Our Agenda for Today Overview of the technology landscape and why you should be using social media in the classroom Discuss free web-based social media tools you can use to bring nontraditional employer role models into the classroom. Explore some creative examples. Michelemmartin.wikispaces.com
Also . . . Employers have less time for “nice to do” More workplaces are using many of these tools to facilitate work across many time zones and locations Students need to learn how to “brand” themselves online and to interact professionally through social media.
Social Media Tools. . . Provide “virtual” opportunities to connect and communicate in “real-time” or when it’s convenient Allow for 2-way “conversations” Facilitate sharing of text and multimedia information Encourage user-generated content and sharing of that content Are accessible through mobile tools such as smart phones and tablet computers (iPads)
What Are We Talking About? G+ Hangouts and Hangouts on Air Social networks—LinkedIn, Facebook Multimedia Sharing—YouTube, Slideshare, Pinterest, Instagram Twitter Blogs Wikis
Social Media for WBL Activities Career Awareness Informational Interviews Classroom Speakers Workplace Tours Career Exploration Career Mentoring Job shadowing
G+ Hangouts and Hangouts on Air Free video-conferencing with up to 10 people Hangouts can be private or public. Hangouts on Air are public, broadcast through YouTube channel, G+ Profile. Automatically recorded for later viewing, embedding Share screens, documents, presentations Can be used on mobile devices (iPads, smart phones) Can also participate via phone line and submit questions through chat feature.
Using Hangouts Career Panel discussions Informational interviews Workplace tours and field work via iPad or smart phone Workplace demos Mentoring
LinkedIn Professional social network (the “work” version of Facebook) 93% of employers use it to recruit Users create profiles, make connections Can join and create LinkedIn Groups Have “threaded”/forum discussions Share links/resources
Using LinkedIn Create profiles Search for and join existing groups Create own group and use to “host” Q&A sessions with employers. Share links/resources through group
Wikis Easy-to-edit collaborative online workspace Can write text, embed links and multimedia, upload and share documents. Can control who is able to view and edit Maintains history so can return to previous versions www.wikispaces.com is free and used by many educators.
Using Wikis Create an ongoing archive of career-related materials Embed recorded Hangouts and other video Embed audio recordings Upload images and other materials Share links Invite students to create their own pages highlighting a particular occupation or person.
Blogs Easy-to-use publishing platform Posts and Comments Can embed multimedia, links and files Can have multiple authors www.blogger.com and www.wordpress.com are two free options
How to Use Find/read blogs of non-traditional role models, e.g.: The Urban Scientist (http://blogs.scientificamerican.com/urban-scientist/) Science Geek Girl (http://blog.sciencegeekgirl.com/) Informational Interviews—through posts and commenting feature Day in the Life (with pictures, video) Have students create their own blog posts--journaling Archive career materials for later viewing
Twitter 140 character messages (“tweets”) People you follow (“following”) and people who follow you (“followers”) #hashtags for organizing tweets/conversations Easy to share links to articles, photos, videos, etc.
How to Use Set up a profile to use for following. Find non-traditional role models to follow on Twitter (often will be through associations on Twitter) Find lists to follow Search for #chats in specific industries/occupations Run your own #chat
Facebook Fan Pages Organizational presence on Facebook Info/posts are public Can share photos, links, videos. Can connect to other social media (like YouTube) Can ask questions, run polls
Tool Selection Issues “Low risk” vs. “Higher Risk” Your Purpose/Their Features Ease of Use
Low Risk Vs. Higher Risk“Low Risk” “Higher Risk” Restricted access Bad press Comment moderation Connected to accounts used for more personal reasons Clear delineation between personal/professional Fewer tools to control access and commenting Good or minimal press Examples—Facebook, YouTube Examples—Wikis, blogs, Google Hangouts
Your Purpose/Their Features Synchronous vs. asynchronous communication What kind of content/information do you want to share? Presentation vs. conversation Do you want information to be available later? How will students be using it for learning?
Ease of Use Is a download of some kind required? Will the employer have access? What tools does the employer already use? Can someone learn to use it relatively quickly? Does it play nicely with your Internet connection, browser and equipment?
Some Tips Don’t reinvent the wheel Collaborate Experiment and have fun! Find ways to break it up—avoid “talking head” syndrome! Invite students to help/participate Check the tech Practice ahead of time
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