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Waiter, there’s a fly in
my soup!
A few smiles first…
OUCH!
What’s your biggest
challenge with reviews?
Unfair?
Lies
Stopping myself from swearing at them!
Hard to get real ones!
Can’t trust them!
Who to ask?
Where to put them? Someone to handle them
How to respond?
Getting people to actually write them!
Is it really worth all the effort!
How many reviews do
you have?
? Stars?
A review is one persons perception of you, or
the way you do business.
And if it’s one person’s view, it just might be
100 people’s view…
Any maybe its a learning opportunity
The	numbers			
84% of people trust online reviews like a personal	
recommenda-on.
80% have changed their minds about a purchase based
solely on the nega-ve reviews they read
58%	of	landlords	use	online	resources	to	select	an	agent
My Preferred Channels
•Google: 

-Because they own search. 

-Because they will control the play *Ensure your Google - My Business Account is claimed

•REA (Soon) 

-The number of reviews you have will determine your search ranking on REA. 

-Because they have the eyeballs

•Your own website

-Because you need to be driving traffic there!
Search results are being preferenced by #review numbers and star rating
Map and mobile search is being also driven by review numbers
👈
👌
Reviews affect search results - Mobile
and Desktop Search

Google has the most traffic

More likely that others will eventually
plug into ‘the Google’ 

Google and Siri and Reviews
25% of Australians
between 16 and 67 use
voice search
What’s the best kind of
review?
What’s the second
best kind of review?
Your website
geelongpropertymanagers.com.au/whatourclientssay
Yes!
Awesome!
Love them!!
Woot!!
Simple! Fast! Cool! Easy!
Nice!! Best!
Sweet AF!
Simple!
Go Hayley!! Ta Tiff! !
10/10!
NailedIt!
What’s the $ value of a good review?
Is it worth $20.00?
$200?
$2,000?
What’s the dollar cost of a bad
review?
incalculable
Gathering reviews is a
training and learning
opportunity
How do we know if we can improve if we don’t ask?
How do we improve if we don’t know?
Case Studies
Laura Valenti Solutions Property
Management
Winner Winner
Chicken Dinner
Laura Valenti Solutions Property
Management
How	do	they	get	reviews?
Ask!
If	you	have	been	happy	with	our	service,	we	would	greatly	appreciate		
your		
comple9ng	a	Google	Review.		
Simply	click	on	this	link	------	
We	thank	you	for	your	9me	and	considera9on.
By direct email asking for them!
By calling people and thanking them for their business
Include invite and link on all email signatures
Reward team for them - $20.00 if mentioned in 5 Star
Run internal competitions
Give some suggested wording!
Make it easy for people to review you
Use a bit.ly short link
Who do they get reviews from?
Anyone with a pulse!
• Incoming tenants at key pickup stage
• Outgoing tenants at bond refund stage
• Tradespeople - No excuses
• Landlords at rent increase
• Landlords at vacate
• Give me 2 more!
It’s your turn!
WWYS?
Laura Valenti Solutions Property
Management
Owner Review
Laura Valenti Solutions Property
Management
Tenant Review - Current
Reply!
Laura Valenti Solutions Property
Management
How	Would	You	Handle	These		
Reviews?
Laura Valenti Solutions Property
Management
WWYS?		(Another	Agency)
👈
Laura Valenti Solutions Property
Management
😱
WWYS?		(Another	Agency)
Laura Valenti Solutions Property
Management
WWYS	to	this	unhappy	tenant	?
BURN!
👈
$
Unhappy	Tenant	–	How	would	
you	handle	this?
Laura Valenti Solutions Property
Management
Learning	opportunity!
Laura Valenti Solutions Property
Management
Do	you	bite	your	tongue?
Laura Valenti Solutions Property
Management
Response	to	The	Gun-Slinger
1. Ask for them
2. Make it easy for people to give them
3. Reward internally to drive them
4. Don’t ever post/seek fake reviews (eg from staff or colleagues)
5. Respond to both negative and positive reviews promptly
6. Be gracious & grateful. Reaffirm your professionalism
7. Try to take them offline. Offer your contact details. Be sincere.
8. Remember who’s eyes your really replying for
9. Hard eggs! Welcome lower than 5 stars! - Some people just don’t give them! 🤦10. Share reviews with team – Good & Bad (use as a training tool)
11. Get them on video on you’re own website. You’ll thank me later.
My Top 10 TakeAways
Please share 3 takeaways
Laura Valenti
Solutions Property
Management

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Peter Brewer - Hayley Mitchell Chat Reviews

  • 1. Waiter, there’s a fly in my soup!
  • 2. A few smiles first… OUCH!
  • 3. What’s your biggest challenge with reviews? Unfair? Lies Stopping myself from swearing at them! Hard to get real ones! Can’t trust them! Who to ask? Where to put them? Someone to handle them How to respond? Getting people to actually write them! Is it really worth all the effort!
  • 4. How many reviews do you have? ? Stars?
  • 5. A review is one persons perception of you, or the way you do business. And if it’s one person’s view, it just might be 100 people’s view… Any maybe its a learning opportunity
  • 6. The numbers 84% of people trust online reviews like a personal recommenda-on. 80% have changed their minds about a purchase based solely on the nega-ve reviews they read 58% of landlords use online resources to select an agent
  • 7. My Preferred Channels •Google: -Because they own search. -Because they will control the play *Ensure your Google - My Business Account is claimed •REA (Soon) -The number of reviews you have will determine your search ranking on REA. -Because they have the eyeballs •Your own website -Because you need to be driving traffic there!
  • 8. Search results are being preferenced by #review numbers and star rating Map and mobile search is being also driven by review numbers 👈 👌
  • 9. Reviews affect search results - Mobile and Desktop Search Google has the most traffic More likely that others will eventually plug into ‘the Google’ Google and Siri and Reviews 25% of Australians between 16 and 67 use voice search
  • 10. What’s the best kind of review?
  • 11. What’s the second best kind of review?
  • 12. Your website geelongpropertymanagers.com.au/whatourclientssay Yes! Awesome! Love them!! Woot!! Simple! Fast! Cool! Easy! Nice!! Best! Sweet AF! Simple! Go Hayley!! Ta Tiff! ! 10/10! NailedIt!
  • 13. What’s the $ value of a good review? Is it worth $20.00? $200? $2,000? What’s the dollar cost of a bad review? incalculable
  • 14. Gathering reviews is a training and learning opportunity How do we know if we can improve if we don’t ask? How do we improve if we don’t know?
  • 16. Laura Valenti Solutions Property Management Winner Winner Chicken Dinner
  • 17. Laura Valenti Solutions Property Management How do they get reviews? Ask! If you have been happy with our service, we would greatly appreciate your comple9ng a Google Review. Simply click on this link ------ We thank you for your 9me and considera9on. By direct email asking for them! By calling people and thanking them for their business Include invite and link on all email signatures Reward team for them - $20.00 if mentioned in 5 Star Run internal competitions Give some suggested wording!
  • 18. Make it easy for people to review you Use a bit.ly short link
  • 19. Who do they get reviews from? Anyone with a pulse! • Incoming tenants at key pickup stage • Outgoing tenants at bond refund stage • Tradespeople - No excuses • Landlords at rent increase • Landlords at vacate • Give me 2 more!
  • 21. WWYS?
  • 22. Laura Valenti Solutions Property Management Owner Review
  • 23. Laura Valenti Solutions Property Management Tenant Review - Current Reply!
  • 24. Laura Valenti Solutions Property Management How Would You Handle These Reviews?
  • 25. Laura Valenti Solutions Property Management WWYS? (Another Agency) 👈
  • 26. Laura Valenti Solutions Property Management 😱 WWYS? (Another Agency)
  • 27. Laura Valenti Solutions Property Management WWYS to this unhappy tenant ? BURN! 👈 $
  • 29. Laura Valenti Solutions Property Management Learning opportunity!
  • 30. Laura Valenti Solutions Property Management Do you bite your tongue?
  • 31. Laura Valenti Solutions Property Management Response to The Gun-Slinger
  • 32. 1. Ask for them 2. Make it easy for people to give them 3. Reward internally to drive them 4. Don’t ever post/seek fake reviews (eg from staff or colleagues) 5. Respond to both negative and positive reviews promptly 6. Be gracious & grateful. Reaffirm your professionalism 7. Try to take them offline. Offer your contact details. Be sincere. 8. Remember who’s eyes your really replying for 9. Hard eggs! Welcome lower than 5 stars! - Some people just don’t give them! 🤦10. Share reviews with team – Good & Bad (use as a training tool) 11. Get them on video on you’re own website. You’ll thank me later. My Top 10 TakeAways
  • 33. Please share 3 takeaways