Tazewell Social Media Primer


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Tazewell Social Media Primer

  1. 1. Times Have Changed
  2. 2. While effective back in the day, it’s not so effective today!
  3. 3. Okay, why should Iuse Social Media?
  4. 4. 79% of adult Americans use the internet.
  5. 5. 78%of internet users conduct product research online.
  6. 6. It’s how many get the news▪ Twitter, Facebook and YouTube serve as a vital lifeline during the Japan Earthquake.▪ Pictures, updates to family and video’s traveled around the world in only a couple of minutes.
  7. 7. What is Social Media?“ Social media is the utilization of online tools to help people share ideas, interesting content, thoughts, brand experience, opinions, photos, videos, reviews, purchases, deals, experiences, what they had for dinner, when they’re going to bed and their penchant for Starbucks Coffee… ”
  8. 8. No Really…It’s about sharing information…Social Media allows you to share information very easily.
  9. 9. Hang on!Let me tell you about a few social media channels!
  10. 10. Time magazine named Mark Zuckerberg Person of the Year!
  11. 11. 800 million active users Average 130 friends each Facebook Users by Age - 2011 Second most trafficked website next only to Google!•60 million status updates per day Monthly time spent on Facebook is 8.3 billion hours.•350 million access through mobiledevices
  12. 12. Each login to Twitter is 4.5X more likely to result in a status update than a login to Facebook. “Twitter is very much an ’of the moment’ information network” Nearly 200 million users 300,000 new users each day 140 million tweets/day 2 billion average tweets per month 76% growth vs Facebook at 54%
  13. 13. 700 billion streams/201035 hours of video uploadedevery minute!It would take 412.3years to watch everyYouTube videoMore video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
  14. 14. The Question is NOT “should you be using Video in your Marketing” It’s “Why Aren’t you”!!!!!
  15. 15. 1. It’s a waste of 4. It takes too time much time 2. Why do I need ACCOUNTING this nonsense? 5 Top Excuses For Not Joining Social Media 3. My customers 5. Don’t want to arent using social give people media opportunity to talk negative about me1. Twitter & Facebook makes networking easy, painless, and powerful.2. Lines between personal and business networks are blurring.3. Have you checked to see?4. You have the ability to stay on top of the people you want to hear from.5. People are already talking about you. Its better to know what they are saying then to not know.
  16. 16. Why Social Media for my Business?You can buy attention (with advertising); You can beg for attention from the media (with PR); You can bug people one at a time to get attention (with direct sales).Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, photo’s, a Twitter stream, a Facebook page, a presentation on SlideShare.
  17. 17. 2 Main Objectives
  18. 18. Spread ideas………
  19. 19. Quick StartDedicate 15 minutes each dayLearn about each Post your Start postingtool. professional self and sharingSee how users on LinkedIn, news, interestsInteract in connect to andcommunities Facebook, information develop a Twitter following Build up your network (aim for 10).
  20. 20. The Social Media Train is Leaving the Station WITH or WITHOUT YOU!
  21. 21. THANK YOUSandy RatliffVirginia Department of BusinessAssistancesandy.ratliff@vdba.virginia.govP: 276-676-3768Twitter: http://twitter.com/sandyratliff Scan QR Code for List ofFacebook: http://www.facebook.com/sandy.ratliff upcoming workshops!LinkedIn: http://www.linkedin.com/in/sandyratliffYouTube: http://www.youtube.com/user/vastartupGoogle+:http://www.gplus.to/sandyratliff