LJ Hooker and Harveys Real Estate New Zealand

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Digital Media in Real Estate Presentation by Peter Brewer and Tara Christianson to the Annual LJ Hooker Conference.

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LJ Hooker and Harveys Real Estate New Zealand

  1. 1. Welcome! ! • Who am I?! ! • What are We doing here?! ! • What’s it going to take to get there?!
  2. 2. ! ! ! * Social media doesn’t replace what we currently do. It simply complements it.! ! *Don’t confuse social networking with social ‘notworking’.! ! *Old school is still gooood!! ! *Belly to Belly is still where it’s at!
  3. 3. ! ! ! ! ! If you knew your biggest competitor ! was going ‘100% Digital’ in the next 6 months, what would you do? ! ! 1. Nothing.. We have ‘online’ nailed..! ! 2. Panic.. We’re miles behind already..! ! 3. Act promptly to get an edge fast! ! 4. Its just a fad. No-one uses ‘Online’
  4. 4. ! ! Who’s already having a play online?
  5. 5. ! ! ! Success starts with a plan…
  6. 6. WHAT’S YOUR ONE THING?
  7. 7. ! ! #POD
  8. 8. NECESSARY EVIL?
  9. 9. 58/31
  10. 10. 58/31 Our face to face communication methods! ! Our online communication methods and channels! ! Our devices for communicating messages and info! ! Our response times for communication! ! Our vocabulary in our communication - other generations! •Does 58/31 affect these things?
  11. 11. DIGITAL TWIN?
  12. 12. “Real estate agents won’t be replaced by technology.. they’ll be replaced by real estate agents who effectively use technology…” Me
  13. 13. ! ! Are You lost in a sea of your competitors?
  14. 14. OFFLINE RE Agent (DJ!)! • Chamber of Commerce! • Footy Club! • Local School! • Post Office! • Waves hello! • Pillar of the Community •ONLINE RE Agent! ! • Facebook ! • (personal use to check on kids)! ! • Twitter ! • (he’s heard of it)! ! • YouTube ! • (watched a funny cat video once)! ! • LinkedIn ! • (gets annoying emails from them) Digital Twin ?
  15. 15. GOALS = 1. TLA 2. PAGE 1
  16. 16. How Have! Online Behaviours ! Changed?
  17. 17. •2012 - 208,000 photos uploaded per minute ! •2014 - 243,000 photos uploaded per minute
  18. 18. ARE YOU THERE? ! ARE YOUR SETTINGS LOCKED DOWN? ! DO YOU USE ‘LISTS’? ! DO YOU POST WITH A PURPOSE? ! HAVE YOU CREATED A CONVERSATION CALENDAR? ! DO YOU POST LISTINGS ON YOUR PROFILE? ! DO YOU KNOW THE DIFFERENCE BETWEEN A PAGE AND A PROFILE? ! HAVE YOU RUN FACEBOOK ADS?
  19. 19. •2012 - 100,000 tweets per minute! •2014 - 350,000 tweets per minute
  20. 20. Check it out! Claim your name! Is your community there?! Determine whether it deserves your time!
  21. 21. •2012 - $ 85,000 revenue per minute ! •2014 - $130,000 revenue per minute
  22. 22. •2012 - 30 hours of video uploaded per minute! •2014 - 100 hours of video uploaded per minute
  23. 23. Josh Hart Drovers Run Estate
  24. 24. HAVE YOU CREATED YOUR CHANNEL! ! ARE YOU CREATING VIDEOS FOR ALL STOCK?! ! DO YOU HAVE A PROFILE VIDEO?! ! - ON YOUR COMPANY WEBSITE! ! -ON YOUR OWN SITE! ! -ON YOUR EMAIL STATIONERY?! HAVE YOU CREATED NEIGHBOURHOOD VIDEOS?! DO YOU HAVE TESTIMONIAL VIDEOS FROM ALL YOUR CLIENTS?! ! !
  25. 25. •2012 - 2 million searches per minute! •2014 3.5 million searches per minute
  26. 26. •2012 - 100 new accounts per minute! •2014 - 120 new accounts per minute
  27. 27. HAVE YOU COMPLETED YOUR ACCOUNT SETUP?! PROFESSIONAL PIC! PROFESSIONAL TITLE?! FULL RESUME?! SUCCESS INDICATORS?! LOTS OF RECOMMENDATIONS?! GROWN YOUR SPHERE? ! CONVERSATION CALENDAR?! REGULARLY INSTIGATE ENGAGEMENT? !
  28. 28. ! ! ! ! ! 2014 - What’s your plan?
  29. 29. “THE CURRENCY OF THE NEW MILLENNIUM” ! ROBERT BEVAN 2000
  30. 30. WHAT’S YOUR’S GOING TO BE?
  31. 31. IT’S NO LONGER WHAT ‘THE GIRL’ DOES WHEN SHE’S FINISHED HER REAL WORK..
  32. 32. • ThatPeterBrewer.com! • +61 417 - 630 - 962 ! • facebook.com/thatpeterbrewer! • twitter.com/thatpeterbrewer! • youtube.com/thispeterbrewer! • linkedin.com/thatpeterbrewer
  33. 33. “You need to have a reason to be on every channel on which you decide to publish content .” –Cathy McPhillips, CMI
  34. 34. Quite Simply… ! •What is Your WHY? ! ! •HOW do You Accomplish That?
  35. 35. CONTENT IS KING (WHY, and therefore WHAT)
  36. 36. WHAT IS THE VOID IN YOUR BUSINESS THAT NEEDS TO BE FILLED?
  37. 37. • “Magnificent Point of Difference” • Continue Conversations • Create Connections • Stay Top of Mind • Mirrored Communication
  38. 38. • Listen • Engage • Explain/Educate = TLA • SEO (Search Engine Optimization) ! …To MOVE People
  39. 39. (What I didn’t say… “Get More Likes/Friends/etc”) ! QUALITY over QUANTITY ! Be an INFORMER, not a MEFORMER
  40. 40. CONTEXT IS QUEEN (HOW, and therefore WHERE)
  41. 41. Pinterest Instagram WordPress Twitter Facebook YouTube Google Google+ Websites LinkedIn
  42. 42. LinkedIn PUBLISHING PROFILE PAGE/GROUPS
  43. 43. Facebook GROUPS PROFILE PAGES (+ ads)
  44. 44. Twitter PROFILE LISTS
  45. 45. YouTube CHANNEL
  46. 46. Google/Google+ +PROFILE! HANGOUTS! GOOGLE MY BUSINESSADS!
  47. 47. Other Visual Marketing Sites: ! Pinterest (80%+ Women, 18-49yrs old) ! Instagram (IGers Community - Miamism) ! Canva.com (easy way to create visuals)
  48. 48. EXAMPLE: Residential Agent In New Zealand WHY = Magnificent POD, Create Connections with Community, Top of Mind, Be the TLA, SEO HOW =! ! Magnificent POD - Video/YouTube! ! Create Connections w/Community- Commenting on local pages! ! Be the TLA - Websites/Blogs! ! Top of Mind - Facebook! ! SEO - Any and all!
  49. 49. ! LIVE AND BREATHE YOUR DATABASE. !
  50. 50. CHOOSE ONE THING (MAYBE TWO). ! BE AWESOME.
  51. 51. CONSISTENCY IS KEY (aka Making It All Happen)
  52. 52. CREATE A CONVERSATION CALENDAR * What is it? * What could it look like? !
  53. 53. HOW TO START
  54. 54. FILL IN THE X
  55. 55. USE HELP: • ASSISTANTS, ADMINS, COACHES • BUFFER APP • TWEETDECK • HOOTSUITE • SPREDFAST, SPROUTSOCIAL, ETC.
  56. 56. CONSISTENCY CREATES: ! ! ! A “KNOWLEDGEBASE.” EXPECTATION. TRUST.
  57. 57. COMMUNITY
  58. 58. • IDENTIFY YOUR WHY • Pick One or Two Things • Be Awesome ! • KNOW HOW TO ACCOMPLISH THAT • Have a Plan
 • MAKE IT YOUR MANTRA: ! Content is King. Context is Queen. Consistency is Key.
  59. 59. TARA L. CHRISTIANSON! ! About Me: tchristianson.com! ! Twitter: @TechWithTLC! ! LinkedIn: http://www.linkedin.com/in/ tchristianson! ! Websites: c21redwood.com, agentdriventech.com, techwithtlc.com! ! Email: tara@techwithtlc.com !

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