TBEX 2017 Europe, Scaling your Travel Blog Into a Multimedia Platform, Ernest White II

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This document provides tips for scaling a travel blog into a multimedia platform in order to reach diverse audiences, develop storytelling skills, increase visibility, and make money. It recommends doing research on resonating media formats, taking online courses in skills like filmmaking, podcasting and editing, learning to curate content around aligned topics, optimizing free and low-cost resources, and remaining patient and authentic throughout the process.

Social Media

ERNEST WHITE II
Storyteller. Explorer.
Chief Proponent of
Reasonable Recklessness.
SCALING YOUR
TRAVEL BLOG INTO A
MULTIMEDIA PLATFORM

WHAT DOES “MULTIMEDIA PLATFORM” EVEN
MEAN?
System of storytelling encompassing various technological methods,
including web, television, radio, print, and combinations thereof.
DO I EVEN WANT TO DO THIS?

WHY WOULD I WANT TO SCALE MY BLOG
INTO A MULTIMEDIA PLATFORM?
● REACH DIVERSE AUDIENCES
● DEVELOP YOUR SKILLS AS A STORYTELLER
● INCREASE VISIBILITY & EMPOWERMENT
● MAKE MONEY
HOW DO I START?

1.DO YOUR RESEARCH!
● LOOK FOR MEDIA THAT RESONATES WITH YOUR
INTERESTS AND THOSE OF YOUR AUDIENCE
● TV SHOWS AND VIDEO CHANNELS
● PODCASTS AND RADIO SHOWS
● DIGITAL AND PRINT PUBLICATIONS
● PAY ATTENTION TO WHAT YOU LIKE AND WHAT
YOU DON’T LIKE

2. TAKE A COURSE (or 3)!
● INVEST IN A COURSE TO IMPROVE YOUR SKILLS
● INTRO TO FILMMAKING AND VIDEOGRAPHY
● HOW TO BEST PRESENT YOURSELF ON-CAMERA
● PODCASTING AND VOICEOVER ESSENTIALS
● HOW TO INTERVIEW PEOPLE
● INTRO TO EDITING AND COPYWRITING
● UTILIZE HIGH-LEVEL (AND OFTEN FREE)
EDUCATIONAL WEBSITES
● COURSERA, OPEN CULTURE, UDEMY

4. OPTIMIZE RESOURCES
● BUILD FRIENDSHIPS AND CREATE NETWORKS
● YOU WILL NEED HELP
● YOU WILL NEED PUBLICITY
● START WITH FREE AND LOW-COST SERVICES
● VIDEO: LIGHTWORKS, HITFILM, BLENDER
● AUDIO: AUDACITY, WAVEPAD, FL STUDIO
● MAGAZINE/JOURNAL: WORDPRESS THEMES (NEWSPAPER,
MH MAGAZINE, 15ZINE, VOICE, SOLEDAD, ETC.)
● OUTSOURCING: FIVERR, UPWORK

5. DON’T LET CHALLENGES
THROW YOU
● BE PATIENT WITH YOURSELF AND THE PROCESS
● KNOW WHEN TO ASK FOR HELP/OUTSOURCE
● TRUST THAT YOUR AUDIENCE UNDERSTANDS
● YOU WILL NEVER BE PERFECT, YOU ARE PERFECT
● BE AUTHENTIC

THINKS GUISE!
AND IF YOU’D LIKE TO STAY IN TOUCH:
● WEB| ernestwhite2.com | flybrother.net
● FACE| facebook.com/ErnestWhiteII | /FlyBrotherFly
● TWIT| ernestwhiteii | FlyBrother
● INSTA| FlyBrother

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