Introduction to Social Media for Employer Engagement and Work with Job Seekers


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  • POLL 1: None of these look familiar to me. I’ve heard of one or more of these tools. I use one or more of these tools sometimes. I use one or more of these tools frequently.
  • Introduction to Social Media for Employer Engagement and Work with Job Seekers

    1. 1. Introduction to Social MediaFor Employer Engagement and Work with Job Seekers Presented by Michele Martin
    2. 2. @michelemmartinI’m Michele
    3. 3. Is this how you feel about social media?
    4. 4. Objectives• Discuss employer use of social media• Review some basic social media tools and examples• Take a closer look at LinkedIn
    5. 5. By The Numbers
    6. 6. From McKinsey Quarterly, May 2012
    7. 7. From McKinsey Quarterly, May 2012
    8. 8. Recruitment
    9. 9. What IS Social Media?
    10. 10. Web 1.0 • One way communication • Static home pages • Organizational control • Minimal multimedia • Site as destination • “Push”
    11. 11. Web 2.0 • Conversation • Dynamic content • User contributions • Multimedia-rich • Outposts on the web • “Pull”
    12. 12. Key Features• Require minimal technical skills—no programming• Facilitate connections, sharing, collaboration—2-way communication!• Privacy and control settings• Different platforms support different online goals/tasks• Support/facilitate multimedia sharing• FREE or very low-cost
    13. 13. Social Media can help you:• Find the best employers to target.• Identify key decision-makers.• Better understand their needs/issues.• Develop relationships with decision-makers.• Gather info for more targeted/customized activities and services.• Document/share information.
    14. 14. Let’s talk Tools. . .
    15. 15. What Do Employers SeeWhen They Search For You?
    16. 16. Social Networks • Platform for connecting to people who share interests, etc. • Users can create profiles, communicate with other members, share links, info & media • Users can create “sub-groups” • Each network has a unique “personality” and features
    17. 17. 41% --candidate posted info about drugs/alcohol use.40%--candidate posted inappropriate photos29%--candidate had poor communication28%--candidate bad-mouthed previous employer27%--candidate lied about qualifications21%--candidate linked to criminal behavior
    18. 18. Facebook Privacy•Facebook default settings are ALWAYS the mostopen they can be. You have to CHOOSE privacy.•Facebook is always changing settings—have tostay on top of how privacy is changing.
    19. 19. Positive Strategies•Use status updates to connect, let people know about jobsearch.•Revise profile to emphasize professional/ educationalaccomplishments.•Limit photos•Choose friends wisely•Join and get active in groups and on Fan Pages that areconnected to your profession and/or to companies thatinterest you
    20. 20. Twitter • 140 character “tweets” • “Followers” & “Following” • Great for sharing links/tips and making connections • #Hashtags for events, topics • Can access via web, mobile, IM.
    21. 21.
    22. 22. LinkedIn
    23. 23. Basics• Professional social network• Way to research businesses and individuals• Professional “branding” opportunity
    24. 24. Building Your Network•Join and participate in Groups—great way toget to people for connections!•Be a good “neighbor”--update your status,share articles, make referrals, writerecommendations, give advice.•Ask for introductions from your 1st levelcontacts to get to 2nd and 3rd level connections.•For 3rd level connections, join groups theybelong to and interact via the group
    25. 25. Newsfeed and Updates
    26. 26. Company Search
    27. 27. Company Profiles
    28. 28. Skills Search
    29. 29. Questions & Answers
    30. 30. LinkedIn Groups
    31. 31. UsingLinkedIn
    32. 32. Find more info