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presented by Katherine M. Swartz, CAE
Greater Columbia Chamber of Commerce
Navigating from Good to Great Foundation
COR | Columbia Opportunity Resource
Presentation Overview
              WHAT is Social Media?
              WHO is using WHAT tools
              HOW do I get started?
              WHY should I “go social?”
              WHAT are other
               organizations like mine
               doing?
              WHERE can I find additional
               resources?
The Rules. . .
 Browsing the Internet on these sites, commenting
    and tweeting is strictly preferred!
   m.facebook.com (search for Columbia Chamber or
    COR)
   linkedin.com (search for Columbia Chamber or
    COR)
   m.twitter.com/colascchamber
   m.twitter.com/impactcolumbia
      Become a Follower
      Give us a shout out: @colascchamber
       @impactcolumbia
Socialnomics.com Video
Online connectivity
Social media is an
                                                     e
                                            is peopl
umbrella term that
                             Socia l media
defines various activities              having
that integrate technology,                 t ions and
                                 conversa ing
social interaction and the            develop nline.
                                                 o
construction of words,
                                 relati onships
pictures, video and audio.
Types of social media


 Blogs                 Social Networks
 Online chat and       Message Boards
  Listservs             Photo Boards
 RSS (Really Simple    Podcasts & Videocasts
  Syndication) Feeds    Video & Photo Sharing
 Widgets                Sites
 Wikis                 Virtual Worlds
It’s all about relationships!
Social networking is about
relationships, not technology.
Social networking adds a powerful
additional way to increase visibility,
build personal and professional
brands, while generating leads and
future business.
Facebook
• Nearly 800 million active users

                                                         is giving
  worldwide; expected to top 1B in august
• Fastest member group is women ages
                                             F acebook power to
                                                         e
                                                eople th ake the
  55-65
                                              p
                                                    e and m n and
• 30 billions million pieces of content
                                               shar
                                                        ore ope
  posted each month (1 billion a day!)
• $104 bullion value (so they say)             world m cted.
• Create a profile page and develop online           conne
  links with friends and acquaintances
• Businesses and organizations create
  groups to stay connected with members,
  clients, constituents and donors.
• Recently acquired Instagram, photo
  sharing application for iPhone
ECCO Private Group
Forest Acres Neighbors (FAN)
Join Group OR Like & Fan?
Group Page (Join)                      Fan Pages (Like)
 The ability to make them              Engage fans and
“invite only” or limited to              customers
specific networks.                      Allow entities such as
 Groups are “for members of             public figures and
groups to connect, share and             organizations to broadcast
even collaborate on a given              information to their fans
topic or idea.”                         Better for companies and
 Focused on organizing                  organizations
around topics or ideas.


    More info: http://www.allfacebook.com/facebook-groups-pages-2010-02
Features/Limitations
Facebook Fan Page                      Group Page
Unlimited membership.                  Membership capped at 5,000
Administrators appear as the             members.
business when posting.                 Administrators appear as
Indexed by external search engines       themselves when posting.
(Google, etc.).
                                       Are not indexed by external search
Less page control over users: anyone      engines.
can join – you can only restrict
                                       Have more control over who joins
people by age and location.
                                         by setting for member approval.
Can host applications.
                                       Cannot host applications.
Can have ads that publicize the
                                       Can have general ads on the page.
relationship between the user and
the page.                              Cannot use analytics and tracking.
Enables analytics and tracking.        Does not resemble a regular profile
                                         page.
Resembles a regular profile page.
Pictures Are Worth a Thousand Words
 Flickr: Most popular
  site. Yahoo-owned.
 Piacasa: Google’s
  answer to Flickr. Free
  editor.
 Instagram: Take photos
  on your phone and
  upload instantly.
 Pinterest: Virtual
  pinboard.
Pinterest . . . Taking 2012 By Storm
Ideas for Using Pinterest
•Homes for Sale/Rent
•Yard/Home of the
Month
•Awesome neighbors
•Events/Projects – flyers
for things come up,
pictures during event
•Photos of board,
volunteers
Microblogging: Tumblr, Twitter
Twitter                          Tumblr
•Small bursts of information,    Share anything: text,
tweets, limited to 140            photos, quotes, links,
characters                        music, videos
•“As more community-centric      “Blissfully” easy
organizations join the           50:50 content is
platform, citizens will           text:photos
increasingly engage with the
                                 Yesterday: 62,390,157
efforts taking place to move
                                  posts/53,394,583 blogs
their community forward.”
Blogging: Wordpress, Blogger
WordPress                        Blogger
Est. 2003                        Est. 1999
Free (may need to register       Free (may need to register
domain)                            domain)
Open Source Platform             Google platform
Largest self-hosted blogging
                                  Super easy to set up
tool in the world.
                                  Ease of use with universal
CCN has a Wordpress site. So
does FAN.                          Goggle ID
Super easy to set up and use.    Group blogging available
Neighborhood themes available.
Integrate social media using
widgets.
LinkedIn
                                                              o
                                                    cts you t
•   90 million+ members in 150
                                                   e
    countries
                                  Linke dIn conn ontacts
                                                      c
•   Valued at more than $3           your   trusted        u
    billion                                and   helps yo ge,
                                                   knowled
•   World’s largest online            e xchange and
    professional networking                   ideas,            a
                                                     ities with
                                           pportun work of
    forum
                                         o              t
•   Added functions like resume
                                          br oader ne als.
                                                          n
    and job postings, client
                                              p rofessio
    referrals and
    recommendations, and apps
    like book clubs and online
    mentoring
Connect neighbors to neighbors
•Discover common interests
•Share information
•Social activities
•Service/volunteer projects
•Crime
•Community meetings and
meetups
•Green/Environmental
Programs
•City/County Updates
•CCN Updates
Sites We Like
Neighborland: focused on              HeyNeighbor.com: local
citizen participation. I want ____     network, similar to Craig’s
in my neighborhood.                    List (micro favors)
HomeElephant                          MeetUp.com: Recreation,
NextDoor: free service that            hobby, volunteer, like
defines a neighborhood group           interests
and facilitate a website only for     Boston’s Neighbors for
those who there.                       Neighbors
EveryBlock: Enter zip code for        Montgomery Maryland’s
local updates                          Neighbors Campaign
Topix: message board for local        VolunteerMatch
community                             Calista
More Sites We Like
CrimeReports.com
EPA’s My Environment
Google Sites and Groups
SeeClickFix.com/Columbia
LeadersforCommunities.org
CommunityCollab.org
StableCommunities.org
Twitter.com/TwitterGood
Stories.Twitter.com
AmericanTowns.com
What You Can Do Now
Reserve user names on sites        Then comment, like, RT,
you think you may use                 repin, etc.
eventually                           Drop your own content.
Keep the user names                  Thank those that share
consistent (or as consistent as       your content.
possible)
                                     Designate some types of
Designate a team to develop a         communication be shared
plan                                  only via SM.
Commit to regular content –          Strongly encourage
daily, weekly, monthly. It            everyone to follow you,
doesn’t have to be your own!          esp. board,
Friend and follow others.            Watch your success
                                      bloom!
General Tips for Using Social Media
 Personal Branding. Be a social       Hire People. Need a good logo
   personality that is connected         designer or programmer? Send
   and approachable.                     out a message asking for
 Get (and Give!) Feedback. Need         recommendations. This is a very
   an alternative perspective on         quick and easy way to hire
   how a website looks or the right      freelancers or even companies
   course of action to take? Blast       based on familiar
   out a message asking for advice       recommendations.
   and you’ll receive replies from     Direct traffic. Get traffic to your
   other users. This collective          Web sites or the sites of friends.
   intelligence can be used as           If you ask your friends to
   fodder for articles or projects.      message/tweet about it, the
                                         message will spread faster and
                                         further as other active users pick
                                         it up. There is a viral nature to all
                                         types of news.
More General Tips. . .
 Read News. Find links to useful        Make New Friends. Connect
   sites or articles and sources of        with people outside of your
   scoops and alternative news. You        usual circle. Make an effort to
   can also subscribe to feeds for         add active users you find
   specific Web sites/conferences,         interesting. A social media
   which allows you to receive and         acquaintance can be developed
   view content quickly. This is very      into a long lasting friendship.
   useful for active social news         Network for benefits. Interact
   participants.                           with other like-minded people,
 Take Notes. Record important             especially those in the same
   ideas or concepts you want to           industry. It can be used to
   explore further. Include links          establish consistent and deeper
   relevant to ideas you want to           relationships for future benefits
   explore. Note taking can also be        such as testimonials or peer
   done offline via mobile                 recommendations.
   applications.
More General Tips. . .
 Business Management.                   Use it as a To Do list. Use
    Consider use as a company              Twitter to record down what you
    intranet that connects                 need to do while you are away
    employees to one another.              from the computer. Mark the
    Workers can liaise with each           tweet as a favorite to file it for
    other when working on group            referencing. Another alternative
    projects. Particularly useful          is to use an Online task
    when certain workers go out            management service that is
    often in the field. Updates could      synced with Twitter. One
    be set to private for security         example is Remember The Milk.
    reasons.
   Set Up Meetings. Organize
    impromptu meetups. It’s an
    informal and casual way of
    arranging a meeting.
Last General Tips
 Provide Live coverage. Provide       Time Management and
   real-time commentary which            Analysis. Keep a detailed record
   may help to spark further             of what you are doing every
   discussion or interest on the         daily.
   event as other users spread the     Notify Your Customers. Set up a
   message. Very useful for citizen      Twitter feed for the specific
   journalism.                           purpose of notifying customers
 Acquire Votes. Send a link to          when new products come in.
   your stories you’ve                   Customers can subscribe via
   submitted/written. Sometimes          mobile or RSS for instant
   your followers will vote up the       notification. Twitter can also be
   stories because they agree with       used to provide mini-updates for
   it. This allows you to acquire        one-on-one clients.
   more support for your efforts on
   other social media Web sites.
Bonus Tip: Fight the Addiction
 Constant connectivity can be addictive!
 Networking and network building is entertaining, if
    not fun.
   Access to real-time information is valuable, if not
    amazing.
   Time spent on social networking must be integrated
    and balanced. Have a plan and be consistent.
   Mobile and automated applications should help you
    maximize your time investment.
   Profiles and accounts should provide you efficient
    access to contacts, resources, referrals and job
    opportunities.
It’s all about you, me and us!

 “If you don’t brand yourself,
  Google will brand you.”
  Sherry Beck Paprocki, co-author , “The
  Complete Idiot’s Guide to Branding Yourself”
 Social networking is about our relationships
  and what we want to say.
Four Steps to Building a Personal
Brand create, communicate and maintain.
 Discover,
 Discover your passion and put it together with your
  expertise;
 Create a “personal branding tool kit” (résumé, online
  profile, blog and portfolio of your work) that
  consistently reflects your brand;
 Communicate by pitching your brand online and
  offline;
 Maintain, update and monitor any conversations
  about your brand.
 Dan Schawbel, author of “Me 2.0: Build a Powerful
         Brand to Achieve Career Success”
Social networking is fundamental.
 Social networking isn’t the latest advertising,
  marketing, or public relations gimmick that
  you can ignore. Social networking is life, and
  it demands that you care.
 Every day, social networks are becoming
  more relevant and useful to the people with
  whom you’d like to communicate.
Top Five Benefits for You and Your
Organization
s Listen first, speak later
e Find unexpected collaborators, and maybe
  even colleagues
c Build a global business from scratch: Think of
  social networking as your virtual rolodex, with
  the ability to obliterate geographic boundaries
  and connect from every point on the globe.
  Find talent in the trenches
h Viral marketing on the cheap (and on the fly!)
You already understand the
importance of relationships and
referrals. . . apply when using social media.
“The same rules
Social media empowers us to build our
networking around the clock, get feedback
instantly, and be aware of the customer’s state
of mind. Don’t think of social media as a
technology, but instead as a new way to do
what we’ve all done: network.”
  Chris Jenkins, CAE, CISSP, CCNA, MCSE, Chief
   Technology Strategist, Ohio Society of CPAs
Old-School MarketingMarketing
Old-school marketing        Neo vs. Neo

   Marketing “rocks”
Marketers/advertisers do it Everyone does it
Focused on how the company  Focused on how the user rocks
Marketers have the power                 Users have the power
Advertising                              Evangelizing
Branding and tightly controlled “brand   Focus on passionate users and brand
message”                                 “hijacked” by users
One-way broadcast or monologue           Two-way conversation or dialogue
A >>> B                                  A <<< >>> B
Company-created content                  User-created content
He who outspends, wins                   He who outteaches, wins
Mass markets                             Selective, focused users
One size fits all                        Personalized, custom-tailored
Deception                                Transparency and authenticity
30-second spots are king                 Word of mouth is king
Focus groups                             User feedback and contributions
Simply put. . .

 It’s cheap
 It’s sticky
 It’s viral
 It’s highly visible
 It’s global
 It changes rapidly
Resources

 Social Media Club Columbia
    (www.smccolumbia.com) – FREE!
   www.mashable.com: social media news blog
    covering cool new websites and social
    networks
   http://www.ducttapemarketing.com/socialm
    ediaforbusiness.pdf
   Local Experts: Keely Saye & Mandi Engram
   Go social with your feedback and questions.
Let’s reconnect…socially!

 Katherine Swartz, CAE
 kswartz@columbiachamber.com
 803.733.1123
 www.columbiachamber.com
 www.ourcor.org
 www.twitter.com/katswartz
“A healthy neighborhood is a
connected neighborhood.”
                    Neighborhoods were the
                     original social network.
                    One on three people
                     don’t know their
                     neighbors .
                    The same number are
                     comfortable with social
                     media.
                    Technology can help
                     bring back a sense of
                     community.

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Social Media for Neighborhood Leaders

  • 1. presented by Katherine M. Swartz, CAE Greater Columbia Chamber of Commerce Navigating from Good to Great Foundation COR | Columbia Opportunity Resource
  • 2. Presentation Overview  WHAT is Social Media?  WHO is using WHAT tools  HOW do I get started?  WHY should I “go social?”  WHAT are other organizations like mine doing?  WHERE can I find additional resources?
  • 3. The Rules. . .  Browsing the Internet on these sites, commenting and tweeting is strictly preferred!  m.facebook.com (search for Columbia Chamber or COR)  linkedin.com (search for Columbia Chamber or COR)  m.twitter.com/colascchamber  m.twitter.com/impactcolumbia  Become a Follower  Give us a shout out: @colascchamber @impactcolumbia
  • 5.
  • 6. Online connectivity Social media is an e is peopl umbrella term that Socia l media defines various activities having that integrate technology, t ions and conversa ing social interaction and the develop nline. o construction of words, relati onships pictures, video and audio.
  • 7. Types of social media  Blogs  Social Networks  Online chat and  Message Boards Listservs  Photo Boards  RSS (Really Simple  Podcasts & Videocasts Syndication) Feeds  Video & Photo Sharing  Widgets Sites  Wikis  Virtual Worlds
  • 8. It’s all about relationships! Social networking is about relationships, not technology. Social networking adds a powerful additional way to increase visibility, build personal and professional brands, while generating leads and future business.
  • 9.
  • 10. Facebook • Nearly 800 million active users is giving worldwide; expected to top 1B in august • Fastest member group is women ages F acebook power to e eople th ake the 55-65 p e and m n and • 30 billions million pieces of content shar ore ope posted each month (1 billion a day!) • $104 bullion value (so they say) world m cted. • Create a profile page and develop online conne links with friends and acquaintances • Businesses and organizations create groups to stay connected with members, clients, constituents and donors. • Recently acquired Instagram, photo sharing application for iPhone
  • 13.
  • 14.
  • 15. Join Group OR Like & Fan? Group Page (Join) Fan Pages (Like)  The ability to make them  Engage fans and “invite only” or limited to customers specific networks.  Allow entities such as  Groups are “for members of public figures and groups to connect, share and organizations to broadcast even collaborate on a given information to their fans topic or idea.”  Better for companies and  Focused on organizing organizations around topics or ideas. More info: http://www.allfacebook.com/facebook-groups-pages-2010-02
  • 16. Features/Limitations Facebook Fan Page Group Page Unlimited membership. Membership capped at 5,000 Administrators appear as the members. business when posting. Administrators appear as Indexed by external search engines themselves when posting. (Google, etc.). Are not indexed by external search Less page control over users: anyone engines. can join – you can only restrict Have more control over who joins people by age and location. by setting for member approval. Can host applications. Cannot host applications. Can have ads that publicize the Can have general ads on the page. relationship between the user and the page. Cannot use analytics and tracking. Enables analytics and tracking. Does not resemble a regular profile page. Resembles a regular profile page.
  • 17. Pictures Are Worth a Thousand Words  Flickr: Most popular site. Yahoo-owned.  Piacasa: Google’s answer to Flickr. Free editor.  Instagram: Take photos on your phone and upload instantly.  Pinterest: Virtual pinboard.
  • 18. Pinterest . . . Taking 2012 By Storm
  • 19. Ideas for Using Pinterest •Homes for Sale/Rent •Yard/Home of the Month •Awesome neighbors •Events/Projects – flyers for things come up, pictures during event •Photos of board, volunteers
  • 20. Microblogging: Tumblr, Twitter Twitter  Tumblr •Small bursts of information,  Share anything: text, tweets, limited to 140 photos, quotes, links, characters music, videos •“As more community-centric  “Blissfully” easy organizations join the  50:50 content is platform, citizens will text:photos increasingly engage with the  Yesterday: 62,390,157 efforts taking place to move posts/53,394,583 blogs their community forward.”
  • 21. Blogging: Wordpress, Blogger WordPress Blogger Est. 2003  Est. 1999 Free (may need to register  Free (may need to register domain) domain) Open Source Platform  Google platform Largest self-hosted blogging  Super easy to set up tool in the world.  Ease of use with universal CCN has a Wordpress site. So does FAN. Goggle ID Super easy to set up and use.  Group blogging available Neighborhood themes available. Integrate social media using widgets.
  • 22. LinkedIn o cts you t • 90 million+ members in 150 e countries Linke dIn conn ontacts c • Valued at more than $3 your trusted u billion and helps yo ge, knowled • World’s largest online e xchange and professional networking ideas, a ities with pportun work of forum o t • Added functions like resume br oader ne als. n and job postings, client p rofessio referrals and recommendations, and apps like book clubs and online mentoring
  • 23. Connect neighbors to neighbors •Discover common interests •Share information •Social activities •Service/volunteer projects •Crime •Community meetings and meetups •Green/Environmental Programs •City/County Updates •CCN Updates
  • 24. Sites We Like Neighborland: focused on  HeyNeighbor.com: local citizen participation. I want ____ network, similar to Craig’s in my neighborhood. List (micro favors) HomeElephant  MeetUp.com: Recreation, NextDoor: free service that hobby, volunteer, like defines a neighborhood group interests and facilitate a website only for  Boston’s Neighbors for those who there. Neighbors EveryBlock: Enter zip code for  Montgomery Maryland’s local updates Neighbors Campaign Topix: message board for local  VolunteerMatch community  Calista
  • 25. More Sites We Like CrimeReports.com EPA’s My Environment Google Sites and Groups SeeClickFix.com/Columbia LeadersforCommunities.org CommunityCollab.org StableCommunities.org Twitter.com/TwitterGood Stories.Twitter.com AmericanTowns.com
  • 26. What You Can Do Now Reserve user names on sites  Then comment, like, RT, you think you may use repin, etc. eventually  Drop your own content. Keep the user names  Thank those that share consistent (or as consistent as your content. possible)  Designate some types of Designate a team to develop a communication be shared plan only via SM. Commit to regular content –  Strongly encourage daily, weekly, monthly. It everyone to follow you, doesn’t have to be your own! esp. board, Friend and follow others.  Watch your success bloom!
  • 27. General Tips for Using Social Media  Personal Branding. Be a social  Hire People. Need a good logo personality that is connected designer or programmer? Send and approachable. out a message asking for  Get (and Give!) Feedback. Need recommendations. This is a very an alternative perspective on quick and easy way to hire how a website looks or the right freelancers or even companies course of action to take? Blast based on familiar out a message asking for advice recommendations. and you’ll receive replies from  Direct traffic. Get traffic to your other users. This collective Web sites or the sites of friends. intelligence can be used as If you ask your friends to fodder for articles or projects. message/tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news.
  • 28. More General Tips. . .  Read News. Find links to useful  Make New Friends. Connect sites or articles and sources of with people outside of your scoops and alternative news. You usual circle. Make an effort to can also subscribe to feeds for add active users you find specific Web sites/conferences, interesting. A social media which allows you to receive and acquaintance can be developed view content quickly. This is very into a long lasting friendship. useful for active social news  Network for benefits. Interact participants. with other like-minded people,  Take Notes. Record important especially those in the same ideas or concepts you want to industry. It can be used to explore further. Include links establish consistent and deeper relevant to ideas you want to relationships for future benefits explore. Note taking can also be such as testimonials or peer done offline via mobile recommendations. applications.
  • 29. More General Tips. . .  Business Management.  Use it as a To Do list. Use Consider use as a company Twitter to record down what you intranet that connects need to do while you are away employees to one another. from the computer. Mark the Workers can liaise with each tweet as a favorite to file it for other when working on group referencing. Another alternative projects. Particularly useful is to use an Online task when certain workers go out management service that is often in the field. Updates could synced with Twitter. One be set to private for security example is Remember The Milk. reasons.  Set Up Meetings. Organize impromptu meetups. It’s an informal and casual way of arranging a meeting.
  • 30. Last General Tips  Provide Live coverage. Provide  Time Management and real-time commentary which Analysis. Keep a detailed record may help to spark further of what you are doing every discussion or interest on the daily. event as other users spread the  Notify Your Customers. Set up a message. Very useful for citizen Twitter feed for the specific journalism. purpose of notifying customers  Acquire Votes. Send a link to when new products come in. your stories you’ve Customers can subscribe via submitted/written. Sometimes mobile or RSS for instant your followers will vote up the notification. Twitter can also be stories because they agree with used to provide mini-updates for it. This allows you to acquire one-on-one clients. more support for your efforts on other social media Web sites.
  • 31. Bonus Tip: Fight the Addiction  Constant connectivity can be addictive!  Networking and network building is entertaining, if not fun.  Access to real-time information is valuable, if not amazing.  Time spent on social networking must be integrated and balanced. Have a plan and be consistent.  Mobile and automated applications should help you maximize your time investment.  Profiles and accounts should provide you efficient access to contacts, resources, referrals and job opportunities.
  • 32.
  • 33. It’s all about you, me and us!  “If you don’t brand yourself, Google will brand you.” Sherry Beck Paprocki, co-author , “The Complete Idiot’s Guide to Branding Yourself”  Social networking is about our relationships and what we want to say.
  • 34. Four Steps to Building a Personal Brand create, communicate and maintain.  Discover,  Discover your passion and put it together with your expertise;  Create a “personal branding tool kit” (résumé, online profile, blog and portfolio of your work) that consistently reflects your brand;  Communicate by pitching your brand online and offline;  Maintain, update and monitor any conversations about your brand. Dan Schawbel, author of “Me 2.0: Build a Powerful Brand to Achieve Career Success”
  • 35. Social networking is fundamental.  Social networking isn’t the latest advertising, marketing, or public relations gimmick that you can ignore. Social networking is life, and it demands that you care.  Every day, social networks are becoming more relevant and useful to the people with whom you’d like to communicate.
  • 36. Top Five Benefits for You and Your Organization s Listen first, speak later e Find unexpected collaborators, and maybe even colleagues c Build a global business from scratch: Think of social networking as your virtual rolodex, with the ability to obliterate geographic boundaries and connect from every point on the globe. Find talent in the trenches h Viral marketing on the cheap (and on the fly!)
  • 37. You already understand the importance of relationships and referrals. . . apply when using social media. “The same rules Social media empowers us to build our networking around the clock, get feedback instantly, and be aware of the customer’s state of mind. Don’t think of social media as a technology, but instead as a new way to do what we’ve all done: network.” Chris Jenkins, CAE, CISSP, CCNA, MCSE, Chief Technology Strategist, Ohio Society of CPAs
  • 38. Old-School MarketingMarketing Old-school marketing Neo vs. Neo Marketing “rocks” Marketers/advertisers do it Everyone does it Focused on how the company Focused on how the user rocks Marketers have the power Users have the power Advertising Evangelizing Branding and tightly controlled “brand Focus on passionate users and brand message” “hijacked” by users One-way broadcast or monologue Two-way conversation or dialogue A >>> B A <<< >>> B Company-created content User-created content He who outspends, wins He who outteaches, wins Mass markets Selective, focused users One size fits all Personalized, custom-tailored Deception Transparency and authenticity 30-second spots are king Word of mouth is king Focus groups User feedback and contributions
  • 39. Simply put. . .  It’s cheap  It’s sticky  It’s viral  It’s highly visible  It’s global  It changes rapidly
  • 40. Resources  Social Media Club Columbia (www.smccolumbia.com) – FREE!  www.mashable.com: social media news blog covering cool new websites and social networks  http://www.ducttapemarketing.com/socialm ediaforbusiness.pdf  Local Experts: Keely Saye & Mandi Engram  Go social with your feedback and questions.
  • 41. Let’s reconnect…socially!  Katherine Swartz, CAE  kswartz@columbiachamber.com  803.733.1123  www.columbiachamber.com  www.ourcor.org  www.twitter.com/katswartz
  • 42. “A healthy neighborhood is a connected neighborhood.”  Neighborhoods were the original social network.  One on three people don’t know their neighbors .  The same number are comfortable with social media.  Technology can help bring back a sense of community.

Editor's Notes

  1. Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
  2. Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
  3. Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
  4. Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
  5. Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
  6. Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
  7. Features Wall Info Photos Boxes Notes Friends Security Settings Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
  8. Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
  9. (Try Google Alert, so that every time your name comes up, you’re notified.) Once you have created your online profile, at whatever site you’ve chosen, “you’ve just scratched the surface,” she said. “You want to find groups — alumni, former employees of your last jobs, trade groups.” Join the groups, then wait and observe the discussions. When you feel you have something thoughtful to say, chime in with your opinion, Ms. Fielding said. Start branding yourself as someone insightful in that particular area, she said, so “when people are thinking about filling a job, they think of you.” Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
  10. Just like SCACPA and civic involvement, speaking engagements and published articles are important tools to develop relationships and build networks, Every day, more and more people join and become devoted users of social networks. Every day, those active users spends hours online—viewing profiles, looking for information, communicating with other community members, and creating their own unique form of media. Every day that you’re not engaging with your target audience Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181