The April 2018 Ipsos MORI Political Monitor shows more people have become dissatisfied with Jeremy Corbyn while Ruth Davidson leads other Conservative Cabinet Ministers as Prime Ministerial material.

1. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Ipsos MORIPOLITICAL
MONITOR
April
2018

2. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS

3. 3Political Monitor | March 2018| Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,004 British adults 18+, 20-24 April 2018; Headline Voting Intention: all 9/10 certain to vote and always/usually/it depends vote in
General Elections = 745. Margin of error is displayed at +/- 4%
Voting Intention
ALL GIVING A VOTING INTENTIONHEADLINE VOTING INTENTION
CONSERVATIVE LEAD = -4
CONSERVATIVE LEAD = +1
41%
40%
10%
2%
2%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN
38%
42%
10%
2%
3%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN

4. 4Political Monitor | March 2018| Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: Since 2015 General Election
2015 General Election
CONSERVATIVE LABOUR
0
10
20
30
40
50
60
May15
Jun15
Jul15
Aug15
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
Oct17
Nov17
Dec17
Jan18
Feb18
Mar18
Apr18
Corbyn
elected
(Sept 15)
May
as PM
(July 16)

5. 5Political Monitor | March 2018| Final | Public
0
10
20
30
40
50
60
Jan04
Apr04
Jul04
Oct04
Jan05
Apr05
Jul05
Oct05
Jan06
Apr06
Jul06
Oct06
Jan07
Apr07
Jul07
Oct07
Jan08
Apr08
Jul08
Oct08
Jan09
Apr09
Jul09
Oct09
Jan10
Apr10
Jul10
Oct10
Jan11
Apr11
Jul11
Oct11
Jan12
Apr12
Jul12
Oct12
Jan13
Apr13
Jul13
Oct13
Jan14
Apr14
Jul14
Oct14
Jan15
Apr15
Jul15
Oct15
Jan16
Apr16
Jul16
Oct16
Jan17
Apr17
Jul17
Oct17
Jan18
Apr18
2015 General Election
Miliband
elected
(Sept 10)
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: January ‘04 – April ‘18
2005 General Election 2010 General Election
Cameron
elected
(Dec 05)
Brown
as PM
(June 07)
CONSERVATIVE LABOUR UKIP GREEN LIB DEM

6. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 6
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS

7. 7Political Monitor | March 2018| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS/HER JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS?
Theresa May
Source: Ipsos MORI Political Monitor
Base: 1,004 British adults 18+ 20-24 April 2018. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
30%
63%
8%
38%
55%
7%
32%
59%
10%
Jeremy Corbyn The Government
-3%
swing from March 2018
-6%
swing from March 2018
+2.5%
swing from March 2018
-0.5%
swing from March 2018
-17 Net -27 Net -7 Net -33 Net
SATISFIED 38% SATISFIED 32% SATISFIED 28% SATISFIED 30%
DISSATISFIED 55% DISSATISFIED 59% DISSATISFIED 35% DISSATISFIED 63%
28%
35%
37%
Vince Cable

8. 8Political Monitor | March 2018| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME MINISTER
/LEADER OF THE LABOUR/LIB DEM PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month.
Satisfaction with Party leaders Sept 2015 – Apr 2018
0
10
20
30
40
50
60
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
Oct17
Nov17
Dec17
Jan18
Feb18
Mar18
Apr18
MAY CORBYN CABLE
38%
32%
28%

9. 9Political Monitor | March 2018| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers (1979-2018)
MAY CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
May
Number of months after becoming Prime Minister

10. 10Political Monitor | March 2018| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS LEADER OF THE …
PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Opposition Leaders (1980 – 2018)
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Hague (97-01) Duncan Smith (01-03) Howard (03-05) Cameron (05-10) Blair (94-97)
Miliband (10-15) Corbyn (15-present) Kinnock (83-92) Foot (80-83) Smith (92-94)
Number of months after becoming Opposition Leader
Netsatisfaction
Corbyn

11. 11Political Monitor | March 2018| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political Monitor
Base: 1,004 British adults 18+ 20th April – 24th April 2018
Theresa May (satisfaction)
38%
55%
7%
April 2018 August 2016 – April 2018
SATISFIED 38%
DISSATISFIED 55%
DON’T KNOW 7%
Net = -17
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Apr-18
Dissatisfied
Satisfied

12. 12Political Monitor | March 2018| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political Monitor
Base: 340 Conservative supporters 18+ 20th April – 24th April 2018
Theresa May (satisfaction amongst Conservative supporters)
77%
19%
4%
April 2018
SATISFIED 77%
DISSATISFIED 19%
DON’T KNOW 4%
Net = +58
August 2016 – April 2018
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Apr-18
Dissatisfied
Satisfied

13. 13Political Monitor | March 2018| Final | Public
32%
59%
10%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Apr-18
SATISFIED 32%
DISSATISFIED 59%
DON’T KNOW 10%
Net = -27
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,004 British adults 18+ 20th April – 24th April 2018
Jeremy Corbyn (satisfaction)
April 2018 September 2015 – April 2018
Satisfied
Dissatisfied

14. 14Political Monitor | March 2018| Final | Public
60%
34%
6%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Apr-18
SATISFIED 60%
DISSATISFIED 34%
DON’T KNOW 6%
Net = +26
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 325 Labour supporters 18+ 20th April – 24th April 2018
Jeremy Corbyn (satisfaction amongst Labour supporters)
April 2018 September 2015 – April 2018
Satisfied
Dissatisfied

15. 15Political Monitor | March 2018| Final | Public
28%
35%
37%
SATISFIED 28%
DISSATISFIED 35%
DON’T KNOW 37%
Net = -7
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY VINCE CABLE IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political Monitor
Vince Cable (satisfaction)
April 2018
Base: 1,004 British adults 18+ 20th April – 24th April 2018
0
5
10
15
20
25
30
35
40
45
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Apr-18
September 2017 – April 2018
Satisfied
Dissatisfied

16. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 16
ECONOMIC
OPTIMISM

17. 17Political Monitor | March 2018| Final | Public
23%
28%
46%
3%
0
10
20
30
40
50
60
70
80
Jan-07
Jun-07
Sep-07
Jan-08
Apr-08
Jul-08
Oct-08
Jan-09
Apr-09
Jul-09
Oct-09
Jan-10
Apr-10
Jul-10
Nov-10
Feb-11
May-11
Aug-11
Nov-11
Feb-12
May-12
Aug-12
Nov-12
Feb-13
May-13
Aug-13
Nov-13
Feb-14
May-14
Aug-14
Nov-14
Feb-15
Apr-15
Sep-15
Dec-15
Mar-16
Jun-16
Sep-16
Dec-16
Mar-17
Jul-17
Nov-17
Apr-18
IMPROVE 23%
STAY THE SAME 28%
GET WORSE 46%
DON’T KNOW 3%
EOI = -23
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
Base: 1,004 British adults 18+ 20th April – 24th April 2018
Economic Optimism Index
April 2018

18. 18Political Monitor | March 2018| Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Consistent levels of economic pessimism since July 2017
-80
-60
-40
-20
0
20
40
Jan1998
Oct1998
Jul1999
Apr2000
Jan2001
Oct2001
Jul2002
Apr2003
Jan2004
Oct2004
Jul2005
Apr2006
Jan2007
Oct2007
Jul2008
Apr2009
Jan2010
Oct2010
Jul2011
Apr2012
Jan2013
Oct2013
Jul2014
Apr2015
Jan2016
Oct2016
Jul2017
Apr2018
-23

19. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 19
Leader Image

20. 20Political Monitor | March 2018| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT
VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO ……?
Source: Ipsos MORI Political Monitor
Leader image: May vs Corbyn
Base: 1,004 British adults 18+ 20th April – 24th April 2018
73%
43%
46%
41%
50%
44%
31%
40%
16%
64%
44%
25%
32%
31%
47%
45%
27%
47%
39%
39%
Patriotic
Good in a crisis
Capable leader
Has sound judgement
Understands problems facing GB
Has a clear vision for Britain
More style than substance
More honest than most…
Has got a lot of personality
Out of touch with ordinary people
May Corbyn
May lead
Corbyn lead

21. 21Political Monitor | March 2018| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT
VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THERESA MAY?
Source: Ipsos MORI Political Monitor
May’s image ratings similar to September 2017
73%
64%
50%
46%
44%
43%
41%
40%
31%
16%
72%
66%
49%
45%
45%
40%
36%
36%
36%
21%
75%
43%
61%
68%
55%
52%
56%
44%
25%
37%
Patriotic
Out of touch with ordinary people
Understands the problems facing
Britain
Capable leader
Has a clear vision for Britain
Good in a crisis
Has sound judgement
More honest than most politicians
More style than substance
Has got a lot of personality
Apr-18 Sep-17 Sep-16
Base: 1,004 British adults 18+ 20th April – 24th April 2018

22. 22Political Monitor | March 2018| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT
VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO JEREMY CORBYN?
Source: Ipsos MORI Political Monitor
Corbyn’s image ratings have fallen since Sept 2017
32%
23%
32%
49%
39%
25%
41%
47%
37%
54%
24%
18%
30%
44%
44%
24%
32%
38%
49%
52%
38%
30%
40%
52%
32%
28%
47%
47%
46%
55%
32%
25%
31%
47%
39%
27%
39%
45%
44%
47%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Apr-18 Sep-17 Sep-16 Sep-15Base: 1,004 British adults 18+ 20th April – 24th April 2018

23. 23Political Monitor | March 2018| Final | Public
ON BALANCE, DO YOU AGREE OR DISAGREE THAT… HAS WHAT IT TAKES TO BE A GOOD PRIME MINISTER
Theresa May leads the field as having what it takes to be
a good PM – Johnson and Gove have the most critics
6%
11%
12%
17%
29%
30%
44%
60%
36%
28%
11%
41%
11%
10%
34%
52%
60%
72%
29%
58%
47%
Gavin Williamson
Amber Rudd
Michael Gove
Boris Johnson
Ruth Davidson
Jeremy Corbyn
Theresa May
Agree Disagree
Source: Ipsos MORI Political Monitor
Base: 1,004 British adults 18+ 20th April – 24th April 2018

24. 24Political Monitor | March 2018| Final | Public
ON BALANCE, DO YOU AGREE OR DISAGREE THAT… HAS WHAT IT TAKES TO BE A GOOD PRIME MINISTER
Corbyn has closed the gap on May since 2016 as having
what it takes to be a good PM – but is still behind
13%
12%
21%
17%
23%
30%
55%
44%
34%
28%
9%
11%
9%
11%
17%
10%
53%
60%
70%
72%
68%
58%
27%
47%
Michael Gove (July 2015)
Michael Gove (April 2018)
Boris Johnson (July 2016)
Boris Johnson (April 2018)
Jeremy Corbyn (July 2016)
Jeremy Corbyn (April 2018)
Theresa May (July 2016)
Theresa May (April 2018)
Agree Disagree
Source: Ipsos MORI Political Monitor
Base: 1,004 British adults 18+ 20th April – 24th April 2018

25. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
25
Ipsos MORI
April 2018 POLITICAL MONITOR