES WILL IMPROVE THE STATE OF BRITAIN’S ECONOMY
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 24th November – 28th November 2017
Majority do not think the Government’s policies will be
AGREE DISAGREE
good for Britain’s economy in the long-term
41%
54%
0
10
20
30
40
50
60
70
Jul80
Jul81
Jul82
Jul83
Jul84
Jul85
Jul86
Jul87
Jul88
Jul89
Jul90
Jul91
Jul92
Jul93
Jul94
Jul95
Jul96
Jul97
Jul98
Jul99
Jul00
Jul01
Jul02
Jul03
Jul04
Jul05
Jul06
Jul07
Jul08
Jul09
Jul10
Jul11
Jul12
Jul13
Jul14
Jul15
Jul16
Jul17

21. 21Political Monitor | November 2017| Final | Public
ON BALANCE DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENT: IN THE LONG TERM,
THIS GOVERNMENT’S POLICIES WILL IMPROVE THE STATE OF PUBLIC SERVICES?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 24th November – 28th November 2017
While the public still believe the Government’s policies
AGREE DISAGREE
will be bad for public services
30%
64%
0
10
20
30
40
50
60
70
Jun01
Oct01
Nov01
Mar02
May02
Sep02
Dec02
Mar03
Jun03
Jul03
Sep03
Dec03
Mar04
Jun04
Sep04
Nov04
Feb05
May05
Sep05
Nov05
Mar06
May06
Sep06
Nov06
Mar07
May07
Sep07
Nov07
Mar08
Sep08
Jun09
Nov09
Jul10
Oct10
Jan11
Oct13
Mar15
Nov15
Nov17

22. 22Political Monitor | November 2017 | Final | Public
34%
46%
20%
CAN YOU TELL ME WHETHER YOU ARE SATISFIED OR DISSATISFIED WITH THE WAY PHILLIP HAMMOND IS
DOING HIS JOB AS CHANCELLOR OF THE EXCHEQUER?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 24th November – 28th November 2017
Phillip Hammond (satisfaction)
SATISFIED 34%
DISSATISFIED 46%
DON’T KNOW 20%
Net = -12
36%
45%
19%
SATISFIED 36%
DISSATISFIED 45%
DON’T KNOW 19%
Net = -11
March 2017 November 2017

23. 23Political Monitor | November 2017 | Final | Public
66%
44%
67%
52%
45% 45%
34%
39%
44%
42%
37%
39%
36%37%
18%
31%
17%
24%
28%
38%
34%
52%
44%
56%
45%
42%
48%
52%
34%
41%
55%
57%
48%
46%
49%
47%
42%
32%
28%
36%
40%
36%
38%
28%27%
47%
43%44%
35%
40%
27%
39%
34%
36%
0
10
20
30
40
50
60
70
80
Mar-76
Mar-77
Apr-78
Jul-80
Mar-82
Jun-83
Mar-85
Mar-86
Mar-87
Mar-88
Mar-89
Mar-90
Mar-91
Mar-92
Mar-93
Dec-93
Dec-94
Nov-95
Dec-95
Nov-96
Dec-96
Jul-97
Feb-98
Mar-98
Mar-99
Feb-00
Mar-00
Jul-00
Sep-00
Nov-00
Mar-01
Apr-02
Apr-03
Mar-04
Nov-05
Feb-06
Dec-06
Apr-07
Mar-08
Mar-10
Jun-10
Mar-11
Dec-11
Apr-12
Mar-13
Apr-14
Mar-15
Jul-15
Nov-15
Feb-16
Mar-16
Nov-16
Mar-17
Nov-17
%satisfied
CAN YOU TELL ME WHETHER YOU ARE SATISFIED OR DISSATISFIED WITH THE WAY PHILLIP HAMMOND IS
DOING HIS JOB AS CHANCELLOR OF THE EXCHEQUER?
Source: Ipsos MORI Political Monitor
Satisfaction with Chancellors since 1976
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Healey MajorHowe Lawson Lamont Clarke Brown Darling Osborne Hammond
Base: c.1,000 British adults each month

24. 24Political Monitor | November 2017 | Final | Public
WHO DO YOU THINK WOULD MAKE THE MOST CAPABLE CHANCELLOR, THE CONSERVATIVE’S
PHILLIP HAMMOND, OR LABOUR’S JOHN MCDONNELL?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 24th November – 28th November 2017
More see Hammond than McDonnell as most capable
41
46
46
41
28
25
26
27
30
29
28
32
Osborne vs Balls (March 15)
Osborne vs McDonnell (Feb 16)
Hammond vs McDonnell (Nov 16)
Hammond vs McDonnell (Nov 17)
Hammond/Osborne McDonnell/Balls
Chancellor – although the gap has closed since last year

25. 25Political Monitor | November 2017 | Final | Public
49%
19%
11%
21%
Hammond Gove Neither Don’t know
WHO DO YOU THINK WOULD MAKE THE MOST CAPABLE CHANCELLOR, BETWEEN THESE TWO
CONSERVATIVE’S, PHILLIP HAMMOND, OR MICHAEL GOVE?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 24th November – 28th November 2017
Hammond beats Gove as most capable chancellor

26. 26Political Monitor | November 2017 | Final | Public
AS YOU MAY KNOW, THE GOVERNMENT ANNOUNCED ITS 2017 BUDGET THIS WEEK/LAST WEEK.
FROM WHAT YOU KNOW OR HAVE HEARD, DO YOU THINK THE BUDGET PROPOSALS ARE A GOOD
THING OR A BAD THING….?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 24th November – 28th November 2017
Public split on the budget being good or bad
41
35
38
36
For the country
For you personally
GOOD THING BAD THING
for the country and them personally

27. 27Political Monitor | November 2017 | Final | Public
AS YOU MAY KNOW, THE GOVERNMENT ANNOUNCED ITS 2017 BUDGET THIS WEEK/ LAST WEEK.
FROM WHAT YOU KNOW OR HAVE HEARD, DO YOU THINK THE BUDGET PROPOSALS ARE A GOOD
THING OR A BAD THING….?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 24th November – 28th November 2017
Little change on budget being good personally
35%
33%
35%
45%
43%
36%
39%
40%
38%
35%
Nov-17
Mar-17
Mar-16
Jul-15
Apr-14
GOOD THING BAD THING
For you personally
from March

28. 28Political Monitor | November 2017 | Final | Public
AS YOU MAY KNOW, THE GOVERNMENT ANNOUNCED ITS 2017 BUDGET THIS WEEK/ LAST WEEK.
FROM WHAT YOU KNOW OR HAVE HEARD, DO YOU THINK THE BUDGET PROPOSALS ARE A GOOD
THING OR A BAD THING….?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 24th November – 28th November 2017
And little change on the budget being good
GOOD THING BAD THING
For the country
41%
38%
30%
46%
48%
38%
42%
53%
44%
33%
Nov-17
Mar-17
Mar-16
Jul-15
Apr-14
for the country from March

29. 29Political Monitor | November 2017 | Final | Public
34
68
26
41
36
42
32
42
49
40
36
27
36 35
11
16 15
25
20
29
33
36
26
42
45
24
34
21
26 25
43
45
35
33
35
47
69
39
47 48
46
35
37
45
40
42
28
32
34
23
29
20
23
27
56 57
46
48
52
65
37
45
25
54
33
48
46
30
38
41
0
10
20
30
40
50
60
70
80
%‘Good’
For you personally For the country
Source: Ipsos MORI Political Monitor
AS YOU MAY KNOW, THE GOVERNMENT ANNOUNCED ITS 2017 BUDGET THIS WEEK/ LAST WEEK.
FROM WHAT YOU KNOW OR HAVE HEARD, DO YOU THINK THE BUDGET PROPOSALS ARE A GOOD
THING OR A BAD THING….?
Budget reaction - trends

30. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 30
Party Image

31. 31Political Monitor | November 2017| Final | Public
25%
31%
66%
37%
45%
54%
38%
64%
47%
64%
62%
22%
27%
28%
28%
32%
40%
43%
55%
58%
63%
73%
Keeps its promises
Has a good team of leaders
Concerned about people in real need in Britain
Extreme
Looks after the interests of people like me
Understands the problems facing Britain
Fit to govern
Different to the other parties
Out of date
Will promise anything to win votes
Divided
Conservative Labour
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES.
Source: Ipsos MORI Political Monitor
Conservatives seen as more divided than Labour
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LABOUR PARTY/ THE CONSERVATIVE PARTY?
+11
-1
+11
-9
+5
-14
-13
-9
-38
-4
-3
Con party lead
Base: 1,003 British adults 18+, 24th November – 28th November 2017
while gap closes on being fit to govern

32. 32Political Monitor | November 2017| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES.
Source: Ipsos MORI Political Monitor
Conservatives seen as more divided and less good
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE CONSERVATIVE PARTY?
26%
47%
37%
27%
38%
48%
53%
53%
45%
65%
52%
22%
27%
28%
28%
32%
40%
43%
55%
58%
63%
73%
Keeps its promises
Has a good team of leaders
Concerned about people in real need in Britain
Extreme
Looks after the interests of people like me
Understands the problems facing Britain
Fit to govern
Different to the other parties
Out of date
Will promise anything to win votes
Divided
Nov-17 Oct-16
Base: 1,003 British adults 18+, 24th November – 28th November 2017
+21
-2
+13
+2
-10
-8
-6
+1
-9
-20
-4
Change since Oct 16
team of leaders compared with last year

33. 33Political Monitor | November 2017| Final | Public
23%
21%
38%
26%
33%
61%
41%
82%
59%
57%
56%
25%
31%
37%
38%
45%
47%
54%
62%
64%
64%
66%
Keeps its promises
Has a good team of leaders
Extreme
Fit to govern
Looks after the interests of people like me
Out of date
Understands the problems facing Britain
Divided
Different to the other parties
Will promise anything to win votes
Concerned about people in real need in Britain
Nov-17 Oct-16
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES.
Source: Ipsos MORI Political Monitor
Labour seen as less divided and improve on being
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LABOUR PARTY?
Base: 1,003 British adults 18+, 24th November – 28th November 2017
+10
+7
+5
-20
+13
-14
+12
+12
-1
+10
+2
Change since Oct 16
fit to govern from last year

34. 34Political Monitor | November 2017| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES.
Source: Ipsos MORI Political Monitor
Gap between parties closing on being fit to govern
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LABOUR PARTY/CONSERVATIVE PARTY?
Base: 1,003 British adults 18+, 24th November – 28th November 2017
50%
43%
38% 38%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Sep-11
Sep-12
Sep-13
Sep-14
Apr-15
Sep-15
Oct-16
Nov-17
Fit to govern (Conservative) Fit to govern (Labour)

35. 35Political Monitor | November 2017| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES.
Source: Ipsos MORI Political Monitor
Conservatives now seen as more divided than
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LABOUR PARTY/CONSERVATIVE PARTY?
Base: 1,003 British adults 18+, 24th November – 28th November 2017
49%
73%
55% 62%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Sep-11
Sep-12
Sep-13
Sep-14
Apr-15
Sep-15
Oct-16
Nov-17
Divided (Conservative) Divided (Labour)
Labour

36. 36Political Monitor | November 2017| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES.
Source: Ipsos MORI Political Monitor
Conservatives have lost their lead as being seen as
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LABOUR PARTY/CONSERVATIVE PARTY?
Base: 1,003 British adults 18+, 24th November – 28th November 2017
44%
27%34%
31%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Sep-11
Sep-12
Sep-13
Sep-14
Apr-15
Sep-15
Oct-16
Nov-17
Has a good team of leaders (Conservative) Has a good team of leaders (Labour)
having a good team of leaders

37. 37Political Monitor | November 2017| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES.
Source: Ipsos MORI Political Monitor
Labour now lead as being the party that best
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LABOUR PARTY/CONSERVATIVE?
Base: 1,003 British adults 18+, 24th November – 28th November 2017
50%
40%
50% 54%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Sep-11
Sep-12
Sep-13
Sep-14
Apr-15
Sep-15
Oct-16
Nov-17
Understands the problems facing Britain (Conservative) Understands the problems facing Britain (Labour)
N.B. ‘Extreme’ was not asked in September 2013
understands the problems facing Britain

38. 38Political Monitor | November 2017| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES.
Source: Ipsos MORI Political Monitor
Labour still seen as being seen as extreme
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LABOUR PARTY/CONSERVATIVE?
Base: 1,003 British adults 18+, 24th November – 28th November 2017
28% 28%
22%
37%
10%
20%
30%
40%
50%
60%
Sep-11
Sep-12
Sep-13
Sep-14
Apr-15
Sep-15
Oct-16
Nov-17
Extreme (Conservative) Extreme (Labour)
N.B. ‘Extreme’ was not asked in September 2013

39. 39Political Monitor | November 2017| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES.
Source: Ipsos MORI Political Monitor
The public now see Labour as the party who looks
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LABOUR PARTY/CONSERVATIVE?
Base: 1,003 British adults 18+, 24th November – 28th November 2017
32% 32%
41%
45%
10%
20%
30%
40%
50%
60%
Sep-11
Sep-12
Sep-13
Sep-14
Apr-15
Sep-15
Oct-16
Nov-17
Looks after the interests of people like me (Conservative) Looks after the interests of people like me (Labour)
N.B. ‘Extreme’ was not asked in September 2013
after the interests of people like them

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© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
40
Ipsos MORI
November 2017 POLITICAL MONITOR