IISc IIOT IET Class March 2017
Idea to Proof of Concept (PoC) to Prototype to Product Development to Customer Samples to Mass Production
One case study of a startup
2. ¡ Development Resources
¡ Insights and aspirations
¡ Access to hardware (HDK based on industry leaving
reference designs)
¡ SDKs for makers (Arduino), Professional Developers (C/
Eclipse) and Linux (OpenWrt and Ubuntu)
¡ Technical support
¡ Peripherals (Sensors etc)
¡ Cloud management of device data
¡ Developer advice and matchmaking
¡ Design, Production and Go-To-Market Help
Idea
Proof of
Concept
Prototype
Product
Development
Customer
Samples
Mass
production
3. ¡ Complete H/W and S/W Solutions for easier integration into
customer device designs
¡ Integrated solutions for low power consumptions and small size
¡ Rich feature sets at competitive pricing
¡ Include global IoT connectivity standards
¡ Partner with leading business footprint across domains
¡ Partner with leading network of supply chain partners supporting
new product efforts
¡ Interoperability: Integrated and coexistent standards and ability
to support multiple standards
¡ Security: Collaborate with H/W and S/W companies on security
standards
¡ What is needed in partnerships in Prototype à Mass Production
stage?
§ Module: PCBA, ID design, UI Design, SW App
§ Distributors: ODM companies, Design houses, Software and Cloud
§ Manufacturing: ODM companies, Channel partners
4. ¡ You achieve something significant when you
do something insignificant (as seen by
others)
¡ Its not just about taking risks. Its about
managing risks. Its about minimizing lot of
smaller risks within that bigger risk
¡ Data shows it takes 5-7years for an
entrepreneur to make a mark
¡ Breaking Inertia – Comfortable job to
entrepreneur vs. Comfortable job to student
to entrepreneur
¡ Luck plays a significant role in success. With
right attitude, you can learn to be lucky!
¡ Market is not just when you have a willing
buyer but also an able buyer is required
¡ First make it work , then make it better
¡ Costs are like fingernails ..cut them
constantly
7. Challenges in each step of Entrepreneurship..
① Identifying and using the opportunities that exist in the market
ü Market Research, Interviews, Test Bed
② Converting the ideas into action
ü Team formation, Money, Full Time vs. Part Time
③ Undertaking promotional activities to launch an enterprise
ü Logo, Registration, Location, Structure, Protocol, Advisory
Members, Share Holding
④ Striving for excellence in his/her field of work
ü Quality, Product Completeness, Documentation, Packaging, Pricing,
Selling
⑤ Bearing the risk and uncertainties involved
ü Money, Team, Partners, Distributors, Multiple pull from different
directions
⑥ Harmonizing
ü How, When , Who ?
10. ¡ Investment
¡ Revenue
¡ Expense
¡ Profit
¡ Loss
¡ Business Plan
¡ Preference Shares and
Equity Shares
¡ Convertible Shares
¡ Performance Milestone
¡ Tranche
¡ Cumulative compulsory
convertible Preferential
share
¡ Preferential Dividend
¡ Cumulative coupon rate
¡ Pre Money Valuation
¡ Post Money Valuation
¡ Voting Power
¡ IPO
¡ Observer, Promoter’s
Director, Investor’s
Director
¡ Termsheet
¡ Due Diligence
¡ Liquidation, Dissolution
and winding up
¡ Deemed Liquidation
(Merger)
¡ Conversion Form
¡ Tag Along Rights
¡ Drag Along Rights
UPGRADE REQUIRED LIMITED DICTION
11. ¡ Stable and a Proud Team
¡ Amazing Product
¡ Great Board of Advisors
¡ Closed the first round of seed funding with Blume and
Tempus Investment fund
¡ Covered in various startup news portals
¡ Shortlisted for Microsoft Accelerator program
¡ Shortlisted as the Top20 upcoming startups in India by
CNBC-TechSparks. Came 6th J
¡ On facebook- https://www.facebook.com/iLearnMore
and On Twitter - @idoilearn
12.
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15. ¡ Developed and launched HTML5 version
app of DoCircuits for Windows 8.1 for
Mobile devices
¡ VSKILLS : Certified Electronics Design
A s s o c i a t e l a u n c h e d (
http://www.vskills.in/certification/Certified-Electronics-
Design-Associate )
¡ 2X growth in online sales outside India
¡ Very limited B2B engagement and
conversion. - All B2B engagements now
done by distributors
¡ More engagement over Facebook ( 3X+
growth since last quarter )
¡ Major Japanese distributor about to be
signed, agreement in review
¡ Companies looking at acquiring us
16. ¡ Crowdfunding on Indiegogo not successful,
cannot go ahead with course design as funding
goals have not met. Will be returning the money
to individual contributors
¡ We could not generate enough revenues to
sustain operations
¡ We could not increase the valuation of the
company due to which further money raising
became an issue
¡ We exited !
Lesson: Driver for Education market is outcome; not value!
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22. All pictures are from flickr.
with either no copyright or
common creatives