3. SEO is an acronym for "search engine optimization" or
"search engine optimizer".
It is a technique which helps search engines find and rank
your site higher than the millions of other sites in response
to a search query.
SEO thus helps you get traffic from search engines.
KiSS Concept
8. In the mid-1990s
In 1997
In 1998 (Larry Page & Sergey Brin)
KiSS Concept
Lịch sử SEO
9. Indexing – Crawling – Robot
Spiders
Worms
Web crawlers
Web Ants (web ants)
KiSS Concept
CONCEPTS
10. SEO keywords
Google Adwords’ Keyword Tool
Google Insights for Search
Google Trends Keyword Demand Prediction
Microsoft Advertising Intelligence
Wordtracker’s Free Basic Keyword Demand
KiSS Concept
CONCEPTS
11. Sitemap is an XML file that is full of your individual webpage’s
URLs. It’s like an archive of every webpage in your website.
What is a sitemap?
What is a Sitemap for?
How do you create a Sitemap?
How does your Sitemap affect your SEO?
KiSS Concept
CONCEPTS
12. PageRank is a ranking system that previously was the
foundation of the infamous search engine, Google.
What's my PageRank?
Who Uses PageRank?
How Important is PageRank?
Where do I Get PageRank for my Site?
KiSS Concept
CONCEPTS
13. SEO Content: To understand what marketers mean by SEO
content, it’s helpful to break down the phrase into its
component parts:
“SEO” refers to search engine optimization, or the process of
optimizing a website so that people can easily find it via
search engines like Google.
By “content,” we mean any information that lives on the web
and can be consumed on the web
KiSS Concept
CONCEPTS
14. Backlinks are incoming links to a website or web page. Inbound
links were originally important (prior to the emergence of search
engines) as a primary means of web navigation; today their
significance lies in search engine optimization (SEO).
Why is it important?
KiSS Concept
CONCEPTS
15. Bring products to customers
Savings cost for media advertising, promotion
Cost for SEO is small
Make a profit
Help enterprises to expand the market
Enhance brand
Increase reliability
Benefit
KiSS Concept
16. The proportion of total budget for the Vietnamese
SEO increased 150-200% compared to 2010 .
Quality SEO services increasingly requires more
professionalism
Diversify SEO services and support services for SEO
The competition and cooperation to keep the
company together with the parallel development
branches
Market
KiSS Concept
17. SEO is a profession hot
The school and classroom training is increasing, the
number of documents, case study continued to increase
The professional SEO companies are always ready to train
SEO is not fussy job training input, just as important to
work hard and hard work and knowledge of information
technology
The SEOer usually have high incomes.
SEO job requires patience
Black hat - white hat SEO
SEO Job
KiSS Concept
22. Keywords are the words on a webpage that best
describe that page
Keyword selection is the most important step to
effective SEO
The keywords you use will be the phrases where you
want to be highly ranked on SEs
Time and research should go into selecting the
appropriate keywords before doing any SEO
What are the words one would use to find your site?
SEO Techniques
Keywords (cont.)
KiSS Concept
23. You must decide whether to focus on less frequently
used keywords (niche) or compete for the commonly
used ones.
Here are some tools you can use to see which
keywords are searched for frequently
Google adwords
Offers a free keyword tool with its adwords services
(www.adwords.google.com)
WordTracker (paid)
www.wordtracker.com
SEO Techniques
Keywords (cont.)
KiSS Concept
25. The text in this tag shows up on the top of your
browser window.
Quite important to include keywords here, as the title
will give a general summary for what your page is
about.
Most search engines see this tag as an important tag
for categorising what type of site you have.
SEO Techniques
Title Tag (cont.)
KiSS Concept
27. Meta tags are used to provide a description of the
page, and a list of main keywords it uses.
There is a debate over whether to cram loads of
keywords into these tags, or just select the most
important ones.
Search engines are getting smarter everyday, so they
may penalise you for cramming
Some search engines reportedly don’t even look at the
meta tags (e.g. Google)
SEO Techniques
Meta Tags
KiSS Concept
29. One of the most important tags you must use for SEO.
Spiders use these to crawl your site, so you must have links to
pages throughout your site.
Other sites that link to yours will send spiders your way also.
Google (and others) use anchor tags to rank your site in
many ways:
Firstly, text in anchor tags are given a lot of importance.
If other sites link to you, this must mean your site is
popular, and so you increase in rankings.
SEO Techniques
Anchor Tags
KiSS Concept
30. Since anchor tags are so important, it is vital that you
include keywords in these tags
This is one reason why it is good to have a navigation bar
that uses links to all your sites.
SEO Techniques
Anchor Tags (cont.)
KiSS Concept
breadcrumb
31. A sitemap is also an effective way of tying your site up if
you link all your pages to this site map.
Page 1
Page 3
Page 4
Page 2
Sitemap
This is a website without a site map.
This is a website with a site map.
Page 1 and 2
can only reach
page 3 via
page 4
Page 1 and 2 can now
reach page 3 in
many ways
SEO Techniques
Anchor Tags (cont.)
32. Throughout your page you will need to use keywords.
The most important places of your content to put
keywords are in the headers, at the beginning, and
the end of paragraphs.
It is importance to balance the overuse of keywords
for the sake of SEO and keeping the text
relevant, readable, and informative
There is no point in having a highly ranked page if it
provides no information to a user, as they will leave your
site immediately
SEO Techniques
Text and Content
KiSS Concept
33. Here are some basic tags important to SEO
<h1></h1> , <h2></h2> , <h3></h3> , …
Header tags – Makes text large and bold
<img src=“location of pic” alt=“alternate text”>
<a href=“link URL” title=“link title”>text</a>
<b>Bold Text</b>
Not recommended, but is said to help in SEO
SEO Techniques
HTML Basics
KiSS Concept
34. These tags are considered by search engines to be a
description of your page.
Very important to put in some keywords there.
It is always a good idea to structure your content so
that it contains these tags at beginning of
paragraphs, sections, etc.
SEO Techniques
H1, H2, H3, etc. Tags
KiSS Concept
35. Images are not read by search engines, and so you
should avoid using too many images on your site
Many sites use images for fancy fonts, when they
contain keywords that are never read by a search engine
Always use an alt attribute when including an image
SEO Techniques
Images
KiSS Concept
36. A site's URL structure should be as simple as possible.
For example:
http://en.wikipedia.org/wiki/Aviation and
http://www.example.com/index.php?id_sezione=360
&sid=3a5ebc944f41daa6f849f730f1
The URL http://www.example.com/green-dress.html
is much more useful to us than
http://www.example.com/greendress.html.
SEO Techniques
Url Friendly
KiSS Concept
37. SEO Techniques
Url Friendly
KiSS Concept
www.nationalgeographic.com/animals/african-elephants
Single domain
Shallow folder structure
with relevant words
Keywords in page name,
separated by hyphen
Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8
Unnecessary
Subdomain
Dynamic URLs don’t perform as well
as static and engines recommend
against more than two parameters
No keywords in the URL string
38. Flash and shockwave - spiders do not pick up these
files.
Image only sites - spiders do not pick up images.
Image maps - spiders cannot read image maps.
Do not use them on your home page or critical pages.
Some spiders may not even read a frames web
site, JavaScript or HTML errors.
SEO Techniques
What is NOT recommended
KiSS Concept
39. 1. http://tools.seobook.com
2. http://www.seomoz.org/tools
3. https://adwords.google.com/select/KeywordToolExternal
4. http://www.google.com/sktool
5. http://websitegrader.com
6. http://www.siteopsys.com
7. http://www.google.com/analytics
SEO Techniques
Tool
KiSS Concept
41. tin tuc : www.24h.com.vn or vnexpress.net
seo : http://vietseo.vn or http://giaiphapseo.com
game :game.24h.com.vn or www.trochoiviet.com
music : mp3.zing.vn or nhacso.net
mua hang gia re : vatgia.com or nhommua.com
Some website good seo in VN
KiSS Concept
