SEO Stands for search engine optimization. it is a process of improving your website to a top position. ph: 8606640050

2. 1. WHAT IS SEO ?
2. NEED OF SEO
3. SEO ANALYTICS
4. SEO TRACKING
5. TOOLS FOR SEO
ANALYTICS
6. KEYWORD OF SEO
7.STAGES OF SEO
PROCESS
8. TYPES OF SEO
9. SEARCH ENGINES
10. SEO STRATEGIES
11. ADVANTAGES OF SEO
12. DISADVANTAGES OF
SEO
13. CONCLUSION

3. SEO (search engine optimization) is a set of
processes aimed at improving a website’s
visibility in search engines, like Google, with
the goal of getting more organic traffic. SEO is
about fulfilling users’ search needs by creating
relevant, high-quality content and providing
the best possible user experience.

4. SEO helps you rank higher in search results and
garner more visibility online, making potential
customers more likely to click over to your site
and convert.

5.  SEO analytics is the process of collecting and
analysing raw data to better inform your
search engine optimization efforts. It helps
you to prioritize tasks, get approval for SEO
campaigns, and make better decisions to
improve SEO.

6.  SEO tracking is the process of analysing
quantifiable SEO metrics to
measure, reporting on the effectiveness of
your SEO efforts and adjusting your
marketing strategy or execution process
based on what the data tells you.

7.  Google Search Console
 Semrush
 Google Analytics
 Google Trends
 Moz Pro

8.  SEO keywords (also known as “keywords” or
“key phrases”) are terms added to online
content in order to improve search engine
rankings for those terms. Most keywords are
discovered during the keyword
research process and are chosen based on a
combination of search volume, competition
and commercial intent.

10.  crawling is the process in which search
engine bots (also known as web crawlers or
spiders) systematically discover content on a
website. A web crawler works by discovering
URLs and downloading the page content.
 During this process, they may pass the
content over to the search engine index and
will extract links to other web pages.

11. Indexing is how search engines organize the
information and the websites that they know
about. Indexing is part of a normal search
engine process – arguably the most important,
because content that is not in the index has no
possibility of ranking for a search result.

12. SEO ranking, or search engine optimization
ranking, refers to a website or webpage's
position on search engine results pages (SERPs)
in response to a search query.

14.  BASED ON METHODS AND TECHNIQUES
1. ON PAGE SEO
2. OFF – PAGE SEO
3. TECHNICAL SEO

15. On-page SEO (also called on-site SEO) is the
process of optimizing your webpage content
for search engines and users. Common tasks
associated with on-page SEO include
optimizing for search intent, title tags, internal
links, and URLs.

16. Off-page SEO refers to SEO tactics applied
outside of a website to improve its rankings.
These tactics often include link building, guest
posting, social media marketing, and more.
The goal of off-page SEO is to get search
engines (and users) to see your site as more
trustworthy and authoritative.

17. Technical SEO is the process of optimizing a
website for search engines, but it can also include
activities meant to improve user experience.
Common tasks associated with technical SEO
include the following:
 Submitting your sitemap to Google
 Creating an SEO-friendly site structure
 Improving your website’s speed
 Making your website mobile-friendly
 Finding and fixing duplicate content issues

18.  BASED ON SEARCH ENGINE GUIDELINES
1. WHITE - HAT SEO
2. BLACK – HAT SEO
3. GRAY – HAT SEO

19. White hat SEO is a term that describes internet
marketing practices that are approved by
search engines. The goal of an SEO, or search
engine optimization, strategy is to get a
website to appear higher within a search
engine's results.

20. Black hat SEO is the practice of going against
search engine guidelines to manipulate SERPs
(search engine results page) for higher
rankings. Marketers found to be using black
hat SEO methods can be issued Google
penalties, be wiped from search engines or see
metrics completely drop.

21. Grey hat SEO techniques are methods that
combine both white hat and black hat SEO
tactics.

22. Local SEO is a search engine optimization (SEO)
strategy that helps your business be more
visible in local search results on Google.

24.  Brings Organic Search Traffic to your Website
 Generates Leads Cost-Effectively
 Increases Brand Awareness
 Gets You Ahead of the Competition
 Optimizes Your Website for Mobile Users
 Builds Trust
 Improves All Your Other Marketing Strategies
 Gets People Into Your Brick and Mortar
 Low budget

25.  Time Consuming
 No Instant Result
 Not Predictable
 Stable Ranking – Not Promised
 Constant Maintenance
 Do Not Have Full Control
 Get Ready To Create Bulk Content
 Risk On Getting Penalized

26. I hope this gave you a lot of information to get
your business started in the world of SEO. I
wanted to make sure that you got your
money's worth by adding some of the top
resources in the industry along with some
videos and links all in a single document to
make this as easy as possible for you to get it
moving.