Intro to Social Media


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Intro to Social Media

  1. 1. Introduction to Social Media Presented by Michele Martin
  2. 2. @michelemmartin I’m Michele
  3. 3. Handouts at: <ul><li> </li></ul>
  4. 4. Is this how you feel about social media?
  5. 5. What Are We Talking About?
  6. 6. Old Way Your Website Parents Students Teachers
  7. 7. Web 1.0 <ul><li>One way communication </li></ul><ul><li>Static home pages </li></ul><ul><li>Organizational control </li></ul><ul><li>Minimal multimedia </li></ul><ul><li>Site as destination </li></ul><ul><li>“ Push ” </li></ul>
  8. 8. New Way Facebook Twitter Blogs Wikis YouTube Your Website
  9. 9. Web 2.0 <ul><li>Distributed conversation </li></ul><ul><li>Dynamic content </li></ul><ul><li>User contributions </li></ul><ul><li>Multimedia-rich </li></ul><ul><li>Outposts on the web </li></ul><ul><li>“ Pull” </li></ul>
  10. 10. Key Features <ul><li>Require minimal technical skills—no programming </li></ul><ul><li>Facilitate connections, sharing, collaboration—2-way communication! </li></ul><ul><li>Privacy and control settings </li></ul><ul><li>Different platforms support different online goals/tasks </li></ul><ul><li>Support/facilitate multimedia sharing </li></ul><ul><li>Encourage creativity and “creating for an audience” </li></ul><ul><li>FREE or very low-cost </li></ul>
  11. 11. Social Networks <ul><li>Platform for connecting to people who share interests, etc. </li></ul><ul><li>Profiles and Fan Pages </li></ul><ul><li>Can share links, multimedia, polls, photos, etc. </li></ul><ul><li>Each network has a unique “personality” and features </li></ul>
  12. 12. Blogs <ul><li>Easy publishing platform </li></ul><ul><li>“ Posts”—more timely information </li></ul><ul><li>“ Link Love” </li></ul><ul><li>Commenting to create community </li></ul><ul><li>Easily incorporate/share media </li></ul>
  13. 13. Twitter <ul><li>140 character “tweets” </li></ul><ul><li>“ Followers” & “Following” </li></ul><ul><li>Great for sharing links/tips and making connections </li></ul><ul><li>#Hashtags for events, topics </li></ul><ul><li>Can access via web, mobile, IM. </li></ul>
  14. 14. Multimedia Sharing <ul><li>Platform for sharing/finding multimedia </li></ul><ul><li>Can create community around media </li></ul><ul><li>Can access via web, on smart phones. </li></ul><ul><li>Embed/linking/download features </li></ul>
  15. 15. Wikis <ul><li>Easy-to-use publishing platform </li></ul><ul><li>More flexible than a blog </li></ul><ul><li>Good for collaborative projects </li></ul><ul><li>Can embed media, documents </li></ul>
  16. 16. Why Social Media?
  17. 17. 1. That’s where everyone is.
  18. 18. Source: Pew Internet and American Life Study
  19. 20. Colleges use it
  20. 21. Employers use it
  21. 22. Schools need to be part of both communities We live in both physical and virtual worlds.
  22. 23. 2. More effective way to inform stakeholders
  23. 30. 1,742 Fans
  24. 32. 3. Engage students and improve outcomes
  25. 33. Flat Classroom Project
  26. 34. The Flipped Classroom
  27. 37. 4. Free/Low-Cost Teacher PD
  28. 42. How to Get Started
  29. 43. Think About Goals & Outcomes <ul><li>Improve communications? </li></ul><ul><li>PR? </li></ul><ul><li>Classroom and student performance? </li></ul><ul><li>Student interest/engagement? </li></ul><ul><li>Teacher professional development? </li></ul>
  30. 44. Co-create Policies <ul><li>“ Admirable Use” Policy </li></ul><ul><li>Review social media policies of other schools and organizations </li></ul><ul><li>Work with teachers, administrators, students and parents to address issues and concerns </li></ul><ul><li>Have positive expectations </li></ul><ul><li>“ Perpetual Beta” </li></ul>
  31. 45. Start Small <ul><li>Listen/participate first </li></ul><ul><li>Support/facilitate discussions about how social media can be used effectively </li></ul><ul><li>District Fan Page and/or Twitter account to announce events, activities, school closings, etc. </li></ul><ul><li>Wikis/blogs for classroom communication, documentation </li></ul><ul><li>Support teachers who are already experimenting </li></ul>
  32. 48. Could use. . . <ul><li>Wikispaces or Blogger for students to document/reflect on project </li></ul><ul><li>Slideshare—presentation sharing/embedding </li></ul><ul><li>YouTube/Vimeo—video reflections on experience, videos of service, interviews with people </li></ul><ul><li>Flickr—photo-sharing </li></ul><ul><li>Skype—for video interviews </li></ul>
  33. 49. How Could This Work for You?