This document discusses search engine optimization (SEO) and its various techniques. SEO is the process of optimizing websites to rank higher in organic search results. There are two main types of SEO - on-page optimization which involves optimizing individual webpage content and code, and off-page optimization which focuses on building backlinks through techniques like guest posting. The benefits of both on-page and off-page SEO include increased traffic, exposure and rankings. White hat SEO uses ethical techniques for long-term ranking while black hat SEO uses unethical techniques for quick gains and risks website bans. SEO has grown significantly in recent years with billions of searches conducted each month.

1. SEARCH ENGINE
OPTIMIZATION (SEO)

2.  SEO stands for “search engine optimization.” It is the process of getting
traffic from the free organic editorial or natural search results on search
engines.
 It is a set of rules that can be followed by website owners to optimize their
website for search engine and thus improve their search engine ranking.
SEARCH ENGINE OPTIMIZATION

3. TYPES OF SEO
OFF PAGE SEO
ON PAGE SEO

4. OFF PAGE SEO
 It refers to the technique that can be used to improve the position of
a website in the search engine result page.
 Off page SEO is about building backlinks of your website via
different link building techniques such as guest posting, directory
submission, social book marking etc.
 Off page SEO focuses on increasing the authority of your domain
through the act of getting links from other websites.

5. BENEFITS OF OFF PAGE SEO
 Increase in ranking:- the website will rank higher in the SERPS and
this also mean more traffic.
 Increase in page rank:- page rank is a number between 0 and 10
which indicates the importance of a websites in the eyes of Google.
 More exposure:- higher ranking also means greater exposure
because when a website ranks in the top position. it gets more
links, more visits and more social media mentions.

6. ON PAGE SEO
 It is the practice of optimizing individual web pages in order to
rank higher and earn more relevant traffic in search engines.
 On page refers to both the content and HTML source code of a
page.
 It is the stuff that you have control over and can change on your
own website.
 It is the science of optimizing the content of a website such that it
becomes friendlier to the search engines.

7. BENEFITS OF ON PAGE SEO
 Inexpensive and powerful marketing:- websites can be highlighted
in Google organic result in the most expensive way with the help of
page structure.
 Permanent value:- permanent SEO value is an asset we get with on
page SEO.
 Timesaving:- on page SEO are easy to control and to follow last
updates of good and save time.
 Improve CTR:- optimization of meta description and meta title is a
part of on page SEO. This can lead to improvement in click
through Rate.

8. WHITE HAT SEO
 White hat SEO is the search engine optimization tactics designed to
increase the website position on a search engine result page.
 It is more frequently used by those who intend to make a long term
investment on their websites. It is also called Ethical SEO.
 White hat SEO techniques include creating unique, high quality
website content and providing links to other relevant content on the
site.
 It also focuses on improvement of search performance which
ultimately leads to credibility and ranking .

9. BLACK HAT SEO
 Black hat SEO may also be referred to as unethical SEO.
 Black hat SEO can possibly result in your website being banned
from a search engine.
 It is used by those who are looking for a quick financial return on
their website rather than a long term investment on their website.
 It is the set of practice that are used to increase a site or page rank
in search engine.

10. GROWTH OF SEO
 In 2015, about 9 million people search for SEO.
 In 2016, the U.S. alone 10 billion people spent time in search engine
optimization.
 In 2017, There are 13 million blog posts floating around the internet with
the word SEO included in the title.
 In 2018, There are 100 billion global searches being conducted each
month.
2014
11% 2015
14%
2016
20%2017
25%
2018
30%
NO. of users in millions

11. FOR MORE INFORMATION
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