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Using 2.0 To Promote Your Library Sarasota

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Presented in Sarasota, Fl Staff Day.

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Using 2.0 To Promote Your Library Sarasota

  1. 1. Using 2.0 to Promote Libraries By Diana Sachs-Silveira
  2. 2. What is 2.0? <ul><li>Dynamic </li></ul><ul><li>participation-based </li></ul><ul><li>collaborative </li></ul><ul><li>Web as at platform </li></ul><ul><li>Beta </li></ul>
  3. 3. Popular 2.0 <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networking </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Flickr/ You Tube </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Gaming </li></ul><ul><li>Mobile </li></ul>
  4. 4. What is a Blog? <ul><li>Online Journal </li></ul><ul><li>Publishes New news on top </li></ul><ul><li>Don’t need to know code to publish </li></ul><ul><li>Popular blogs </li></ul><ul><li>Blogs on every subject , great way to learn , stay informed, share information about you or your library </li></ul><ul><li>Use a reader to keep up – no need to go to them </li></ul>
  5. 5. Tips for successful blogging <ul><li>Be yourself, find your voice </li></ul><ul><li>Post regularly </li></ul><ul><li>1 PERSON in charge, many authors </li></ul><ul><li>Find your niche, 'long tail' </li></ul><ul><li>Use photos </li></ul><ul><li>From its name, font and color- it should define 'you' and your audience </li></ul><ul><li>Promote/Link to other blogs and comment </li></ul>
  6. 6. Marketing Using Blogs <ul><li>'Steal This Blog' – help others create content (bloggers are looking it) e.g. The Director's Chair </li></ul><ul><li>Area Blogs </li></ul><ul><li>Support your community </li></ul><ul><li>Promote your programs and resources </li></ul>
  7. 7. Wikis <ul><li>What is a wiki? </li></ul><ul><li>Community Created Content ( business resources , book discussion groups , subject guides , community feedback/fundraising , teen poetry ) </li></ul><ul><li>Wikipedia: </li></ul><ul><ul><li>Does your library have a Wikipedia presence? </li></ul></ul><ul><ul><li>Librarian – added content to Sarasota articles </li></ul></ul>
  8. 8. Social Networking <ul><li>online community of people who share interests and activities </li></ul><ul><li>web based and provide a variety of ways for users to interact </li></ul><ul><li>Most common: MySpace and Facebook </li></ul><ul><li>Others to consider: </li></ul><ul><ul><li>Ning , </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Webkinz </li></ul></ul>
  9. 9. MySpace <ul><li>Update regularly </li></ul><ul><li>Post 'Thanks for the Add' </li></ul><ul><li>Create widgets </li></ul><ul><li>Use Widgets </li></ul><ul><li>Post to schools and groups that are relevant </li></ul><ul><li>Use Events </li></ul>
  10. 10. Facebook <ul><li>Create a fan-base </li></ul><ul><li>Update content </li></ul><ul><li>Post 'Events' </li></ul><ul><li>Create Apps </li></ul><ul><li>Join Groups and promote the library </li></ul><ul><li>Start a group </li></ul><ul><li>Advertise w/ fliers </li></ul>
  11. 12. Flickr/ YouTube <ul><li>Promote Programs </li></ul><ul><li>Virtual Tour of your library </li></ul><ul><li>“ live” book reviews </li></ul><ul><li>The Director's Chair </li></ul><ul><li>Use 'Creative Commons' for your resources </li></ul>
  12. 13. http://delicious.com/ <ul><li>Social Bookmarking </li></ul><ul><li>Create Current event lists for users </li></ul><ul><li>Users can assist </li></ul><ul><li>Take your bookmarks with you </li></ul><ul><li>Use RSS Feed to distribute. </li></ul>
  13. 14. RSS Feeds <ul><li>Photos/ Videos </li></ul><ul><li>New Books from library catalogs </li></ul><ul><li>LibraryElf </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Push Content to websites and users </li></ul>
  14. 15. Chatting <ul><li>Shameless Plug :) </li></ul><ul><li>4000+ chats a month </li></ul><ul><li>Built on collaboration </li></ul><ul><li>Coming soon: widgets, full mobile, embedded chat window, & proactive chat options </li></ul>
  15. 16. Gaming <ul><li>World of Worldcraft </li></ul><ul><li>Guitar Hero </li></ul><ul><li>Wii </li></ul><ul><li>Gaming Tournaments </li></ul><ul><li>Gaming Nights </li></ul><ul><li>Don't forget adults </li></ul>
  16. 17. OMG: We R Mobile <ul><li>Text messaging (SMS) </li></ul><ul><li>Internet </li></ul><ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>IM </li></ul>
  17. 18. Other Nifty Sites <ul><li>http://www.exploratree.org.uk/ </li></ul><ul><li>Slideshare </li></ul><ul><li>http://commoncraft.com/ </li></ul><ul><li>http://rollyo.com/ And http://www.google.com/coop/cse/ </li></ul><ul><li>http://www.vizu.com/index.html </li></ul><ul><li>http://www.doodle.ch </li></ul><ul><li>http://twitter.com/ </li></ul><ul><li>Firefox and Google Chrome </li></ul>
  18. 19. Free Content Sites <ul><li>MySpace Music </li></ul><ul><li>Hulu </li></ul><ul><li>Google Maps </li></ul><ul><li>Creative Commons </li></ul>
  19. 20. What's on your radar?
  20. 21. Questions/Comments Contact Me: Diana Sachs-Silveira [email_address] Yahoo ID: diverdee987 Facebook/Myspace

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