This document contains information about Shivananda (Shivoo) R Koteshwar, General Manager & Site Head at MediaTek. It includes his social media links and provides an overview of the resources and support MediaTek can provide for IoT product development, including hardware, software, technical support, cloud services, and assistance through various stages of the product development process.

1. Shivananda (Shivoo) R Koteshwar
General Manager & Site Head, MediaTek
LINKEDIN : https://in.linkedin.com/in/shivoo2life
FACEBOOK : shivoo.koteshwar
SLIDESHARE : www.slideshare.net/shivoo.koteshwar
IISc, Bangalore
Feb 2018

3. ¡ Development Resources
¡ Insights and aspirations
¡ Access to hardware (HDK based on industry leaving reference designs)
¡ SDKs for makers (Arduino), Professional Developers (C/Eclipse) and Linux
(OpenWrt and Ubuntu)
¡ Technical support
¡ Peripherals (Sensors etc)
¡ Cloud management of device data
¡ Developer advice and matchmaking
¡ Design, Production and Go-To-Market Help
Idea Proof of Concept Prototype Product Development Customer Samples Mass production

4. ¡ Complete H/W and S/W Solutions for easier integration into customer device
designs
¡ Integrated solutions for low power consumptions and small size
¡ Rich feature sets at competitive pricing
¡ Include global IoT connectivity standards
¡ Partner with leading business footprint across domains
¡ Partner with leading network of supply chain partners supporting new product
efforts
¡ Interoperability: Integrated and coexistent standards and ability to support
multiple standards
¡ Security: Collaborate with H/W and S/W companies on security standards
¡ What is needed in partnerships in Prototype à Mass Production stage?
§ Module: PCBA, ID design, UI Design, SW App
§ Distributors: ODM companies, Design houses, Software and Cloud
§ Manufacturing: ODM companies, Channel partners

5. ¡ You achieve something significant when you do something
insignificant (as seen by others)
¡ Its not just about taking risks. Its about managing risks. Its
about minimizing lot of smaller risks within that bigger risk
¡ Data shows it takes 5-7years for an entrepreneur to make
a mark
¡ Breaking Inertia – Comfortable job to entrepreneur vs.
Comfortable job to student to entrepreneur
¡ Luck plays a significant role in success. With right attitude,
you can learn to be lucky!
¡ Market is not just when you have a willing buyer but also an
able buyer is required
¡ First make it work , then make it better
¡ Costs are like fingernails ..cut them constantly

6. NOVEL CUSTOMER CENTRICITY
INNOVATE PURPOSE

7. PACKAGING
MESSAGING
SIEZING THE OPPORTUNITY

8. ¡ Investment
¡ Revenue
¡ Expense
¡ Profit
¡ Loss
¡ Business Plan
¡ Preference Shares and Equity
Shares
¡ Convertible Shares
¡ Performance Milestone
¡ Tranche
¡ Cumulative compulsory
convertible Preferential share
¡ Preferential Dividend
¡ Cumulative coupon rate
¡ Pre Money Valuation
¡ Post Money Valuation
¡ Voting Power
¡ IPO
¡ Observer, Promoter’s Director,
Investor’s Director
¡ Termsheet
¡ Due Diligence
¡ Liquidation, Dissolution and
winding up
¡ Deemed Liquidation (Merger)
¡ Conversion Form
¡ Tag Along Rights
¡ Drag Along Rights
UPGRADE REQUIRED LIMITED DICTION

12. 1. Measuring business impact/ROI and security fears will be the
greatest inhibitors of IoT projects and solutions
2. Increased focus on use cases within verticals.
1. E.g: Predictive maintenance for Manufacturing equipment, energy
efficiency with building automation, cold chain monitoring for
transportation and connected vehicles for transportation management
3. Open-source access and consolidation of IoT platforms
4. Artificial intelligence and machine learning will increasingly be
used to mine the data coming from IoT devices
5. IoT will drive Network Function Virtualization (NFV) and
Software Defined Network (SDN) for telcos

13. 1. Smart Manufacturing will narrow the gap for small -medium-sized manufacturers
2. Smart Cities will become a priority for the developed world
3. Big Data Analytics will merge with the IoT
4. Industry will buy-in to the cost-effectiveness of the IoT
5. Network security will become a priority for IoT
6. Over the next 12 months emerging technology will drive enhanced security rollouts
§ To further optimize processes and shorten response times, IT decision makers will need to explore
ways to host applications at the device/sensor level (i.e., the Edge or Fog Computing)
7. App development programs for Industrial Internet of Things (IIoT) will outgrow/outpace consumer
IoT app development by 2020
8. IoT talent recruitment challenges will incentivize private enterprises to fund secondary education
programs to nurture next-gen digital-workforce
9. Millions of smart IoT devices will be deployed into networks that use the 802.11 ah (HaLow) protocol,
driving it towards the standard for IIoT.
10. A public utility will close its doors

14. 1. Value proposition
2. Demand and Customer’s willingness to pay
3. User Behavior
4. User Needs
5. Market Conditions
6. Technical Feasibility
7. Technical and organizational capabilities
8. Motivation of network stakeholders
9. Costs

15. ¡ Contacting stakeholders
§ e.g., consumers, potential partners, suppliers
¡ Contacting experts related to assumptions
§ Trend analysts, research institutions, etc.
¡ Reviewing existing markets
§ i.e., competitors’ offerings, existing business models, etc.
¡ Looking at industry reports, statistics
§ incl. public online sources such as Google Trends, etc.
¡ Assessing sensitivities of changes towards assumptions

17. ¡ 55 business model patterns exist that either individually or
together build the fundament of the majority of currently
existing business models. Instead of reinventing the wheel,
when identifying a new business model it is often sufficient
to (re-)combine (i.e., transfer, combine, or repeat) these
existing patterns. Hence, when using the 55 patterns,
participants should discuss how, e.g., add-on might be
adopted to a specific IoT opportunity
§ The “smart e-bike” opportunity ideas incorporated, for instance,
“theft protection,” “fitness coaching,” “gaming/competition,”
“e-bike loyalty program,” “e-bike warranty/maintenance,” “sale
of accident data to insurance, police, etc.,” “sale of data for
analysis of e-bike fleets,” and many more.

35. ¡ MediaTek Sensio
§ https://www.mediatek.com/features/sensio-biosensor-module
¡ Google Soli
§ https://m.youtube.com/watch?v=gZ6ua-b0Qo

36. 50 Shades of Life
50 Colours of Love

37. ¡ Belakoo Education Trust offers free quality education for
underprivileged children. We run STEAM programs for
Government School kids substituting their learnings at school.
¡ We participate in Skill Development Program for students under
various running central/stage level schemes
https://www.facebook.com/belakootrust/

40. All pictures are from flickr.com with either
copyright or with common creatives

41. ¡ http://www.mindtheproduct.com/2013/09/validate-or-die-using-validation-to-build-the-right-
product/
¡ http://de.slideshare.net/ramonvullings/27-creativity-innovation-tools-final
¡ http://www.iot-lab.ch/?page_id=10543
¡ https://daue6ehqissah.cloudfront.net/breakouts/2014/H-ARC-01_Cisco-Intel-IBM_FINAL.pdf
¡ https://www.bosch-si.com/internet-of-things/iot-vision/iot-vision.html
¡ http://impactmapping.net/site/impact_mapping_20121001_sample.pdf
¡ http://enterprise-iot.org/book/enterprise-iot
¡ http://searchsoa.techtarget.com/definition/business-capability
¡ IoT business model builder from Bosch -
http://www.iot-lab.ch/wp-content/uploads/2015/10/Whitepaper_IoT-Business-Model-Builder.pdf
¡ https://www.mediatek.com/features/sensio-biosensor-module
¡ https://m.youtube.com/watch?v=gZ6ua-b0Qo

42. Visit my slideshare to view all
these presentations

43. Shivananda (Shivoo) R Koteshwar
General Manager & Site Head, Mediatek
FACEBOOK: shivoo.koteshwar
LINKEDIN: https://in.linkedin.com/in/shivoo2life
SLIDESHARE: www.slideshare.net/shivoo.koteshwar