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Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15

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Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15

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Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15

  1. 1. Ads Strategy 20.02.015
  2. 2. Co-founder of the Digital Business Institute Specialise in Digital Marketing for 7 years Online Training Online Course Creation Just hired a Facebook Ads Specialist
  3. 3. Co-founder of the Digital Business Institute Specialise in Digital Marketing for 7 years Online Training Online Course Creation Just hired a Facebook Ads Specialist OVER €25,000
  4. 4. What we will cover Why Facebook Ads Custom Audience (Targeting) Ads Types • Increase Likes • Friends of ‘Likes’ • Send people to your website • Re-targeting • Custom Audience • Lookalike Audience
  5. 5. Why is this so important? 1. Facebook Reach is heading toward zero 2. ‘Pay to Play’ using Ads
  6. 6. GOOD NEWS Facebook Ads really work when done properly
  7. 7. Define your audience 1. Age 2. Gender 3. Location 4. Family Status 5. Relationship Status 6. Likes/Interests 7. Give them a name 8. Visual their existence
  8. 8. facebook.com/ads
  9. 9. 1st Ad Ad to increase Likes
  10. 10. 2nd Ad Ad to Friends of Likes
  11. 11. 3rd Ad Website Specific Page
  12. 12. 4th Ad Retargeting • Website Visitors • Specific Products
  13. 13. Show an ad to people who have been to your website or a specific page on your website. Next time they log in to Facebook they will see your ad. Excellent strategy for building brand awareness. Excellent for testing your website and message
  14. 14. Add Conversion Tracking Pixel
  15. 15. By placing a conversion pixel on your website and then adding it to a Facebook ad, you'll know exactly which ads led to your conversions. From this Facebook will find the people most likely to take the actions you want on your website and serve ads only to them.
  16. 16. Example Online Baby Store: Say an online baby care store has a page dedicated to ‘Mums Accessories’. They can set up a custom audience for anyone who has visited this page but NOT purchased. They can then easily retarget to these customers shortly after.
  17. 17. Not because they can afford to but because it works
  18. 18. 5th Ad Custom Audience Upload your Email List Connect your LinkedIn Contacts
  19. 19. 6th Ad Lookalike Audience • 1000 • FB Found 600 matches • 120,000 Lookalike Profiles
  20. 20. Facebook Ad Management Service We will set up and manage your ad campaigns starting at €3 per day We will monitor the ads performance and tweak regularly to get the best return Use our experience from running other
  21. 21. Co-founder of the Digital Business Institute Specialise in Digital Marketing for 7 years Online Training Online Course Creation Just hired a Facebook Ads Specialist OVER €25,000
  22. 22. Facebook Ad Strategy 6 Week Course Online – 6 Wednesdays Starts on 4th March

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