First Volunteer Centers Midwest Retreat

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Social media presentation given to Volunteer Center folks from around the Midwest.

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First Volunteer Centers Midwest Retreat

  1. 1. First Midwest Volunteer Centers Retreat
  2. 2. Megan M. Engle Social Media Manager Michigan Nonprofit Association [email_address] www.MNAonline.org http://MNAonline.wordpress.com Twitter: @MNAonline About Me:
  3. 3. http://www.slideshare.net/MNAOnline Where This Presentation is Located:
  4. 4. What Is Social Media? <ul><li>Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings .” </li></ul><ul><ul><li> - Ben Parr </li></ul></ul><ul><li> http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition </li></ul><ul><li>In other words, social media describes the tools people use and the ways people share ideas online. </li></ul>
  5. 5. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.commoncraft.com A Great Resource for Basic Videos:
  6. 6. Examples of Social Media: <ul><li>Social Bookmarking </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Podcasting and Video </li></ul><ul><li>Blogging </li></ul><ul><li>Social Networking </li></ul>
  7. 7. The Importance of Listening <ul><li>Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc. </li></ul><ul><li>Little time on the front end = big payoffs in the long run </li></ul><ul><li>Food Stamp Challenge example – Michigan Nonprofit Association Blog </li></ul>
  8. 9. What Is Social Bookmarking? vs. + + Traditional bookmarking Social bookmarking
  9. 10. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://delicious.com/MNAOnline
  10. 12. http://www.flickr.com/photos/30182286@N07/ Photo Sharing
  11. 13. http://www.flickr.com/photos/learning_community/collections/72157606633646747/ Photo Sharing – How Can It Be Used?
  12. 15. What are Podcasts and Vodcasts? <ul><li>Podcast refers to the method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers. </li></ul><ul><li>Basically, a podcast is a downloadable audio recording and a vodcast is a downloadable video recording. Podcasts and vodcasts are generally produced as episodes in a series. </li></ul>
  13. 16. http://www.youtube.com/nonprofits YouTube Nonprofit Channel Program
  14. 18. <ul><li>A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order. </li></ul><ul><li>A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments. </li></ul><ul><li>Blogging is the practice of maintaining or adding content to a blog. MNA Blog </li></ul>What is a blog? What is blogging?
  15. 19. <ul><li>A form of blogging comprised of user-created brief updates ~ 140 characters </li></ul><ul><li>The truncated nature of the updates allows for less sifting and faster, more direct transmission of information </li></ul><ul><li>The most popular microblogging service is currently Twitter </li></ul><ul><li>http://twitter.com/MNAonline </li></ul>What is Microblogging?
  16. 21. What is Social Networking? <ul><li>People using the internet to connect with others online </li></ul><ul><li>Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies </li></ul><ul><li>Four popular social networking sites: Facebook, MySpace, LinkedIn, and Ning </li></ul>
  17. 22. http://www.facebook.com/pages/Nonprofit-Organizations/27795452714 Facebook Nonprofit Organizations Fan Page
  18. 23. Facebook Best Practices http://www.diosacommunications.com/facebookbestpractices.htm
  19. 24. http://www.myspace.com/nonprofitorganizations MySpace Nonprofit Organizations Page
  20. 25. MySpace Best Practices http://www.diosacommunications.com/facebookbestpractices.htm
  21. 26. LinkedIn http://www.linkedin.com/ LinkedIn is a business oriented social networking site aimed at professionals.
  22. 27. Ning http://www.ning.com/ Ning allows users to create open or closed social networks with chat, group, calendars, video, etc.
  23. 28. What People Do On The Internet (By Age) http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
  24. 29. http://www.slideshare.net/MNAOnline Where This Presentation is Located:
  25. 30. <ul><li>Set up a LinkedIn profile </li></ul><ul><li>Set up Google Alerts for your organization </li></ul><ul><li>Continue thinking about what social media can do for you. </li></ul><ul><li>Thank you!!!! </li></ul>

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