The Next Big Thing in Real Estate Marketing

1. The Next Big Thing?..
Trinkets and Beads…

2. You’ve got to have the fundamentals in place first!
• Great website
• Great CRM (that’s used)
• An awesome communication plan
• Engaging social presence on key channels
• with a current conversation and content calendar
• Check my session on Wednesday re ‘If I were an
Australian Real Estate Agent in 2014’

3. Video - Video - Video
• 73% of home buyers say video influenced their
decision
• 12% of Agents have a video channel
• 16% of home shoppers view from mobile devices
• Ads with video have 43% higher click through rate

4. Video - Video -Video
What do they want to see
• 86% want more about the community/lifestyle
• 70% want a tour of the home
• 38% want to see the special features
• 24% watch instructional videos
• 44% research real estate companies
• 30% watch customer testimonials
• Source: mashable.com NAR Research househunt.com

5. Send in the Drones!
• Link to Josh video
https://www.youtube.com/watch?v=EcD_nGv0tz4
https://www.youtube.com/watch?v=17iU1Gl__4Y

6. Video Tours go to a new
level
!
!
!
!
• https://my.matterport.com/webgl_player/#model=kw5RLJxMr8d

7. CRM’s
• The time has never been more important
• Relevancy - Frequency - Varying Touch Points

8. Remarketing
!
!
!
!
!
• A second, third, fourth and fifth bite of the cherry

9. Remarketing

10. Remarketing Pt ii
• Facebook Page and Specific markets
• Upload your LinkedIn connections
• Upload your database emails

11. Live Chat

12. Live Chat
Device
Browser
Location
Number of visits
Pages viewed
Source

13. Accessed via mobile or desktop

14. Off shore Skills
odesk.com
fiverr.com
https://www.odesk.com/workdiary/#4cceu0b6cztb8rp7uduufa/keanekwa/20140728

15. Hear it Direct
• Listen to what your customers REALLY want
• 58/31

16. Lead Gen Sites
Brand agnostic
!
Localised
!
Supported by
-FB Ads
-Letterbox drops
Retargeting
Press Ads
!
Sales leads
Rentals leads
Finance leads

17. Pinterest

18. Questions
?
Wednesday’s Session
‘If I were an Australian Real Estate Agent in 2014’