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Shivananda	(Shivoo)	R	Koteshwar	
LINKEDIN:	https://in.linkedin.com/in/shivoo2life		
Facebook:	shivoo.koteshwar	
IISc, Bangalore
March 2017
¡  Development	Resources	
¡  Insights	and	aspirations	
¡  Access	to	hardware	(HDK	based	on	industry	leaving	
reference	designs)	
¡  SDKs	for	makers	(Arduino),	Professional	Developers	(C/
Eclipse)	and	Linux	(OpenWrt	and	Ubuntu)	
¡  Technical	support	
¡  Peripherals	(Sensors	etc)	
¡  Cloud	management	of	device	data	
¡  Developer	advice	and	matchmaking		
¡  Design,	Production	and	Go-To-Market	Help	
Idea	
Proof	of	
Concept	
Prototype	
Product	
Development	
Customer	
Samples	
Mass	
production
¡  Complete	H/W	and	S/W	Solutions	for	easier	integration	into	
customer	device	designs	
¡  Integrated	solutions	for	low	power	consumptions	and	small	size	
¡  Rich	feature	sets	at	competitive	pricing	
¡  Include	global	IoT	connectivity	standards	
¡  Partner	with	leading	business	footprint	across	domains	
¡  Partner	with	leading	network	of	supply	chain	partners	supporting	
new	product	efforts	
¡  Interoperability:	Integrated	and	coexistent	standards	and	ability	
to	support	multiple	standards	
¡  Security:	Collaborate	with	H/W	and	S/W	companies	on	security	
standards	
¡  What	is	needed	in	partnerships	in	Prototype	à	Mass	Production	
stage?	
§  Module:	PCBA,	ID	design,	UI	Design,	SW	App	
§  Distributors:	ODM	companies,	Design	houses,	Software	and	Cloud	
§  Manufacturing:	ODM	companies,	Channel	partners
¡  You	achieve	something	significant	when	you	
do	 something	 insignificant	 (as	 seen	 by	
others)	
¡  Its	 not	 just	 about	 taking	 risks.	 Its	 about	
managing	 risks.	 Its	 about	 minimizing	 lot	 of	
smaller	risks	within	that	bigger	risk	
¡  Data	 shows	 it	 takes	 5-7years	 	 for	 an	
entrepreneur	to	make		a	mark	
¡  Breaking	 Inertia	 –	 Comfortable	 job	 to	
entrepreneur	vs.	Comfortable	job	to	student	
to	entrepreneur	
¡  Luck	plays	a	significant	role	in	success.	With	
right	attitude,	you	can	learn	to	be	lucky!	
¡  Market	 is	 not	 just	 when	 you	 have	 a	 willing	
buyer	but	also	an	able	buyer	is	required	
¡  First	make	it	work	,	then	make	it	better	
¡  Costs	 are	 like	 fingernails	 ..cut	 them	
constantly
Incuba'on	
Research	
Center	at	CORI
• I	YR	:	Basic	
Electronics	
• II	YR:		
Analog	
Circuits,	
Digital	
ECE	
• I	YR:	Basic	
Electrical	
• II	YR:	
Signals	and	
Systems,	
Power	
Electronics	
EE	
• I	YR:	Data	
Structures,	
Programmi
ng	
• II	YR:	
Algorithms,	
Networks	
CS	
ACTIVITY	BASED	
TEACHING,	
ACTIVITY	BASED	
LEARNING	AND	
VIRTUAL	LAB	
SOLUTIONS
Challenges	in	each	step	of	Entrepreneurship..		
	
①  Identifying	and	using	the	opportunities	that	exist	in	the	market	
ü  Market	Research,	Interviews,	Test	Bed	
②  Converting	the	ideas	into	action	
ü  Team	formation,	Money,	Full	Time	vs.	Part	Time	
③  Undertaking	promotional	activities	to	launch	an	enterprise	
ü  Logo,	 Registration,	 Location,	 Structure,	 Protocol,	 Advisory	
Members,	Share	Holding	
④  	Striving	for	excellence	in	his/her	field	of	work	
ü  Quality,	Product	Completeness,	Documentation,	Packaging,	Pricing,	
Selling	
⑤  	Bearing	the	risk	and	uncertainties	involved	
ü  Money,	 Team,	 Partners,	 Distributors,	 Multiple	 pull	 from	 different	
directions	
⑥  	Harmonizing	
ü  How,	When	,	Who	?
NOVEL	 CUSTOMER	CENTRICITY	
INNOVATE	 PURPOSE
PACKAGING	
MESSAGING	
SIEZING	THE	OPPORTUNITY
¡  Investment	
¡  Revenue	
¡  Expense	
¡  Profit	
¡  Loss	
¡  Business	Plan	
¡  Preference	Shares	and	
Equity	Shares	
¡  Convertible	Shares	
¡  Performance	Milestone	
¡  Tranche	
¡  Cumulative	compulsory	
convertible	Preferential	
share	
¡  Preferential	Dividend	
¡  Cumulative	coupon	rate	
¡  Pre	Money	Valuation	
¡  Post	Money	Valuation	
¡  Voting	Power	
¡  IPO	
¡  Observer,	Promoter’s	
Director,	Investor’s	
Director	
¡  Termsheet	
¡  Due	Diligence	
¡  Liquidation,	Dissolution	
and	winding	up	
¡  Deemed	Liquidation	
(Merger)	
¡  Conversion	Form	
¡  Tag	Along	Rights	
¡  Drag	Along	Rights	
UPGRADE	REQUIRED	LIMITED	DICTION
¡  Stable	and	a	Proud	Team	
¡  Amazing	Product	
¡  Great	Board	of	Advisors	
¡  Closed	the	first	round	of	seed	funding	with	Blume	and	
Tempus	Investment	fund	
¡  Covered	in	various	startup	news	portals	
¡  Shortlisted	for	Microsoft	Accelerator	program	
¡  Shortlisted	as	the	Top20	upcoming	startups	in	India	by	
CNBC-TechSparks.	Came	6th	J	
¡  On	facebook-	https://www.facebook.com/iLearnMore		
and	On	Twitter	-	@idoilearn
The image cannot be displayed. Your computer may not have enough memory to open the
image, or the image may have been corrupted. Restart your computer, and then open the
file again. If the red x still appears, you may have to delete the image and then insert it
again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image
may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may
have to delete the image and then insert it again.
http:/techtroniks.docircuits.com
¡  Developed	and	launched	HTML5	version	
app	 of	 DoCircuits	 for	 Windows	 8.1	 for	
Mobile	devices		
¡  VSKILLS	 :	 Certified	 Electronics	 Design	
A s s o c i a t e 	 l a u n c h e d 	 (
http://www.vskills.in/certification/Certified-Electronics-
Design-Associate	)	
¡  2X	growth	in	online	sales	outside	India	
¡  Very	 limited	 B2B	 engagement	 	 and	
conversion.	 -	All	 B2B	 engagements	 now	
done	by	distributors		
¡  More	 engagement	 over	 Facebook	 (	 3X+	
growth	since	last	quarter	)		
¡  Major	 Japanese	 distributor	 about	 to	 be	
signed,	agreement	in	review		
¡  Companies	looking	at	acquiring	us
¡  Crowdfunding	 on	 Indiegogo	 not	 successful,	
cannot	 go	 ahead	 with	 course	 design	 as	 funding	
goals	have	not	met.	Will	be	returning	the	money	
to	individual	contributors		
¡  We	 could	 not	 generate	 enough	 revenues	 to	
sustain	operations	
¡  We	 could	 not	 increase	 the	 valuation	 of	 the	
company	 due	 to	 which	 further	 money	 raising	
became	an	issue	
¡  We	exited	!	
Lesson: Driver for Education market is outcome; not value!
All pictures are from flickr.
with either no copyright or
common creatives
¡  http://www.iot-lab.ch/wp-content/uploads/
2015/10/Whitepaper_IoT-Business-Model-
Builder.pdf
Visit my slideshare to
view all these
presentations
Shivananda	(Shivoo)	R	Koteshwar	
Director,	Mediatek	
shivoo.koteshwar@gmail.com/	Facebook:	shivoo.koteshwar	
LINKEDIN:	https://in.linkedin.com/in/shivoo2life
SLIDESHARE:	www.slideshare.net/shivoo.koteshwar

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