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kirsten jassies @kirst_enj justK.nl 
the future of blogging meet the blogger amsterdam 2014
WHAT are you saying? 
•Wasn’t blogging declared dead?! 
•Blogging is just a hype, right?! 
•Facebook is SO over! 
•Blogger...
history of blogging 
❖ 1993 - first weblog: ‚Justin’s 
links from the underground’ ! 
❖ Evan Williams and Meg 
Hourihan la...
quotes from 2007 
"Thanks to blogs, zero technical know-how is 
required of today's web publishers. All they 
need is an i...
quotes from 2007 
"Bloggers are the pit bulls of journalism. They 
have a persistent nature to reviving stories that 
woul...
quotes from 2007 
"Blogs continue to have a bigger and 
bigger hand in creating and influencing 
culture, it still surpris...
YOU are making a difference 
YOU are changing the world 
…by blogging
2014: where do we stand now?
famous for …. uhm …
bloggers are rockstars
>400 million blogs worldwide 
❖ 205 million Tumblr blogs (okt 14)! 
❖ 76 million Wordpress blogs (feb 14)! 
❖ > 100 millio...
blog categories 
kids blogs - design blogs - food blogs - travel blogs - 
gadget blogs - tech blogs - finance blogs - mom ...
bloggers platforms & social channels 
Decide for yourself what fits you and your audience. Managing 
all won’t work. Every...
a business out of blogging 
• Blogging started for most as an honest way of reviewing 
products, now a lot of bloggers get...
fulltime jobs & burnouts 
„You are not a machine. You are not a brand. You are not 
expected to produce daily content that...
Lieke Lamb ‚futurist’ 
❖ Bloggers have democratized content, exclusivity is over now bloggers are front row and 
everywher...
2015 and further: 
the future of blogging
So … what IS the Future of blogging? 
wrong question
So … what IS the Future of blogging? 
The question should be:! 
what is the future of personal storytelling online?
The Future of personal storytelling online 
The digital world is still growing fast 
and the possibilities are endless. 
T...
The Future of personal storytelling online 
How will people find your story? 
- Now you visit blogs directly, use Bloglovi...
new techniques like markdown 
Markdown allows you to write 
using an easy-to-read, easy-to-write 
plain text format, then ...
step beyond blogging: community! 
There is one extremely important element 
missing in blogs: 
The element of COMMUNITY. 
...
visually documenting your life
new blogging platforms
The Internet of Things
But most of all what counts is:
Thank you. 
questions @kirst_enj 
! 
! 
! 
you can find this slideshare presentation on my blog justK.nl
The future of blogging OR the future of personal storytelling online
The future of blogging OR the future of personal storytelling online
The future of blogging OR the future of personal storytelling online
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The future of blogging OR the future of personal storytelling online

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What is the next step in blogging? Where will bloggers put their content and how can readers follow them? How do you tell your story online when technique is developing so fast? In this presentation you will find the answers to all your blog questions and what to do next.

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The future of blogging OR the future of personal storytelling online

  1. 1. kirsten jassies @kirst_enj justK.nl the future of blogging meet the blogger amsterdam 2014
  2. 2. WHAT are you saying? •Wasn’t blogging declared dead?! •Blogging is just a hype, right?! •Facebook is SO over! •Bloggers are empty shells without a story or a proper education. They are neither fashion journalists nor stylists!!
  3. 3. history of blogging ❖ 1993 - first weblog: ‚Justin’s links from the underground’ ! ❖ Evan Williams and Meg Hourihan launched blogger.com in August 1999 (purchased by Google in February 2003)! ❖ Since 2002, blogs have gained increasing notice and coverage for their role in breaking, shaping, and spinning news stories.
  4. 4. quotes from 2007 "Thanks to blogs, zero technical know-how is required of today's web publishers. All they need is an idea. People can blog without needing a computer connection or more than a sentence they want to say." - Justin Hall, founding father of personal blogger -
  5. 5. quotes from 2007 "Bloggers are the pit bulls of journalism. They have a persistent nature to reviving stories that would otherwise fade from newspapers' front pages. Blogging at its best is deeply personal, and once readers get used to that kind of connection to a writer, it's hard for them to accept anything less." ! - Arianna Huffington, The Huffington Post -
  6. 6. quotes from 2007 "Blogs continue to have a bigger and bigger hand in creating and influencing culture, it still surprises me when I see internet memes spread by blogs appear on serious TV news shows.” ! - Gina Trapani, founder of Lifehacking -
  7. 7. YOU are making a difference YOU are changing the world …by blogging
  8. 8. 2014: where do we stand now?
  9. 9. famous for …. uhm …
  10. 10. bloggers are rockstars
  11. 11. >400 million blogs worldwide ❖ 205 million Tumblr blogs (okt 14)! ❖ 76 million Wordpress blogs (feb 14)! ❖ > 100 million Blogger blogs (estimated, no statistics) ❖ sources http://en.wikipedia.org/wiki/Blog and https://www.tumblr.com/about
  12. 12. blog categories kids blogs - design blogs - food blogs - travel blogs - gadget blogs - tech blogs - finance blogs - mom blogs - gardening blogs - beauty blogs - sex blogs - fashion blogs - eco blogs - slow blogs - dating blogs - parenting blogs - video blogs (vlogs) - shoe blogs - camping blogs - sock blogs - chicken blogs AND SO ON
  13. 13. bloggers platforms & social channels Decide for yourself what fits you and your audience. Managing all won’t work. Everything grows with attention and love.
  14. 14. a business out of blogging • Blogging started for most as an honest way of reviewing products, now a lot of bloggers get paid doing this! • Bloggers make money by selling products through webshops or affiliate deals! • Bloggers ‚sell’ their expertise through services like styling, modeling, photography, coaching, social media advice etc! • Advertisers turn to bloggers for ambassadorship and advertorials WARNING! A passion turns into a hobby, which becomes a full-time career. And if you don’t watch out, it consumes your life and sucks the joy out if it.
  15. 15. fulltime jobs & burnouts „You are not a machine. You are not a brand. You are not expected to produce daily content that teams of 9-5ers are strategizing over for weeks, months, seasons. You can admit that you’re a little tired. Or that you need a breather. Or that you’re re-prioritizing. Or that you don’t know what’s next. It doesn’t make you ungrateful for the platform you’ve been given, and it doesn’t make you unprofessional. It makes you real. It makes you human. It makes you you.” Erin Loechner - Design for Mankind - http://www.designformankind.com/2014/09/slow-steady/
  16. 16. Lieke Lamb ‚futurist’ ❖ Bloggers have democratized content, exclusivity is over now bloggers are front row and everywhere! ❖ There is so many content and there are so many bloggers…. there is a hunger for curation! ❖ You can stand out from the crowd when you use your own voice, understand your audience and find the right channels to talk with them! ❖ Old skool advertising doesn’t work as it used to, content marketing is the new word. Brands will have to create and curate content to stay in touch with their clients/fans/ followers. Bloggers will work for these brands to create and curate this content as they know how this works! ❖ Brands need to create their own blogging popstars like record companies did with boy bands! ❖ Video and streaming your content is BIG and will be even bigger
  17. 17. 2015 and further: the future of blogging
  18. 18. So … what IS the Future of blogging? wrong question
  19. 19. So … what IS the Future of blogging? The question should be:! what is the future of personal storytelling online?
  20. 20. The Future of personal storytelling online The digital world is still growing fast and the possibilities are endless. Technique development is going faster and faster. People will go on telling their personal stories through offered social platforms, tools and channels.! Now Facebook, Instagram, Youtube, but in 5 years this will be other channels. Maybe it’s not 5 platforms but just one, using your ID number…
  21. 21. The Future of personal storytelling online How will people find your story? - Now you visit blogs directly, use Bloglovin or Facebook to see the newest content But in 5 years … - Content will find it’s way to you because your behavior will be recorded like some tools do already (Zite/Flipboard, scoop.it)
  22. 22. new techniques like markdown Markdown allows you to write using an easy-to-read, easy-to-write plain text format, then convert it to structurally valid XHTML (or HTML). Thus, 'Markdown' is two things: (1) a plain-text formatting syntax; and (2) a software tool, written in Perl, that converts the plain text formatting to HTML."
  23. 23. step beyond blogging: community! There is one extremely important element missing in blogs: The element of COMMUNITY. Where your AUDIENCE becomes connected not only to you, but to each other. That is why the reactions have moved from your blog to Facebook and Instagram. Source: http://jasonverdelli.com/blogging-is-dead-and-why-you-should-care/
  24. 24. visually documenting your life
  25. 25. new blogging platforms
  26. 26. The Internet of Things
  27. 27. But most of all what counts is:
  28. 28. Thank you. questions @kirst_enj ! ! ! you can find this slideshare presentation on my blog justK.nl

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