The document outlines a syllabus for a digital marketing course covering various units including digital marketing introduction, website creation, SEO, on-page and off-page optimization, and social media marketing. Key topics include types of digital marketing, website architecture, keyword strategies, and specific tactics for platforms like Facebook, YouTube, and Google AdWords. This comprehensive overview serves as a guide to understanding and implementing digital marketing techniques.

2. Syllabus
• Unit-I Digital Marketing Introduction
• Unit-II Understanding the Website and Creation & Keyword Selection
Strategies.
• Unit-III Search Engine Optimization (SEO)
• Unit-VI On Page Optimization & Off page Optimization
• Unit-V Social Media marketing & Search Engine Marketing (SEM)

3. Unit-I Digital Marketing Introduction
• What is Digital Marketing,
• Digital Marketing platforms
• , Digital Marketing Strategy,
• Types of Digital Marketing – Organic & Paid, Digital Marketing VS
Traditional Marketing,
• Benefits of Digital marketing,
• Career opportunities in digital marketing.

5. Unit-II Understanding the Website and
Creation & Keyword Selection Strategies
• What is a website,
• Types of websites,
• Static Website,
• Dynamic Website,
• E-Commerce Website,
• Domain Booking,
• Web Hosting Purchase,
• Website Architecture, Keyword Analysis, and Keyword Competition

7. Unit-III Search Engine Optimization
(SEO)
• What is SEO, How do search engines work, SEO Tools, Web position
Analysis, Competition Analysis.

9. Unit-VI On Page Optimization & Off page
Optimization
• Title Tag, , Meta Tags, Alt Tag, Anchor Text, Header Tag, Robots.txt, Xml
Sitemap, Webmaster, Google Analytics Search Engine Submissions, Back link
Submission, Social Bookmarking, Classified Submissions, Article
Submissions, Content Marketing, Image Marketing, Video Marketing, Video
Strategy, Event Creations

12. Unit-V Social Media marketing & Search
Engine Marketing (SEM)
• Facebook marketing,
• Facebook advertising,
• YouTube marketing,
• Twitter marketing,
• LinkedIn marketing.
• Pinterest marketing,
• Instagram Marketing, Quora Marketing.
• Introduction to SEM, Google AdWords, Search Advertising, Display Advertising, Mobile
Advertising, Video Advertising, Shopping Advertising, Report generation.