Peter Brewer and Hayley Mitchell Talk Facebook. Some slide credits to John Hellaby

1. FACEBOOK ADS
Maximising your marketing

2. MYTOP 10TAKE-INS
F….
1. Real Estate has always been, and always will be a people business.
2. People want to do business with people they, k…, l…, and t…..?
3. Be relevant to their needs. Know what floats their boat?
4. Take the online offline - Pick up the phone. Relationships 101.
5. Only publish great content. - If you think it’s crap. So will they.
6. Video - JFDI
7. It’s 2019 - almost 2020 - Share the ship out of it! -That’s everyone!
8. You can’t sell it if you don’t believe it. Learn it to believe in it!
9. What gets measured gets done. ‘Digital Media’ as an Agenda item
10. Create content babies
11. Always give 10% more. Be relevant - Be consistent - Be of value!

3. WHAT’SYOUR BIGGEST FB
CHALLENGE?
Posting to page vs Sponsored ads
What to advertise and what to spend?
Creating an audience based on interests or geography
Boost button vs Paid ads
How to sell them
Fast tracking placing Ads using third parties

5. BOOST POSTVS PAID AD
Post Must appear on
your Page
Paid Ads don’t have to
appear on your Page
Ad can run on
Instagram
Ad can run on FB’s wider
external Ad network
Limited creative Huge choice Ad formats
Limited targeting Wider interest targeting

6. WHAT KIND OFTARGETING
AREYOU DOING?

7. HOW GOOD IS FB’STARGETING?

10. How do you know if a competitor is using FB Ads?

11. Creating an audience

20. WHAT CANYOU ADVERTISE?
Everything!
-You
-Your services
-Your ebook
-Your monthly market report
-Your testimonials
-FAQ’s
Every Property
-Investor funded
Every Success!
-Leased by
-Sold by
-Made the move to us

21. WHAT’S A REASONABLE
BUDGET?
Test and Measure
$150.00

22. IFYOUR HEAD IS HURTING
TRY:
SPOKEAPP
ADFENIX
ADWERX
TIGERPISTOL ETC

23. SpokeApp.io

24. 10 biggest mistakes
1. Wrong audience on your Page. Get rid of other RE Agents
2. Wrong message. Do you wantTenants or new Investors?
3. Too wide an Audience
4. No ‘Hook’ in the Ad - ‘No CTA’
5. No ‘lead capture’ once they get to your website
6. No follow-up
7. Doing SFA and letting your competitors get the edge
8. Thinking this will go away - It won’t
9. Getting bogged in the detail of it
10. Your 1% extra: Not showing leadership on digital marketing

25. QUESTIONS?