Peer Learning and Leadership Network Intro to Social Media


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  • POLL 1: None of these look familiar to me. I’ve heard of one or more of these tools. I use one or more of these tools sometimes. I use one or more of these tools frequently.
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  • Peer Learning and Leadership Network Intro to Social Media

    1. 1. Introduction to Social Media <ul><li>For Job Search and Customer Service </li></ul>Presented by Michele Martin
    2. 2. @michelemmartin I’m Michele
    3. 3. To join, send email to
    4. 5. Is this how you feel about social media?
    5. 6. Objectives <ul><li>Discuss some statistics </li></ul><ul><li>Review some basic social media tools </li></ul><ul><li>Discuss how they can be used to support service to customers </li></ul><ul><li>Discuss how they can be used to support job search </li></ul>
    6. 7. Employers 80% of employers use LinkedIn as primary tool to find employees 45% of employers use social networks to pre-screen candidates 86% of employers said positive online identity would positively impact hiring decision. 70% of employers have rejected a candidate due to “digital dirt”
    7. 10. <ul><li>58% have successfully hired candidates through social networking sites. </li></ul><ul><li>36% say they plan to spend LESS on job boards. </li></ul><ul><li>38% say the plan to spend LESS on external recruiters. </li></ul>
    8. 11. Employers find. . . <ul><li>41% --candidate posted info about drugs/alcohol use. </li></ul><ul><li>40%--candidate posted inappropriate photos </li></ul><ul><li>29%--candidate had poor communication </li></ul><ul><li>28%--candidate bad-mouthed previous employer </li></ul><ul><li>27%--candidate lied about qualifications </li></ul><ul><li>21%--candidate linked to criminal behavior </li></ul>
    9. 12. Individuals with disabilties. . . <ul><li>30% go online, compared to 66% of general population </li></ul><ul><li>Somewhat related to socio-economic class and type of disability </li></ul><ul><li>More likely to search for health information, government programs and play games </li></ul><ul><li>Less likely to use Internet for job search </li></ul><ul><li>Barriers are technical and educational—lack of knowledge </li></ul>Source : The Disability Divide in Internet Access and Use , 2006
    10. 13. What IS Social Media?
    11. 14. Web 1.0 <ul><li>One way communication </li></ul><ul><li>Static home pages </li></ul><ul><li>Organizational control </li></ul><ul><li>Minimal multimedia </li></ul><ul><li>Site as destination </li></ul><ul><li>“ Push” </li></ul>
    12. 15. Web 2.0 <ul><li>Conversation </li></ul><ul><li>Dynamic content </li></ul><ul><li>User contributions </li></ul><ul><li>Multimedia-rich </li></ul><ul><li>Outposts on the web </li></ul><ul><li>“ Pull” </li></ul>
    13. 16. Key Features <ul><li>Require minimal technical skills—no programming </li></ul><ul><li>Facilitate connections, sharing, collaboration—2-way communication! </li></ul><ul><li>Privacy and control settings </li></ul><ul><li>Different platforms support different online goals/tasks </li></ul><ul><li>Support/facilitate multimedia sharing </li></ul><ul><li>Varying levels of accessibility </li></ul><ul><li>FREE or very low-cost </li></ul>
    14. 17. What are the “Rules?”
    15. 18. Social Media is NOT. . .
    16. 19. Social Media IS. . .
    17. 20. Social Media is NOT. . .
    18. 21. Social Media is . . .
    19. 22. Social Media is Not. . .
    20. 23. Social Media Is. . .
    21. 24. Social Media is Not. . .
    22. 25. Social Media Is. . .
    23. 26. Social Media is Not. . .
    24. 27. Social Media Is. . .
    25. 28. Let’s talk Tools. . .
    26. 29. Social Networks <ul><li>Platform for connecting to people who share interests, etc. </li></ul><ul><li>Users can create profiles, communicate with other members, share links, info & media </li></ul><ul><li>Users can create “sub-groups” </li></ul><ul><li>Each network has a unique “personality” and features </li></ul>
    27. 30. Blogs <ul><li>Easy publishing platform </li></ul><ul><li>“ Posts”—more timely information </li></ul><ul><li>“ Link Love” </li></ul><ul><li>Commenting to create community </li></ul><ul><li>Easily incorporate/share media </li></ul>
    28. 31. Twitter <ul><li>140 character “tweets” </li></ul><ul><li>“ Followers” & “Following” </li></ul><ul><li>Great for sharing links/tips and making connections </li></ul><ul><li>#Hashtags for events, topics </li></ul><ul><li>Can access via web, mobile, IM. </li></ul>
    29. 32. Multimedia Sharing <ul><li>Platform for sharing/finding multimedia </li></ul><ul><li>Can create community around media </li></ul><ul><li>Can access via web, on smart phones. </li></ul><ul><li>Embed/linking/download features </li></ul>
    30. 33. Wikis <ul><li>Easy-to-use publishing platform </li></ul><ul><li>More flexible than a blog </li></ul><ul><li>Good for collaborative projects </li></ul><ul><li>Can embed media, documents </li></ul>
    31. 34. Screencasts <ul><li>Record computer screen with narration </li></ul><ul><li>Embed in blogs, wikis </li></ul><ul><li>Good for tutorials, demos </li></ul><ul><li>Integrate with other tools, such as Google documents for quizzes. </li></ul>
    32. 35. Video Calling <ul><li>Video calls from computer to computer </li></ul><ul><li>Use for practice interviews, case management appointments. </li></ul><ul><li>Employers increasingly using for screening interviews. </li></ul><ul><li>G+ can do “Hangouts” with up to 10 people. . . For FREE! </li></ul>
    33. 36. Webinar Software <ul><li>Run “online” meetings </li></ul><ul><li>Share documents, screens </li></ul><ul><li>Run polls </li></ul><ul><li>Teach workshops </li></ul><ul><li>Can host up to 200 people for free. </li></ul>
    34. 37. Google Documents <ul><li>Online document creation & sharing </li></ul><ul><li>Can easily create forms, gather data—can even use to create quizzes! </li></ul><ul><li>Upload/download—compatible with Word, Excel, PPT </li></ul><ul><li>Can create PDF files </li></ul>
    35. 38. Google Alerts
    36. 39. Google Calendar <ul><li>Online calendar </li></ul><ul><li>Can create and share multiple calendars </li></ul><ul><li>Send reminders to email, cell phone </li></ul><ul><li>Get agenda emailed to you each morning </li></ul><ul><li>Schedule office hours </li></ul><ul><li>Embed calendars in blogs & wikis </li></ul>
    37. 40. Google Groups <ul><li>Create your own email list </li></ul><ul><li>All emails saved and accessible on the web </li></ul><ul><li>Can make public or private </li></ul>
    38. 41. For Customer Service
    39. 42. Use a wiki for online handouts, policies & procedures And to share frequently used documents/forms
    40. 44. Use a blog to share longer “How to” articles, Replace a newsletter
    41. 45. Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads
    42. 46. @discoverability
    43. 47. Use Facebook Fan Page to share links & events, run polls, get feedback.
    44. 48. Use screencasting to show customers how to do something
    45. 51. Use Google Documents to write/edit resumes
    46. 52. Use Webinar software to do online trainings
    47. 53. Find and share presentations online
    48. 54. Do practice interviews, case management through video & chat
    49. 55. You could even do an online Job Club!
    50. 56. For Job Search
    51. 57. Track job leads, companies, etc.
    52. 58. Keywords <ul><li>Names of companies </li></ul><ul><li>Names of key people in organization </li></ul><ul><li>Industries </li></ul><ul><li>Key skills/certifications </li></ul><ul><li>Industry trends </li></ul>
    53. 60. Use Google Documents to publish an online resume
    54. 61. FORMS
    55. 62. Job Search Calendar
    56. 64. Can add tasks to shared calendars
    57. 65. Portfolio
    58. 68. <ul><li>Professional social network </li></ul><ul><li>Way to research businesses and individuals </li></ul><ul><li>Professional “branding” opportunity </li></ul>Basics
    59. 72. Newsfeed and Updates
    60. 73. Company Search
    61. 74. Company Profiles
    62. 76. Questions & Answers
    63. 78. LinkedIn Groups
    64. 79. LinkedIn Companion
    65. 81. LinkedIn Email Signature
    66. 84.
    67. 89. Ways to Use Twitter <ul><li>Share professional resources with followers </li></ul><ul><li>Provide tips, advice, etc. </li></ul><ul><li>Connect people </li></ul><ul><li>RT and DM people </li></ul><ul><li>Participate in #chats </li></ul>
    68. 90. Find more info at: <ul><li> </li></ul>