3. What’s your biggest
challenge with reviews?
Unfair?
Lies
Stopping myself from swearing at them!
Hard to get real ones!
Can’t trust them!
Who to ask?
Where to put them? Someone to handle them
How to respond?
Getting people to actually write them!
Is it really worth all the effort!
5. A review is one persons perception of you, or
the way you do business.
And if it’s one person’s view, it just might be
100 people’s view…
Any maybe its a learning opportunity
6. The numbers
84% of people trust online reviews like a personal
recommenda-on.
80% have changed their minds about a purchase based
solely on the nega-ve reviews they read
58% of landlords use online resources to select an agent
7. My Preferred Channels
•Google:
-Because they own search.
-Because they will control the play *Ensure your Google - My Business Account is claimed
•REA (Soon)
-The number of reviews you have will determine your search ranking on REA.
-Because they have the eyeballs
•Your own website
-Because you need to be driving traffic there!
8. Search results are being preferenced by #review numbers and star rating
Map and mobile search is being also driven by review numbers
👈
👌
9. Reviews affect search results - Mobile
and Desktop Search
Google has the most traffic
More likely that others will eventually
plug into ‘the Google’
Google and Siri and Reviews
25% of Australians
between 16 and 67 use
voice search
17. Laura Valenti Solutions Property
Management
How do they get reviews?
Ask!
If you have been happy with our service, we would greatly appreciate
your
comple9ng a Google Review.
Simply click on this link ------
We thank you for your 9me and considera9on.
By direct email asking for them!
By calling people and thanking them for their business
Include invite and link on all email signatures
Reward team for them - $20.00 if mentioned in 5 Star
Run internal competitions
Give some suggested wording!
18. Make it easy for people to review you
Use a bit.ly short link
19. Who do they get reviews from?
Anyone with a pulse!
• Incoming tenants at key pickup stage
• Outgoing tenants at bond refund stage
• Tradespeople - No excuses
• Landlords at rent increase
• Landlords at vacate
• Give me 2 more!
32. 1. Ask for them
2. Make it easy for people to give them
3. Reward internally to drive them
4. Don’t ever post/seek fake reviews (eg from staff or colleagues)
5. Respond to both negative and positive reviews promptly
6. Be gracious & grateful. Reaffirm your professionalism
7. Try to take them offline. Offer your contact details. Be sincere.
8. Remember who’s eyes your really replying for
9. Hard eggs! Welcome lower than 5 stars! - Some people just don’t give them! 🤦10. Share reviews with team – Good & Bad (use as a training tool)
11. Get them on video on you’re own website. You’ll thank me later.
My Top 10 TakeAways